This document discusses findings from a study on how millennials and older shoppers use mobile devices while shopping in stores. Some key findings include:
- Nearly 50% of US consumers have smartphones and use them while shopping, with millennials and older "shopptimizers" using phones most of the time in stores.
- People use their phones in stores for various purposes like checking prices, reading reviews, making lists, and showrooming (researching items in stores then buying online).
- Over 40% said their phone influenced a purchase decision during their last store visit.
- Showrooming is common, with nearly half of millennials buying something online within the last month after visiting stores.
The document describes sightings of the Antonov 225, the world's largest aircraft, delivering a large power transformer at McCarran Airport in Las Vegas. It notes the plane has 24 wheels and provides some key specifications, such as its wingspan of 290 feet and maximum takeoff weight of over 1.3 million pounds. It also briefly mentions photos of tornado aircraft creating cloud effects, Columbia's last flight capturing city lights over Europe and Africa, and techniques for photographing the moon from planes.
Extending SharePoint 2010 To Line of Business Integration A
This document discusses using Business Connectivity Services (BCS) in SharePoint 2010 to integrate line of business (LOB) systems and data. BCS allows external data to be brought into SharePoint and Office in a centralized, managed way. It provides advantages like extending the reach of enterprise data by enabling users to access, reuse, and gain insight into external data from LOB systems in SharePoint and Office. The document demonstrates accessing customer and product data from external systems in SharePoint and creating a sales quote document connected to that external data in Word.
Building Next Generation Applications With BuddyPress
BuddyPress is a powerful plugin that adds a social network to your site. But as users who haven’t used BuddyPress much or at all, we might not realize it’s power and flexiblity. This talk will introduce you to BuddyPress. Then it will show you how to start seeing the possiblities BuddyPress can offer and how to creatively intergrate it into sites you’re building for agencies, small businesses, enterprise clients, higher-education, and even your own personal projects. When we’re done, your mind will be filled with exciting new ideas of how to build better and cooler websites for your clients and yourself… all thanks to BuddyPress!
The document provides details about the Top Thrill Dragster roller coaster located at Cedar Point amusement park in Ohio. It is the tallest and fastest roller coaster in the world, reaching speeds of 193 km/h within 4 seconds of leaving the station from a height of nearly 122 meters. The coaster cost $25 million to build and opened in 2003.
The document discusses using gamification to make sustainability initiatives fun and engage more people. It suggests challenging people to participate in sustainability-focused activities and competing in teams to motivate behavior change. Case studies show that gamified challenges can engage over 60% of participants for 4-8 weeks at low cost, with examples of companies that saw over 90% of employees participate in challenges focused on sustainability, health, and social responsibility. The document advocates designing rewards, weekly newsletters, and an awards ceremony to encourage participation and build sustainability habits.
The document promotes PBWorks, describing it as an online collaborative workspace that allows users to work together on a wiki. It is signed by Jaye A. H. Lapachet, the Manager of Library Services at Coblentz, Patch, Duffy & Bass LLP, and provides their contact information and links to the law firm's website for any questions about PBWorks or how it could benefit the firm.
The document announces that Stephanie Streeter, former chairman, president and CEO of Banta Corporation, has been elected to Goodyear's board of directors. Streeter has over 20 years of experience in marketing and business leadership roles. She will receive standard compensation for non-employee directors. The document also notes amendments made to some of Goodyear's employee benefit plans and compensation agreements to comply with tax code requirements.
1) The document outlines Mathews Michaels' telecom business advisory services which include reviewing key areas like revenue, costs, productivity, profitability and partnerships.
2) Mathews Michaels aims to uncover organizational strengths and opportunities for improvement through benchmarking sales, operations and finances against typical metrics.
3) Their process involves exercises to analyze current performance, identify gaps, set goals and drive tangible results through improved profitability, new revenue streams and business transformation.
This document is Tesoro Corporation's quarterly report on Form 10-Q for the quarterly period ended March 31, 2006. It provides Tesoro's condensed consolidated financial statements including the balance sheet, statement of operations, and statement of cash flows. The balance sheet shows that as of March 31, 2006 Tesoro had total assets of $5.08 billion including $2.18 billion in current assets, and total liabilities of $1.90 billion including $1.50 billion in current liabilities. The statements of operations and cash flows provide financial results and cash flow information for the quarters ended March 31, 2006 and 2005.
1. The document summarizes the results of a survey given to former students of a teacher-librarian distance education course on using Web 2.0 tools. The survey asked about personal, teaching, and professional development use of tools before and after taking the course.
2. Respondents reported moving from being consumers of Web 2.0 tools before the course to producers after the course, both in their personal lives and teaching. They also expanded use of tools for professional learning through blogs, wikis, and social media.
3. The course seems to be helping teachers learn how to better connect and stay connected using Web 2.0 tools for professional learning and development.
The document provides information about the Institute for Professional Excellence in Coaching (iPEC) and their accredited coach training program. It introduces some of the key concepts from their Core Energy Coaching process, including energetic capacity, engagement, and total engaged energy. It describes the seven levels of core energy and how understanding a person's energetic profile can provide insights into their behavior, attitudes, and potential for success.
