IABC Marketing CoPilot presentation March 6

The document outlines Kristin Zhivago's "Digital Revenue Roadmap" for businesses to effectively sell to customers in today's digital environment. The roadmap centers around 11 principles, including starting with customers, meeting their and Google's expectations, treating the internet as a global conversion platform, and moving quickly while focusing on strengths. Businesses are advised to interview customers, use analytics tools, optimize for search engines, and continually improve using methods like OIMAP to manage projects at internet speed. Following these principles can help businesses overcome the risks of inaction or doing the wrong things in today's fast-paced digital landscape.

Hear from Meghan Ryan at the SF 49ers on how they are organized around mobile, the biggest mobile challenges they currently face, how they are using the Localytics platform to help address those challenges, and what their big plans are for 2017.

The document consists of a series of tweets by @ConversionSci discussing concepts in conversion optimization and behavioral science, including how to design landing pages, ask the right questions to gain insights, test different elements on websites, and use data to continually improve conversions. Many of the tweets provide examples or tips related to testing headlines, calls-to-action, page designs, and incorporating user feedback.

5 years ago, we didn’t need to think of how our ecommerce site should appear on phones, tablets, or any other devices with different sized screens (responsive web design). While today, somehow IT world has changed since then and now there are so many screen sizes that website owners or website designers need to deliver for. See our video: http://www.youtube.com/watch?v=pNEPRxMkLT0 See our Prestashop Responsive Template : http://dapurpixel.com/prestashop-responsive-theme-rumahbatik

Ever hang up the phone saying “what is Marketing thinking?” or leave a meeting saying “IT just doesn’t get this”. This presentation, put on jointly by IT and Marketing, will make you feel at home whether you care more about WYSIWG or CMYK. Sharing our lessons learned, success stories and failures, the talk will include topics that everyone can enjoy or loathe, including: - Web Design and Launch - Social Media - Micro-sites This presentation will add insight to your daily conversations with “the dark side”, from whichever perspective you share.

For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.

This document discusses how marketing can adopt principles from Formula One racing to generate sales leads and win business faster. It recommends focusing on attracting customers by understanding their needs, providing relevant content, connecting with customers across all stages of the buying process, and optimizing digital presence so the business can be easily found online. The key is aligning sales and marketing teams to work together, measuring performance at each stage of the customer journey, and continually refining strategies based on data.

Accelerate your marketing results by understanding where the market is moving and what you need to do to be successful

Discussing why content and inbound marketing is ideal for selling building products, how to create and promote your content, what tech stacks to use to make your life easier and how to measure your ROI. More info from www.insynth.co.uk

Organisations that thrive are putting their customers in the driving seat, delivering greater value and ensuring an easy, delightful customer experience, leading to an expanding and loyal customer base and improved, continuous profits.

This document provides best practices for online advertising and web marketing. It discusses that the web is a social environment and navigation is crucial to success. It identifies five essential web elements: blog, analytics, social media, call to action, and easy navigation. It also outlines three types of website visitors and five types of website uses. Overall, the document stresses the importance of knowing customers, providing a good user experience, being responsive for mobile users, and using customer reviews and comments to build trust.

This document provides best practices for digital marketers, focusing on mobile optimization. It recommends doing one thing really well to establish a clear value proposition. It also emphasizes focusing on the user by simplifying the design, optimizing for speed and usability on mobile, and guiding users through the customer journey. Mobile users expect pages to load quickly, so the document stresses optimizing for speed and conducting tests to improve performance across devices.

This document outlines strategies for building a high-converting website. It begins by debunking common myths, including that building a site alone will attract customers and that all visitors can be converted. It emphasizes the importance of understanding target customers, defining conversion goals for each page, and testing and optimizing the site ongoing. The document provides a checklist of 47 strategies organized into chapters on planning, basics, design, SEO, and trust signals. It stresses starting with the right keywords, simplifying the user experience, optimizing for mobile, and maintaining consistency across the site.

This document provides a guide to building a high-converting website. It begins by debunking some common myths, including that visitors will automatically come without marketing efforts. It emphasizes that the goal is to convert the "undecided" visitors. The guide covers planning topics like understanding customers, defining goals and conversions. It then covers basic design principles like simplicity, mobility, consistency and speed. It stresses the importance of attractive offers to entice visitors to take action. Overall, the document provides a checklist of 47 points to optimize websites for higher conversion rates.

This document discusses how social media and digital content can be used strategically as part of a business's content marketing strategy. It notes that 70% of buyers complete their purchase decision process online before contacting sellers. It emphasizes that content should be customer-centric and add value by addressing customers' problems at each stage of their buying journey. The document provides tips for developing a content marketing plan, creating useful content, and defining success metrics to track whether the strategy is effective.

