https://mloey.github.io/courses/security2017.html
We will discuss the following: Cryptography, Computer Security, OSI Security Architecture, Security Structure Scheme, Key Properties, Symmetric Encryption, Asymmetric Encryption, finally Our Book
This document provides an overview of operating system security. It discusses the key components and functions of an operating system including multitasking, resource management, user interfaces, and more. It then examines the security environment of an operating system including services, files, memory, authentication, authorization, and vulnerabilities. Finally, it outlines best practices for securing an operating system such as installing only necessary software, configuring users and permissions properly, applying patches and updates, and performing regular security monitoring, backups and testing.
Principles of public key cryptography and its UsesMohsin Ali
This document discusses the principles of public key cryptography. It begins by defining asymmetric encryption and how it uses a public key and private key instead of a single shared key. It then discusses key concepts like digital certificates and public key infrastructure. The document also provides examples of how public key cryptography can be used, including the RSA algorithm and key distribution methods like public key directories and certificates. It explains how public key cryptography solves the key distribution problem present in symmetric encryption.
The document discusses active and passive network attacks. An active attack intercepts network connections to alter message content, potentially changing system resources, while a passive attack observes and copies messages without altering them, so the victim is not notified. Common active and passive attacks are man-in-the-middle attacks and packet sniffing, respectively. The document also provides tips for preventing security attacks like keeping software updated and using firewalls and strong passwords.
This document provides an overview of information security and cryptography. It discusses objectives of security like avoiding data threats. It also covers topics like password auditing, data security, authentication, encryption, decryption, public and private key cryptography, digital signatures, and the RSA algorithm. It demonstrates an example of encrypting a message using RSA and decrypting the cipher text. The conclusion emphasizes the importance of information security.
This document discusses data encryption methods. It defines encryption as hiding information so it can only be accessed by those with the key. There are two main types: symmetric encryption uses one key, while asymmetric encryption uses two different but related keys. Encryption works by scrambling data using techniques like transposition, which rearranges the order, and substitution, which replaces parts with other values. The document specifically describes the Data Encryption Standard (DES) algorithm and the public key cryptosystem, which introduced the innovative approach of using different keys for encryption and decryption.
The document discusses cryptography concepts including encryption, decryption, symmetric and asymmetric encryption techniques, cryptanalysis methods like brute force attacks, and the importance of secret keys. Symmetric encryption uses a shared secret key by both sender and receiver, while asymmetric encryption uses different public/private keys. Cryptanalysis aims to discover plaintext or keys by techniques like brute force trials or exploiting algorithm weaknesses. Longer cryptographic keys increase the difficulty of brute force attacks breaking the encryption.
This document provides information about the CS8792 CRYPTOGRAPHY & NETWORK SECURITY course. It discusses cryptography, the course outcomes, syllabus, and key concepts in cryptography including symmetric encryption, asymmetric encryption, data integrity algorithms, and authentication protocols. It also covers essential network and computer security requirements, legal and ethical issues, security policies, OSI security architecture including security attacks, mechanisms, and services.
Cryptography is the practice of securing communication and information by converting plaintext into ciphertext. The document provides an introduction to cryptography including its history from ancient times to the present. It discusses terminology like plaintext, encryption, ciphertext, decryption, and keys. Symmetric key cryptography uses a single key for encryption and decryption while asymmetric key cryptography uses two different keys. Examples of symmetric methods are DES, 3DES, AES, and RC4, while RSA is a common asymmetric method. Applications of cryptography include ATMs, email passwords, e-payments, e-commerce, electronic voting, defense services, securing data, and access control.
A detailed description about Cryptography explaining the topic from the very basics. Explaining how it all started, and how is it currently being applied in the real world. Mostly useful for students in engineering and mathematics.
Information Security (Digital Signatures)Zara Nawaz
Digital signatures rely on encryption and authentication to verify the identity of a sender and ensure a document has not been altered. They use a mathematical technique that validates authenticity, integrity, and allows verification of author, date, and time. Digital signatures offer more security than traditional signatures by solving problems of tampering and impersonation. They are important for authentication, non-repudiation, and ensuring integrity of communications. Key generation and signing algorithms are used to create digital signatures, while verification algorithms are used to validate signatures.
