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What is UI and UX design?



           Ji Sun Lee
1
Understand Design
We feel safer here




                We need
                  to be
Logic          somewhere             Gut Feel
                 in here




        Lots of Bad Ideas Out Here
?
“Design start with a question”
world view           framework

       question             answer

      design brief          design solution
“Design is Not about decoration.

It’s about communication and
problem solving.”
                                   Steve Jobs
“Design is not just what it looks like and feel
like. Design is how     it works.”
What is UX Design?
2
Understand
Interface & Interaction
Design
Recognizing the needs
“We tend to project our own
rationalisations and beliefs onto
the actions and beliefs of others.”
   Don Norman - the design of everyday things
being objective
“A lot of times, people don’t know
what they want until you show to
              them...”
            Steve Jobs
Apple iPhone
Apple iPhone
“It’s not enough to design interfaces we’ll
need to design Experiences.”
What is UX Design?
interacting is bit like a chatting
3

UX Design Rules
Tuesday Week 6: Human Centered Design                Theory and Practice of Tangible User Interfaces


IDEO Method Cards
Look: A Day in the Life




                               Understand the User




                                                                                                 18
What is UX Design?
Content, Content!
95% of web users do not
read 80% of your content!
This doesn’t mean that
  your content isn’t
important, it means it’s
   more important.
What is UX Design?
Innovate, do not Imitate!
What is UX Design?
4
UX Design
Possibility & the Future
Data Visualization
We feel fine
Multi-touch
Apple - iPad - App - iBooks
http://www.youtube.com/watch?v=dwCUXbL2LwI&feature=related
Alice for the iPad
http://www.youtube.com/watch?v=gew68Qj5kxw
Augment Reality
Blaise Aguera y Arcas demos augmented-reality maps
http://www.ted.com/talks/lang/eng/blaise_aguera.html
Conceptual Design
TAT : open innovation
KT Qook
beyond expectation...
Designing new experience
For more info...




 •   Class Blog

 •   http://visualcommunication.tistory.com/

 •   email : neofuture@yahoo.co.kr

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