The Society of St. Vincent de Paul of Alameda County (SVdP) was established in 1938 and provides assistance to over 100,000 homeless and low-income people annually. Their programs include a free dining room serving 300,000 meals per year and centers providing services to homeless men, women, and children. Their Kitchen of Champions program provides culinary job training for homeless and low-income adults, with classes taught by professional chefs. Graduates are placed in jobs in the food services industry. The program is funded through donations, grants, and fundraising events.
Inspiring Route - Always On: people, consumers, companies - Modelli e strateg...
"Always On" is a lifestyle characterized by the connectivity shift from a technological service to a personal trait.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Always On through stories, examples, numbers, case studies.
Mobile moments provides concise summaries of 3 key points:
1. The document discusses how digital technologies can influence consumer behavior throughout a typical day, with a focus on how mobile phones create opportunities for targeted advertising and engagement.
2. It outlines 6 principles for effective mobile marketing, including being contextual, timely, useful rather than promotional, omnipresent, remarkable, and understanding consumer mindsets.
3. An infographic is presented that segments consumers into innovators, opinion leaders, early majority, late majority, and laggards based on their adoption of mobile shopping services.
A HARVARD BUSINESS REVIEW ANALYTIC SERVICES REPORT MICRO-MOMENTS AND THE SHOP...
Mobile devices have led to a shift where people now fulfill needs and wants in "micro-moments" throughout the day instead of in long sessions. These micro-moments are opportunities for brands to be useful to consumers. While mobile starts many shopping journeys, people often continue on other devices and finish purchases in-store. To be successful, brands need to understand these micro-moments and follow consumers across all devices and channels.
The document describes a study conducted by BBDO and AOL to better understand mobile behaviors and uncover seven distinct "shades" or segments of mobile moments. The study involved surveying over 1,000 smartphone users and tracking their mobile behaviors over 30 days. It identified seven segments: Accomplish, Socialize, Prepare, Me Time, Shop, Self-Express, and Discover. A key finding was that most mobile usage (68%) occurs at home, contrary to assumptions. Each segment is described in terms of activities, locations, motivations, and popularity. The most common segment is "Me Time" which accounts for 46% of mobile moments and occurs once per day for 60% of users. Understanding these segments can
A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.
This document discusses mobile usage among Hispanics. Hispanics over-index in smartphone usage compared to the general market. They are more price sensitive and social in their mobile activities like shopping. Research shows the top activities Hispanics engage in while shopping in stores using their mobile devices is looking up product information. Hispanics are more focused on finding the best deals when shopping and use in-store price checking to compare prices between local stores rather than online. Younger Hispanics place more importance on authenticity and connecting to their culture through mobile platforms.
Online Marketing Summit (OMS) - The Myth of Mobile Metrics
1) Traditional online marketing analytics are not enough to measure mobile marketing effectively as mobile user behavior differs significantly. Mobile users are more likely to take immediate action like making a phone call rather than traditional online actions.
2) There are now many mobile analytics tools available so the myth that there are not enough tools is no longer true. Marketers should use mobile-specific analytics to properly track user behavior.
3) Phone calls are high value leads and the volume of mobile calls to businesses is increasing dramatically so call tracking is critical to understand mobile marketing performance.
Mobile has forever changed what we expect of brands. It's fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences.
The document provides a guide for brands to succeed in micro-moments by being present when consumers have intent in the moment across their journey. It discusses how micro-moments are critical touchpoints that determine consumer outcomes. To win micro-moments, brands must be there when moments occur, be useful by providing relevant information, and be quick to satisfy consumers' immediate needs. The guide provides strategies and examples for brands to master micro-moments, especially on mobile, and measure their effectiveness.
Author - Google
Guide to winning the shift to mobile
This document was created by Google and is being shared for information purposes. Google owns all copyrights.
Google Micromoments Guide to Winning the Shift to Mobile
It’s essential for brands to meet consumers in their moments of need. But how you meet them is equally important. If a brand’s message isn’t useful or relevant, people will simply move on to another brand. Here’s how marketers can create a strategy based on usefulness.
The document provides a guide for brands to succeed in micro-moments, which are critical touchpoints when consumers turn to their devices to take action. It outlines three essential strategies: 1) Be there - anticipate micro-moments in your industry and commit to being present to help consumers; 2) Be useful - provide relevant information to meet consumers' needs in the moment; 3) Be quick - mobile experiences need to be fast and frictionless as micro-moments happen swiftly. It also highlights how Red Roof Inn mastered these strategies through targeted search ads for stranded travelers.
Micro-Moments: Your Guide to Winning the Shift to Mobile
The document provides a guide for brands to succeed in micro-moments by being present when consumers have intent in the moment across their journey. It discusses how micro-moments are critical touchpoints that determine consumer outcomes. To win micro-moments, brands must be there when moments occur, be useful by providing relevant information, and be quick to satisfy consumers' immediate needs. The guide provides strategies and examples for brands to master micro-moments, especially on mobile, and measure their effectiveness.
