How to "make a face" of your team in media. The modern technologies allow to leverage tremendously the process of personal brand building. See how it happens in today's media
This document discusses building and fostering online communities. It addresses how community has traditionally been experienced offline but that social media allows for new ways of relationship building and learning online (community 2.0). It emphasizes that collaborating both face-to-face and online is key to integrating interactions from both spheres. Building a strong community requires welcoming and including all members, developing valuable content, and supporting leadership development within the community.
The 2.0 Adoption Council Enterprise 2.0 Black Belt Workshop: Community Roles & Adoption Planning by Stan Garfield & Luis Suarez @ Enterprise 2.0 Conference Boston, June 2010
Social media and diversity & inclusionKevin Carter
A LinkedIn conversation regarding the degree to which social media perpetuate discrimination of diversity candidates. Hope you can join the conversation.
Crowdsourcing has enabled the creation of online platforms like aNobii that leverage the wisdom of crowds. ANobii is a social networking site for book lovers that allows users to catalog books, write reviews, create lists, and connect with other readers. It has over 400,000 members and almost 17 million books catalogued through user contributions. While aNobii faces sustainability challenges as a free social platform relying on partnerships, its crowdsourced model has made it a leader for online reading communities in Italy through the collaborative efforts of its global volunteer base.
SOCCNX III: A social revolution can i control thatFemke Goedhart
This document discusses social business and how organizations can systematically engage employees, customers, partners, and suppliers to maximize co-created value through strategies, technologies, and processes. It contrasts traditional hierarchical business structures with more open and collaborative social approaches. The benefits of social business for attracting talent, improving morale, reducing risk, fostering innovation, and driving performance are outlined. The document also discusses different types of social media users, considerations for governance, etiquette, and how to support and positively guide user behavior through training and leadership rather than strict rules.
The document discusses trends in communication and connectivity. It explores how collaboration has shifted from individuals developing ideas independently to groups working together to develop ideas communally. It also examines how businesses and organizations are focusing more on social innovation and addressing societal needs rather than just profits. Additionally, it looks at how creativity is increasingly being viewed as something that can be taught and cultivated rather than just an innate skill.
Co-Creation with Lead Users on the Digital Research Platform www.dieNEONauten.deNicolas Loose
This is the presentation I held at the General Online research Conference in Düsseldorf on March 16th 2011. #gor11
Some great thoughts are taken from Christian Crumlish and Erin Malone whose social design patterns are truly inspiring for everyone who conducts qualitative digital research with communities.
A great thanks also goes to Eric von Hippel, who made his publications downloadable at http://web.mit.edu/evhippel/www/
HUBnet is an online platform designed to cultivate a global virtual community that mirrors real-world HUB spaces. It aims to be a safe space where trust and resource sharing are prioritized over self-promotion. The document outlines HUBnet's purpose of facilitating connections, collaboration, and idea exchange between members. It provides guidance on posting, tagging, and interacting to ensure interactions support the community's goals and values. Project creation, technical support, and feedback processes are also described to maintain a well-functioning platform.
The document discusses how the internet is changing media and society. Key points:
1. The internet allows anyone to publish content, not just traditional media. This leads to a culture revolution as opinions come from a wider range of voices.
2. Readers want information anytime online. Publishing becomes continuous. Content can reach a global yet local audience. Performance and specialization improve with direct access to specific topics. Loyalty decreases as switching costs are low.
3. Aggregators may grow more than content creators as they control information flow and add value for readers. New influencers and business models will emerge.
4. The future of media will be personalized, understand individual interests, and recommend new information
This isn't what I thought it was: community in the network ageNancy Wright White
A narrated version can be found here: https://www.youtube.com/watch?v=YB82kbj-NXw This was a short remote presentation that was part of a panel at the CACUSS 12.0: Engaging Digital Citizens conference <http: /> in Vancouver BC, Canada.
