Analytics Tools to improve Customer Insight

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This presentation was on FREE tools to improve customer insight: 1. Yandex metrica - free mouse tracker & form tracker 2. Google Consumer surveys - free qualitative research tool 3. WordStream Grader - free PPC analyser & [n]/10 grade 4. Narrative science quill - free "data as a story report" 5. Sitebeam Nibbler - free 5 page SEO sanity check 6. Adwords tool for getting click refunds - free excel template 7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal. 8. GoogleSheets GA plugin - using comparison reports examples 9. GA realtime app - free iOS & Android app 10. GA Dashboard library templates - one click to enable 11. BrandWatch for finding ontopic authors (requested by Matt) Thanks Phil

Analytics Tools & Tips
Bristol Digital
Analytics Meet-up

6:00 Intro`s: who`s in the room (10mins)
6:10 Tools & Tips presentation (35mins)
6:45 Q & A / Drinks (30+mins)
Schedule

Pls answer…
Name: Phil Pearce
Occupation: Senior Web Analyst
Years in Analytics:
1yr (Padawan)
2yrs (Knight)
3yrs+ (Jedi Master)
Expectations: I want to learn about…
Fun fact: I`m a twin
Who`s in the room?
750 GA
questions answered

Fun fact, I`m an Identical Twin...
”I successfully cloned myself to increase my productivity” ;)

AdWordsClients & implementations – lots!

1. GA top reports from last week
2. Yandex metrica - free mouse tracker & form tracker
3. Google Consumer surveys - free qualitative research tool
4. WordStream Grader - free PPC analyser & [n]/10 grade
5. Narrative science quill - free "data as a story report"
6. Sitebeam Nibbler - free 5 page SEO sanity check
7. Adwords tool for getting click refunds - free excel template
8. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
9. GoogleSheets GA plugin - using comparison reports examples
10.GA realtime app - free iOS & Android app
11.GA Dashboard library templates - one click to enable
Agenda

5 page sanity check…
http://nibbler.silktide.com/en_US/reports/www.truedigital.co.uk

http://thinkeyetracking.com/tag/sunsilk/
Heatmaps..

Free session recording & heatmaps!
(1000 sessions per day)
FREE

 Includes
“wasted spend
report”
PPC grader

From last week
(Top 10 GA
reports)
• bit.ly/ga-report-list
• open in notpad - and replace GA account
number
slideshare.net/phildpearce
/top-10-google-analytics-
tips-to-save-you-money

Dashboard library
Search for “Small Business Owner” in dashboard library…

Google Sheets – automatic reporting
(updates every hour)
http://bit.ly/ga-api-example

GA real time on your phone…
New – iOS
tinyurl.com/ga-apple
Android
tinyurl.com/ga-android

Click Fraud Tool – I built
(using 3rd party call data & mathematics)
This equates to:
• 39% of Spend
over 60 refunded
• 3% over 18month
log duration.
Equates to:
Download template here:
Bit.ly/clickrefundtemplate

Auto campaigns
(Free version of SpeedPPC that I built)
http://bit.ly/ad-mutation-tool (MS access)

Plugins for Wordpress
New GTM interface
[auto-config file]
https://www.dropbox.com/s/hk1qj
a1fdupzykk/WORDPRESS%20TEMP
LATE%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in notepad,
then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
FREE

Session based:
Dynamic values ->
Hit based:
Dynamic values ->
<- Session based: Static goal values
Lead Scoring

Note: currency not supported using this
method :(
Abandon Revenue

See...
login: coolgtmstuff@gmail.com
pw: philrulesgtm4

Date for your Diary in 2weeks time...
Conversion

5. Google Tag Manager
(implementation tricks)
1. Analytics Processes
(REAN, LEAN, WAMM)
4. Audit Templates to save you time
(SEO, PPC, Analytics, GTM)
2. Free tools
(YandexMetrica, Quill, Google Surveys)
3. Dashboards
And stuff learned at
MeasureCamp

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原版一模一样【微信：741003700 】【英国埃塞克斯大学毕业证（essex毕业证书）成绩单】【微信：741003700 】学位证，留信学历认证（真实可查，永久存档）原件一模一样纸张工艺/offer、在读证明、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理英国埃塞克斯大学毕业证（essex毕业证书）【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理英国埃塞克斯大学毕业证（essex毕业证书）【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理英国埃塞克斯大学毕业证（essex毕业证书）【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理英国埃塞克斯大学毕业证（essex毕业证书）【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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一比一原版英国埃塞克斯大学毕业证（essex毕业证书）如何办理

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