Content Marketing Enlightenment: Finding Success with Content

Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn't all it's made it out to be – especially if it's done poorly.

Michael Brenner, CEO of the Marketing Insider Group joins Steve Rayson of BuzzSumo to discuss Content Marketing ROI. In the presentation Michael covers: - The importance of content ROI - Content objectives and the buyer journey - Ten powerful ways to improve your returns - How to track and prove ROI #ContentROI

In this presentation, I talk about how to build the business case, find the budget, and measure the results of your content marketing investment.

Content marketing is transforming from an art to a science. Buyers now complete 60-80% of their research online before contacting vendors, relying heavily on social media. This has changed the role of sales and marketing and influenced buyers' consideration sets. Content marketing is gaining attention from companies as a way to build trust among customers and influence their decisions. For content marketing to be effective, it must be planned strategically along the customer lifecycle, distributed automatically through owned, paid and earned channels, and data-driven to be personalized.

1) Inbound marketing is a holistic, data-driven approach that attracts potential customers through helpful content and converts them into lasting customers, rather than interrupting people with ads, emails, calls. 2) Traditional marketing is broken as people tune out interruptive tactics, but inbound marketing provides value to customers through content on blogs, videos, tools. 3) HubSpot is a marketing platform that makes inbound marketing simple through integrated software and tools that help businesses attract visitors and convert them into customers more effectively than outbound marketing.

From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C

The document discusses how to map marketing content to the buyer's journey. It argues that the buyer journey does not start with searching for a product, but with having questions that content can answer. It recommends focusing content creation on answering questions prospects have at different stages, from early awareness to purchase. The document also discusses optimizing content distribution across owned, earned, and paid channels and measuring the ROI of the content marketing program over time.

In this brand new webinar, WordStream's founder Larry Kim and Ramon Ray, best-selling author and Infusionsoft Evangelist, speak on how to get more customers (and longer-lasting, happy customers) from just HALF the PPC leads! Larry and Ramon present a revolutionary 3 step-solution (attract, sell, & WOW) and introduce the concept of life-cycle marketing. ________________________________________________ For more information on WordStream's services, visit www.wordstream.com.

Yoav Schwartz, CEO & Co-founder of Uberflip, shares information about Uberflip's past, present, and future as well as the current state of the content marketing industry. He also shares his research from new tool, Grade My Stack.

This document provides an overview of inbound marketing methodology. It begins by defining inbound marketing as focusing on creating educational content to attract potential customers to a website rather than using interruptive advertising. It then discusses the philosophy of why inbound marketing works, noting that customers are now well-informed and start their buying journeys online through search engines. The methodology section outlines the inbound marketing cycle of attracting website visitors through content and search engine optimization, converting visitors into leads through calls-to-action and landing pages, closing leads into customers through email nurturing and CRM integration, and delighting customers to turn them into brand promoters. It emphasizes the importance of blogging, social media, targeted keywords, calls-to-action, landing pages

Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.

The document summarizes the key topics and presentations from the 2015 Inbound Publishers Summit. The summit covered how publishers can adopt inbound marketing strategies to drive more digital revenue and leads. Specific sessions discussed how publishers can use audience data and lead generation campaigns to deliver better results for advertisers. A key theme was that publishers need to think more like marketers by focusing on quality leads and ROI rather than just reach. Native advertising was also highlighted as a major opportunity for publishers to leverage their content and distribution channels.

B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.

LinkedIn is undoubtedly a powerhouse for connecting people professionally, and is extremely effective for company growth and lead generation. Are you up to speed on the latest and greatest ways to use LinkedIn for your business? View full presentation here: http://bit.ly/1eZtbK1

The document discusses how behavioral science and data can be used to optimize conversion rates on websites. It provides several examples of behavioral studies that were conducted to test things like different offer wording, page layouts, and design elements. The key message is that testing website variations and measuring user behavior through analytics and experiments is important for improving conversions.

Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.

Kyle Sheridan provides an internet marketing news update covering three topics: 1) A free podcast on turning content into cash available on a website; 2) Different methods of calculating marketing budgets, such as return on investment, and how the method should depend on business strategy; 3) Google Docs as a free tool for creating customer forms to gather feedback.

The document discusses different strategies for online marketing, including paid search, organic search, social media, and an integrated approach. It emphasizes that content is at the core of online success and should be the focus. An effective strategy uses multiple channels like SEO, social media, blogs, and offline advertising together. Success is measured using various digital metrics like increased traffic, engagement on social networks, and micro/macro conversions on websites.

This document discusses using social media for business purposes. It provides an overview of the top social networks used in B2B, including LinkedIn, Twitter, Facebook, YouTube, and Google+. It also discusses best practices for social media engagement, such as sharing useful content, responding to mentions and questions, and re-sharing others' valuable posts. The document outlines strategies for measuring the ROI of social media activities, like tracking leads from LinkedIn, sales from Facebook ads, and video views and pre-roll ad revenue on YouTube.

