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    Graphic Design-Gmati Mohamed

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    Gmati Mohamed

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    Graphic Design-Gmati Mohamed

    Uploaded by

    Gmati Mohamed
    9 views29 pages

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    9 views29 pages

    Graphic Design-Gmati Mohamed

    Uploaded by

    Gmati Mohamed

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 29

    GRAPHIC DESIGN

    Gmati Mohamed
    Overview:
    Hello and welcome to this gradic design presentation:

    Graphic Design is a very creative and specialised job, there are lots of skills and
    qualities you will need in order to become a designer and to become a good
    designer

    I. What is Graphic Design

    II. Visual element of Graphic Design

    III. Principle of Graphic Design


    I. What is Graphic Design

    Graphic design is defined as “the art and


    practice of planning and projecting ideas
    and experiences with visual and textual
    content.” In other terms, graphic design
    communicates certain ideas or messages in
    a visual way. These visuals can be as
    simple as a business logo, or as complex
    as page layouts on a website.
    II. Visual element of
    Graphic Design 01 Line
    02 Colour

    03 Shapes
    04 Textures

    Space 05

    Form 06

    Typography 07
    1- LINE
    One of the most basic visual elements of design is
    the ‘line’, and it should not be underrated.
    As simple as lines are they can be used as crucial
    elements of design.
    Lines can be used to add structure to a composition,
    to frame information and to divide information.
    Lines can be used to add hierarchy and
    emphasis, to decorate and to draw the eye to a
    specific point.
    They can also be used to build and represent
    information in info graphics
    Lines can be straight, curved, thick, thin, solid, and
    dashed.
    2- COLOUR

    Colour plays one of the


    biggest roles in graphic
    design. It can give emphasis, it
    can be used as a mechanism of
    organization, it can create
    impact and create a specific
    look and feel in a piece of
    graphic design work
    3- SHAPE
    Everything is ultimately a shape. All
    objects are composed of shapes and
    all visual elements are shapes in some
    way. In design shapes have two
    dimensions and are measured by their
    height and width.
    There are two types of shapes:
    4- TEXTURE
    Texture is used to create a
    visual tone and can influence
    the look and feel of a piece of
    graphic design work. It is also
    used to attract or repel interest
    to an element depending on the
    pleasantness of the texture.
    In design, there are two types of texture:

    Pattern texture
    Image textures can be:

    Environmental Biological man-made


    Pattern textures can also be:

    Environmental and Biological man-made


    5- SPACE
    • Space creates the visual essence and
    dynamic of a composition. In design,
    • There are two types of space:
    positive space and negative space.
    6- FORM

    Form is described as any three-


    dimensional object. ‘Forms’ are the
    3D equivalents of ‘shapes’ and as
    such are measured by their height,
    width, and depth
    Geometric Forms Organic Forms
    7- TYPOGRAPHY

    Graphic designers use typography to


    adjust the text within the design. This
    helps in creating content with a purpose
    III.Principle of Graphic Design

    01 Contraste

    02 Balance

    03 Alignement

    04 Proximity
    1- CONTRAST

    Contrast in the context of visual


    design can be defined as a difference
    between two or more elements in a
    composition. The more the difference
    between the elements, the greater they
    are easy to compare and comprehend
    and that's when they are said to have
    contrasted with each other.
    2- BALANCE

    Balance in design covers how


    the visual weight of elements
    are balanced with each other on both
    sides of a design to create cohesiveness,
    completion, and satisfaction
    3- ALIGNEMENT
    • Alignment is the placement of visual
    elements so they line up in a
    composition. In design, we use
    alignment to organize elements, to
    group elements, to create balance, to
    create structure, to create connections
    between elements, to create a sharp
    and clear outcome.
    4- PROXIMITY
    • The principle of proximity suggests
    that designers should visually group
    similar or related items together to
    emphasize their relationship. On the
    flipside, unlike or unrelated items
    should be spaced further apart to
    emphasize their lack of relationship.

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