This document provides an overview of cryptography. It begins with basic definitions related to cryptography and a brief history of its use from ancient times to modern ciphers. It then describes different types of ciphers like stream ciphers, block ciphers, and public key cryptosystems. It also covers cryptography methods like symmetric and asymmetric algorithms. Common types of attacks on cryptosystems like brute force, chosen ciphertext, and frequency analysis are also discussed.
This document discusses cryptographic hash functions. It defines hashing as transforming a variable length string into a shorter, fixed length value. Cryptographic hash functions are designed to be one-way and resistant to tampering. They are important for security applications like digital signatures, message authentication and password verification. Commonly used hash functions include MD5 and SHA-1 which take arbitrary inputs and produce fixed-length outputs.
Cryptography is the practice and study of securing communication through techniques like encryption. It has evolved through manual, mechanical, and modern eras using computers. Cryptography aims to achieve goals like authentication, confidentiality, integrity, and non-repudiation. Common attacks include brute force, chosen plaintext, and differential power analysis. Symmetric cryptography uses a shared key while asymmetric uses public/private key pairs. Digital signatures and watermarks can authenticate documents. DRM and watermarks control digital content distribution.
USER AUTHENTICATION
MEANS OF USER AUTHENTICATION
PASSWORD AUTHENTICATION
PASSWORD VULNERABILITIES
USE OF HASHED PASSWORDS – IN UNIX
PASSWORD CRACKING TECHNIQUES
USING BETTER PASSWORDS
TOKEN AUTHENTICATION
BIO-METRIC AUTHENTICATION
Computer Security and Safety, Ethics & PrivacySamudin Kassan
This document discusses computer security risks and techniques to protect against unauthorized access and use. It defines computer security risks and describes various types of cybercrime perpetrators. Various types of Internet and network attacks like viruses, worms, Trojan horses, and rootkits are explained. Symptoms of an infected computer and safeguards against hardware theft, vandalism, and malicious infections are presented. Users can take precautions like using antivirus software, firewalls, and strong passwords to safeguard against attacks.
F. Questier, Computer security, workshop for Lib@web international training program 'Management of Electronic Information and Digital Libraries', university of Antwerp, October 2015
This document discusses computer ethics and security risks. It begins by defining computer ethics as moral guidelines governing computer use. It then lists seven frequently discussed areas of computer ethics: unauthorized computer use, software piracy, information accuracy, intellectual property rights, codes of conduct, information privacy, and green computing. The document goes on to define computer security risks and common types like hackers, crackers, and cybercriminals. It also outlines methods to safeguard against risks such as viruses, unauthorized access, and theft through antivirus software, firewalls, and access controls.
PMP Lecture 1: Introduction to Project ManagementMohamed Loey
https://mloey.github.io/courses/pmp2017.html
https://www.youtube.com/watch?v=XUoEr6kee6k&list=PLKYmvyjH53q13_6aS4VwgXU0Nb_4sjwuf&index=1&t=2s
We will discuss the following: History of Project Management, Project Management, Program Management, Portfolio Management, Project Management Office, PMBOK, PMI.
This PPT explains about the term "Cryptography - Encryption & Decryption". This PPT is for beginners and for intermediate developers who want to learn about Cryptography. I have also explained about the various classes which .Net provides for encryption and decryption and some other terms like "AES" and "DES".
El documento describe algunas de las características más importantes de la arquitectura romana, como el uso del arco, la bóveda y la cúpula, lo que le daba una naturaleza dinámica. También destaca la monumentalidad de sus construcciones y algunas de sus obras más relevantes, como el Coliseo, el Templo de Júpiter en el Capitolio y el Panteón.
