It includes important notes from my Advanced Google Analytics course. It's about Google Analytics Filtered views, Custom Dimensions, Custom Metrics, Custom Reports, Remarketing and Dynamic Remarketing
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
digital marketing of coca cola adidas and american touristerStudent
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This document provides an analysis of the digital marketing strategies of Coca Cola, Adidas, and American Tourister. It begins with an acknowledgement and table of contents, then discusses each brand's social media presence and campaigns. For Coca Cola, it examines strategies on Facebook, Twitter, Tumblr, Pinterest, and campaigns like "Share a Coke." For Adidas, it discusses building hype on launches through social media and user-generated content. For American Tourister, it outlines campaigns on Twitter, Facebook and YouTube. The document also lists malls chosen for the study and discusses branding strategies used by Coca Cola.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
The document provides information on digital marketing services including SEO, social media marketing, and Facebook paid campaigns. It outlines the key activities included in each service such as on-page SEO optimization, social media posts and groups, and targeting locations and demographics for Facebook ads. Packages and pricing are also listed for individual services or a complete digital marketing package with a discounted rate. Contact details are provided at the end.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Top 10 Digital Marketing Skills 2020 | Digital Marketing Skills For A Success...Simplilearn
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Looking to get in Digital Marketing? Not sure which skills to focus on?
Then this video is for you! In this video, we'll be covering 10 of most popular and valuable skills that will help you grow in your digital marketing career!
Social Media Live Project - Facebook Paid CampaignNehaJoshi211
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The document outlines a Facebook campaign run from September 7-13, 2020 with a budget of Rs. 300 per day (Rs. 1200 total) to increase traffic to a blog on Uttarakhand general awareness and history. The target group was students aged 18-27 in Haldwani and Dehradun interested in civil services, learning, and current affairs. The campaign met or exceeded its key performance indicators and was considered successful in driving traffic to the blog. Suggestions for optimization included expanding the target age and location.
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Ideapoke digital marketing interview assignmentMuthali Ganesh
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This document outlines digital marketing tasks for reaching mid-to-top level managers, including suggesting additional marketing channels, tools for managing channels and tracking leads, designing a customer funnel blueprint, defining lead qualification parameters, recommending a low-cost email marketing strategy, and creating dashboards to track performance. It also provides an additional task of performing a sample content audit for a sample company to demonstrate approach and insights.
As a part of our PG certification program, we were assigned to advertise our blog on Facebook. The objective was to drive traffic to our website and optimize for link clicks. This is a presentation about how the Facebook ad campaign was set up and what were its results.
SOP Library is a collection of various SOPs (also known as Standing Operating Procedures) that make carrying out digital marketing tasks easier by providing clear instructions.
SOP Library will assist you in executing business procedures consistently and efficiently every time, regardless of who is doing them.
With an SOP library, you may delegate the work to anyone on your team, saving you from having to handle everything yourself. A well-documented SOP library acts as a guide map, guiding you to where you want to go.
The Clickminded SOP library is off-the-street ready, which means anyone with a basic understanding of computers can follow the steps and complete the task.
The Clickminded SOP library details each step you need to follow to complete the activities at hand without any difficulties. To use this SOP or execute any of the activities in this SOP library, you do not need any technical skills. If you have new team members, provide them the SOP library so you can save time onboarding them.
The Clickminded SOP library includes:
SOP Recipes
Analytics & Tracking SOPs
Content Marketing SOPs
Sales Funnel SOPs
Email Marketing SOPs
Operations SOPs
Paid Acquisition SOPs
SEO SOPs
Social Media SOPs
We cover in-depth every digital platform activity you need to perform. Our SOPs also come with professional templates and tools to make everything sorted out for you.
We don't stop there; if you require a new SOP for a similar subject, simply fill out the form on our SOP library page and tell us what SOP you'd like to have added to the library. We'll create the SOP you proposed to us.
We update our SOP library with every update on the platforms you are working on so that you don’t get stuck at any point whatsoever.
SOP library has made our work so much easier. We hope this SOP Library makes things easier and more accessible for you too.
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
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Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
Social Media Marketing PowerPoint PresentationAndrew Schwartz
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100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
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In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Affiliate marketing involves merchants paying publishers to advertise their products on other websites. Merchants only pay affiliates for sales or leads generated from the ads. This allows merchants to expand their reach while managing marketing costs. Key players are affiliates who host ads on their sites, merchants who are advertised, and affiliate networks that facilitate tracking and payments between affiliates and merchants. Affiliates are typically blogs, forums or other content sites that earn commissions from sales made through links on their pages.
Project 1 – Protinex
Market Opportunity Analysis
Segmenting, Positioning and Branding
This document discusses Protinex's market segmentation, targeting, positioning, and branding strategies. It covers criteria for segmenting customers based on geographic location, demographics, psychographics, and behaviors. Target markets are identified as those with protein deficiencies or health issues. Historically Protinex was seen as a prescription brand, but it now positions itself as an everyday nutrition brand available over the counter.