Micro-Moments: Your Guide to Winning the Shift to Mobile (by Google)
Micro-Moments:
Your Guide to Winning the Shift to Mobile (by Google*)
Learn more about Mobile Solutions, at Hellas Marketing
[www.hellasmarketing.com]
* Source: Google
Nearly $30 billion is spent annually influencing tweens, who impact over 20% of parental spending. The document also notes that over 50% of smartphone users plan to shop via mobile this holiday season, while mobile point-of-sale transactions at Home Depot have increased by over 20% each week. It predicts that mobile transactions will account for 10% of all credit and debit card volume in 2013, and that mobile payments will grow to $90 billion by 2017.
Mobile market research: a new drink or old wine in a new bottle?
Mobile market research: a new drink or old wine in a new bottle?
Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys
Understanding the biggest value of mobile market research. Appreciating the possibilities of engaging with customers through various channels. Understanding why mobile market research is becoming a major tool in the research tool kit. Discussing how mobile market research is shaping the future of research.
Mobile is the New Local: How to Compete presented at Big Design 2016
The document discusses the rise of mobile device usage and its impact on marketing. It notes that mobile marketing is the closest channel to consumers as people now spend over 3 hours per day on their phones. It recommends that businesses develop a mobile-first strategy that includes optimizing their website for mobile, using mobile to enhance the in-store experience through promotions and payments, and engaging customers through social media, SMS marketing, and mobile coupons.
This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement moving toward behavioural targeting. www.cambrient.com | www.technomadicmarkets.com
Your big data audience insight big data show 24 apr 2013iCrossing
Presentation from the Big Data Show 2013 by iCrossing’s Data Strategist, Sam Zindel, on how Big Data can be used to provide consumer insight and brand loyalty.
The document describes sightings of the Antonov 225, the world's largest aircraft, delivering a large power transformer at McCarran Airport in Las Vegas. It notes the plane has 24 wheels and provides some key specifications, such as its wingspan of 290 feet and maximum takeoff weight of over 1.3 million pounds. It also briefly mentions photos of tornado aircraft creating cloud effects, Columbia's last flight capturing city lights over Europe and Africa, and techniques for photographing the moon from planes.
Extending SharePoint 2010 To Line of Business Integration Aridwansassman
This document discusses using Business Connectivity Services (BCS) in SharePoint 2010 to integrate line of business (LOB) systems and data. BCS allows external data to be brought into SharePoint and Office in a centralized, managed way. It provides advantages like extending the reach of enterprise data by enabling users to access, reuse, and gain insight into external data from LOB systems in SharePoint and Office. The document demonstrates accessing customer and product data from external systems in SharePoint and creating a sales quote document connected to that external data in Word.
Building Next Generation Applications With BuddyPressDavid Bisset
BuddyPress is a powerful plugin that adds a social network to your site. But as users who haven’t used BuddyPress much or at all, we might not realize it’s power and flexiblity. This talk will introduce you to BuddyPress. Then it will show you how to start seeing the possiblities BuddyPress can offer and how to creatively intergrate it into sites you’re building for agencies, small businesses, enterprise clients, higher-education, and even your own personal projects. When we’re done, your mind will be filled with exciting new ideas of how to build better and cooler websites for your clients and yourself… all thanks to BuddyPress!
The document provides details about the Top Thrill Dragster roller coaster located at Cedar Point amusement park in Ohio. It is the tallest and fastest roller coaster in the world, reaching speeds of 193 km/h within 4 seconds of leaving the station from a height of nearly 122 meters. The coaster cost $25 million to build and opened in 2003.
Inner Sense Sustainability Challenge IMEX 2014Victor Angel
The document discusses using gamification to make sustainability initiatives fun and engage more people. It suggests challenging people to participate in sustainability-focused activities and competing in teams to motivate behavior change. Case studies show that gamified challenges can engage over 60% of participants for 4-8 weeks at low cost, with examples of companies that saw over 90% of employees participate in challenges focused on sustainability, health, and social responsibility. The document advocates designing rewards, weekly newsletters, and an awards ceremony to encourage participation and build sustainability habits.
The document promotes PBWorks, describing it as an online collaborative workspace that allows users to work together on a wiki. It is signed by Jaye A. H. Lapachet, the Manager of Library Services at Coblentz, Patch, Duffy & Bass LLP, and provides their contact information and links to the law firm's website for any questions about PBWorks or how it could benefit the firm.
The document announces that Stephanie Streeter, former chairman, president and CEO of Banta Corporation, has been elected to Goodyear's board of directors. Streeter has over 20 years of experience in marketing and business leadership roles. She will receive standard compensation for non-employee directors. The document also notes amendments made to some of Goodyear's employee benefit plans and compensation agreements to comply with tax code requirements.
1) The document outlines Mathews Michaels' telecom business advisory services which include reviewing key areas like revenue, costs, productivity, profitability and partnerships.
2) Mathews Michaels aims to uncover organizational strengths and opportunities for improvement through benchmarking sales, operations and finances against typical metrics.
