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SALES LETTER
Technical Writing and
Scientific Reporting
Mr. Marvin O. Gabatin
sales letter defined
A document designed to generate
sales
Convinces the reader to place an order;
to request additional information; or
to lend support to the product or service
or cause being offered
Influences the reader to take a specificPANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
2
Represents you as the writer
Aims to educate a prospect, entice the
prospect to visit the store or make the
first step for the coming of the sales
agent in the house of the customer
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
3
sales letter defined
advantages of sales letter
They are less costly
They are convenient
They are effective
They are addressed to a specific audience or
target market
They can be very comprehensive. They can
fully explain things regarding a product
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
4

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Here are corrections for the commonly misused words: 1. Your jewelry and other luggage will be taken care of by your assistant. 2. We would appreciate it if you could be present at your regular meeting for trainers. 3. The applicants will please fill out the entire form regardless of the position applied for. 4. He was caught unaware despite precautions. 5. One of the faculty members requests student assistants. 6. He could not cope with difficulties; the reason is that he is not used to failures. 7. I was totally unaware that somebody had filled her glass with hot water. 8. I am submitting this proposal as a regular output regarding the semin

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The document discusses sales letters, which are direct mail pieces designed to persuade readers to purchase a product or service without a salesperson present. A sales letter uses a formal letter structure and is impersonal as it is sent to multiple potential customers. Key components include a headline, body with product information, call to action, and graphic design. Different types of sales letters are used for introductions, product updates, incentives, thank yous, invitations, holidays, and lost customers.

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a very brief and informative presentation on letter writing......... presented in CEMB by Saadia Aslam, Punjab University Lahore.

saadia aslam
7 commandments (Turner,
2003)
1. Focus on what your prospect wants, needs, hopes, dreams, and
desires … or appeals to their emotion
2. Never forget that benefits sell!
3. Always write to someone specific
4. Get your readers’ attention immediately!
5. You must write to sell!
6. Don’t put them to sleep
7. Please tell them exactly what you want them to do
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
5
THE HEADLINES
One of the compelling parts of a sales
letter
Usually 3-30 words long and should
attract immediately the attention of the
reader
Tells the reader what the letter is about
and promises that the product will surely
benefit him PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
6
THE HEADLINES
To attract attention, the headline may be
centered or be put inside a colored
textbox
The font style may also be changed
Use power words like “you,” “finally,” “At
last,” “Free,” “Proven,” “imagine,” “fast,”
“cheap,” “ Enjoy,” “Now,” “learn,” and
others PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
7
THE HEADLINES
Sample:
Finally, here is a medicine that will
surely cure your diabetes!
Free cap for every purchase of water
dispenser!
Enjoy the beauty of life by capturing it with
a digital camera!
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
8

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Writing can be classified into different types and modes according to its purpose and form. The types discussed are extensive writing, where the writer is given a subject to write about, and intensive writing, where the focus is on a specific point. The writing process involves several steps: prewriting to explore the topic, drafting a rough version, revising to improve content and structure, editing for grammar and mechanics, and publishing the final work. Developing writing skills is important for school and career success. Effective writing has clear ideas and organization, an engaging voice, precise word choice, varied sentence structure, and follows conventions of spelling and grammar. Various techniques can help students improve their writing, such as guided paraphrasing,

teachinglanguage artswriting
SALES LETTER:
COMPOSITION (AIDA)
ATTENTION
Your main intention here is to catch the
attention of the reader to read your letter
Use emphasis by underlining,
CAPITALIZING, italicizing, or punctuation.
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
9
ATTENTION
“If you think fanning pollution away from
your face is enough to protect you from
its harmful effects, think again … “
“Skin problem? All of us have heard
enough promises. Today, there is a clear
solution at …”
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
10
SALES LETTER:
COMPOSITION (AIDA)
INTEREST and DESIRE
Attack their emotional, rational or ethical
dimensions (since buyers are human
beings with heart, mind, and soul)
Exploit all their senses and intellect or
reason
Use evidences such as research data or
examples
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
11
SALES LETTER:
COMPOSITION (AIDA)
INTEREST and DESIRE
“New books will enhance the knowledge of our
students. When we produce quality graduates,
many will be enticed to enroll here.”
“if we would not buy books, our accreditation
might be deterred.”
“it is only fair that we buy new books this year. The
last time we bought books was three years ago.
Other schools have purchased new books now.”
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
12
SALES LETTER:
COMPOSITION (AIDA)

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The document provides information about job application letters, including what they are, their purpose, structure, and tips for writing an effective letter. It states that a job application letter, also known as a cover letter, accompanies a resume and provides additional details about a candidate's skills and experience for a specific job opening. The document outlines the typical sections of an application letter and includes headings, salutation, body, complimentary close, and signature. It also provides guidelines on formatting, length, font, and language to use as well as tips to highlight relevant qualifications and avoid common mistakes.

