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    Techno ACT8

    Uploaded by

    Ronieboy Baliber Cairo
    This document provides information for validating the market for a new plastic collecting device called the INTERCEPTOR. The objectives are to establish channel partners, validate product-market fit, recognize competition and competitive advantages, and recognize strategies for product marketing and positioning. The INTERCEPTOR is described as a plastic collecting device that is solar-powered, self-sufficient, and concentrates and extracts plastic from rivers. The target market demographics are described as high-income, male and female, and business owners or government. The target market geography is South and Southeast Asia along river sides. Competitors offering similar technologies are identified as the Ecocoast, Great Bubble Barrier, and RiverRecycle. Alternative solutions from the Ich

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    Techno ACT8

    Uploaded by

    Ronieboy Baliber Cairo
    15 views11 pages
    This document provides information for validating the market for a new plastic collecting device called the INTERCEPTOR. The objectives are to establish channel partners, validate product-market fit, recognize competition and competitive advantages, and recognize strategies for product marketing and positioning. The INTERCEPTOR is described as a plastic collecting device that is solar-powered, self-sufficient, and concentrates and extracts plastic from rivers. The target market demographics are described as high-income, male and female, and business owners or government. The target market geography is South and Southeast Asia along river sides. Competitors offering similar technologies are identified as the Ecocoast, Great Bubble Barrier, and RiverRecycle. Alternative solutions from the Ich

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    This document provides information for validating the market for a new plastic collecting device called the INTERCEPTOR. The objectives are to establish channel partners, validate product-market fit, recognize competition and competitive advantages, and recognize strategies for product marketing and positioning. The INTERCEPTOR is described as a plastic collecting device that is solar-powered, self-sufficient, and concentrates and extracts plastic from rivers. The target market demographics are described as high-income, male and female, and business owners or government. The target market geography is South and Southeast Asia along river sides. Competitors offering similar technologies are identified as the Ecocoast, Great Bubble Barrier, and RiverRecycle. Alternative solutions from the Ich

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    15 views11 pages

    Techno ACT8

    Uploaded by

    Ronieboy Baliber Cairo
    This document provides information for validating the market for a new plastic collecting device called the INTERCEPTOR. The objectives are to establish channel partners, validate product-market fit, recognize competition and competitive advantages, and recognize strategies for product marketing and positioning. The INTERCEPTOR is described as a plastic collecting device that is solar-powered, self-sufficient, and concentrates and extracts plastic from rivers. The target market demographics are described as high-income, male and female, and business owners or government. The target market geography is South and Southeast Asia along river sides. Competitors offering similar technologies are identified as the Ecocoast, Great Bubble Barrier, and RiverRecycle. Alternative solutions from the Ich

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    © All Rights Reserved
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    AN EXERCISE FOR

    ACTIVITY 8:
    MARKET VALIDATION
    Prepared by:
    Ampatin, Noel
    Abestros, Mark Elias
    Cabarrubias, Jeffrey
    Cairo, Ronie Boy
    Calisay, Mark Joseph
    BSEE-4A
    OBJECTIVES:
    • To establish channel partners
    • To validate product-to-market fit
    • To recognize competition and competitive advantage
    • To recognize strategies for product marketing and positioning
    AQUAT EECH’S PRODUCT

    AQUAT
    EECH

    The INTERCEPTOR
    TARGET MARKET

    DEMOGRAPHIC
    - High-income
    PRODUCT economic status
    DESCRIPTION:
    - Male and female
     Plastic collecting device - Business owner
     Solar-powered
     Self-sufficing - Government
     Concentrates and extracts plastic from
    rivers
    TARGET MARKET

    PRODUCT GEOGRAPHIC
    DESCRIPTION: - South Asia
    - Southeast Asia
     Plastic collecting device - River side
     Solar-powered
     Self-sufficing
     Concentrates and extracts plastic from
    rivers
    TARGET MARKET

    PSYCHOGRAPHICS
    PRODUCT DESCRIPTION: - Upper-middle status

     Plastic collecting device - Eco-centered


     Solar-powered - Conscientiousness
     Self-sufficing
     Concentrates and extracts plastic from - Agreeableness
    rivers
    TARGET MARKET

    BEHAVIORAL
    PRODUCT DESCRIPTION: - Longer cadence
     Plastic collecting device - Daily-basis usage
     Solar-powered
     Self-sufficing - Smart buyer
     Concentrates and extracts plastic from - Price-conscious
    rivers
    Who are the current competition offering a similar
    product?
    - The Ecocoast, the Great Bubble Barrier, and the RiverRecycle offer the same
    technologies to remove plastic and synthetic waste from rivers and oceans.

    Who are the current competition offering an alternative


    product?
    - The Ichthion claims to be a better solution better than the INTERCEPTOR due to fund
    access to deploy more systems and more ID investment.

    - The Sea Defence Solutions claims to be a better solution better than the
    INTERCEPTOR due to the same effectiveness at a much lower cost.
    What is their present market share?
    - This venture is relatively new, so the market is new also. Opportunities
    are limitless in this situation. There is only one competition in this
    venture, but we do not see them as competition as they also share our
    goal in eliminating all the garbage in the oceans of the world.

    How much is the untapped market?


    - The market for this technology is huge, our competitors are based on
    Europe and it is there that they operate primarily. The market of our
    product could be the whole Asian continent and potentially Australia too
    since it is close to Asia.
    PRODUCT
    ADVANTAGES
     Can capture 10000kg per day

     Autonomous

     Reduce the concentration of


    EECH
    AQUAT

    plastic in the ocean


     System is entirely solar-
    powered
     Operates 24/7
    REFLECTION

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