3) Their process involves exercises to analyze current performance, identify gaps, set goals and drive tangible results through improved profitability, new revenue streams and business transformation.
This document is Tesoro Corporation's quarterly report on Form 10-Q for the quarterly period ended March 31, 2006. It provides Tesoro's condensed consolidated financial statements including the balance sheet, statement of operations, and statement of cash flows. The balance sheet shows that as of March 31, 2006 Tesoro had total assets of $5.08 billion including $2.18 billion in current assets, and total liabilities of $1.90 billion including $1.50 billion in current liabilities. The statements of operations and cash flows provide financial results and cash flow information for the quarters ended March 31, 2006 and 2005.
1. The document summarizes the results of a survey given to former students of a teacher-librarian distance education course on using Web 2.0 tools. The survey asked about personal, teaching, and professional development use of tools before and after taking the course.
2. Respondents reported moving from being consumers of Web 2.0 tools before the course to producers after the course, both in their personal lives and teaching. They also expanded use of tools for professional learning through blogs, wikis, and social media.
3. The course seems to be helping teachers learn how to better connect and stay connected using Web 2.0 tools for professional learning and development.
The document provides information about the Institute for Professional Excellence in Coaching (iPEC) and their accredited coach training program. It introduces some of the key concepts from their Core Energy Coaching process, including energetic capacity, engagement, and total engaged energy. It describes the seven levels of core energy and how understanding a person's energetic profile can provide insights into their behavior, attitudes, and potential for success.
The Society of St. Vincent de Paul of Alameda County (SVdP) was established in 1938 and provides assistance to over 100,000 homeless and low-income people annually. Their programs include a free dining room serving 300,000 meals per year and centers providing services to homeless men, women, and children. Their Kitchen of Champions program provides culinary job training for homeless and low-income adults, with classes taught by professional chefs. Graduates are placed in jobs in the food services industry. The program is funded through donations, grants, and fundraising events.
Inspiring Route - Always On: people, consumers, companies - Modelli e strateg...Market Revolution
"Always On" is a lifestyle characterized by the connectivity shift from a technological service to a personal trait.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Always On through stories, examples, numbers, case studies.
Mobile moments provides concise summaries of 3 key points:
1. The document discusses how digital technologies can influence consumer behavior throughout a typical day, with a focus on how mobile phones create opportunities for targeted advertising and engagement.
2. It outlines 6 principles for effective mobile marketing, including being contextual, timely, useful rather than promotional, omnipresent, remarkable, and understanding consumer mindsets.
3. An infographic is presented that segments consumers into innovators, opinion leaders, early majority, late majority, and laggards based on their adoption of mobile shopping services.
A HARVARD BUSINESS REVIEW ANALYTIC SERVICES REPORT MICRO-MOMENTS AND THE SHOP...Bryce Nelson
Mobile devices have led to a shift where people now fulfill needs and wants in "micro-moments" throughout the day instead of in long sessions. These micro-moments are opportunities for brands to be useful to consumers. While mobile starts many shopping journeys, people often continue on other devices and finish purchases in-store. To be successful, brands need to understand these micro-moments and follow consumers across all devices and channels.
The document describes a study conducted by BBDO and AOL to better understand mobile behaviors and uncover seven distinct "shades" or segments of mobile moments. The study involved surveying over 1,000 smartphone users and tracking their mobile behaviors over 30 days. It identified seven segments: Accomplish, Socialize, Prepare, Me Time, Shop, Self-Express, and Discover. A key finding was that most mobile usage (68%) occurs at home, contrary to assumptions. Each segment is described in terms of activities, locations, motivations, and popularity. The most common segment is "Me Time" which accounts for 46% of mobile moments and occurs once per day for 60% of users. Understanding these segments can
A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.
This document discusses mobile usage among Hispanics. Hispanics over-index in smartphone usage compared to the general market. They are more price sensitive and social in their mobile activities like shopping. Research shows the top activities Hispanics engage in while shopping in stores using their mobile devices is looking up product information. Hispanics are more focused on finding the best deals when shopping and use in-store price checking to compare prices between local stores rather than online. Younger Hispanics place more importance on authenticity and connecting to their culture through mobile platforms.
Online Marketing Summit (OMS) - The Myth of Mobile MetricsIvanti
1) Traditional online marketing analytics are not enough to measure mobile marketing effectively as mobile user behavior differs significantly. Mobile users are more likely to take immediate action like making a phone call rather than traditional online actions.
2) There are now many mobile analytics tools available so the myth that there are not enough tools is no longer true. Marketers should use mobile-specific analytics to properly track user behavior.
3) Phone calls are high value leads and the volume of mobile calls to businesses is increasing dramatically so call tracking is critical to understand mobile marketing performance.
Mobile has forever changed what we expect of brands. It's fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences.