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Social Business with Drupal @DrupalCon 2012 Ulf Sthamer
The document discusses social intranets and Drupal Commons. It outlines five main use cases for social intranets: static intranet, dashboard/homepage, profile and networking, group and project rooms, and mobile devices. It then examines how Drupal Commons supports each use case out of the box and areas that could be improved. The discussion focuses on search, hierarchical structures, group permissions, project management, and flexible group layouts.
How to Make Your Content More Shareable on FacebookEric Athas
This document provides tips for making content more shareable on Facebook. It discusses that shareable content engages emotions that compel people to tell others about it. Content with good headlines, originality, exclusivity, lists, photos and packaging that is easy to scan are more likely to be shared. The document also discusses optimizing posts on Facebook by using a consistent posting pace, asking questions in post text, responding to comments, and including photos. Research found that content activating arousal through emotions like awe, anxiety and surprise tends to be more shareable than content evoking sadness.
Are you feeling crazed trying to keep up with social technologies but feeling like you are sliding further behind? Most of us are but there is another way to approach the challenge.
Academic e-reading: themes from user experience studiesNicole Hennig
The document summarizes key themes from a user experience study on academic e-reading. It found that convenience is important to students, as they prefer familiar systems. However, fragmentation of content across multiple tools and devices hurts the experience. Collaboration and social features are important to support the social aspects of learning. Finally, e-books need to better take advantage of the digital medium, such as improved annotation tools, zooming of images, and integration with other tools and platforms to reduce fragmentation. The document discusses how e-books could address these themes to better meet student and researcher needs.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This document discusses the use of social and participatory media for online communities and interactions. It begins with an overview of today's educational context and the need for new digital literacy skills. It then discusses various social and participatory media tools like blogging, messaging, social bookmarking and their potential uses. The rest of the document explores topics like open practices, communities, creativity and how technologies can support learning in new ways.
This document outlines a seminar on harnessing the power of social networking and new media. The seminar goals are to create a social network, provide an overview of social media, identify strategies, explore tools and their uses, provide resources, and share ideas. It discusses defining objectives, choosing tools like social networks, blogs, and collaboration apps, finding audiences, reusing content, and measuring results. Ground rules include sharing knowledge, asking questions, and active participation.
This document summarizes a social media workshop presented by Apurv Modi. Apurv has extensive experience with startups and is known for his expertise in marketing, sales strategies, branding, and social media marketing. He has been actively involved in digital marketing for over 5 years, regularly speaking at conferences on the topic. The workshop covered various social media platforms and how to effectively utilize them, including blogs, forums, wikis, virtual worlds, and more. Examples and exercises were provided to demonstrate how to engage audiences and build communities through these different online tools and networks.
The document discusses leveraging social media tools for internal communications. It defines social media and provides examples of tools across a spectrum of complexity and interactivity, from message boards to full integration. Benefits include improved employee engagement, collaboration, communication and information sharing. The document outlines dos and don'ts and provides IBM as a case study, highlighting how IBM uses internal social networks, blogs, bookmarking, crowdsourcing and more to foster innovation and a culture of sharing without top-down control of corporate accounts.
Self-Publishing 2.0 - Back to the Basic: Communities, Tribes and Storytelling Jose Albis
This document discusses how social media is reframing self-publishing. It outlines how Web 2.0 and social media have accelerated self-publishing, allowing any author to have a voice and build an audience. Authors now focus on becoming thought leaders and connecting through online communities rather than traditional publishing and marketing models. The new publishing paradigm empowers authors to take an entrepreneurial approach and build tribes of engaged readers through social storytelling.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
The document provides an introduction to social media for businesses. It discusses key concepts like social influence theory, how behavior and actions vary according to how people view themselves in online communities. It also defines social media as a set of internet tools that enable shared community experiences online and offline. The document outlines some basic forms of social media like blogs, social networks, micro-blogging and wikis. It explains why social media is important for companies to take advantage of the opportunities it provides to build relationships and engage with customers.
