Milestone 1
Milestone 1
Milestone 1
Simulati
on
01
MILESTONE 1:
Activate
• The problem is a problem worth solving / opportunity worth pursuing (high pain intensity
for the customer)
• Problem validation done with verifiable evidence - 25 customers under b2c and 2
customers under b2b.
• The persona captures the customer profile & behaviors - demographic, geographic,
psychographic, buying behaviors etc.
• The venture can identify how the customer solves the problem today and the gaps in the
existing alternatives. 2
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CEO
COO/CTO
CFO/CMO
02
Creating Jobs. Changing Lives.
Problem Statement Place your
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QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
Customer Interviews And
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WADHWANI FOUNDATION | Entrepreneur
Surveys
Details of the survey Results
How many customers did you interview? (At least 25 for B2C and 2 for B2B)
How many of them said they can already solve this problem and don't need a new solution?
• Propose a solution
1.Key Players
2.Recent Innovations
3.Sales Cycles
4.Adoption Rates
Market Sizing
WADHWANI FOUNDATION | Entrepreneur
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• Top-down approach
TAM
SAM
Photo
Frustrations
Ethos
Age:
Occupation:
Location: Bio
Personality
Solution
WADHWANI FOUNDATION | Entrepreneur
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Solution description:
We offer a…………………………………………
Currently the customers are addressing the problem by ………………………………………...
Our solution offers customers the benefit of …………………………………………………………..
The details of our offering consist of:
1. ?
2. ?
3. ?