PRECIOUS JEWELRY

A+ EMC WIREFRAME
 A+ EMC Wireframe for Precious Jewelry Category
Purpose: By creating a standardized guideline for A+ content, brands can highlight features of a product while providing the
customer with a ‘virtual salesperson’ experience. Through research, it has been proven that A+ content portrays a strong value for
vendors and customers. This guideline enhances the content on the product page, thereby helping customers make well-informed
decisions while shopping online.

About A+ EMC: A+ Enhanced Marketing Content (EMC) is Amazon's self service marketing content creation platform. A+ enables
vendors to create rich content that best tells their brand story on Amazon. We focus on making it easy to highlight value
proposition, brand story, and supplemental product information. A+ is a valuable product marketing tool to help customers make
informed buying decisions and improve their product research.

Benefits of A+ EMC:

INCREASE IMPROVE
Customer conversion Improving organic
Increasing OPS 6-12% SEO and traffic

EDUCATE PROMOTE
Shoppers about Brand awareness
features
Check out our video to learn more about A+EMC
A+ EMC Templates for Precious Jewelry
Click on the tabs to view the corresponding templates

Diamond Gold

Platinum Gemstone

Bullion
4
 Example A+ EMC Page for Diamond Jewellery

Brand Collage Banner

MODULE 1 Include lifestyle image of product / model
wearing the product

Brand Expertise
MODULE 2 Jewellery or Brand expertise / reputation

Diamond Information
MODULE 3 Provide information on carat, cut, color and
clarity

Jewellery Tips
MODULE 4 Include a brief write-up on diamond
collections, style tips and care tips

About the Brand

MODULE 5 Include a brief write-up on the brand, its
values and history
 Module-by-Module Example for Diamond Jewellery
Module 1: (Standard Module - Header 6)

Banner Image

Enhance brand recognition

Usage Example: Module Filling Instructions:

Showcase your Brand identity along with the lifestyle
image which depicts the product in use. Banner image
will help in enhancing the Brand recognition.
Image Upload Instructions

Optimum Pixel Size 970 W x 300 H (min)

Recommended DPI 72

Compatible Image File types  JPG, JPEG, BMP, and PNG in the RGB colour space
 Module 2: (Standard Module - Feature 2)

Jewellery or Brand expertise / reputation

Online shoppers seek the same quality of customer

advice and troubleshooting available in-store

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up

on Brand expertise / reputation. Example:
Body Description Upload Instructions The Brand Promise, Design Philosophy and
Craftsmanship & Engineering.

Block 1, 2 and 3: Brand Expertise graphics.

Image Upload Instructions Example: The Brand Promise, Design
Philosophy and Craftsmanship &
Engineering.
Optimum Pixel Size 300 W x 300 H (min)
Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB
colour space
 Module 3: (Standard Module - Feature 1)

Diamond Information

A product feature is a preview of business functionality that

has a corresponding benefit or set of benefits for the end
user

Usage example of this Module: Module Filling Instructions:

Block 1, 2, 3 and 4: Include a brief write

Body Description Upload Instructions up about the details of Carat, Cut, Color
and Clarity.
Block 1: Carat information graphic
Block 2: Cut information graphic
Image Upload Instructions
Block 3: Color information graphic
Block 4: Clarity information graphic
Optimum Pixel Size 300 W x 300 H (min)
Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB
colour space
 Module 4: (Standard Module - Feature 2)

Jewellery Tips

This further explains the product to the consumer while

helping eliminate doubts on the purchase

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up

Body Description Upload Instructions on diamond collection details, style tips
and care tips.

Block 1: Collection details graphic

Image Upload Instructions Block 2: Style tips graphic
Block 3: Care tips graphic

Optimum Pixel Size 300 W x 300 H (min)

Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB
colour space
 Module 5: (Standard Module - Header 4) HOME

About the Brand

Storytelling captures the imagination of your audience

Usage example of this Module: Module Filling Instructions:

Body Description Upload

Cohesive Brand story
Instructions

Image Upload Instructions Overall brand/product/model view

Optimum Pixel Size 300 W x 300 H (min)

Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB colour space
 Example A+ EMC Page for Gold Jewellery

Brand Collage Banner

MODULE 1 Include lifestyle image of product / model
wearing the product

Brand Expertise
MODULE 2 Jewellery or Brand expertise / reputation

Base Metal Details

MODULE 3 Provide information on color, carat and
certification attributes of the metal

Jewellery Tips
MODULE 4 Include a brief write-up on gold collections,
style tips and care tips

About the Brand

MODULE 5 Include a brief write-up on the brand, its
values and history
 Module-by-Module Example for Gold Jewellery
Module 1: (Standard Module - Header 6)

Banner Image

Storytelling captures the imagination of your audience

Usage Example: Module Filling Instructions:

Showcase your Brand identity along with the lifestyle
image which depicts the product in use. Banner image
will help in enhancing the Brand recognition.
Image Upload Instructions

Optimum Pixel Size 970 W x 300 H (min)

Recommended DPI 72

Compatible Image File types  JPG, JPEG, BMP, and PNG in the RGB colour space
 Module 2: (Standard Module - Feature 2)

Jewellery or Brand expertise / reputation

Online shoppers seek the same quality of customer

advice and troubleshooting available in-store

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up

on Brand expertise / reputation. Example:
Body Description Upload Instructions The Brand Promise, Design Philosophy and
Craftsmanship & Engineering.

