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Marilou Budhi (The Research Process)

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THE RESEARCH PROCESS

STEP 5: DECIDING ON THE SAMPLE DESIGN

• Sampling is an important and separate step in the


research process. The basic idea of sampling is that it
involves any procedure that uses a relatively small
number of items or portions (called a sample) of a
universe (called population) to conclude the whole
population.
• A population is the total collection of elements
about which we wish to make some inference or
generalization whereas sample is a part of the
population, carefully selected to represent that
population. If certain statistical procedures are
followed in selecting the sample, it should have
the same characteristics as the population as a
whole.
1. Probability Sampling- is based on a random selection, a controlled
procedure that assures that each population is given chance of
selection

2. Non-Probability Sampling- is a non-random and subjective method


of sampling where the selection of the sample’s population elements
depends on the personal judgement or the discretion of the sampler
STEP 6: COLLECTING DATA

The gathering of data may range from


simple observation to a large-scale survey
in any defined population. There are many
ways to collect data. This includes:
PROBABILITY SAMPLING METHODS

1. Simple Random Sampling


2. Systematic Sampling
3. Stratified Random Sampling
4. Cluster Sampling
NON-PROBABILITY SAMPLING METHODS

1. Convenience Sampling- non-probability samples that are unrestricted are known


as convenience samples.
2. Purposive sampling- non-probability method that conforms to certain criteria.
3. Quota Sampling- a non-probability sampling in which the interviewers are to
contact and interview a certain number of individuals from certain subgroups or
strata of the population to make up the total sample.
4. Snowball Sampling- is the colorful name for building a list or a sample of a
special population.
o The most common means for collecting quantitative data is
the structured interview. Studies that obtain data by
interviewing respondents are called surveys. Data can
also be collected by using self-administered
questionnaires. Telephone interviewing is another way
in which data may be collected. Other means of data
collection include the use of secondary sources, such as
the census, vital registration records, official documents,
previous surveys, etc.
• Meanwhile, Qualitative data are collected mainly
through in-depth interviews, focus group
discussions, KII, and observational studies.
STEP 7: PROCESSING AND ANALYZING DATA

• Data processing generally begins with the editing and coding


of data. Data are edited to ensure consistency across
respondents and to locate omissions, if any.

• Data analysis usually involves reducing accumulated data to


a manageable size, developing summaries, searching for
patterns, and applying statistical techniques for
understanding and interpreting the findings in the light of the
research questions.
• Further, the researcher, based on his analysis, determines if
his findings are consistent with the formulated hypotheses and
theories.
STEP 8: WRITING THE REPORT – DEVELOPING RESEARCH
PROPOSAL, WRITING REPORT, DISSEMINATING AND
UTILIZING RESULTS

• The entire task of a research study is accumulated in a


document called a proposal. A research proposal is a
work plan, prospectus, outline, an offer, a statement of
intent or commitment from an individual researcher or
an organization to produce a product or render a
service to a potential client or sponsor.
• A report is an excellent means that helps to establish the
researcher’s credibility. At a bare minimum, a research report
should contain sections on:
• An executive summary;
• Background of the problem;
• Literature review;
• Methodology;
• Findings;
• Discussion;
• Conclusions and
• Recommendations.
Thank you!!!

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