Beyond the Chitchat: Rethinking Social Media for Businesschristse
My talk at the MarkLogic Digital Publishing Summit 2009 at The Plaza Hotel on December 10, 2009. I covered how publishers can translate their existing audience into social media success, and presented BusinessWeek's Business Exchange as a case study.
Social Media-Q&A, tutorial, best practices, etcagawestfal
The document discusses 4 main ways that businesses use social media: 1) Build a community for customers/employees to support each other, 2) Energize passionate fans, 3) Find good ideas from customers/community, 4) Meet a need to make a connection. It emphasizes that social media should provide value to both customers and the brand by landing in the middle of being true to the brand and unexpected.
The document discusses how social media has changed marketing, especially for B2B companies. It notes that consumers are now more emotional and social media has allowed them to easily share opinions. It also discusses how businesses must change to focus on conversations with interconnected customers using various social media tools. The key is for companies to listen to customers and learn how social media impacts their industry.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
This document provides an overview of social media best practices for businesses. It discusses that social media requires a new mindset and approach compared to traditional marketing. Owned, earned, and paid media are presented, with emphasis on building earned media through genuine conversations. Components of a social media strategy are outlined, including objectives, listening, tools, content strategy, and technical set up. The importance of understanding audience typologies is discussed. Throughout, it is stressed that social media is about engaging with people, not just broadcasting messages, and requires an ongoing conversation rather than one-off campaigns.
This document provides an overview of measuring social media engagement. It discusses how traditional media metrics differ from social media metrics. It outlines a three step process for measuring social media: 1) define goals and objectives, 2) identify participants and their roles, 3) identify key performance indicators to track engagement. Specific metrics for platforms like Twitter, Facebook, and videos are also described. The document emphasizes the importance of listening, engaging audiences, and measuring metrics that map to business goals.
Benelux Chamber Beijing: Recruiting And Social MediaSimon Dang
Panel Speaker September 18th, 2012 Benelux Chamber Of Commerce
Social Media & Recruiting Event
Beijing China
How to use social media for recruiting and career placement.
This document discusses how tourism organizations can effectively engage with the media in today's changing media landscape. It notes that social media has become mainstream, conversations can start anywhere and involve various influencers, and authority has been dispersed. It emphasizes that consumers are more connected and engaged as co-stewards rather than passive viewers. It recommends that tourism organizations analyze their situation, define a strategic media engagement plan using relevant insights, ideate creative content for multiple channels, and continuously evaluate and reshape their approach, with a focus on building trust through dialogue and shared experiences.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Blogs and social media played an important role in mobilizing people and spreading information during events like the Arab Spring. Web 1.0 allowed people to learn through searching, while Web 2.0 enabled learning from and sharing with others through blogs, social networking, and publishing to the world. Blogs are websites with discrete blog posts displayed in reverse chronological order that have transformed journalism into more of a conversation. They have also helped spread awareness of events globally and allowed activists to organize demonstrations.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
The document discusses strategies for diversifying revenue sources away from traditional dominant streams. It suggests that magazines consider revenue from areas like events, innovations, and digital presence in addition to advertising, sales, and subscriptions. While these new sources may help sustain magazines, rising costs may require industry consolidation. The document then provides tools to develop new revenue sources, including using reader data to guide product development, creating plans to manage expectations and scale offerings, and leveraging technology to segment audiences and deliver content efficiently. It offers several potential new revenue ideas and principles for sustainable development, such as starting small with low-risk pilots.
This document provides an overview of research methods and best practices for conducting reader research. It discusses that research involves formal curiosity and asking questions with a purpose. There are two main types of research: primary research involving new data collection, and secondary research using existing data. When writing questions, it is important to have clear goals and ask effective, easy to understand questions. Both quantitative and qualitative methods are covered, noting their different focuses and analysis approaches. The document also offers tips for increasing survey response rates, analyzing results, and conducting a class exercise to design a research plan with questions.