How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06 How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever. Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry. Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand. Here is the 2 part break down of the Building Brand Authority Webinars: Webinar 1 - Rocking Your Digital Ecosystem Learn the 7 Disciplines of digital leadership for a successful online presence Create a digital strategy framework that connects your value with the needs of your online audience How to master your content and develop your voice online to deliver your core value Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform How to connect and re-align your website across your entire online platform What you actually need for a working, qualifying, sales and leads funnel Creating influence beyond your immediate reach through focussed advertising and analytics The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.

Digital technology is changing the real estate industry, requiring agents to adopt new skills and tools. Effective use of digital media and social media can help agents stay relevant by humanizing themselves and providing clients with relevant, helpful information across various online channels. To succeed, agents must focus on creating high quality websites, ebooks, videos and other content that solves clients' problems and drives conversions. They should also use digital retargeting to reconnect with past visitors and testing to improve their online strategies over time.

Why do you need a website? As a small to medium sized business you could be missing out on potential customers and revenue by not having a website. Your website works for you 24/7 and provides potential customers a way to research your products and services.

The document discusses common reasons why most websites don't work effectively. It outlines 9 key issues: 1) websites lack clear objectives, 2) they are overly technology-focused, 3) content is poorly written, 4) design is poor, 5) calls to action are unclear, 6) websites have low visibility, 7) functionality issues, 8) lack maintenance, and 9) it is difficult to measure return on investment. Addressing these issues is important to create a successful, customer-focused website that achieves business goals.

Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales For more info please contact us at digitalpivot.net

Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.

Web & Landing Page Optimization: Basics, Conversion Pyramid, Testing and Developing Your Own Process

The document discusses how websites and social media can collaborate effectively to grow a business. It advocates treating the website like a product rather than a brochure by maintaining and developing it through an ongoing, intentional process. The document provides 10 "musts" to add to a business's website roadmap, including visiting the site as a new user, testing changes, evaluating calls to action, optimizing images and page load time, showcasing reviews, using analytics tools, and trying Crazy Egg for heatmaps and scroll maps. The goal is to shift businesses to a product mentality of continuously improving their online presence.

This document discusses building an effective digital marketing strategy. It explains that e-commerce involves purchasing and selling goods online. An effective strategy needs key ingredients like understanding a business's unique selling points and creating a plan. It also discusses optimizing a website, using mobile marketing, the importance of social media, location marketing, and reputation management online.

This document provides an overview of a course on Internet Marketing and Social Media that covers various topics related to user experience design. The course covers 10 steps to user experience including understanding the user, planning before designing, understanding goals, avoiding premature solutions, form following function, the importance of content, persuasive design, accessibility, and learning from failures. It also discusses specific topics like usability and form design in more depth providing guidance on best practices. Resources for further reading like books, websites, and Twitter accounts are recommended at the end.

This document provides guidance on how to use Google Analytics to redesign a website. It recommends collecting data on website objectives and user behavior to analyze website performance and identify areas for improvement. Key metrics to track include time on page, number of pages visited, goal completions, and traffic sources. The document also presents a case study where analyzing homepage data from Google Analytics revealed opportunities to improve click-through rates and better achieve lead generation objectives by reorganizing content and calls to action. The takeaway is that analytics can identify what is and isn't working to inform content and design changes that drive better results.

Email marketing, when executed as part of your overall Content Marketing Strategy, has tremendous ROI. In this interactive webinar discussion, Claudette de la Cruz-Wilson, of Marketing CoPilot will cover: 1. How CASL impacts your email marketing program 2. How an email marketing program fits into and enhances your sales process 3. How to improve engagement with people you already know and increase your sales-ready leads 4. How to use email to nurture your leads throughout your entire sales process For more information on how to use email marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com

Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results. This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover: - Why LinkedIn is a useful business tool - 10 Steps to an All-Star personal LinkedIn profile - How to build and leverage a LinkedIn company page - How LinkedIn fits into your overall content marketing plan For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com

What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking. Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts. In this workshop we will: - Cover the elements of what makes a good content marketing plan and the internal support you need to succeed - Help you identify audience requirements - Show you how to construct an editorial calendar to execute your plan - Provide clever ideas to determine where to put your content so your audience can find and consume it

Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results. In this Content Marketing Workshop, we cover: - Whether social media is a useful business tool or a waste of time - Why most companies can’t harness the power of social media - A case study of how one engineering firm used LinkedIn to send lead generation results through the roof