application
INTEREST and DESIRE
Convince them that your products are worth buying
for by using evidences
Facts and figures concerning the product Samples
Free trials Guarantees
Testimonials Tests
References Statement of savings and
economics
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
13
SALES LETTER:
COMPOSITION (AIDA)
INTEREST and DESIRE
“In a month, you will be able to save P500
if you buy this lamp.”
“Sharon Cuneta once said If I don’t believe
in a product, I’ll never endorse it. Now,
she’s endorsing a whitening soap. She
surely trusts it.”
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
14
SALES LETTER:
COMPOSITION (AIDA)
ACTION
The most important of all steps; hence
you have to be very definite and
strongly tempting
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
15
SALES LETTER:
COMPOSITION (AIDA)
ACTION
1. Offering special terms and inducements. Reduction
in price; installment mode of payment; free trial;
offering free gifts; etc.
2. Specifying the action desired. Call your office? Fill
out a form? See a demonstration? Initiate the visit of
a salesperson?
3. Providing facilitating devices such as e-mail links,
reply forms and postage
PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF
TEACHER EDUCATION | MOG/15
16
SALES LETTER:
COMPOSITION (AIDA)

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Sales letter

  • 1. SALES LETTER Technical Writing and Scientific Reporting Mr. Marvin O. Gabatin
  • 2. sales letter defined A document designed to generate sales Convinces the reader to place an order; to request additional information; or to lend support to the product or service or cause being offered Influences the reader to take a specificPANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 2
  • 3. Represents you as the writer Aims to educate a prospect, entice the prospect to visit the store or make the first step for the coming of the sales agent in the house of the customer PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 3 sales letter defined
  • 4. advantages of sales letter They are less costly They are convenient They are effective They are addressed to a specific audience or target market They can be very comprehensive. They can fully explain things regarding a product PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 4
  • 5. 7 commandments (Turner, 2003) 1. Focus on what your prospect wants, needs, hopes, dreams, and desires … or appeals to their emotion 2. Never forget that benefits sell! 3. Always write to someone specific 4. Get your readers’ attention immediately! 5. You must write to sell! 6. Don’t put them to sleep 7. Please tell them exactly what you want them to do PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 5
  • 6. THE HEADLINES One of the compelling parts of a sales letter Usually 3-30 words long and should attract immediately the attention of the reader Tells the reader what the letter is about and promises that the product will surely benefit him PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 6
  • 7. THE HEADLINES To attract attention, the headline may be centered or be put inside a colored textbox The font style may also be changed Use power words like “you,” “finally,” “At last,” “Free,” “Proven,” “imagine,” “fast,” “cheap,” “ Enjoy,” “Now,” “learn,” and others PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 7
  • 8. THE HEADLINES Sample: Finally, here is a medicine that will surely cure your diabetes! Free cap for every purchase of water dispenser! Enjoy the beauty of life by capturing it with a digital camera! PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 8
  • 9. SALES LETTER: COMPOSITION (AIDA) ATTENTION Your main intention here is to catch the attention of the reader to read your letter Use emphasis by underlining, CAPITALIZING, italicizing, or punctuation. PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 9
  • 10. ATTENTION “If you think fanning pollution away from your face is enough to protect you from its harmful effects, think again … “ “Skin problem? All of us have heard enough promises. Today, there is a clear solution at …” PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 10 SALES LETTER: COMPOSITION (AIDA)
  • 11. INTEREST and DESIRE Attack their emotional, rational or ethical dimensions (since buyers are human beings with heart, mind, and soul) Exploit all their senses and intellect or reason Use evidences such as research data or examples PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 11 SALES LETTER: COMPOSITION (AIDA)
  • 12. INTEREST and DESIRE “New books will enhance the knowledge of our students. When we produce quality graduates, many will be enticed to enroll here.” “if we would not buy books, our accreditation might be deterred.” “it is only fair that we buy new books this year. The last time we bought books was three years ago. Other schools have purchased new books now.” PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 12 SALES LETTER: COMPOSITION (AIDA)
  • 13. INTEREST and DESIRE Convince them that your products are worth buying for by using evidences Facts and figures concerning the product Samples Free trials Guarantees Testimonials Tests References Statement of savings and economics PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 13 SALES LETTER: COMPOSITION (AIDA)
  • 14. INTEREST and DESIRE “In a month, you will be able to save P500 if you buy this lamp.” “Sharon Cuneta once said If I don’t believe in a product, I’ll never endorse it. Now, she’s endorsing a whitening soap. She surely trusts it.” PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 14 SALES LETTER: COMPOSITION (AIDA)
  • 15. ACTION The most important of all steps; hence you have to be very definite and strongly tempting PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 15 SALES LETTER: COMPOSITION (AIDA)
  • 16. ACTION 1. Offering special terms and inducements. Reduction in price; installment mode of payment; free trial; offering free gifts; etc. 2. Specifying the action desired. Call your office? Fill out a form? See a demonstration? Initiate the visit of a salesperson? 3. Providing facilitating devices such as e-mail links, reply forms and postage PANPACIFIC UNIVERSITY NORTH PHILIPPINES TAYUG CAMPUS INC. | COLLEGE OF TEACHER EDUCATION | MOG/15 16 SALES LETTER: COMPOSITION (AIDA)