The document discusses new realities in marketing using virtual reality (VR) and augmented reality (AR). It provides examples of companies experimenting with VR and AR campaigns, including Marriott, HBO, and Volvo. Challenges mentioned include overcoming motion sickness and ensuring experiences have a compelling narrative. The document also outlines considerations for creating effective VR experiences and provides resources for learning more about VR studios and conferences.
This document provides biographical details about photographer David LaChapelle. It discusses his early life and family in North Carolina, his move to New York City at age 15 to pursue photography, and his career working for magazines like Interview. LaChapelle describes his creative process, focusing on fantastical scenes and elaborate productions. He emphasizes that his photos are meant as an "escape" and break from reality. The document also touches on LaChapelle's artistic influences and the evolution of his signature style over the years.
This document discusses teaching open source software in universities. It describes courses on operating systems and information security that incorporated open source tools and distributions like Ubuntu, Linux, Apache, and MySQL. Student surveys found initial resistance to unfamiliar open source environments but growing interest as they learned about licensing, business models, and development methodologies. The author reflects on lessons learned and ways to improve open source education, such as introducing version control earlier and allowing more flexibility for creative projects.
Kelly is leaving her job at New Profit. Many colleagues express how much they will miss Kelly's wit, humor, intelligence, leadership, and spirit. They wish her the best in her new role and hope to stay connected with her going forward.
wyeth Citi Investment Research Global Healthcare Conferencefinance12
This document summarizes Greg Norden's presentation at the 2008 Citi Investment Research Global Healthcare Conference on May 21, 2008. It discusses Wyeth's financial guidance for 2008, performance in the first quarter of 2008, key product growth drivers, focus on driving international growth, pipeline of new products in development, and initiatives to sharpen focus and manage costs through Project Impact. The presentation outlines Wyeth's strategy to position itself for future growth through a diversified business, new product launches, global expansion opportunities, and a proven R&D pipeline.
This document discusses how Google+ can benefit marketers by enhancing the relationship between search and social media. It explains that Google+ is focused on creating a social layer across Google products to provide a more customized user experience. This allows content and social signals to impact search results and drive greater synergy between paid, earned, and owned media. The document provides best practices for marketers to engage on Google+ through high-quality, frequently published content and community building to improve search performance.
The document discusses installing and configuring a PHP triad application on a Windows system. It provides steps for downloading the application file, extracting and installing it, configuring the MySQL database, and starting the Apache server to run the application. Contact information is also included for getting help with the process.
WordPress South Florida Meetup - Top 9 (Feb 2014)David Bisset
This document lists and provides links to the top 9 WordPress themes, plugins, and resources for February 2014. They include the Moments theme, VelocityPage, Marketify marketplace theme, WordPress Weekly podcast, Widget Customizer, Gust plugin, Post Connector, TinyMCE SpellCheck, and Stream plugin. The list is authored by David Bisset and provides short descriptions and links for each item.
This document provides an overview of Gujarat Industrial Corporation (GIC), a manufacturer of precision machined metal components established in 1976. It summarizes the company's facilities, machinery, processes, products, clients, and management. GIC specializes in close-tolerance CNC machined parts and has two manufacturing facilities totaling 40,000 square feet. The company serves clients across various industries globally and is ISO 9001 certified.
A short presentation on Hall of Fame great, Mario Lemieux.
He overcame many obstacles to become one of the greatest hockey players ever. His story is an inspiration.
GLISTEN is a Great Lakes stewardship program that aims to integrate civic engagement and service learning into STEM coursework at undergraduate institutions. It receives funding from the Corporation for National and Community Service and is modeled after the SENCER program. GLISTEN's goal is to prepare students for green jobs through hands-on projects, increase scientific understanding, and encourage long-term stewardship of the Great Lakes. It operates through regional clusters of higher education and conservation organizations.
This document provides instructions for building an e-commerce shopping network using WordPress and the MarketPress and FrameMarket plugins. It outlines installing WordPress in network mode, then installing and configuring MarketPress and FrameMarket to enable e-commerce functionality and a grid-based theme across the WordPress network. Additional tips are provided for localization, custom domains per store, and changing the admin dashboard appearance. Support resources are also listed.