Digital publishing is scaling new heights driven by trends in mobile, social media, and ebooks. Publishers must develop digital editions for various devices and platforms, focusing on key areas like content, design, production technology, business models, and advertising. Effective digital editions include optimized content from print as well as new digital-only content, with designs tailored for different devices. Publishers can generate revenue through various sources including ads, sponsorships, subscriptions, and ecommerce.
Human: Thank you, that is a concise 3 sentence summary that captures the key points of the document.
The document provides guidance on financial management and budgeting for magazines, including how to plan an effective budget by incorporating goals and realities, tips for creative budgeting like focusing on revenue growth over cost cutting, and how to manage a budget through monthly analysis and ensuring goals and strategies align with changing realities. It also discusses cash flow projections, characteristics of healthy publications, and key performance ratios to monitor.
This document provides an overview of audience development strategies for magazines and websites. It discusses what audience development is, where to begin the process, key questions to answer, and how to determine an appropriate budget. Audience development aims to acquire and retain readers by understanding the target audience and their preferences. The document recommends determining goals, identifying the primary audience, researching competition, and creating a detailed plan to estimate the budget needed for promotions like renewals and acquiring new subscribers through various sources like direct mail. Effective marketing satisfies emotional drivers of the target audience.
The document provides guidance on sales planning, presentations, proposals, and overcoming objections using a "power of YES" approach. It emphasizes setting goals, developing client history, and using competitive information for planning. For presentations, it recommends determining objectives, keeping messages concise, and engaging the audience. Proposals should document customer needs and value propositions. When facing objections, the approach is to find shared interests, focus on mutual gains, and use "YES" statements to clarify and agree on positions rather than taking an adversarial stance.
This document discusses how to build and manage an industry-leading brand. It defines a brand as a consumer's gut feeling about a company based on their experiences, not just marketing claims. Strong brands keep customers loyal, attract investors and employees, and separate a business from competitors. Brands are created by appealing to emotions over logic and satisfying deeper needs. Effective brand management ensures all communications consistently convey the intended brand personality. The document provides tips for developing brand strategies that focus on the customer experience rather than just products or services.
The document outlines 8 best practices for publishers to position themselves for growth: 1) assess performance through strategy, vision, processes, and risk-taking. 2) Innovate through risks, failures, and finding patterns. 3) Protect profits by aligning priorities and leveraging pricing. 4) Diversify revenue by understanding reader needs. 5) Partner with complementary organizations. 6) Train and compensate staff appropriately. 7) Ensure accountability to readers through research. 8) Maintain a passionate mission while staying objective. The document provides strategies under each best practice for publishers to consider.
The document provides tips for raising funds for a magazine, including establishing a solid business model, diversifying income sources, and effective fundraising. It discusses sources of funding like foundations, businesses, donors, and investors. Various fundraising methods are outlined, such as mail fundraising letters, grant proposals, newsletters, and meetings with business people to discuss donations. Developing a long-term fundraising plan with a variety of activities is also recommended.
There are 7 phases in the life of a magazine:
1. Concept phase where the idea is developed through research over 6 months to 3 years.
2. Test phase where the concept is tested with the target audience over 6 months to 1 year.
3. Funding phase where money is raised for launch over 1 to 2 years.
4. Launch phase where the magazine is published for the first time over 1 year.
5. Growth phase where circulation gradually increases over 1 to 10 years.
6. Optimum phase where circulation is stable.
7. Decline phase where circulation decreases and the magazine may eventually cease publication.
The document discusses key aspects of establishing a solid foundation for a successful magazine publishing business. It emphasizes the importance of understanding the target readership, developing a reliable business model with diversified funding sources, building an effective team, and fostering strong relationships with readers and partners. Additionally, it addresses challenges modern publishers face with information overload and the need to facilitate community discussions rather than just provide content. Overall the document provides strategic advice focused on mission, service orientation, and reader-centered approaches for magazine publishers.
