The document summarizes information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. Both hotels operate in a monopolistically competitive market and face strong competition. Hotel Continental was founded earlier in 1969, has more employees and rooms, and sees higher occupancy during peak seasons compared to The 5 Elements Hotel. Recommendations are provided for each hotel to improve marketing, facilities, services and competitiveness.
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This document provides information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. It discusses the background and founding of each hotel. It then analyzes the competitive environment and key competitors for each hotel, noting that both hotels face many competitors in their respective locations within the hospitality industry. The document compares traits like room offerings, occupancy rates, and customer demographics. It also discusses the competitive strategies employed by each hotel, such as pricing adjustments and promotions.
The document is a report analyzing two hotels - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on the hotels, compares their competitive traits, and makes recommendations. The report finds that Hotel Continental has more success due to higher occupancy rates and more amenities. Both hotels operate in monopolistically competitive markets with many competitors and lack pricing power. The report recommends Hotel Continental improve marketing, services, facilities and cleanliness to attract more customers.
The document is a report analyzing two hotels - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on the hotels, compares their competitive traits, and makes recommendations. The report finds that Hotel Continental has more success due to higher occupancy rates and more amenities. Both hotels operate in monopolistically competitive markets with many competitors and lack pricing power. The report recommends Hotel Continental improve marketing, services, facilities and cleanliness to attract more customers.
This document provides information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. It discusses the background and founding of each hotel. It then provides a comparative analysis of the competitive environment and traits of each business, noting that both operate in highly competitive markets with many similar competitors. The document analyzes factors like pricing power, barriers to entry, and competitive strategies of each business.
The document is a report analyzing two hotels - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on the hotels, compares their competitive traits, and makes recommendations. The report finds that Hotel Continental has more success due to higher occupancy rates and more amenities. Both hotels operate in monopolistically competitive markets with many competitors and lack pricing power. The report recommends Hotel Continental improve marketing, services, facilities and cleanliness to attract more customers.
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This document provides information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. It discusses the background and history of each hotel, as well as conducting a comparative analysis of their competitive traits in their respective markets. Both hotels operate in highly competitive markets with many similar competitors. The document analyzes factors like pricing, services offered, and marketing strategies to compete against other hotels in their locations.
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This document appears to be a report submitted by a group of 8 students for their English course. The report analyzes and compares two hotel businesses - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on each hotel, including their founding, facilities, customers, and competitive environment. It then conducts a comparative analysis of the competitive traits of the two businesses. The report aims to discuss the hotel industry, profiles of the two selected businesses, and provide recommendations for them.
2. Group Members(From left to right): Nabila, Nadhirah, Nur Azreen, Wong
Qin Kai, Mr.Frankie(Hotel Manager), Lau Mao Hua(Group Leader), Chin
Khang Wei, Lim Ting Lee, Lee Jia Kiam
5. Early culture of hospitality
- Evolved in Greek in the 40th BC.
- Symbol of social and religious purposes
After World War 2
- Travelling began to be a trend among the civilization
- Hotel industry bloom around the world.
6. - Temporary house for travellers
- Can be found everywhere in any region, area, town,
city
- Classified into different categories (budget & star
rating)
- Pricing may differ depends on rating, season, location,
services and facilities
Hotel
7. Hotel Industry in Malaysia
- Practiced monopolistic competition
- Experienced an encouraging growth rate since 1994
- Tourism become more popular since Visit Malaysia
Year introduced.
14. Recent Development
- Classified as a 3-star hotel by Malaysian
Association of Hotels (MAH)
- Coffee House qualified as a halal restaurant
- Upgrade standard room to superior room
- Upgrade the amenities inside the room (LCD
television, minibar, in-room movie channels)
16. Chinatown, KL
Founded: 1973 by Malaysian
Chinese Businessman
Brief Bio:The 5 Elements Hotel
Motive: Property Development
No. of employees: 30 people
Capacity:-
i)Peak season: 60%-70%
ii)Off-peak season: 30%
2008: taken by new management
23. 3 main competitors:
● Hotel Malaysia
● Cititel Hotel
● Bayview Hotel
Competitors
- 250 to 300
competitors
24. Bayview Hotel
- 4-Star Hotel
- 333 rooms (standard
rooms, superior
rooms, deluxe &
grand deluxe rooms,
family rooms, junior
suites and premier
floor rooms.
