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Identities & Pop Culture

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IDENTITIES &

POP CULTURE
Pop Culture, ~ as a term became meanstrem
during the 1980's prior to this, the word
"papular" was used to describe the 'top'
playlist the 'best' selling book and so on.
POP CULTURE
Papular culture (also known as pop culture) is commonly
recognized by members of a society as acollection of
behaviors, values, and artifacts that govern or predominate in
a society at a given time point.Popular culture often includes
the behaviors and feelings produced by the contact with
these dominantobjects. Highly influenced by the mass media
in modern times, this set of ideas permeates people's
dailylives in a given society. Popular culture therefore has a
way to affect an individual's attitudes to othersubjects. There
are also various ways of describing pop culture. Because of
this, popular culture issomething that can be interpreted by
different people in different contexts in a number of
contrasting ways.
CONTENT

Media and Social Change

1 2 3
How does Papular through Pop
Identities
Culture Shape Identity Culture

4 5 6
Popular Culture & Entrenching Influence of
Political identity Political identity Cultural Identity
How Does Papular
Culture Shape
1. **Self-Image Identity
and Body ?
Image**: Popular
culture often presents idealized images of
beauty and body standards through media,
advertising, and entertainment. This can
influence how individuals perceive their own
bodies and can contribute to the
development of body image issues and self-
esteem.
2. **Social Norms and Values**: Popular
culture reflects and reinforces social norms
and values. It can shape an individual's
understanding of what is considered normal,
acceptable, or desirable behavior within a
society or community.
3. **Cultural and Ethnic Identity**: Through representations of different
cultures and ethnic groups in popular culture, individuals may develop a
sense of belonging and identification with their own cultural background or
with other cultures. At the same time, popular culture can perpetuate
stereotypes and misconceptions about different cultural groups.
4. **Gender Roles and Identities**: Popular culture often portrays and
reinforces traditional gender roles and stereotypes. This can impact how
individuals perceive their own gender identity and the roles they are
expected to fulfill within society.
5. **Consumerism and Materialism**: Popular culture can promote
consumerism and materialism, shaping individuals' identities through the
products they buy and the brands they associate with. This can influence a
person's self-image and how they are perceived by others.
6. **Language and Communication**: Popular culture
can influence language use, slang, and
communication styles. It can shape the way
individuals express themselves and interact with
others, as well as influence their attitudes and
beliefs.
7. **Globalization and Identity**: With the increasing
interconnectedness of the world, popular culture
from different countries and regions can influence
individuals' identities by exposing them to a diverse
range of cultural expressions and ideas.
8. **Subcultures and Countercultures**: Popular
culture can give rise to subcultures and
countercultures that offer alternative identities and
ways of living for individuals who may not conform to
mainstream cultural norms.
Media &
Identies
1. Representation: Media has the power to shape how different groups,
such as those based on race, gender, sexuality, and other factors, are
represented. Media representations can influence how individuals
perceive themselves and others, as well as how they are perceived by
society at large.
2. Stereotyping and diversity: Media can perpetuate stereotypes or
challenge them, impacting how various groups are perceived and
understood. The inclusion or exclusion of diverse identities in media
content can have a profound impact on how people understand and relate
to those different from themselves.
3. Identity formation: Media can influence the formation of individual and
collective identities by providing role models, narratives, and cultural
references that people use to construct their sense of self and belonging.