Estrategia de búsqueda en scopus y cinahlVanessadc4
Este documento describe los pasos para realizar una búsqueda en las bases de datos Scopus y CINAHL sobre cómo la intervención de enfermería influye en la calidad de vida de personas con esclerosis múltiple o lateral. Explica cómo acceder a las bases de datos, los operadores y filtros de búsqueda, y cómo visualizar y obtener los resultados completos de los artículos encontrados.
Este reporte destaca como marcas innovadoras, incluyendo Adidas, Gatorade y Netflix, están experimentando con lentes, geofiltros y herramientas interactivas para impulsar su visibilidad, relevancia y ventas en Snapchat.
https://mloey.github.io/courses/pmp2017.html
We will discuss the following: Project Management Processes, Initiating Process, Planning Process, Executing Process, Monitoring and controlling Process, Closing Process, Knowledge Areas, Project Management Process and Knowledge Area Mapping
This document discusses several types of computer security risks and methods to reduce risks. It describes common computer crimes like software piracy, hacking, and computer sabotage using malware. It also discusses how these risks affect personal privacy and intellectual property. Finally, it provides recommendations for protecting systems through physical access restrictions, passwords, firewalls, encryption, backups, and RAID technology to safeguard data integrity and availability.
https://mloey.github.io/courses/pmp2017.html
We will discuss the following: Organization, Organizational Structures, Functional Organization, Projectized Organization, Matrix Organization, Influence of Organizational Structures on Projects.
- An organization was granted a block of IP addresses with the beginning address 14.24.74.0/24, containing 256 addresses total.
- The organization needs to create 11 subnets within this block to meet its networking needs.
- To create 11 subnets, the subnet prefix length would need to increase by 4 bits to /28, dividing the block into 16-address subnets (2^4 = 16 subnets).
This presentation provides a high-level overview for the practice of IT Architecture in today's enterprise. It is the first in several IT Architecture presentations we will be providing.
Descoperă noul catalog LEROY MERLIN iunie 2014 !
Lansat cu sloganul "Pregătește-te de vară cu PREȚURI MICI pentru casa ta!", catalogul LEROY MERLIN vă prezintă oferta specială de produse pentru
grădină (masini de tuns iarba, trimmere, gratare, pavaj etc) dar și o
selecție completă de produse cu prețuri mici pentru gresie și faianță,
materiale de construcții, mobilier de bucătărie, vopsea lavabilă, soluții de
iluminat și unelte. Descoperă produsele și prețurile mici din catalogul
LEROY MERLIN iunie 2014.
Basic Introduction to an Operation - OR Design and Aseptic TechniquesReynaldo Joson
The document provides an introduction to operating room procedures and maintaining asepsis. It discusses the basic design of operating rooms with three zones of sterility. It also covers proper attire like scrub suits, caps, and masks. Proper hand scrubbing and rinsing techniques are explained. Gowning and gloving procedures ensure sterile fields. The operative site is prepped and draped, and contamination is prevented. Surgical instruments are also discussed regarding types, uses, and sterile handling.
The document discusses various aspects of computer system structures including I/O structure, storage structure, hardware protection, and network structures. It describes how I/O devices can execute concurrently using device controllers and interrupts. It also explains the storage hierarchy from main memory to secondary storage devices. Hardware protection mechanisms like dual mode operation, memory protection using base and limit registers, and interrupt handling are summarized.
Bank of Ireland Enterprise Week - Social Media for small businessStephen Jio
Technology trends are changing how people connect with each other through increased internet usage, mobile device adoption, cloud computing, and data creation. Social media platforms allow for external communities, employees, customers, and experts to connect. Dell utilizes social media for brand reputation, customer feedback, engagement, lead generation, and support through platforms like YouTube, IdeaStorm, and DellCares. Social media is also used to promote campaigns and events in ways that strengthen Dell's brand.
This document provides an overview of cryptography and network security concepts. It defines computer, network, and internet security and states the aim is on internet security. It discusses the OSI security architecture standard, aspects of security including attacks, services, and mechanisms. It describes passive and active attacks and examples of security services and mechanisms. Finally, it presents models for network security and network access security.