The document provides an overview of Emerson's financial performance and outlook. It summarizes that Emerson has a history of solid financial performance and plans to outperform the market in the challenging economic environment. It forecasts sales to decline 5-8% in 2009 but operating margins to remain strong at 15.9-16.4%. Free cash flow is expected to reach $2.7-2.5 billion, or 11-11.5% of sales.
The Steelers had one of the hardest schedules in NFL history in 2008 but still managed to finish with a record of 12 wins and 4 losses. They overcame adversity to have a successful season despite facing a challenging lineup of opponents. The document expresses optimism that the Steelers can win their seventh Super Bowl title in 2009.
Lezing Hogeschool Utrecht, 6 September 2011Kees Romkes
Lezing over (praktische) social media. Waarom, het hoe, wat, waar en wanneer. Met 2 praktische cases en informatie. Meer weten? http://www.keesromkes.nl/contact
El documento describe las fases del ciclo ovárico, incluyendo la folicular, ovulación y luteínica. Durante la fase folicular, los folículos crecen bajo la influencia de las hormonas FSH y LH hasta que uno alcanza madurez y ovula. La ovulación ocurre entre los días 13-15 y involucra la ruptura del folículo maduro. Luego en la fase luteínica, el folículo rupturado se transforma en un cuerpo lúteo que secreta progesterona para preparar el útero para un posible
OEC Webinar: Air Quality & Your Health (part 1) - Erica Fetty & Sarah VanderW...Ohio Environmental Council
Ozone is formed through chemical reactions between nitrogen oxides (NOx) and volatile organic compounds (VOCs) in the presence of sunlight. The main sources of NOx are vehicles, power plants, and industrial facilities, while VOCs come from products like paint, cleaners, and gasoline. The EPA monitors ozone and particulate matter levels across Ohio and requires some facilities to report their emissions. Ozone and PM 2.5 concentrations have generally decreased over time due to emissions regulations, though some areas still do not meet air quality standards.
Design for Good - Innovation. Inclusion. Impact.Mark Logan
This document discusses the principles of equity-centered design for social good. It emphasizes designing with and for marginalized communities rather than just studying them. Key principles include putting people first and solutions second, having a diverse team of collaborators, examining one's own role and biases, understanding the full context and complexity of social problems, building trust and redistributing power. The goal is for identity factors like race or gender to not predict outcomes, and to design solutions that address systemic inequities holding problems in place.
Will creative jobs be taken over by Artificial Intelligence? I think eventually many will. Before then, however, the human-AI partnership could make many creative jobs even more interesting.
Delivered at the Gas Can Creative Conference for the American Advertising Federation Kansas City.
This document discusses marketing to millennials and the importance of innovation. It provides statistics about millennials, such as their population size and spending power. It then discusses six truths about innovative brands that appeal to millennials: 1) engage early adopters, 2) create experiences and adventures, 3) treat content as brand fuel, 4) join the participation economy, 5) embrace experimentation, and 6) stand for more than profit. Each truth is accompanied by statistics and examples of how brands can apply these truths in their marketing. The overall message is that brands must innovate and focus on experiences, content, and meaningfulness in order to effectively engage and market to millennials.
Mark Logan gives a presentation titled "Fuck Storytelling" where he argues that storytelling is overhyped in advertising. While stories can be effective, experience and action are more impactful ways to connect with people than just telling stories. He advocates that agencies should create experiences, applications, products and even companies, rather than limiting themselves to just telling stories. If agencies focus on making experiences instead of just stories, they will be the ones that stories are told about in the future.
Advertising's obsession with storytelling is an overused and limiting cliché. Experience and action trump story. In a post-digital age, technology isn't merely a means to deliver stories, it's an essential element of creative ideas.
Video of the presentation is here: https://www.youtube.com/watch?v=_jMywXG6AWQ
I went to CES 2014 and all you get is this lousy PDF. Here's a quick scouting report of sights and thoughts from CES. It was both overwhelming and underwhelming, but the highlights include: wearables, 3D printing, connected cars, and lots of bluetooth speakers and iPhone cases. OK, those aren't all highlights.