4. Social construction of identity: Media can contribute to the social


construction of identity by shaping public discourse and influencing
societal norms, values, and attitudes toward different identity groups.
5. Media literacy: Understanding how media constructs and portrays identities
is crucial for media literacy. Being able to critically analyze media content helps
individuals recognize and challenge stereotypes and biases, and understand the
impact of media on identity formation.
6. Intersectionality: Media can influence how people understand and
navigate their intersecting identities, such as being both a person of
color and a member of the LGBTQ+ community. Intersectional
identities are often underrepresented or misrepresented in media,
and this can impact how individuals in these groups perceive
themselves and are perceived by others.
Social Change through Pop Culture
1. **Raising Awareness**: Pop culture, including music,
movies, and social media, can raise awareness about
important social issues such as racism, sexism, LGBTQ+
rights, mental health, and environmental conservation. For
example, musicians often use their platform to raise
awareness about social issues through their lyrics and public
statements.
2. **Changing Attitudes**: Pop culture can shift societal
attitudes by portraying diverse and inclusive characters and
storylines. When popular media represents and celebrates
diversity, it can lead to greater acceptance and understanding
among the general public.
Social Change through Pop Culture
3. **Inspiring Activism**: Pop culture has the potential to inspire
activism and social movements. For example, movements such as
#MeToo and Black Lives Matter have gained momentum in part due to
social media and high-profile figures in the entertainment industry
speaking out on these issues.
4. **Influencing Fashion and Trends**: Pop culture can
influence fashion and lifestyle trends, which can in turn
reflect changing social norms and values. For example, the
rise of sustainable fashion and ethical consumerism has
been influenced by growing awareness of environmental
issues in pop culture.
Social Change through Pop Culture
5. **Educating and Empowering Youth**: Pop culture can be a
powerful tool for educating and empowering young people.
For example, incorporating social issues into popular TV shows
and movies can help young audiences better understand and
engage with complex social issues.
6. **Challenging Stereotypes**: Pop culture can challenge
stereotypes and traditional gender roles by portraying diverse
and complex characters. By showcasing a wide range of
experiences and identities, pop culture can encourage
audiences to question and redefine societal norms.
Popular Culture and
Political Identity
Popular Culture and Political Identity~~A shocking video depicting the
beheading of kidnapped journalist Steven Sotloff appeared in September
2014, uploaded online by Islamic State (ISIS). Propaganda videos, even
those depicting violent death, have meanwhile become a common tool
for terrorist organisations. ISIS in particular has relied on such videos to
confront a global audience sensibilities of Western civilisation were so
comprehensively incensed by these videos that they managed, almost
single-handedly, to throw the Western military machine into action. The
only rational response appears to be a complete annihilation of ISIS. But
this swift and determined action also silenced discussion of the
circumstances surrounding the growth of this terrorist organisation
Born: Died:
May 11 1983 Sep 2 2014
Miami, florida, united sate Syrian, desert, syria

Steven Joel Sotloff was an American-Israeli


journalist. In August 2013, he was kidnapped in
Aleppo, Syria, and held captive by militants
from the Islamic State of Iraq and the Levant.
On September 2, 2014, ISIS released a
beheading video, showing one of its members
beheading Sotloff.
...
Entrenching Political Identities
Television entrenches political identities just as movies do. Look at
how the American Ad Council’s ‘I Am An American advertising
campaign created an emotional connection between audience and
nation: a sense of safety and contentment with the nation was
then through narratives of national togetherness The campaign
theme was united and harmonious nation is forged out of people
from a great number of different ethnic and racial origins. While
undoubtedly inclusive on many accounts, such a narrative By
coalescing the diversity of the nation into a single unit, the
campaign implicitly suggested togetherness could only be created
in opposition to a non-American Other.
Destabilising Political Identities

The War on Terror has become a particularly prominent theme in popular


culture; consider Fahrenheit 9/11 (2004), Syriana (2005), The Kingdom
(2007), Charlie Wilson’s War (2007), In the Valley of Elah (2007), Redacted
(2008), The Hurt Locker (2008) and Zero Dark Thirty (2012), and television
shows like Homeland and Generation Kill These visual engagements with
‘American values’ are reinforced through both media coverage and an
increasingly large available technologies
Challenging Political Identities

We now take one further step and illustrate how non-Western


popular cultures resist and challenge prevailing identities. Rather
than being set up in opposition to traditional this structure is then
used to present a narrative of resistance to hegemonic Western
discourses about the non-West. A key part of this narrative strategy is
emotions, in particular shame and resentment, humiliation and
love.Feelings of shame and resentment about Western dismissals of
particular non-Western idtentities frequently through film and
television, particularly in terms of triumphing over these emotions to
reassert identitiy.
Influence of Cultural Identity
Cultural identity profoundly shapes individuals and communities,
influencing everything from beliefs and values to behavior and
worldview. It impacts how people see themselves and others, as well
as how they interact with the world around them. Cultural identity
can affect various aspects of life, including language, traditions,
customs, cuisine, clothing, art, and religious practices. Additionally, it
plays a crucial role in shaping attitudes towards family, community,
authority, and societal norms. Overall, cultural identity serves as a
cornerstone of personal and collective identity, contributing to a
sense of belonging, pride, and connection.
Thank you

Reporter :
Rolly Orsal DHRRT 1C
Alliza Gado
Jimson Pajanilla
Crismark Nicart
Justine Sinobio

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