This document discusses how digital marketing and consumer behavior have fundamentally changed, with more than 80% of conversion paths including multiple digital channels. It emphasizes understanding the entire customer decision journey through metrics that track consumer behavior and outcomes. This includes establishing micro and macro conversions to understand short, medium and long-term impacts. The document also stresses adapting marketing approaches based on the target group's goals, needs and the purchase funnel stage by optimizing digital channels, targeting, content and key performance indicators.

This document provides an overview of internet marketing strategies. It discusses search engine optimization, paid search advertising, display advertising, content marketing, social media marketing, web analytics, and customer segmentation. The key points are: - Search engine marketing includes both free organic rankings from SEO and paid search advertising. Factors that influence rankings include on-site elements, off-site links, and content quality. - Paid search advertising on Google involves bidding on keywords and optimizing campaigns for metrics like cost per click, click-through rate, and quality score. - Additional paid channels include display advertising, YouTube ads, and remarketing to retarget website visitors. - Content marketing, social sharing, and

This document provides guidance on how to succeed with content marketing. It begins by introducing the author and their background. It then discusses defining the target audience and key performance indicators. The bulk of the document focuses on the importance of creating valuable content and distributing it across owned, earned, paid, and social media channels. It stresses measuring the impact of content marketing efforts using various analytics and attribution models to understand its influence across the customer journey.

Dr. Peter Fish from Gofish shares insights into making internet marketing work for your online shopping site

This document discusses how to build a strong online presence through various marketing strategies. It covers optimizing your website, social media presence, online listings, paid ads, and content. The key strategies outlined include having an attractive, optimized, and visible website; engaging on social media with relevant, shareable content; claiming and optimizing business listings; running effective paid search and display ads; and creating diverse, accessible content. The goal is to improve search visibility, trust, and reach in order to drive more website traffic and conversions.

Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.

This document discusses strategies for digital marketing and understanding customer behavior throughout the customer decision journey (CDJ). It provides insights into how customers use multiple devices and information sources before making purchases. Key metrics for tracking customer behavior and conversion rates at different stages of the CDJ are proposed. The importance of remarketing and targeting customers based on their behavior is emphasized to decrease costs and increase conversions. Case studies demonstrate how these approaches can increase sales, revenue, and return on investment.

Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focusing on optimizing digital performance with strong focus on business goals.

How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.

Presented at Big-Detroit’s January event "How to Attract and Retain Customers: Executing a Pull Marketing Strategy"

Andraž Štalec presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment. Follow us on Facebook & Twitter & Instagram: Facebook: http://www.facebook.com/iLivelv Twitter: http://www.twitter.com/iLivelv Instagram: http://www.instagram.com/iliveconference

The document discusses the concept of customer engagement and how it differs from traditional marketing approaches. Engagement involves a deeper relationship with customers over time through their involvement, interaction, intimacy, and influence with a brand across multiple touchpoints and channels. Rather than focusing only on metrics like sales and awareness, engagement considers a wider range of behaviors that build customer loyalty and advocacy. The document provides various frameworks and examples for defining, measuring, and encouraging engagement.

Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.

Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.

This document provides an overview of various social media platforms and strategies for business use. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, blogs, Foursquare and their business benefits. It advocates starting by crawling and walking on social media, focusing on quality engaging content and interactions to build an online community and drive traffic to a company's website. Metrics and continually measuring effectiveness are also recommended.

This document provides an overview of various social media platforms and strategies for business use. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, blogs, Foursquare and their business benefits. It advocates starting by crawling and walking on social media, focusing on quality engaging content and interactions to build an online community and drive traffic to a company's website. Metrics and continually measuring effectiveness are also recommended.

This document provides tips and strategies for using social media effectively. It discusses monitoring online reputation, training staff to collect reviews, and avoiding common social media mistakes like inappropriate images. The document also outlines top ways to increase business like promotions, contests, donations, search engine optimization, and rewards programs. Overall, the key message is that social media requires strategic planning, content creation, and reputational awareness to attract new customers.

An organization's ability to rapidly learn and apply that learning is a competitive advantage. AI can help B2B companies better understand customer journeys by removing blind spots in customer data. Topic modeling of social media data can reveal inaccurate assumptions about target audiences and engagement patterns, and identify overlooked opportunities to improve marketing campaigns, content, and product development. Granular audience insights from AI can optimize spending, engage the right customers, and develop trusted relationships at every stage of the customer journey.

Seth Farbman, Chief Marketing Officer of Spotify, on leveraging anonymized user data to create compelling, engaging, and deeply personal content marketing.

The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.