This document discusses network security. It covers topics such as why security is important given that the internet was initially designed for connectivity. It describes different types of security including computer, network, and internet security. It discusses security goals and common attacks targeting different layers such as IP, TCP, and DNS. The document also outlines security measures like firewalls, intrusion detection systems, access control, cryptography, public key infrastructure, and IPSec. It concludes with security management topics such as risk management and the Whois database.
This document provides an overview of network security for a course, including discussing cryptography algorithms and protocols, network security applications and tools, system security issues, and standards for internet security. The course will cover topics such as encryption, digital signatures, key exchange, and network security protocols and applications. Students will complete homework assignments, projects implementing cryptography and a secure messaging system, and exams.
This document provides an overview of network security for a course, including discussing cryptography algorithms and protocols, network security applications and tools, system security issues, and standards for internet security. The course will cover topics such as encryption, digital signatures, key exchange, and network security protocols and applications. Students will complete homework assignments, projects implementing cryptography and a secure messaging system, and exams.
This document provides an overview of network security for a course, including discussing cryptography algorithms and protocols, network security applications and tools, system security issues, and standards for internet security. The course will cover topics such as encryption, digital signatures, key exchange, and network security protocols and applications. Students will complete homework assignments, projects implementing cryptography and a secure messaging system, and exams.
This document provides an overview of cryptography and network security. It outlines the key topics to be covered, including cryptographic algorithms, network security concepts, and security standards organizations. The document also summarizes the OSI security architecture, defining security attacks, services, and mechanisms. Models for providing network and access security are presented which require selecting algorithms, distributing keys, and specifying protocols for security services.
This document provides an overview of a university course on network and computer security. It outlines the course structure, including topics on cryptography, network security concepts, and laboratory exercises. It also defines key security terms like threats, attacks, security services, and security mechanisms.
The document outlines the syllabus for a course on cryptography and network security. It discusses key topics that will be covered including cryptographic algorithms, network security concepts, security services, security mechanisms, and types of security attacks. The goal is for students to understand the fundamentals of network security and how to apply cryptographic techniques and authentication schemes to secure applications and networks.
The document provides an overview of cryptography and network security concepts. It describes the key objectives of studying this topic as understanding security requirements like confidentiality, integrity, and availability. It also discusses types of security threats and attacks. The document summarizes the main cryptographic algorithms and security architecture. It defines security services like authentication, access control, data confidentiality, and data integrity. It also discusses security mechanisms, threats, and attacks in network security.
This document discusses cryptography and network security. It defines computer, network, and internet security and outlines the OSI security architecture. It describes security attacks, services, and mechanisms. Specifically, it distinguishes between passive and active attacks and examines authentication, access control, data confidentiality, data integrity, and non-repudiation as security services. Finally, it presents models for providing network and network access security that utilize cryptographic techniques and access controls.
Network security refers to protecting computer networks from unauthorized access and system threats. Effective network security implements measures like firewalls, encryption, and user authentication to restrict access and ensure confidentiality, integrity, and availability of network resources. As networks and threats evolve, network security requires an adaptive, layered approach using tools like antivirus software, intrusion detection, and biometrics alongside continued software and hardware advances.
This document discusses network security standards organizations like NIST and ISO, as well as key security concepts like threats, attacks, security services, and security mechanisms. It provides examples of cryptographic techniques like symmetric and public key encryption. It also summarizes standards for wireless security under IEEE 802.11i and the use of firewalls to filter network traffic and protect sites.
This is the Fourth Chapter of Cisco Cyber Security Essentials course Which discusses the implementation aspects of Confidentiality via Encryption, Access Control Techniques
The document provides an overview of network security essentials, including:
1. Symmetric encryption uses a shared secret key between sender and receiver to encrypt and decrypt messages. Common symmetric algorithms include the Shift Cipher and Caesar Cipher.
2. The Caesar Cipher replaces each letter with the letter three positions further down the alphabet, encrypting "ET TU BRUTUS" to "HW WX EUXWXV".
3. Cryptography concepts like plaintext, ciphertext, cipher algorithms, and cryptanalysis are introduced. Symmetric encryption requires secure key distribution and management.