The document provides a guide for brands to succeed in micro-moments by being present when consumers have intent in the moment across their journey. It discusses how micro-moments are critical touchpoints that determine consumer outcomes. To win micro-moments, brands must be there when moments occur, be useful by providing relevant information, and be quick to satisfy consumers' immediate needs. The guide provides strategies and examples for brands to master micro-moments, especially on mobile, and measure their effectiveness.
Micromoments guide to winning shift to mobileChad Blenkin
Author - Google
Guide to winning the shift to mobile
This document was created by Google and is being shared for information purposes. Google owns all copyrights.
Google Micromoments Guide to Winning the Shift to MobileBite Sized Media
It’s essential for brands to meet consumers in their moments of need. But how you meet them is equally important. If a brand’s message isn’t useful or relevant, people will simply move on to another brand. Here’s how marketers can create a strategy based on usefulness.
The document provides a guide for brands to succeed in micro-moments, which are critical touchpoints when consumers turn to their devices to take action. It outlines three essential strategies: 1) Be there - anticipate micro-moments in your industry and commit to being present to help consumers; 2) Be useful - provide relevant information to meet consumers' needs in the moment; 3) Be quick - mobile experiences need to be fast and frictionless as micro-moments happen swiftly. It also highlights how Red Roof Inn mastered these strategies through targeted search ads for stranded travelers.
Micro-Moments: Your Guide to Winning the Shift to Mobileservicesmobiles.fr
The document provides a guide for brands to succeed in micro-moments by being present when consumers have intent in the moment across their journey. It discusses how micro-moments are critical touchpoints that determine consumer outcomes. To win micro-moments, brands must be there when moments occur, be useful by providing relevant information, and be quick to satisfy consumers' immediate needs. The guide provides strategies and examples for brands to master micro-moments, especially on mobile, and measure their effectiveness.
Micro-Moments: Your Guide to Winning the Shift to Mobile (by Google)George Yfantis
Micro-Moments:
Your Guide to Winning the Shift to Mobile (by Google*)
Learn more about Mobile Solutions, at Hellas Marketing
[www.hellasmarketing.com]
* Source: Google
Nearly $30 billion is spent annually influencing tweens, who impact over 20% of parental spending. The document also notes that over 50% of smartphone users plan to shop via mobile this holiday season, while mobile point-of-sale transactions at Home Depot have increased by over 20% each week. It predicts that mobile transactions will account for 10% of all credit and debit card volume in 2013, and that mobile payments will grow to $90 billion by 2017.
Mobile market research: a new drink or old wine in a new bottle?Merlien Institute
Mobile market research: a new drink or old wine in a new bottle?
Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys
Understanding the biggest value of mobile market research. Appreciating the possibilities of engaging with customers through various channels. Understanding why mobile market research is becoming a major tool in the research tool kit. Discussing how mobile market research is shaping the future of research.
The document discusses the rise of mobile device usage and its impact on marketing. It notes that mobile marketing is the closest channel to consumers as people now spend over 3 hours per day on their phones. It recommends that businesses develop a mobile-first strategy that includes optimizing their website for mobile, using mobile to enhance the in-store experience through promotions and payments, and engaging customers through social media, SMS marketing, and mobile coupons.
8 Tips on How To Leverage Mobile for MarketingMatthieu Houle
The document provides 8 tips for leveraging smartphones for marketing. It discusses how mobile is an integral part of people's lives and how they use their phones for local searches, purchases, and taking action quickly. It emphasizes understanding user behaviors and device capabilities, defining the role of mobile in one's marketing strategy, testing approaches, and tracking results. The ultimate goal is to meet customers where they are on their mobile devices to drive local awareness, purchases, and loyalty.
Design for Good - Innovation. Inclusion. Impact.Mark Logan
This document discusses the principles of equity-centered design for social good. It emphasizes designing with and for marginalized communities rather than just studying them. Key principles include putting people first and solutions second, having a diverse team of collaborators, examining one's own role and biases, understanding the full context and complexity of social problems, building trust and redistributing power. The goal is for identity factors like race or gender to not predict outcomes, and to design solutions that address systemic inequities holding problems in place.
Will creative jobs be taken over by Artificial Intelligence? I think eventually many will. Before then, however, the human-AI partnership could make many creative jobs even more interesting.
Delivered at the Gas Can Creative Conference for the American Advertising Federation Kansas City.
Wish You Were Here - Virtual Reality and Augmented Reality Marketing CampaignsMark Logan
The document discusses new realities in marketing using virtual reality (VR) and augmented reality (AR). It provides examples of companies experimenting with VR and AR campaigns, including Marriott, HBO, and Volvo. Challenges mentioned include overcoming motion sickness and ensuring experiences have a compelling narrative. The document also outlines considerations for creating effective VR experiences and provides resources for learning more about VR studios and conferences.
This document discusses marketing to millennials and the importance of innovation. It provides statistics about millennials, such as their population size and spending power. It then discusses six truths about innovative brands that appeal to millennials: 1) engage early adopters, 2) create experiences and adventures, 3) treat content as brand fuel, 4) join the participation economy, 5) embrace experimentation, and 6) stand for more than profit. Each truth is accompanied by statistics and examples of how brands can apply these truths in their marketing. The overall message is that brands must innovate and focus on experiences, content, and meaningfulness in order to effectively engage and market to millennials.