Block 1, 2 and 3: Brand Expertise graphics.

Image Upload Instructions Example: The Brand Promise, Design
Philosophy and Craftsmanship &
Engineering.
Optimum Pixel Size 300 W x 300 H (min)
Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB
colour space
 Module 3: (Standard Module - Feature 2)

Base Metal Details

This section provides information on the color, weight and

certification attributes of the metal

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up
Body Description Upload Instructions about the details of the Base Metal Color,
Carat and Certification.
Block 1: Base Metal Color information
graphic

Image Upload Instructions Block 2: Base Metal Carat information

graphic
Block 3: Base Metal Certification
information graphic
Optimum Pixel Size 300 W x 300 H (min)
Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB
colour space
 Module 4: (Standard Module - Feature 2)

Jewellery Tips

This further explains the product to the consumer while

helping eliminate doubts on the purchase

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up

Body Description Upload Instructions on Gold Collection, Style Tips and Care
Tips.

Block 1: Collection details graphic

Image Upload Instructions Block 2: Style Tips graphic
Block 3: Care Tips graphic

Optimum Pixel Size 300 W x 300 H (min)

Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB color
space
 Module 5: (Standard Module - Header 4) HOME

About the Brand

Storytelling captures the imagination of your audience

Usage example of this Module: Module Filling Instructions:

Body Description Upload Cohesive Brand story

Instructions

Image Upload Instructions Overall brand/product/model view

Optimum Pixel Size 300 W x 300 H (min)

Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB colour space
 Example A+ EMC Page for Platinum Jewellery

Brand Collage Banner

MODULE 1 Include lifestyle image of product / model
wearing the product

Brand Expertise
MODULE 2 Jewellery or Brand expertise / reputation

Base Metal Details

MODULE 3 Provide information on color, weight and
certification attributes of the metal

Jewellery Tips
MODULE 4 Include a brief write-up on platinum
collections, style tips and care tips

About the Brand

MODULE 5 Include a brief write-up on the brand, its
values and history
 Module-by-Module Example for Platinum Jewellery
Module 1: (Standard Module - Header 6)

Banner Image

Storytelling captures the imagination of your audience

Usage Example: Module Filling Instructions:

Showcase your Brand identity along with the lifestyle
image which depicts the product in use. Banner image
will help in enhancing the Brand recognition.
Image Upload Instructions

Optimum Pixel Size 970 W x 300 H (min)

Recommended DPI 72

Compatible Image File types  JPG, JPEG, BMP, and PNG in the RGB colour space
 Module 2: (Standard Module - Feature 2)

Jewellery or Brand expertise / reputation

Online shoppers seek the same quality of customer

advice and troubleshooting available in-store

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up

on Brand expertise / reputation. Example:
Body Description Upload Instructions The Brand Promise, Design Philosophy and
Craftsmanship & Engineering.

Block 1, 2 and 3: Brand Expertise graphics.

Image Upload Instructions Example: The Brand Promise, Design
Philosophy and Craftsmanship &
Engineering.
Optimum Pixel Size 300 W x 300 H (min)
Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB
colour space
 Module 3: (Standard Module - Feature 2)

Base Metal Details

This section provides information on the color, weight and

certification attributes of the metal

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up

Body Description Upload Instructions about the details of the Base Metal Color,
Weight and Certification.
Block 1: Base Metal Color information
graphic
Image Upload Instructions Block 2: Base Metal Weight information
graphic
Block 3: Base Metal Certification
information graphic
Optimum Pixel Size 300 W x 300 H (min)
Recommended DPI 72
 JPG, JPEG, BMP, and PNG in the RGB
Compatible Image File colour space
 Module 4: (Standard Module - Feature 2)

Jewellery Tips

This further explains the product to the consumer while

helping eliminate doubts on the purchase

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up

Body Description Upload Instructions on Platinum Collection, Style Tips and Care
Tips.