Network security in computer network for BS23017156038
The document provides an overview of network security essentials, including:
1. Symmetric encryption uses a shared secret key between sender and receiver to encrypt and decrypt messages. Common symmetric algorithms include the Shift Cipher and Caesar Cipher.
2. The Caesar Cipher replaces each letter with the letter three positions further down the alphabet, encrypting "ET TU BRUTUS" to "HW WX EUXWXV".
3. Network security concepts like confidentiality, integrity, and availability are discussed alongside security attacks, services, and mechanisms defined in the X.800 standard. Models for providing network and access security are also introduced.
Computer and internet security involves establishing rules and measures to protect systems and data from attacks over the internet. Some key aspects of security include firewalls to control network access, encryption to securely transfer data, and protocols like SSL, TLS, PGP and IPsec which provide authentication and encryption for web traffic, email and networking. Other threats include phishing scams, malware, and denial of service attacks which aim to compromise or disrupt systems. A variety of techniques are used to implement security at different levels including network, transport, and application layers.
CS8792 - Cryptography and Network Securityvishnukp34
this is an engineering subject.this consist of
pgno: 5 - Information security in past & present
pgno: 7 - Aim of Course
pgno: 8 - OSI Security Architecture
pgno: 9 - Security Goals – CIA Triad
pgno: 13 - Aspects of Security
pgno: 17 - ATTACKS
pgno: 22 - Passive Versus Active Attacks
pgno: 23 - SERVICES AND MECHANISMS
Multilayer security mechanism in computer networks (2)Alexander Decker
This document discusses multilayer security mechanisms in computer networks. It recommends a secure network system that uses security at three layers: application (end-to-end), transport, and network. At each layer, different protocols provide authentication, integrity, confidentiality, and other protections. When combined across layers, vulnerabilities in one layer cannot compromise other layers, strengthening overall security. Popular protocols mentioned for each layer include S/MIME, SSL, and IPSec.
This chapter introduces key concepts in cryptography and network security. It defines computer, network, and internet security and discusses security attacks, services, and mechanisms. The chapter presents models for providing network security and controlling network access security using cryptographic techniques and trusted systems. The overall aim is to understand measures for protecting data transmission and storage.
Similar to Computer Security Lecture 1: Overview (20)
The document provides information on several popular deep learning frameworks: TensorFlow, Caffe, Theano, Torch, CNTK, and Keras. It describes each framework's creator, license, programming languages supported, and brief purpose or use. TensorFlow is noted as the most popular framework, created by Google for machine learning research. Caffe is described as the fastest, Theano as most efficient, Torch is used by Facebook AI, CNTK for high scalability, and Keras for easy experimentation across frameworks. The document also provides examples of building and running computational graphs in TensorFlow.
Lecture 4: How it Works: Convolutional Neural NetworksMohamed Loey
We will discuss the following: Filtering, Convolution, Convolution layer, Normalization, Rectified Linear Units, Pooling, Pooling layer, ReLU layer, Deep stacking, Fully connected layer.
We will discuss the following: Deep vs Machine Learning, Superstar Researchers, Superstar Companies, Deep Learning, Deep Learning Requirements, Deep Learning Architectures, Convolution Neural Network, Case studies, LeNet,AlexNet, ZFNet, GoogLeNet, VGGNet, ResNet, ILSVRC, MNIST, CIFAR-10, CNN Optimization , NVIDIA TITAN X.
We will discuss the following: Artificial Neural Network, Perceptron Learning Example, Artificial Neural Network Training Process, Forward propagation, Backpropagation, Classification of Handwritten Digits, Neural Network Zoo.
Lecture 1: Deep Learning for Computer VisionMohamed Loey
This document discusses how deep learning has helped advance computer vision capabilities. It notes that deep learning can help bridge the gap between pixels and meaning by allowing computers to recognize complex patterns in images. It provides an overview of related fields like image processing, machine learning, artificial intelligence, and computer graphics. It also lists some specific applications of deep learning like object detection, image classification, and generating descriptive text. Students are then assigned a task to research how deep learning has improved one particular topic and submit a two-page summary.
