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Principles of 

interface design
BASIC PRINCIPLES OF

INTERFACE

DESIGN
http://afflatus.me/wp-content/uploads/2015/03/Digital_Menu-by-Cosmin-Capitanu.jpg
USER CENTERED DESIGN
User Centered Design is an iterative
methodology that puts the user at the
center of all design decisions
The ultimate goal of UCD is to optimize a user's
experience of a system, product, or process.
The philosophy is to “fail fast” to uncover problem areas earlier
using UCD methods instead of discovering the problems late in
development stages of the project.
What is UCD?
What is UCD?

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designuxprototyping
Engeneering-driven design
History: designed what was
feasible and appropriate for
the system not what users
want and what was pleasure
for them.
UCD PRINCIPLES
UCD BENEFITS
ITERATIVE DESIGN
It is virtually impossible to design a
user interface that has no usability
problems from the start
Iteration = to step through one design version after
another. Conduct a usability evaluation (testing) for each
version and revise the next one based on findings.

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ITERATIVE DESIGN
DesignDiscover Define
ITERATIVE DESIGN
Repeat as necessary
Design Prototype
Test & Evaluate
Design without analysis won’t solve
the right problem.
DISCOVER / RESEARCH
You need to know WHY they want to fire a gun.
Get know the users
User perspectives:
1. Needs and wants
2. Goals, motivations, triggers
3. Obstacles and limitations
4. Tasks, activities and behaviors
Understanding the perspective a user brings to a system
enables us to design that system to meet their needs.
DISCOVER / RESEARCH
5. Geography and language
6. Environment and gear
7. Work life and experience

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How to do it?

(Qualitative methods)
• User interviews

• Focus Groups
Ethnographic
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Kitchen stories
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NUMBERS
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DESIGN!
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Then throw MOST of them away.

Look at the big picture first - people see the forest before the trees.
WIREFRAME
It states plainly and clearly what should go where.
It’s just like an architectural blueprint of a house.

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Early stages
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http://balsamiq.com/
PROTOSHARE

http://www.protoshare.com
AXURE

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UX PIN

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Design Studio
Collaborative and iterative workshop

Place for active discussion 

over the design
Design Studio
Why it works?

• Combination of solitary and group work

• Strict critique rules

• Ideas come from everyone and anywhere

• Brings the whole team together

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Round #2
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Everyone
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SKETCHING shouldn’t be
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Critique Phase
Critique Phase: 



YOU PRESENT,

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Red for Bad ideas
? for “not sure” - needs
to be tested
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TESTING paper prototypes
•Pick someone to be the facilitator
•Give user the intro and demonstration
•Give user tasks one at a time
•Pick someone to be the computer
•Pick someone to be the user
•Remaining people will be observers and note takers
Let’s test your prototype
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•Stays neutral and quiet during the testing session
•Keeps neutral body language (poker face)
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•No explaining
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The “computer”
https://www.youtube.com/watch?v=GrV2SZuRPv0
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GAME PAPER PROTOTYPE
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Evaluation is not about SUCCESS. It is about FAILURE.
Test EARLY and OFTEN!
USABILITY TESTING
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for real users, diagnose problems and learn how to fix it.
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Encourage participant to speak aloud
Don't rescue participants when they get stuck
Don't react negatively to mistakes
Avoid your body language and voice reactions
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Don’t make the user feel
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Go through your notes and identify common problems
WRITE REPORT
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STEP #3: Analyze findings
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Guiding UX Principles 3/20/12

The document provides guiding principles for user experience (UX) design. It introduces the authors and defines user experience as encompassing a user's entire interaction with a company. It then lists 10 UX principles: 1) user-centric thinking, 2) content matters, 3) clear workflows, 4) simplify, 5) consistency, 6) patterns and models, 7) don't make me think, 8) honesty and transparency, 9) design principles, and 10) ask for feedback. The document describes each principle and provides examples. It concludes with an invitation to a workshop to reimagine finding a class on SkillShare using the 10 principles.

user experience designuser experienceux
Learn from FAILURE
More about Usability:

www.usability.gov



Design Patterns that work:

http://goodui.org

Free WebExpo conference speeches:

http://webexpo.cz/videa/en/
USEFUL LINKS
Zdeněk Lanc
UX designer
web:
www.yd.cz
e-mail:

yd@yd.cz


twitter:
@ZdenekLanc
Thank you!

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