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Milestone 1

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Business

Simulati
on
01
MILESTONE 1:
Activate
• The problem is a problem worth solving / opportunity worth pursuing (high pain intensity
for the customer)

• The problem statement is well defined - crisp and succinct

• Problem validation done with verifiable evidence - 25 customers under b2c and 2
customers under b2b.

• The venture has identified and defined it's niche

• The venture has created a customer persona / multiple customer personas

• The persona captures the customer profile & behaviors - demographic, geographic,
psychographic, buying behaviors etc.

• The venture can identify how the customer solves the problem today and the gaps in the
existing alternatives. 2
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Introduction And Team


Composition
Business Name: PV ID:

Team members names Strengths and abilities Role/Position

CEO

COO/CTO

CFO/CMO

What makes us a good team to solve the problem we chose?


-----------------------------------------

Picture Picture Picture

02
Creating Jobs. Changing Lives.
Problem Statement Place your
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CONTEXT PROBLEM ALTERNATIVES


When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS


Who has the problem most often? How does the customer feel? What are the disadvantages of the alternatives?

QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
Customer Interviews And
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WADHWANI FOUNDATION | Entrepreneur

Surveys
Details of the survey Results

How many customers did you interview? (At least 25 for B2C and 2 for B2B)

How many of them agree this is a problem that needs to be solved?

How many of them said they can already solve this problem and don't need a new solution?

Note: Insert link to the survey and results.

Creating Jobs. Changing Lives.


Problem Definition Place your
logo here

WADHWANI FOUNDATION | Entrepreneur

Clear & Succinct Problem Definition:

Steps of Problem Definition:


• Put the problem in the context

• Explain the relevance and criticality of the problem

• Substantiate your claims (market data, customer interviews)

• Propose a solution

• Explain the incremental benefits of your proposed solution(s)


Market Analysis
WADHWANI FOUNDATION | Entrepreneur
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1.Key Players

2.Recent Innovations

3.Sales Cycles

4.Adoption Rates
Market Sizing
WADHWANI FOUNDATION | Entrepreneur
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• Top-down approach

TAM

SAM

• Bottom-up approach SOM


Customer Persona Template
WADHWANI FOUNDATION | Entrepreneur
Personality trait Personality trait Personality trait
Motivations
Goals

Photo

Frustrations
Ethos

Age:
Occupation:
Location: Bio

Personality
Solution
WADHWANI FOUNDATION | Entrepreneur

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Solution description:
We offer a…………………………………………
Currently the customers are addressing the problem by ………………………………………...
Our solution offers customers the benefit of …………………………………………………………..
The details of our offering consist of:
1. ?
2. ?
3. ?

Why this business will work in our market/region or country:


……………………………………………………………………………………………………………………………………………….
Thank
You!

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