Design of an Intelligent System for Improving Classification of Cancer DiseasesMohamed Loey
The methodologies that depend on gene expression profile have been able to detect cancer since its inception. The previous works have spent great efforts to reach the best results. Some researchers have achieved excellent results in the classification process of cancer based on the gene expression profile using different gene selection approaches and different classifiers
Early detection of cancer increases the probability of recovery. This thesis presents an intelligent decision support system (IDSS) for early diagnosis of cancer-based on the microarray of gene expression profiles. The problem of this dataset is the little number of examples (not exceed hundreds) comparing to a large number of genes (in thousands). So, it became necessary to find out a method for reducing the features (genes) that are not relevant to the investigated disease to avoid overfitting. The proposed methodology used information gain (IG) for selecting the most important features from the input patterns. Then, the selected features (genes) are reduced by applying the Gray Wolf Optimization algorithm (GWO). Finally, the methodology exercises support vector machine (SVM) for cancer type classification. The proposed methodology was applied to three data sets (breast, colon, and CNS) and was evaluated by the classification accuracy performance measurement, which is most important in the diagnosis of diseases. The best results were gotten when integrating IG with GWO and SVM rating accuracy improved to 96.67% and the number of features was reduced to 32 feature of the CNS dataset.
This thesis investigates several classification algorithms and their suitability to the biological domain. For applications that suffer from high dimensionality, different feature selection methods are considered for illustration and analysis. Moreover, an effective system is proposed. In addition, Experiments were conducted on three benchmark gene expression datasets. The proposed system is assessed and compared with related work performance.
We will discuss the following: Classical Security Methods, AAA, Authentication, Authorization, Accounting, AAA Characteristic, Local Based AAA, Server Based AAA, TACACS+ and RADIUS.
We will discuss the following: CCNAS Overview, Threats Landscape, Hackers Tools, Tools. Kali Linux Parrot Linux Cisco Packet Tracer Wireshark Denial of Service
Distributed DoS
Man In The Middle
Phishing
Vishing
Smishing
Pharming
Sniffer
Password Attack
We will discuss the following: Graph, Directed vs Undirected Graph, Acyclic vs Cyclic Graph, Backedge, Search vs Traversal, Breadth First Traversal, Depth First Traversal, Detect Cycle in a Directed Graph.
We will discuss the following: Sorting Algorithms, Counting Sort, Radix Sort, Merge Sort.Algorithms, Time Complexity & Space Complexity, Algorithm vs Pseudocode, Some Algorithm Types, Programming Languages, Python, Anaconda.
The document discusses three sorting algorithms: bubble sort, selection sort, and insertion sort. Bubble sort works by repeatedly swapping adjacent elements that are in the wrong order. Selection sort finds the minimum element and swaps it into the sorted portion of the array. Insertion sort inserts elements into the sorted portion of the array, swapping as needed to put the element in the correct position. Both selection sort and insertion sort have a time complexity of O(n^2) in the worst case.
Algorithms Lecture 3: Analysis of Algorithms IIMohamed Loey
We will discuss the following: Maximum Pairwise Product, Fibonacci, Greatest Common Divisors, Naive algorithm is too slow. The Efficient algorithm is much better. Finding the correct algorithm requires knowing something interesting about the problem
Algorithms Lecture 2: Analysis of Algorithms IMohamed Loey
This document discusses analysis of algorithms and time complexity. It explains that analysis of algorithms determines the resources needed to execute algorithms. The time complexity of an algorithm quantifies how long it takes. There are three cases to analyze - worst case, average case, and best case. Common notations for time complexity include O(1), O(n), O(n^2), O(log n), and O(n!). The document provides examples of algorithms and determines their time complexity in different cases. It also discusses how to combine complexities of nested loops and loops in algorithms.
Algorithms Lecture 1: Introduction to AlgorithmsMohamed Loey
We will discuss the following: Algorithms, Time Complexity & Space Complexity, Algorithm vs Pseudo code, Some Algorithm Types, Programming Languages, Python, Anaconda.