Mark Logan gives a presentation titled "Fuck Storytelling" where he argues that storytelling is overhyped in advertising. While stories can be effective, experience and action are more impactful ways to connect with people than just telling stories. He advocates that agencies should create experiences, applications, products and even companies, rather than limiting themselves to just telling stories. If agencies focus on making experiences instead of just stories, they will be the ones that stories are told about in the future.
Advertising's obsession with storytelling is an overused and limiting cliché. Experience and action trump story. In a post-digital age, technology isn't merely a means to deliver stories, it's an essential element of creative ideas.
Video of the presentation is here: https://www.youtube.com/watch?v=_jMywXG6AWQ
I went to CES 2014 and all you get is this lousy PDF. Here's a quick scouting report of sights and thoughts from CES. It was both overwhelming and underwhelming, but the highlights include: wearables, 3D printing, connected cars, and lots of bluetooth speakers and iPhone cases. OK, those aren't all highlights.
This document discusses how technology has transformed and will continue to transform retail shopping. It outlines several technologies that are shaping the future of retail, including intelligent devices, computer vision, 3D scanning and printing, mobile shopping, and shopper analytics. Retailers are advised to budget 11% of their marketing budget for innovation and allocate funding to both incremental improvements and transformative new technologies. Mobile engagement is highlighted as a key trend, with most smartphone users utilizing their phones during shopping and mobile users being much more likely to purchase in store. The document emphasizes that retailers must invent the future of shopping experiences through new technologies to stay competitive.
The Hot Light is an essential and beloved part of the iconic Krispy Kreme brand. In 2011, Krispy Kreme with the help of Barkley, created the Hot Light app and platform, which connected all of the Krispy Kreme Hot Lights to the Internet, enabling Krispy Kreme fans to know whenever their nearest Hot Light is on.
Presented at WOMM-U by Tim Sabo, Global Creative Director for Krispy Kreme and Mark Logan, SVP Digital Innovation for Barkley.
Consumers are equipped with an increasingly sophisticated array of mobile applications to get information about pricing, service, locations, social context and even health and sustainability. How will this new mobile-empowered consumer reshape retail?
This document discusses social media marketing strategies for non-profits. It provides statistics showing that most non-profits are using social media, with blogs and social networks being most popular. Examples are given of effective non-profit social media campaigns, focusing on community engagement. A 4-step strategy is outlined: listen and learn, plan, engage, and evaluate. Key aspects of planning include developing social media policies and monitoring, response, and engagement plans. The document emphasizes engaging supporters through conversations rather than just eyeballs and aiming for action over traffic.
SXSWi Highlights document summarizes several presentations from the 2009 SXSWi conference:
1) A presentation by Alex Bogusky discussed his dislike of advertising and timesheets in the industry. He answered "no" to whether an ad executive could bring bike sharing to America.
2) Scott Belsky of Behance advocated for focusing on organization over ideas to achieve impact. He recommended practices like separating action items from meetings.
3) A session on developing a more social web discussed the Facebook Connect API and new apps integrating with social networks on phones.
4) A panel discussed interface lessons from games, citing research that fun comes from eliciting emotions through challenge, fantasy, curiosity and
The document summarizes Mark Logan's notes and experiences from the SXSWi conference. It includes sessions attended on topics like bike sharing, creativity and organization, social patterns and anti-patterns, and creating passionate users. Presenters mentioned include Alex Bogusky, Scott Belsky, and Kathy Sierra. The notes also reference websites and blogs for Behance, Xeodesign, and Headrush.
This document outlines a 3-step social media strategy of listening, learning, and engaging across various social media platforms. It discusses using social networks like Facebook and MySpace, creating blogs and encouraging subscriptions, using Twitter, sharing multimedia, and promoting events and cross-promoting across all social media channels to build connections and spread content. Contact information is provided at the end for further discussion.
The document outlines seven steps for optimizing one's LinkedIn profile and maximizing its usefulness. The steps are to optimize your profile by adding a headline, summary, and recommendations; connect your network by importing contacts; promote your company; find people using advanced search and saved searches; make new contacts through introductions or paid InMail messages; join groups and participate in discussions; and ask and answer questions on LinkedIn.
4. SPRINT // Mobile Moment of Truth
• THE MOBILE MOMENT OF TRUTH •
50%
Source: American Millennials: Deciphering the Enigma Generation
September, 2011
21% 4
5. SPRINT // Mobile Moment of Truth
• SPRINT MOBILE MOMENT OF TRUTH STUDY•
• Online survey of 1106 smartphone users
- Ages 18 – 65
- August 14-18, 2012
• Qualifications
- Smartphone users
- Use top shopping apps
- Used phone in grocery, mass or
warehouse club in last month
5
6. SPRINT // Mobile Moment of Truth
50.4% estimated
have smartphones
89%
x = 45%
of US consumers
use smartphones while shopping
Source: Nielsen, 2012
6
7. SPRINT // Mobile Moment of Truth
• MOBILE MOMENT OF TRUTH COMMUNITY •
Use smartphones
“most of the time”
at grocery and mass
10%
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
7
8. SPRINT // Mobile Moment of Truth
• THE SHOPTIMIZERS •
“I’ve been shopping this way for about 6
years now, so it is a part of me. . . .