Block 1: Collection details graphic

Image Upload Instructions Block 2: Style tips graphic
Block 3: Care tips graphic

Optimum Pixel Size 300 W x 300 H (min)

Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB color
space
 Module 5: (Standard Module - Header 4) HOME

About the Brand

Storytelling captures the imagination of your audience

Usage example of this Module: Module Filling Instructions:

Body Description Upload Cohesive Brand story

Instructions

Image Upload Instructions Overall brand/product/model view

Optimum Pixel Size 300 W x 300 H (min)

Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB colour space
 Example A+ EMC Page for Gemstone Jewellery

Brand Collage Banner

MODULE 1 Include lifestyle image of product / model
wearing the product

Brand Expertise
MODULE 2 Jewellery or Brand expertise / reputation

Gemstone Information
MODULE 3 Provide information on color, clarity, weight
and certification (in any)
Note: Please use (Standard Module: Feature 2) if there is no certification
information

Jewellery Tips
MODULE 4 Include a brief write-up on gemstone
collections details, style tips and care tips

About the Brand

MODULE 5 Include a brief write-up on the brand, its
values and history
 Module-by-Module Example for Gemstone Jewellery
Module 1: (Standard Module - Header 6)

Banner Image

Storytelling captures the imagination of your audience

Usage Example: Module Filling Instructions:

Showcase your Brand identity along with the lifestyle
image which depicts the product in use. Banner image
will help in enhancing the Brand recognition.
Image Upload Instructions

Optimum Pixel Size 970 W x 300 H (min)

Recommended DPI 72

Compatible Image File types  JPG, JPEG, BMP, and PNG in the RGB colour space
 Module 2: (Standard Module - Feature 2)

Jewellery or Brand expertise / reputation

Online shoppers seek the same quality of customer

advice and troubleshooting available in-store

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up

on Brand expertise / reputation. Example:
Body Description Upload Instructions The Brand Promise, Design Philosophy and
Craftsmanship & Engineering.

Block 1, 2 and 3: Brand Expertise graphics.

Image Upload Instructions Example: The Brand Promise, Design
Philosophy and Craftsmanship &
Engineering.
Optimum Pixel Size 300 W x 300 H (min)
Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB
colour space
 Module 3: (Standard Module - Feature 1)

Gemstone Information

A product feature is a preview of business functionality that

has a corresponding benefit or set of benefits for the end
user

Usage example of this Module: Module Filling Instructions:

Block 1, 2, 3 and 4: Include a brief write

Body Description Upload Instructions up about the details of Color, Clarity,
Weight and Certification (if any).
Block 1: Color information graphic
Block 2: Clarity information graphic
Image Upload Instructions Block 3: Weight information graphic
Block 4: Certification information
graphic (if any)
Optimum Pixel Size 300 W x 300 H (min)
Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB
colour space
 Module 4: (Standard Module - Feature 2)

Jewellery Tips

This section further explains the product to the consumer

while helping eliminate doubts on the purchase

Usage example of this Module: Module Filling Instructions:

Block 1, 2, and 3: Include a brief write up

Body Description Upload Instructions on gemstone collection details, style tips
and care tips.

Block 1: Collection details graphic

Image Upload Instructions Block 2: Style tips graphic
Block 3: Care tips graphic

Optimum Pixel Size 300 W x 300 H (min)

Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB
colour space
 Module 5: (Standard Module - Header 4) HOME

About the Brand

Storytelling captures the imagination of your audience

Usage example of this Module: Module Filling Instructions:

Body Description Upload

Cohesive Brand story
Instructions

Image Upload Instructions Overall brand/product/model view

Optimum Pixel Size 300 W x 300 H (min)

Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB colour space
 Example A+ EMC Page for Bullion

About the Brand with the brand logo

MODULE 1 Include a brief write-up on the brand, its
values and history

Bullion Care Tips

Provide tips on how to take care of jewelry and
MODULE 2
other best practices
 Module-by-Module Example for Bullion
Module 1: (Standard Module - Header 4)

About the Brand

Enhance brand recognition. Storytelling captures the

imagination of your audience

Usage Example: Module Filling Instructions:

Body Description Upload Manufacturer should mention the

Instructions expertise/reputation of their gold coins business

Image Upload Instructions Overall brand/product/model view with the brand

logo

Optimum Pixel Size 3000 W x 300 H (min)

Recommended DPI 72

Compatible Image File types  JPG, JPEG, BMP, and PNG in the RGB colour space
 Module 2: (Standard Module - Header 5) HOME

About the Collection

This section provides additional information on the

product's larger collection and its overall attributes

Usage Example: Module Filling Instructions:

Body Description Upload Include a brief write-up on ‘About the Collection'

Instructions

Image Upload Instructions Shot of the Collection

Optimum Pixel Size 3000 W x 300 H (min)

Recommended DPI 72

Compatible Image File  JPG, JPEG, BMP, and PNG in the RGB colour space