This document discusses how technology has transformed and will continue to transform retail shopping. It outlines several technologies that are shaping the future of retail, including intelligent devices, computer vision, 3D scanning and printing, mobile shopping, and shopper analytics. Retailers are advised to budget 11% of their marketing budget for innovation and allocate funding to both incremental improvements and transformative new technologies. Mobile engagement is highlighted as a key trend, with most smartphone users utilizing their phones during shopping and mobile users being much more likely to purchase in store. The document emphasizes that retailers must invent the future of shopping experiences through new technologies to stay competitive.
This document discusses findings from a study on how millennials and older shoppers use mobile devices while shopping in stores. Some key findings include:
- Nearly 50% of US consumers have smartphones and use them while shopping, with millennials and older "shopptimizers" using phones most of the time in stores.
- People use their phones in stores for various purposes like checking prices, reading reviews, making lists, and showrooming (researching items in stores then buying online).
- Over 40% said their phone influenced a purchase decision during their last store visit.
- Showrooming is common, with nearly half of millennials buying something online within the last month after visiting stores.
The Hot Light is an essential and beloved part of the iconic Krispy Kreme brand. In 2011, Krispy Kreme with the help of Barkley, created the Hot Light app and platform, which connected all of the Krispy Kreme Hot Lights to the Internet, enabling Krispy Kreme fans to know whenever their nearest Hot Light is on.
Presented at WOMM-U by Tim Sabo, Global Creative Director for Krispy Kreme and Mark Logan, SVP Digital Innovation for Barkley.
Consumers are equipped with an increasingly sophisticated array of mobile applications to get information about pricing, service, locations, social context and even health and sustainability. How will this new mobile-empowered consumer reshape retail?
This document discusses social media marketing strategies for non-profits. It provides statistics showing that most non-profits are using social media, with blogs and social networks being most popular. Examples are given of effective non-profit social media campaigns, focusing on community engagement. A 4-step strategy is outlined: listen and learn, plan, engage, and evaluate. Key aspects of planning include developing social media policies and monitoring, response, and engagement plans. The document emphasizes engaging supporters through conversations rather than just eyeballs and aiming for action over traffic.
SXSWi Highlights document summarizes several presentations from the 2009 SXSWi conference:
1) A presentation by Alex Bogusky discussed his dislike of advertising and timesheets in the industry. He answered "no" to whether an ad executive could bring bike sharing to America.
2) Scott Belsky of Behance advocated for focusing on organization over ideas to achieve impact. He recommended practices like separating action items from meetings.
3) A session on developing a more social web discussed the Facebook Connect API and new apps integrating with social networks on phones.
4) A panel discussed interface lessons from games, citing research that fun comes from eliciting emotions through challenge, fantasy, curiosity and
The document summarizes Mark Logan's notes and experiences from the SXSWi conference. It includes sessions attended on topics like bike sharing, creativity and organization, social patterns and anti-patterns, and creating passionate users. Presenters mentioned include Alex Bogusky, Scott Belsky, and Kathy Sierra. The notes also reference websites and blogs for Behance, Xeodesign, and Headrush.
This document outlines a 3-step social media strategy of listening, learning, and engaging across various social media platforms. It discusses using social networks like Facebook and MySpace, creating blogs and encouraging subscriptions, using Twitter, sharing multimedia, and promoting events and cross-promoting across all social media channels to build connections and spread content. Contact information is provided at the end for further discussion.
The document outlines seven steps for optimizing one's LinkedIn profile and maximizing its usefulness. The steps are to optimize your profile by adding a headline, summary, and recommendations; connect your network by importing contacts; promote your company; find people using advanced search and saved searches; make new contacts through introductions or paid InMail messages; join groups and participate in discussions; and ask and answer questions on LinkedIn.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Reversed Out Creative
Struggling to be seen online? Master long-tail keywords, the secret weapon of modern SEO. This guide unlocks their power for businesses of all sizes, helping you rise in search rankings and attract ideal customers.
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
Wish You Were Here - Virtual Reality and Augmented Reality Marketing Campaigns
1. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Wish You Were Herenew realities in marketing
Mark Logan
SVP, Innovation
Barkley
mlogan@barkleyus.com
@mlogan
2. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
The Guardian
Will VR ever
overcome the dork
factor?
3. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
The Internet
No.
4. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
The VR Era? Finally?
5. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
A long time coming
http://www.jpl.nasa.gov/news/news.php?feature=4451
6. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
A long time coming
7. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR campaigns
https://travel-brilliantly.marriott.com/our-innovations/oculus-get-teleported
8. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR campaigns
https://www.youtube.com/watch?v=FwHI8mZ9eE0
9. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR campaigns
http://www.framestore.com/work/game-thrones-ascend-wall-vr-experience
10. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
http://www.nytimes.com/newsgraphics/2015/nytvr/
11. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Virtuality
Continuum
https://www.forrester.com/report/Augmented+And+Virtual+Reality+Should+Be+Part+Of+The+Innovators+Toolkit/-/E-RES127101
12. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR Matrix
13. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR devices
14. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR devices
15. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR devices
Oculus Rift HTC Vive Sony Playstation VR
16. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
AR devices
Microsoft Hololens Magic Leap (patent)
17. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
https://www.youtube.com/watch?v=vDNzTasuYEw
04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
IKEA AR Catalog
18. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
‣ Interactions with print media
‣ Primarily phone and tablet based
‣ Controlled environments
‣ May want to wait for better hardware
AR Considerations
19. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
http://www.volvocars.com/us/about/our-points-of-pride/google-cardboard
04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Volvo XC90
20. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
‣ High quality & expense production
‣ Digital mapping
‣ Cardboard distribution
Volvo XC90
21. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR Production
22. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR Production
23. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
24. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
“What does VR do? It puts you in the
middle of a story. I can see entertainment
and sports being really interesting areas.”
New York Times
Mark Thompson, CEO
25. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
https://www.youtube.com/watch?v=CjJL38jbt64
04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
New York Times
26. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
‣ 1.3 Million Distributed
‣ 500,000 app downloads
‣ “Hundreds of thousands” kept Cardboard
New York Times
27. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
“I feel like I’ve watched a little too much VR
today, so I take a few moments to lie on the
floor and collect my brain. Your brain is
actually tricked into thinking it’s having an
experience and sometimes the effect can
feel a bit like sea sickness. I’m sure tech
will evolve beyond this at some point, but
for now when you make VR films, you have
to be careful of P.P.S. (potential puke
shots).”
Jennifer Pirog, NYT VR Editor
28. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
https://www.youtube.com/watch?v=2IASj7qvCjg
04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Dare Devil Dive
29. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
‣ Six Virtual Revolution roller coasters in
North America
‣ Three Superman VR experiences
‣ Season ticket exclusive ride times
‣ Owned entertainment and retail space
‣ Mixed “4D” reality
Six Flags - Dare Devil Dive
30. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
https://www.youtube.com/watch?v=efd6WhPmTyU
04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Merrell Virtual Hike
31. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
‣ Sundance 2015
‣ Six months development
‣ Mixed “4D” reality
Merrell Virtual Hike
32. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Game of Thrones
33. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
https://www.youtube.com/watch?v=2wQQh5tbSPw
04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Dream Adventures
34. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
David Ross , Reel FX
“Having a great narrative is paramount. Technology must always
come second to the message.”
What makes great VR?
Pete Jones, Framestore
“Suspension of disbelief, a transportative and immersive sensation that
makes you believe you're somewhere else.”
35. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR Paradigms
Immersive Stories Environmental Experiences
36. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
“In the name of ‘progress’ our official
culture is striving to force the new
media to do the work of the old.”
Marshall McLuhan
37. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR Matrix
38. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
What makes bad VR?
“McDonald’s VR demo isn’t in
service of anything really . .
.There’s no fast food theme or
any kind of internal narrative.”
39. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR Considerations
‣ Where are we taking them?
‣ Can we create evocative experience?
‣ Where will this be experienced?
‣ Is there a narrative?
‣ How will it be distributed?
40. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Watch out for PPS!
http://imgur.com/pEYaJzU
41. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
VR Studios
Framestore: framestorevr.com
Visualise: visualise.com
Koncept: konceptvr.com
ReelFX: reelfx.com
42. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Austin, Nov. 9-10
15% Discount Code: ANA4SLB
sharelikebuy.com
43. 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING 04/21/16WISH YOU WERE HERE: NEW REALITIES IN MARKETING
Wish You Were Herenew realities in marketing
Mark Logan
SVP, Innovation
Barkley
mlogan@barkleyus.com
@mlogan
Editor's Notes
Last summer, Time featured a story called “The Surprising Joy of Virtual Reality” on it’s cover. That story prompted The Guardian to ask . . . “Will VR ever overcome the dork factor?”
To which the Internet responded, as it sometimes does, with a resounding, “No.”
In the last couple of years, we’ve seen a flood of stories about new VR devices entering the market, led by the Oculus Rift, Samsung Gear VR and, of course, Google Cardboard. We’ve also learned that while many of the perplexing technical challenges have been solved, we have yet to solve for the dork factor and apparently it’s impossible to experience VR with your mouth closed.
VR is not a new concept, nor is it new in practice. Back in the late 80s and early 90s, NASA pioneered the use of VR headsets thanks to a company named VPL Research. Interesting fact, the headgear she’s wearing was called an “Eyephone.”And NASA is still leading the way when it comes to virtual and augmented reality technology. Their new Hololens AR program allows scientists around the world to explore Mars in 3D and collaborate hologram style in realtime.
But the origins of VR go way back. In 1957 a guy name Morton Heilig patented the first VR machine, called the Sensorama. It included stereoscopic vision, audio, smell and vibration. In 1961, the first head-mounted display was produced. Called the Philco Headsight, it included a single visual screen and magnetic tracking to allow a user to follow a remote camera.
But I’m confident in saying that VR has finally arrived for real this time, because not only are we seeing the emergence of consumer devices, and not only are we seeing the first forays into content, but we are seeing advertisers ruining everything by inserting VR ads everywhere. - Marriott among the first with their #getteleported campaign
Automotive brands like Chevy have been early adopters. These images are from their CO driver campaign, which allowed users to experience the Chevy Colorado.
And we’ve seen entertainment brands like HBO experimenting with VR. This is a shot of GoT cast members trying out the GoT VR exhibit at SXSW last year. We’ll come back to this in a bit.
And we’ve seen media companies like the New York Times distribute VR hardware on a massive scale, giving away millions of Google Cardboard viewers, hiring the first ever full-time VR editor and producing high-quality VR stories on a regular basis.
There’s so much stuff out there being called VR or AR, that it demands some kind of framework to make sense of it. Forrester Analyst JP Gownder proposes the Virtuality Continuum. [explain]
But I think since we’re talking about a 3D (at least) medium, it makes sense to think in terms of multiple dimensions so here’s my VR Matrix. [explain]This would be much easier to demonstrate if you all were wearing VR goggles right now.
At the low end of the spectrum, Google Cardboard, which is, as the name suggests, a cardboard box that you put on your face. The advantage is that it’s very cheap, and easy to custom brand. - Star Wars
- McDonald’s Happy Meal Box
- My favorite - some of you are old enough to know what this is? Mattel Viewmaster, although it’s made of plastic.With all of these devices, you put your smartphone in, start up a VR app, and its your phone that powers the experience.
Another similar device is Samsung Gear VR, it also uses your phone, and the headset has a couple of interactive touchpoints, but otherwise, it’s just a slightly more robust and comfortable version of Google Cardboard.
At the other end of the spectrum, we have devices like Oculus Rift, the HTC Vive and presumably the Sony Playstation VR headset. These are richly immersive devices, capable of generating experiences that are hyper realistic. One caveat: despite the lack of wires shown in these product shots, each of these devices is very much a tethered experience. They are attached to powerful computers or gaming consoles, some of them costing $1000 or so dollars apiece, so these are not devices that are going to be given away en masse or achieve mainstream penetration right away. However, they are the platform of choice for a lot of high-end VR experiences.
And rounding out the device discussion, we also have soon-to-be-arriving products in the Augmented Reality space.
And speaking of AR, let’s look at what an AR campaign looks like. There hasn’t been as much activity in the AR space as there has in VR, but there have been a few notable explorations.
Lowes holoroom - uses tablet to let you explore room you designed. Moving to Oculus based experience.
Volvo XC90 Campaign - Cardboard, give viewers a chance to experience the car. Note the production equip.