If I didn't have my phone, I would be
considered a blind shopper.”
– Henry, 35-49
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
Attitude, Not Age
8
9. SPRINT // Mobile Moment of Truth
• SHOPTIMIZERS •
Wendalyn P
Central Florida
27-34
9
10. SPRINT // Mobile Moment of Truth
“I was at Target and shopped the
grocery area, pharmacy, personal
care items and cat stuff.”
10
11. SPRINT // Mobile Moment of Truth
“Yes, I'm a cat lady. Don't judge me.”
11
12. SPRINT // Mobile Moment of Truth
“I did use three apps in the store:
Notes, of course, for my shopping list...”
12
13. SPRINT // Mobile Moment of Truth
“...Pinterest to check out a chicken ranch
taco recipe to see if I needed to purchase
any ingredients...”
13
14. SPRINT // Mobile Moment of Truth
“...and Amazon to check their price of
Systane eye drops.”
14
15. SPRINT // Mobile Moment of Truth
“I have an Amazon subscription for these
eyedrops, but I had a coupon for them at
Target which ultimately made them cheaper,
so while in the store I canceled my
subscription through Amazon.”
15
16. SPRINT // Mobile Moment of Truth
• WHAT THEY SHOPPED FOR •
Items shopped for with a smartphone in the last month
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
16
17. SPRINT // Mobile Moment of Truth
• WHERE THEY SHOPPED •
Q: Thinking about just the items you shopped for in the past month,
WHERE did you use your smartphone to help you shop while in a store?
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
17
MILLENNIALS OLDER SHOPPERS
18. SPRINT // Mobile Moment of Truth
• HOW THEY SHOPPED - GROCERY •
Q: Which of the following ways do you use your smartphone when shopping at a grocery store?
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
18
MILLENNIALS OLDER SHOPPERS
19. SPRINT // Mobile Moment of Truth
• HOW THEY SHOPPED - MASS •
Q: Which of the following ways do you use your smartphone when shopping at a mass merchandise store?
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
19
MILLENNIALS OLDER SHOPPERS
20. SPRINT // Mobile Moment of Truth
• ALL STORE TYPES •
40%
used smartphone on last visit
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
20
21. SPRINT // Mobile Moment of Truth
• SHOPPING APPS •
Q: Which apps do you use regularly or occasionally to help you while shopping?
26%
21%
18%
13%
Download 200,000+ brand logos in vector format for free
http://www.logoeps.com/ 11%
11%
11%
12%
QR Reader 9%
12%
9%
9%
9%
10%
shopper 8%
7%
8%
4%
8%
3%
7%
6%
6%
12%
0% 8% 16% 24% 32% 40%
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
21
MILLENNIALS OLDER SHOPPERS
22. SPRINT // Mobile Moment of Truth
• OTHER SHOPPING APPS •
Q: What OTHER shopping apps are currently installed on your smartphone?
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
22
23. SPRINT // Mobile Moment of Truth
• WEBSITES BY STORE TYPE •
Q: Did you visit any websites the LAST time you used your smartphone while shopping at ...
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
23
MILLENNIALS OLDER SHOPPERS
24. SPRINT // Mobile Moment of Truth
• SITES OR APPS? •
APP SKEPTICISM “I LOVE Target stores, but the
• Lack of Utility app isn't user friendly and
besides seeing coupons,
there isn't a motivating
factor to use it.”
– Megan, 27-34
Source: Sprint Moment of Truth, Millennials & Mobile Survey
August 2012 (n=1106)
24
25. SPRINT // Mobile Moment of Truth
• SITES OR APPS? •
APP SKEPTICISM “Most of the time, apps are
• Lack of Utility useful when you already
• Lack of Information know what you want, but
doesn't give much extra
information.”
– Stuart, 27-34
Source: Sprint Moment of Truth, Millennials & Mobile Survey
August 2012 (n=1106)
25
26. SPRINT // Mobile Moment of Truth
• SITES OR APPS? •
APP SKEPTICISM “I don’t use the Walmart app,
• Lack of Utility and I rely on the website . . .
• Lack of Information the whole website has deals on
• Lack of Trust it that aren’t reflected in the
app. . . . So I don’t trust that
the app has the best info.”
- Bradford, 27-34
Source: Sprint Moment of Truth, Millennials & Mobile Survey
August 2012 (n=1106)
26
27. SPRINT // Mobile Moment of Truth
• IT’S NOT ALL RATIONAL •
FUNCTIONAL EMOTIONAL
ORGANIZES SHOPPING EASES STRESS
SAVES MONEY ADDS FUN
FINDS DEALS THRILL OF THE DEAL
SAVES TIME GAIN CONFIDENCE
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
27
28. SPRINT // Mobile Moment of Truth
• INFLUENCE ON PURCHASE •
Q: Did your mobile device influence your decision the LAST time you used it at a _________ store?
