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Pitch Deck
Who we are
Place your
Name of your Venture:……………………….. venture
logo here
Why ?

Try to mention a small short story to explain

why.

What ?
.

How ?
Explain how your venture solves the problem and make its revenue.
Problem/Opportunity
Place your
logo here

CONTEXT PROBLEM ALTERNATIVES

Just copy the WHY Part from Your Competitors / Brands

the first slide

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

• Frustrated
First mention the Large section
• Helpless • Dissatisfaction
(Like for healthy food Venture)
- Health conscious people • Worried • Loss of money
- - People of age Group Between 18 to 65 • Anxious 3
• Health Issues
- - Corporates • Depressed
- - Players
- - College students

QUANTIFIABLE IMPACT

How much time a common

man spend every day to get
a solution
Problem Interviews And Surveys Results Place your
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• How many customers did you interview?

• What was the interview mode?

• How many of them agree this is a problem and wants a

solution?

• How many of them said they don't need a new solution?

• Response Link

• Pie Charts
Market Size Estimation Place your
logo here

TAM

SAM

SOM
.

NICHE

Sources: ……
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals

Photo

Frustrations
Ethos

Age:
Occupation:
Location: Bio

Personality
 Place your

Value Proposition Canvas .

logo here

 Discount
What do you offer that makes the customers happy?  Offer
 Cash Back
 Guddies

What is the product or service that you are What your

offering? FIT
GAIN CREATORS GAINS customer need
PRODUCT/
SERVICE JOBS

PAIN KILLERS PAINS

Which features of your offering relieve the

customer's pains?
.
Solution Place your
logo here

Describe your Solution: List the Benefits of Your solutions

We offer ………………………………………… 1.
The details of our offering consist of:
1. ………………………………. 2.
2. ………………………………..
3. ……………………………….. 3.
Competition Analysis Place your
logo here

Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your Venture

Product

Price

Branding channels

Packaging

Market reviews

UVP

Add more as required

Lean Canvas
Place your
logo here

SOLUTION UNFAIR ADVANTAGE

CUSTOMER SEGMENTS
…………………………………… …………………………………………
Refer to …………………………………… We have done …………………………………………
…………………………………… Internship or a …………………………………………
Problem ……………………………………
UNIQUE VALUE certificate course ………………………………………… Business Model (Explain with a process diagram)
………………………
Canvas PROPOSITION on which domain
…………………………………………
…………………………………………
…………………………………………
…………………………………………
your venture is) …………………………………………
KEY METRICS
…………………………………………
………………………………………… CHANNELS
• No of Enquiry ……………………………
• ?
• • ?
Ho of customer
• ?
EXISTING ALTERNATIVES • No of Likes • ? EARLY ADOPTERS
……………………………………… HIGH-LEVEL CONCEPT
………………………………………
• Churn rate • ? …………………………………………
…………………………………………
……………………………………… • Revenue Your aspiraton Level
…………………………………………
……………………………………… generated …………………………………………
……………………………………… …………………………………………
…………… …………………………………………
………………………

COST STRUCTURE
• ? REVENUE STREAMS
• ? • ?
• ? • ?
• ? • ?
• ?
MVP Place your
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• Provide Full product/service description

• Insert a picture of the prototype
• Provide video link of the working prototype, if any
• Share screenshots of website ( Landing page, testimony etc.,). If the venture is in any
online business, it must definitely showcase a functional website.
• Share website link (If the venture is in any online business, it must definitely showcase a functional
website.)
• Share App link
• Description of how the product will work and steps the customer will follow
• Any other information
MVP Validation
What is your MVP
Conclusion:
Test Details: Persevere
Pivot
How long will we test this MVP?
Not conclusive

Who is our target audience for the test? How many of them?

How will we get to that audience?

Results of Test:
Realizations / Insights:
Did enough customers buy? Why or why not?

Did customers pay the price we expected? Why or why not?

Did customers come back to our product or show interest in doing so? Why or Next Steps:
why not?

Did customers recommend our product to others or evangelize about

it? Why or why not?
 Sales Plan Place your
logo here

Customer Sales Funnel

Customer Acquisition Plan - NICHE

TARGET MARKET:
?..........TAM Figure...............

LEADS:
?.......................SAM FIGURE..

OPPORTUNITIES/
PROSPECTS:
?............SOM
Figure.............

CUSTOMER:
NICHE
?........................
 Go-to-Market Strategy Place your
logo here

• Ensure that you have active social media presence on multiple platforms –
Facebook, LinkedIn, Instagram, Twitter, and others.
• Show your branding video. Ensure that it:
• Is crisp and engaging
• Clearly explains the brand, the venture, its target customers, and unique value
proposition.
• Show your Positioning Statement. Ensure that it clearly states what your product is
and what value it brings to the customer
• Action plan to reach your sales/customer target for the next one year.
• Show your Sales & Distribution model, clearly listing down your channels for both
sales and distribution.

Note: You may use any other template of your choice to pitch for your venture as long as
you cover all information being sought here.
FINANCIAL PLAN
Start-up Costs Place your
logo here

Explanation:
 Forecast P&L
Profit and loss forecast
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC Totals

Sales Place your

Cash sales logo here
Collections from accounts receivable

Other cash receipts

Total Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

COGS
Cost of goods sold 0.00
Gross profit 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Operating Expenses
Salaries and Consultant Fees 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Marketing and Promotion 0.00

Utilities (Electricity etc.) 0.00

Transportation (Shipping, Courier, Taxis etc.) 0.00

Office Supplies 0.00

Repairs and Maintenance 0.00

Office Supplies 0.00

Misc. Expenses 0.00

Interest on Loan

Loss, Theft, Wastage 0.00

Total Expenses 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Result
Net Profit/Loss 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Gross profit margin
Net profit margin

Explanation:

Insert the link of your Financial template

Financial Projections Place your
logo here

Year 1 Year 2 Year 3 Year 4 Year 5 Number of existing shares

Number of sales amount to be invested
Value of each sale (Contribution earnings after 5 years
Total Revenue P/E ratio
Capital costs Discount rate
Land and Buildings Number of years
Equipment

Product Development costs

others

Total Estimated terminal value

Expenses (Annual)
Salaries
Present value
Marketing and Promotion
Required ownership percentage
Utilities (Electricity etc.)

Transportation (Shipping, Courier, Taxis etc.) Number of shares needed by investor

Share price
Office Supplies

Repairs and Maintenance

Office Supplies

Misc. Expenses

Earnings (EBDITA)
Unit Economics
Unit Economics Year ……..
P & L/ unit Year ….. CAC
CLV
Revenue
ARPU
COGS
Gross Profit
Gross Profit Margin
Operating Costs
Operating Profit

The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16.
Assumptions (Year……..)

​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​
CAC​ (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin
ARPU​ Total revenue in specific period/Total number of customers during the same period (in currency terms)​
GROSS PROFIT​ Total revenue – Total COGS (In currency terms)​
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
Funding Plan Place your
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How much funds required to reach to the next level Funds utilization strategy (Details)
of the venture? • ?
• ? • ?
• ?
How much have been bootstrapped? If not, why ? • ?
• ? • ?
• ?
How much can be bootstrapped? • ?
• ? • ?
• ?
How much external funding required? If not, why? • ?
• ? • ?
Team Composition
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Team member 1 Team member 2 Team member 3

Picture Picture Picture

What makes us a good team to solve the problem we chose?

Role/Position: Role/Position: Role/Position:

CEO COO/CTO CFO/CMO

Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities
:

The goal is to demonstrate teams

commitment. Mention who’s on your team, why
them and their extremely relevant credentials
Thank You!