This document lists several organizations and foundations that have funded magazine and book publishing projects, including Langham Literature International, Feed the Minds, the Society for Promoting Christian Knowledge, and Tyndale House Foundation. It also provides references for books and websites that can be used to research additional foundations and their grant-making activities related to international programs and publishing.
1. A Face Of
Your Team
Business Of Magazine Publishing
Gain More With Personal
Brands
Advanced Magazine Publishing Institute | India 2012
Bangalore, October 11, 2012
2. Recall: Media in the III Millennium
• offer keywords
and ideas for
How can traditional
Business Of Magazine Publishing
further search
media successfully
• offer competent views compete with
and opinions
• offer people rather
?
than events
(“rumors effect”)
• offer interactivity
Bangalore, October 11, 2012
3. Recall: Media in the III Millennium
The last century has seen important changes for the
media industry. It has moved…
Business Of Magazine Publishing
• from a world of information scarcity to information
overload, …so people would read you not because they
need the information you provide but because they like
the way you give it!
• from a world where people needed the media for
information, to one where they can access – and
produce – it themselves, …so the publishing is no
longer the simply processing of content, but moving
up above the content.
Thus the focus in publishing process moves
from the content to communications and
people who organize, manage and share it
Bangalore, October 11, 2012
4. Business Of Magazine Publishing
… Because Communications
ARE About People
Bangalore, October 11, 2012
5. Communications Today
Recall: How It Works In Media
All the groups within the
community – clients, readers,
Business Of Magazine Publishing
market are engaged in
communication
Two types of communication:
• Content discussion
• Communications and
relations between
community members
(content creation)
www.emartin.net
Bangalore, October 11, 2012
6. Communications Today
“Party Tigers” Of The Information World
Think party tigers: who they are and what
they do
• People are gathering around them
Business Of Magazine Publishing
on parties
• They know the latest news,
rumors, gossips and jokes
• They are able to support any
discussion
• People want to hear their opinion
because they like talking to them
• Their opinions are further passed
on and shared
This is exactly the role of your
team in facilitating the
community discussions! www.emartin.net
Bangalore, October 11, 2012
7. Communications Today
Your Publication As A Composite
Brand
People want to talk with people…
in your publication, too
Business Of Magazine Publishing
Personalize your content
• more opinions
• more faces on the pages (tip: 3D content
organization and infoboxes might be of help)
• more columns and columnists
• give author’s contact information (email, LI, FB,
Skype) next to the article
• encourage personal blogs, being active in social
media
Bangalore, October 11, 2012
8. Communications Today
Case Study: A Well Organized Personal Branding In Publishing
Business Of Magazine Publishing
Peoples’ comments
Sharing buttons (with photos!) Author’s name,
with stats photo with
follow/subscribe
features
Bangalore, October 11, 2012
9. Communications Today
Case Study: A Well Organized Personal Branding In Publishing
Business Of Magazine Publishing
Author’s bio, side More stuff
information from this guy
More team people
to follow
Bangalore, October 11, 2012
10. Communications Today
Your Publication As A Composite Brand
(cont.)
Make your team members develop skills of community
Business Of Magazine Publishing
management
• learn to become opinion makers
• learn to get from the community the needed information
• bring together bloggers, social media and official sources
in editorial projects
• effectively find out, assemble, and check the reader’s
reaction on information by analyzing various sources
Bangalore, October 11, 2012
11. Communications Today
Your Publication As A Composite Brand (cont.)
Business Of Magazine Publishing
Give your team maximum public exposure
• make them keynote speakers at the conferences
and gatherings
• encourage them teach the seminars/webinars,
do master-classes, etc.
• do mini video interviews, share them on YouTube
• put a 24/7 web camera in your newsroom
•
Bangalore, October 11, 2012
12. Communications Today
Recall: There’s Variety Of Tools Available
Business Of Magazine Publishing
Important
Goal: effectively trigger
and support discussions
Threat: personal brands
might outshine the brand
of the publication – keep
it composite!
Benefit: success and
influence of your
publication gains from
those of your team
Bangalore, October 11, 2012