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
28
29. SPRINT // Mobile Moment of Truth
• SHOWROOMING •
Q: When was the last time you PURCHASED something online after visiting one or more stores to shop for it in person?
Millennials 45% 29% 13% 9% 4%
Older 45% 23% 10% 17% 5%
Shoppers
0% 25% 50% 75% 100%
Within the month Within 3 months Within 6 months More than 6 months ago Never
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
29
30. SPRINT // Mobile Moment of Truth
• SHOWROOMING - WHAT? •
Q: What was the last item you purchased online?
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
30
31. SPRINT // Mobile Moment of Truth
• SHOWROOMING - WHERE? •
Q: Which store(s) did you visit in person before purchasing?
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
31
32. SPRINT // Mobile Moment of Truth
• SHOWROOMING - WHO? •
Q: What website or app did you use to make the purchase?
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
32
33. SPRINT // Mobile Moment of Truth
• SHOWROOMING - WHY? •
Q: Why did you purchase online or using an app rather than in a store?
75%
Found a lower price online
71%
Store didn’t have 38%
what I wanted 43%
14%
Delivery 14%
11%
Avoid sales tax 10%
6%
Other
6%
4%
Better return policy 2%
4%
Sent as a gift 2%
0% 20% 40% 60% 80% 100%
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
33
MILLENNIALS OLDER SHOPPERS
34. SPRINT // Mobile Moment of Truth
• EPIC DEALS •
“I found these shoes at
nordstrom that were $400
and while I was at the
store, I found them on the
amazon app for $100.”
- Caroline, 18-26
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
34
35. SPRINT // Mobile Moment of Truth
• EPIC DEALS •
“I found the same phone
I was looking for in the
store for 90% less! I
bought it immediately
online using Safari!”
- Stuart, 27-34
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
35
36. SPRINT // Mobile Moment of Truth
“If you make a bad purchase
decision today, you’re lazy.”
@jaybaer
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
36
38. SPRINT // Mobile Moment of Truth
• #1 IT’S NOT JUST MILLENNIALS •
Mobile shopping is a mindset that
transcends age.
38
39. SPRINT // Mobile Moment of Truth
• #2 IT’S A HOLISTIC EXPERIENCE •
FUNCTIONAL EMOTIONAL
ORGANIZES SHOPPING EASES STRESS
SAVES MONEY ADDS FUN
FINDS DEALS THRILL OF THE DEAL
SAVES TIME GAIN CONFIDENCE
39
40. SPRINT // Mobile Moment of Truth
• #3 SHOPPERS HAVE BASIC EXPECTATIONS •
Mobile shoppers expect their experience to be connected,
informed and flexible to meet their needs.
40
41. SPRINT // Mobile Moment of Truth
HOW CAN RETAILERS
ADAPT
TO THIS TREND?
AALE!
SS LE!
41
42. SPRINT // Mobile Moment of Truth
• CULTIVATE LOYALTY •
Shoppers expressed strong
interest in using their
70%
smartphones to participate in
loyalty programs with their
favorite retailers.
Want to use phone to
redeem loyalty points
42
43. SPRINT // Mobile Moment of Truth
• REWARD THE BEHAVIOR •
Give shoppers incentives for using
their mobile devices in store ... and
make it fun. AALE!
SS LE!
43
44. SPRINT // Mobile Moment of Truth
• LEARN AND ADAPT •
1001100010
The wealth of analytics allow
0010010011
0111010010
retailers to adapt to what shoppers
0111011001
0101001010
0001001101
are doing and are asking for.
44
45. SPRINT // Mobile Moment of Truth
• COMBATING SHOWROOMING •
• Price Matching
“I have compared prices and selection
between Amazon and Target on a number
of occasions and Target rarely has the
better price, and they never have a
better selection of products.”
– Daniel, 35-49
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
45
46. SPRINT // Mobile Moment of Truth
• COMBATING SHOWROOMING •
• Price Matching
• Inventory
“I searched far and wide for a leather
bench. The store consistently had two of
them... but never the color I needed without
the "on display" scratches. One click on
Amazon.com and two days later, the one I
wanted was here! Availability and selection
would have made the difference.”
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
- Kam, 35-49
46
47. SPRINT // Mobile Moment of Truth
• COMBATING SHOWROOMING •
• Price Matching
• Inventory
• Loyalty
“Loyalty programs also help. I love my
Target Debit card because I get 5% off of
all my purchases and it comes straight out
of my checking account.”
– Wendalyn, 27-34
Source: Sprint Mobile Moment of Truth Survey
August 2012 (n=1106)
47
48. SPRINT // Mobile Moment of Truth
• MOVING FORWARD •
1. Examine shopper behaviors in
your environment
2. Delve into the numbers
3. Test, test, test
48
49. SPRINT // Mobile Moment of Truth
Download report:
Wholesale.Sprint.com/MobileMomentOfTruth
49