Deep Learning - Overview of my work IIMohamed Loey
Deep Learning Machine Learning MNIST CIFAR 10 Residual Network AlexNet VGGNet GoogleNet Nvidia Deep learning (DL) is a hierarchical structure network which through simulates the human brain’s structure to extract the internal and external input data’s features
Split Shifts From Gantt View in the Odoo 17Celine George
Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
Views in Odoo - Advanced Views - Pivot View in Odoo 17Celine George
In Odoo, the pivot view is a graphical representation of data that allows users to analyze and summarize large datasets quickly. It's a powerful tool for generating insights from your business data.
The pivot view in Odoo is a valuable tool for analyzing and summarizing large datasets, helping you gain insights into your business operations.
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
How to Install Theme in the Odoo 17 ERPCeline George
With Odoo, we can select from a wide selection of attractive themes. Many excellent ones are free to use, while some require payment. Putting an Odoo theme in the Odoo module directory on our server, downloading the theme, and then installing it is a simple process.
No, it's not a robot: prompt writing for investigative journalismPaul Bradshaw
How to use generative AI tools like ChatGPT and Gemini to generate story ideas for investigations, identify potential sources, and help with coding and writing.
A talk from the Centre for Investigative Journalism Summer School, July 2024
Credit limit improvement system in odoo 17Celine George
In Odoo 17, confirmed and uninvoiced sales orders are now factored into a partner's total receivables. As a result, the credit limit warning system now considers this updated calculation, leading to more accurate and effective credit management.
How to Configure Time Off Types in Odoo 17Celine George
Now we can take look into how to configure time off types in odoo 17 through this slide. Time-off types are used to grant or request different types of leave. Only then the authorities will have a clear view or a clear understanding of what kind of leave the employee is taking.
The Jewish Trinity : Sabbath,Shekinah and Sanctuary 4.pdfJackieSparrow3
we may assume that God created the cosmos to be his great temple, in which he rested after his creative work. Nevertheless, his special revelatory presence did not fill the entire earth yet, since it was his intention that his human vice-regent, whom he installed in the garden sanctuary, would extend worldwide the boundaries of that sanctuary and of God’s presence. Adam, of course, disobeyed this mandate, so that humanity no longer enjoyed God’s presence in the little localized garden. Consequently, the entire earth became infected with sin and idolatry in a way it had not been previously before the fall, while yet in its still imperfect newly created state. Therefore, the various expressions about God being unable to inhabit earthly structures are best understood, at least in part, by realizing that the old order and sanctuary have been tainted with sin and must be cleansed and recreated before God’s Shekinah presence, formerly limited to heaven and the holy of holies, can dwell universally throughout creation
Webinar Innovative assessments for SOcial Emotional SkillsEduSkills OECD
Presentations by Adriano Linzarini and Daniel Catarino da Silva of the OECD Rethinking Assessment of Social and Emotional Skills project from the OECD webinar "Innovations in measuring social and emotional skills and what AI will bring next" on 5 July 2024
(T.L.E.) Agriculture: Essentials of GardeningMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏.𝟎)-𝐅𝐢𝐧𝐚𝐥𝐬
Lesson Outcome:
-Students will understand the basics of gardening, including the importance of soil, water, and sunlight for plant growth. They will learn to identify and use essential gardening tools, plant seeds, and seedlings properly, and manage common garden pests using eco-friendly methods.
How to Store Data on the Odoo 17 WebsiteCeline George
Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
4. Overview
Cryptography: is the science of
secret writing and is an ancient
art; the first documented use of
cryptography in writing dates
back to 1900 B.C. when an
Egyptian scribe used non-
standard hieroglyphs in an
inscription (handwriting).
6. Overview
Computer Security - generic name for the collection of
tools designed to protect data
Network Security - measures to protect data during their
transmission
Internet Security - measures to protect data during their
transmission over a collection of interconnected networks
7. Overview
The protection afforded to an automated information
system in order to attain the applicable objectives of
preserving the integrity, availability, and
confidentiality of information system resources
(includes hardware, software, firmware,
information/data, and telecommunications)
9. Overview
Ensuring that no one can read the message except the
intended receiver.