26. Cititel Hotel
- 4-Star Hotel
- 451 rooms
(standard rooms,
superior rooms,
deluxe rooms and
executive suites)
27. Strategy Used
Provides good services Better in-room facilities
Promotion via
online from
hotel’s website
Receive suggestion and
recommendation from the
customers
28. Challenges
- Too many potential competitors
- Fierce competition
- Risk taker
- Need to conduct market survey to fulfill market needs
29. Nature of Business
- Large number of competitors
- Weak barriers to entry
- Weak pricing power
- Fierce Competition in term of pricing, advertising,
services provided
Monopolistic competition
32. Geo Hotel
- 3-Star Hotel
- 180 rooms (standard
rooms, deluxe rooms,
family rooms & premier
suites)
33. Swiss Inn Hotel
- 3-Star Hotel
- Operating under Swiss-
Garden International
- 151 rooms (superior rooms,
deluxe rooms & family
rooms)
34. Ancasa Hotel
- 3-Star Hotel
- 294 rooms (standard rooms,
superior rooms, deluxe
rooms, family suites, junior
suites and Ancasa floor
rooms)
- Provide spa services
35. Strategy Used
- Online
Promotion: buy 3
free 1 night
- Early bird
promotion
- Promotion on
flexible date(June)
- Provide good
service
36. Challenges
- Too many potential competitors
- Risk taker (may not generate profit)
- Small market (suppliers more, demand less)
- Number of tourists drop rapidly
37. Nature of Business
- Large number of competitors
- Weak barriers to entry
- Weak pricing power
- Sell differentiated products (themed suite)
- Constantly advertising in the market
Monopolistic competition
39. SIMILARITIES
- Classified as 3-Star Hotel
- Same rating on TripAdvisor
- Only have one branch which is the headquarter office
40. SIMILARITIES
- Monopolistic competitive firm
- Weak pricing power-cannot set the price as they like
- Only have one branch which is the headquarter office
- Facing strong competition in the market
- Insist on providing good service to the customers
43. DIFFERENCES
No. of
employee80 30
No. of room
&
room types
231 104
superior room, deluxe
room, super deluxe room
& executive suite room
standard single room,
superior twin room, deluxe
queen room & themed suite
44. DIFFERENCES
No. of
competitors250-300 200-250
Hotel Capacity
during peak season
90%-100% 60%-70%
Facilities
provided
Restaurant, meeting room,
free wifi on every floor,
Restaurant, conference
room, laundry service, car
park, swimming pool, free
wifi at lobby area
45. Summary
Commercially successful :
Reason:
- More yearly revenue
- Hotel capacity during peak season
- Fierce competition in Penang
- Provide more facilities and service
Hotel Continental
48. Recommendation
Publicity:
- Social media and partnership (TripAdvisor, Agoda)
- Mutual agreement with Tourism Malaysia:
promoting hotel in tourism guidebook
Facilities:
-Gym, better air conditioners, more tv channels
-Free Wifi in the room
-More parking bays
49. Recommendation
Upgrade services & catering
- Improvise their room services, ushering, and front desk
registration
- Food served must be clean, hygienic and tasty
- Tour guiding
Provide clean environment & better view
- Small renovation
52. Recommendation
Marketing
- Online marketing
- Increase the website’s quality content
- Network with other businesses (museums, parks,
restaurants) - discount
Promotion
- Discount on staying extra night
- Package deals- Girl’s weekend
53. Recommendation
Pet-friendly rooms
- to avoid the stress and expenses of kenneling a dog or
finding a babysitter
- charge for higher rates
Reimbursement (Loews Hotels)
- reimburse fees that guests pay airlines for their checked bags
- can set a limit on the number of bags and the timing
55. References
History of the hospitality industry. (n.d.). Retrieved June 2, 2015, from
http://www.slideshare.net/27101985/history-of-the-hospitality-industry
Hotel Continental | Penang, Malaysia (n.d.). Retrieved May 21, 2015, from
http://hotelcontinental.com.my/hotelc/hotelc/
Hotel Industry in Malaysia. (n.d.). Retrieved June 2, 2015, from
http://www.regit.com/malaysia/industry/industry.htm
Puri, M., & Chand, G. (2009). Tourism and hotel industry. [electronic resource].
Chandni Chowk, Delhi : Global Media, 2009.
The 5 Elements Hotel KL (n.d.). Retrieved May 22, 2015, from
http://www.the5elementshotel.com.my/