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    Applied Activity 6 Group C

    Uploaded by

    Vaneet Singla
    1) The document describes the buyer's journey of choosing a new car. The scenario chosen was "You want to buy a new car". 2) Research was conducted and it was found that the budget needed was around $30,000 to get the desired features. 3) Three top car options were considered - a Honda Civic for $27,000, a Volkswagen Jetta for $25,000, and a Hyundai Elantra around $31,000. 4) After reviewing the options, the decision was made to purchase the Volkswagen Jetta due to its attractive looks, desired features being included, and the lower price compared

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    Applied Activity 6 Group C

    Uploaded by

    Vaneet Singla
    21 views4 pages
    1) The document describes the buyer's journey of choosing a new car. The scenario chosen was "You want to buy a new car". 2) Research was conducted and it was found that the budget needed was around $30,000 to get the desired features. 3) Three top car options were considered - a Honda Civic for $27,000, a Volkswagen Jetta for $25,000, and a Hyundai Elantra around $31,000. 4) After reviewing the options, the decision was made to purchase the Volkswagen Jetta due to its attractive looks, desired features being included, and the lower price compared

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    1) The document describes the buyer's journey of choosing a new car. The scenario chosen was "You want to buy a new car". 2) Research was conducted and it was found that the budget needed was around $30,000 to get the desired features. 3) Three top car options were considered - a Honda Civic for $27,000, a Volkswagen Jetta for $25,000, and a Hyundai Elantra around $31,000. 4) After reviewing the options, the decision was made to purchase the Volkswagen Jetta due to its attractive looks, desired features being included, and the lower price compared

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views4 pages

    Applied Activity 6 Group C

    Uploaded by

    Vaneet Singla
    1) The document describes the buyer's journey of choosing a new car. The scenario chosen was "You want to buy a new car". 2) Research was conducted and it was found that the budget needed was around $30,000 to get the desired features. 3) Three top car options were considered - a Honda Civic for $27,000, a Volkswagen Jetta for $25,000, and a Hyundai Elantra around $31,000. 4) After reviewing the options, the decision was made to purchase the Volkswagen Jetta due to its attractive looks, desired features being included, and the lower price compared

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    Applied

    Activity 6:
    (Group C) The •NAME – TARUNVIR SINGH BAWA
    •STUDENT NO. – A00241277
    Buyer's Journey •SUBMITTED TO – KIMBERLY DONALDSON
    •DATE – 30 OCTOBER 2022
    Step 1: Choose a Scenario to Follow

    Given the option to choose from the three scenarios I have chosen the
    first one which is “ You want to buy a new car”.

    Step 2: Awareness Stage

    I started looking for cars and doing my research. After some research, I
    found out that if I want a car that suits my needs, I must have to spend
    around $30,000. If I want features and qualities such as a sunroof, good
    average, excellent looks, good interior, recommended color, and others I
    have to spend this amount of money.
    Step 3: Consideration Stage
    After doing meaningful research I shortlisted my top 3 cars from which one I will buy. Following are the top 3
    shortlisted cars.

    Honda Civic Volkswagen Jetta Hyundai Elantra

    • Price - $27,000 • Price - $ 25,000


    • Sales Promotion – On new year’s eve • Sales Promotion – Prices may • Price – Around $31,000.
    prices may go down. vary near new year’s eve. • No near-sales promotions/coupons
    • After research this car receives around • This car almost gets 5 stars available that I can take advantage of.
    4.5 stars from the customer. And they everywhere from the buyers. • On average this car gets 4.5 stars from
    were very happy with this car and the They all were happy with its customers because of its performance
    after-service provided by the company.
    performance. and features they get. Also, it has
    • After-service policies may influence my • The looks and the different variants.
    decision towards this car. • It has one specific Sports variant which
    performance of this car may
    attract me to it. is very attractive and cool.
    • After considering my top 3 choices I decided to buy
    “Volkswagen Jetta”.
    • There are many things/ factors that convinced me to
    buy this car, Such as the looks of this car which attract
    me the most. It is stylish and excellent in looks. Also, I
    get all the features I want in my car. Regardless I got
    Step 4: my favorite color for this car which I prefer the most
    which are White.
    Decision • And above all I have to spend less money as
    Stage compared to the other two options and got all things
    at a lesser price.
    • Yes, of course, this car will solve all my problems such
    as going out in the snow going for a job, hanging out
    with friends, helping my family with groceries, and
    everything.

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