Preserving authorized restrictions on information access
and disclosure (detection), including means for protecting
personal privacy and proprietary information. A loss of
confidentiality is the unauthorized disclosure of
information.
11. Overview
Assuring the receiver that the received message has not
been altered in any way from the original.
Guarding against improper information modification or
destruction, including ensuring information nonrepudiation
and authenticity. A loss of integrity is the unauthorized
modification or destruction of information.
12. Overview
An unbroken wax seal on an envelop ensures integrity.
The unique unbroken seal ensures no one has read the
contents
13. Overview
Ensuring timely and reliable access to and use of
information. A loss of availability is the disruption
(confusion) of access to or use of information or an
information system.
15. Overview
The Open System Interconnect (OSI) security architecture was designated
by the ITU-T (International Telecommunication Union - Telecommunication).
The ITU-T decided that their standard "X.800" would be the ISO security
architecture.
The OSI security architecture focuses on:
Security mechanism
Security service
Security attack
16. Overview
A process (or a device incorporating such a process) that
is designed to detect, prevent, or recover from a security
attack.
no single mechanism that will support all functions
required
17. Overview
A processing or communication service that enhances the
security of the data processing systems and the
information transfers of an organization. The services are
intended to counter security attacks, and they make use of
one or more security mechanisms to provide the service.
Make use of one or more security mechanisms to provide
the service
18. Overview
Any action that compromises the security of information
owned by an organization.
Information security is about how to prevent attacks, or
failing that, to detect attacks on information-based systems
19. Overview
A passive attack attempts to learn or make use of
information from the system but does not affect system
resources.
An active attack attempts to alter system resources or affect
their operation.
24. Overview
Plaintext is the original message or data
Secret Key is a value independent of the plaintext and of the
algorithm.
Ciphertext This is the scrambled message produced as output.
25. Overview
Encryption Algorithm is a mathematical procedure for
performing encryption on data.
Decryption Algorithm is a mathematical procedure for
performing decryption on data.
27. Overview
Shorter keys = faster
processing, but less secure
Longer keys = slower
processing, but more
secure
28. Overview
Single use key: (one time key)
• Key is only used to encrypt one message
• encrypted email: new key generated for every email
Multi use key: (many time key)
• Key used to encrypt multiple messages
• encrypted files: same key used to encrypt many files
30. Overview
Best known as shared-secret key algorithms
The usual key length is 80 - 256 bits
A sender and receiver must share a secret key
Faster processing because they use simple mathematical operations.
Examples include DES, 3DES, AES, IDEA, RC2/4/5/6, and Blowfish.
Key Key
Encrypt Decrypt
$1000 $1000$!@#IQ
Pre-shared
key
31. Overview
64 bits 64bits 64bits
01010010110010101010100101100101011100101blank blank
0101010010101010100001001001001 0101010010101010100001001001001
Block Cipher – encryption is completed
in 64 bit blocks
Stream Cipher – encryption is one bit
at a time
32. Overview
A stream cipher is a symmetric key cipher where plaintext
digits are combined with a pseudorandom
cipher digit stream (keystream).
A block cipher is a symmetric key cipher in which a
cryptographic key and algorithm are applied to a block of
data (for example, 64 contiguous bits) at once as a group
rather than to one bit at a time.
34. Overview
Also known as public key algorithms
The usual key length is 512–4096 bits
A sender and receiver do not share a secret key
Relatively slow because they are based on difficult computational
algorithms
Examples include RSA, ElGamal, elliptic curves, and DH.
Encryption Key Decryption Key
Encrypt Decrypt
$1000 $1000%3f7&4
Two separate
keys which are
not shared
35. Overview
Cryptanalysis: is the science of analyzing and breaking
encryption schemes.
Cryptology: is the term referring to the wide study of secret
writing, and covered both cryptography and cryptanalysis.