A couple of things to take away from that video. First, is the super-high-end rig they used to capture the VR in the first place. 8 RED cameras. The second is that they are mapping the captured environment onto a high definition 3D model. This approach really defines the high end
But if you Google VR capture rigs, you’ll see that there an awful lot of highly inventive solutions out there. You don’t necessarily need 8 RED cameras.
But generally, when you talk to to VR production shops, your options fall into a couple of categories–the high end, custom rigs or the more utilitarian, GoPro style rigs (and there are lots of different kinds of these–from 360 degree rigs, stereoscopic rigs and multi-dimensional rigs.
The GoPro style capture is useful for the 360-degree video style content, like the NYT is doing. They’re really at the forefront of what it means to tell stories with immersive video. Personally, I’m not sure this type of media deserves the label virtual reality, but the NYT thinks it does, so I’m going to roll with it.
The Times made a significant commitment to VR. They delivered over 1.3 million Google Cardboard devices to their print subscribers and have hired a full-time VR editor. Their first piece, The Displaced, explored the lives of refugees around the globe. But here at home, they’ve been capturing moments that are a little more prosaic. Any Villanova fans in the audience? How about Carolina fans? I’m sorry for this. Not really, I’m a Duke grad.
So, obviously the point of this is that this kind of medium has the power to really put you in the middle of human moments and action. This is obviously a moment in time, shared after the fact, but I think we’ll see a LOT of real-time streaming of these 360 moments, especially in sports and live events.
The metrics so far are encouraging. 500K app downloads. It’s worth noting that when you distribute via Cardboard or Gear VR, you are asking your audience to download another app to their phone and use it, and that’s obviously a behavioral hurdle. The experience we’re delivering has to be worth the hassle of an app install AND any content download. Even on WiFi at work, some of the NYT pieces take several minutes to download. Is that sustainable, maybe not.My favorite learning from the NYT project though is this:
Jennifer Pirog, the NYT VR editor I mentioned earlier says this:
Potential Puke Shots seems like a really good seque into this next example.
So this is out and available now. Those of you who are willing to risk your lunch can try it at any of the six locations in North America. These are interesting examples of a mixed reality experience, something that some people call 4D, because not only are you seeing, hearing and interacting with a virtual environment, but you get the sensations of motion and wind delivered through the real-world environment.
That 4D approach is something that marketers have leveraged in some of the best-in-class VR experiences to date. Merrell created this VR experience for Sundance and allowed participants to take a hike in the Dolomites.
This is really state of the art experiential. The combination of VR, real-time motion tracking and 4D environmental effects really fool your brain into thinking that you’re somewhere else, having this adventure.
Another example of the Best-in Class experience was last year’s GoT installation at SXSW. They’ve been an early and avid adopter of VR. Just last week announced their 360-degree trailer, which honestly is kind of “meh.”
Much more impressive was the Ascend the Wall experience of 2014. This is Maisie Williams, who plays Arya Stark.It’s all about emotion. Not the technology. And one more piece in that vein.
One more example that really speaks to the emotional punch of VR is this installation piece by Expedia.
So that’s obviously a pretty evocative piece, and you really get the sense that the kids were awed and had the experience of being transported. To me, those are all hall marks of a great VR experience. But I put this question of what makes great VR to some of the VR production specialists I interviewed and I got back a couple of really telling answers.
This, I think, is illustrative of two distinct VR paradigms that are emerging. One is VR as immersive story, and I think this is pretty well exemplified by the NYT VR piece.The other paradigm is VR as environmental experience, and we’ve seen several good examples of that, but I’ll pick the Merrell piece as representative.
And it probably won’t surprise you after having heard me talk about this for a while now, but I think the second model is largely superior to the first.
There’s a danger inherent in the VR as story model. Marshall McLuhan pointed to it, pointing out that we tend to want new media to do the job of the old. And I think it’s not a coincidence that the number one proponent of VR as story is a very “old media” company, a progressive “old media” company, to be sure.
If we go back to that VR matrix I offered at the beginning.
We’re living in a new era. We call it the post-digital era, because digital is no longer a standalone domain, separated from physical spaces or artifacts. Digital is deeply intertwined into everything and into our every day experiences.