Retailing In Electronic Commerce: Products and Services
E-Tailing Business Models
direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer
E-Tailing Business Models Direct Sales by Manufacturers virtual (pure-play) e-tailers Firms that sell directly to consumers over the Internet without maintaining a physical sales channel click-and-mortar retailers Brick-and-mortar retailers that offer a transactional website from which to conduct business brick-and-mortar retailers Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores
E-Tailing Business Models B2C SOCIAL SHOPPING Online Group Buying Personalized Event Shopping eventshopping A B2C model in which sales are done to meet the needs of special events (e.g., a wedding, Black Friday). private shopping club A members-only shopping club, where members can buy goods at large discounts
E-Tailing Business Models Group Gifting Online location-based e-commerce (l-commerce) Delivery of e-commerce transactions to individuals in a specific location, at a specific time
Banking and Personal Finance Online electronic (online) banking or e-banking Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home banking
On-Demand Delivery of Products, Digital Items, Entertainment, and Gaming ON-DEMAND DELIVERY OF PRODUCTS e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time on-demand delivery service Express delivery made fairly quickly after an online order is received
Issues In E-Tailing and Lessons Learned channel conflict Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition