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Week 10 Pre-recored session Case Study Analysis

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Nooria Yaqub
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5 views

Week 10 Pre-recored session Case Study Analysis

Uploaded by

Nooria Yaqub
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Managing change: case study analysis

Dr. Vivian Ikechukwu-Ifudu


Learning Outcome

• Read the attachment on the portal on


how to write a report.
Writing reports

Write down one thing you already know about writing


reports

Write down something you’d like to find out about


writing reports
Report writing
What is a report?

What are the differences between a report


and an essay?
Reports Essays
Formally structured Semi-structured

Informative, fact-based Argumentative, ideas-based

Includes section headings Written in a narrative style

Sometimes use bullet points Rarely use bullet points

Written with a specific Not written with a specific


purpose and reader in mind reader in mind

Offer recommendations for Offer conclusions about a


action question
Wordiness
Instead of: Consider:
a large majority of most
has the capacity to can
whether or not whether
are in agreement agree
prior to before
subsequent to after
at this point in time now
due to the fact that because
in the event that if
a new initiative an initiative
nearly unique unique/rare
plays a key role in is essential to

Adapted from Duke Graduate School Scientific Writing Resource https://cgi.duke.edu/web/sciwriting/index.php?action=lesson1


How to write the case study analysis
Approach

Read the case study - make notes

Identify issues: cause, effect, responsibility

Find solutions: lectures and seminars, wider reading

Choose best solutions

Create many drafts

What’s different for the group change plan? (5k words)


Free writing – creating focus

What are some of the main problems at PfC?

What might be some solutions for these?

Don’t worry about formality or style – just get your


ideas down
Critical writing
www.plymouth.ac.uk/uploads/prod
uction/document/path/1/1710/Criti
cal_Thinking.pdf
Descriptive writing Critical writing
What happened Significance

What a theory says Why a theory is


relevant
Describes the method Indicates the
suitability of the
method
Lists information in Structures
any order information in order
of importance
Gives information Draws conclusions

States what Evaluates strengths


Now let’s apply this to academic
writing

Read through the paragraph on the handout

What could you do to make the writing more critical?


Checklist

Balance between my voice and others

Relevance

Why should my reader be convinced?

Is my conclusion logical?
Be explicit and precise
• What is the purpose of your work?
- explain what you intend to achieve, demonstrate or argue

• What do you mean by this ?


- define key concepts - if there are different definitions for
the same term in the literature, explain which one you will
adopt, and why
• Where is the evidence for this?
- ensure that every claim is supported by evidence

• Avoid vague language - be specific


Hedging
To be intentionally tentative/confidently
uncertain - you know but you do not know for
sure

Strategy for academic argumentation - makes


your language less strong and therefore more
difficult to dispute, so it makes your argument
stronger
Hedging words
Nouns Adverbs Verbs
Assumption Presumably Appear
Idea Probably Postulate
Claim Possibly Suggest
Estimate Apparently Seem
Possibility Perhaps May be
Suggestion Seemingly Speculate

It might be possibly be supposed that these results


seemingly suggest that a correlation between employee
engagement and performance appears to have probably
occurred.
Too certain More cautious
This is proved by … This is supported by
…
This will result in … This may result in …
The reduction in sales Problems with the
was caused by the marketing campaign
failure of the contributed to the
marketing campaign reduction in sales by
… …
Businesses must do This may enhance
this in order to business profits.
Report writing tips
Avoiding plagiarism

Planning your work – time

Note-making – methodical – distinguish between your


thoughts and others’

Ask yourself:
Is it clear who says what?

Do I need all this info from one source?

Necessary but not sufficient – not about Turnitin score


Integrating notes into
written work
Paraphrase or quote?

Gilbert (2002) states that “buyer characteristics will


influence the type of purchase made. For example, the
culture, social class, age, occupation, personality and
beliefs of the individual will affect the types of products
they purchase” (p. 48).
The thesaurus isn’t sufficient
Gilbert (2002) states that “buyer characteristics will influence
the type of purchase made. For example, the culture, social
class, age, occupation, personality and beliefs of the individual
will affect the types of products they purchase” (p. 48).

Gilbert (2002) states that buyer characteristics will motivate


the kind of purchase made. For example, the background,
social category, era, employment, disposition and philosophies
of the individual will affect the types of products they purchase.
Paraphrased
Gilbert (2002) states that “buyer characteristics will influence the
type of purchase made. For example, the culture, social class, age,
occupation, personality and beliefs of the individual will affect the
types of products they purchase” (p. 48).

Decisions to purchase particular products are motivated,


sometimes unconsciously, by many aspects of the buyer, including
their background and view of the world (Gilbert, 2002).

Gilbert (2002) suggests that several factors can motivate


purchases, including aspects of a buyer’s background and character.
What is a summary?
A summary is an overview of a text. The main idea is given, but details,
examples and formalities are left out. Used with longer texts, the main aim
of summarising is to reduce or condense a text to its most important ideas.
Summarising is a useful skill for making notes from readings and in
lectures, writing an abstract/synopsis and incorporating material in
assignments.

What is paraphrasing?
Paraphrasing is a way of presenting a text, keeping the same meaning, but
using different words and phrasing. Paraphrasing is used with short
sections of text, such as phrases and sentences. A paraphrase may result
in a longer, rather than shorter, version of the original text. It offers an
alternative to using direct quotations and helps students to integrate
evidence/ source material into assignments. Paraphrasing is also a useful
skill for making notes from readings, note-taking in lectures, and explaining
information in tables, charts and diagrams.

What is a quotation?
A quotation is an exact reproduction of spoken or written words. Direct
quotes can provide strong evidence, act as an authoritative voice, or
support a writer's statements.
D Description – topic/ issue/ point

Information – evidence and


I substantiation

S Scrutiny – critical analysis

C Conclusion and relevance

O Onward link
Writing reports

Write down one thing you have learnt about writing


reports in this session.

Write down something you would still like to find out


about writing reports
Summary

Reports have a clear structure

To produce this – organise and plan

Reports need to be accurate, concise, analytic and


clear
References

http://kalyan-city.blogspot.com/2010/11/good-report-
writing-features-how-to.html

https://www.skillsyouneed.com/write/report-writing.ht
ml

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