This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company facilitating the workshop, and an overview of their vision. The presenter, Stephen Bavister, will then discuss key aspects of developing a digital marketing strategy, including defining the brand promise, buyer personas, customer journeys, values, pricing, and creating a marketing plan. Participants will complete a worksheet to assess their current strategy and develop an action plan.