Google Analytics is the most widely used website statistics service. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
This document provides guidance on key metrics to measure to understand how visitors find your website, whether they find what they need on your site, and if they are converting. It recommends measuring visitors, traffic sources, opportunities, page views per visit, success by visit number, paths, onsite search, bounce rate, conversion rate overall and by type, conversions by traffic source, paid visitor conversions, and abandoned conversions. It also provides tips on tools like Alexa, Compete, Quantcast and Spyfu to see how your site is perceived online compared to competitors.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Web analytics is the measurement and analysis of internet data to understand and optimize website usage. It involves both on-site analytics, which measure visitor behavior on a website, and off-site analytics, which analyze a website's potential audience and online visibility regardless of ownership. Key performance indicators are metrics used to evaluate success, such as visits, pageviews, and conversion rates. Google Analytics is a commonly used tool that uses first-party cookies and JavaScript code to collect visitor data and provide reports on acquisition, behavior, and conversions.
Google Analytics is a free web analytics service that provides statistics and analytical tools. It tracks website traffic sources, user behavior on the site, and conversions. To set up Google Analytics, sign up for an account and insert the tracking code on website pages. The dashboard provides an overview of key metrics like sessions, users, and engagement. Reports provide deeper insights into audiences, acquisitions, behavior, and conversions. Goals can be set up to track important actions or conversions.
This document discusses different types of web analytics metrics including hits, visits, unique visitors, page views, top entry and exit pages, referrers, search keywords, and conversions. It also covers how to set up Google Analytics on a website by installing the ga.js tracking code before the closing </body> tag and linking to the UA tracking ID.
Google Analytics is a free web analytics service offered by Google that generates detailed statistics about website traffic, sources, conversions, and sales. It tracks visitors from all referrers including search engines, social media, direct visits, and affiliated sites. Integrated with AdWords, it allows users to review online campaign performance by tracking landing page quality and goals like sales, leads, or downloads. Google Analytics provides both high-level dashboard data and more in-depth reports to help optimize websites.
The document discusses website analytics and choosing the right analytics tool. It recommends Visitor Analytics, which tracks privacy-friendly data in a straightforward way. Visitor Analytics allows users to see important metrics like visitors, page views, bounce rate, referrals, locations and more. It also supports tracking campaign URLs and user behavior insights from session recordings and heatmaps. The tool works across platforms and helps users understand website traffic and user performance.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
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This presentation got an overwhelming response from marketing professionals. The basis of the presentation is providing an overview of tools available to measure off-site activity for your brand, company, or service. Too many folks rely simply on analytics - ignoring the search, social, targeting, optimization and behavioral tools that can really help you take your online marketing to the next level. Updated with over 50 Tools!
Slides from November 2017 webinar with Jason King. In this webinar, we take an overview of Google Analytics, a free tool that provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar is for any non-profit worker with responsibility for their charity’s website.
The document provides an overview of advanced Google Analytics features including limitations, best practices for setup, customizing goals and event tracking, using advanced segments and custom reports, filtering out IP addresses, and tips for optimization including setting key performance indicators (KPIs). Some of the key points covered include tagging different traffic channels, viewing campaign reporting, tracking various on-site events, segmenting traffic from social media, and modeling metrics to determine the highest drivers of conversions.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Google Adwords Remarketing by Adways Labs Thailand Co., Ltd.Banyapon Poolsawas
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This document provides information on how to set up remarketing in Google AdWords. It explains that remarketing allows advertisers to retarget visitors who came to their site but didn't purchase. It then provides step-by-step instructions on creating a remarketing list in AdWords and installing the necessary tracking code on website pages to populate the list. The instructions guide the user through naming the list, creating a remarketing tag, copying the tag code, and pasting it onto website pages between body tags.
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
Google Analytics provides an ocean of data that can be sifted through to the point of being overwhelmed with information and uncertain of what to change first. Our strategy is to pick out data that we want to observe and then look for what we want to fix. This is a list of our favorites.
Similar to Important Notes on Advanced Google Analytics (20)
It include important notes from my Google Analytics course for Beginners. It's about Google Analytics Account, Properties, Views, Filters, Goals, Metrics and Segments.
HTML is the backbone of Internet. Learn the basics of HTML, you can create your own website.
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Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
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Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
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Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
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Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
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Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
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Develop a category & retail vision to drive business impact today
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A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfKwabena Oppon-Kusi
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This is a step by step guide to all startups on how to develop a strong and healthy brand. It defines what a brand actually means and gives you a better understanding on how you can build one for your startup, sustain it and ultimately grow it in a lean way. This is an essential for every one with a new idea, ready to make it into a viable business.
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdf
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Important Notes on Advanced Google Analytics
1. MY OBSERVATIONS
ď‚· Rememberthatwebsitedatacollectionbeginswithasnippetof JavaScripttrackingcode
that’sincludedoneverywebpage of the site where youwanttocollectdata. The goal of
the tracking code is to track each userinteraction that occurs on your website.These
interactionscanbe as simple asloadingapage or somethingmore specificlike clickinga
videoplaybuttonora link.
 Withthe trackingcode installed, Google Analyticswill dropa cookie inthe user’sbrowser
for that website andany relatedsubdomains.
ď‚· Thismakesit easyto track trafficon a single website URLdomainorsubdomainbydefault.
ď‚· Analytics can understand thingslike:
o A user’slocation;
o Specificsabouttheirbrowserandoperatingsystem;
o Theirage andgender;
o The source/mediumthatreferredthemtoa site.
ď‚· Newvs. Returning Users
o Google Analyticsdifferentiatesnew fromreturningusers.Whenauserarrivesona
page withtrackingcode,Google Analyticscreatesarandom, unique IDthat gets
associatedwiththe user’sbrowsercookie.
o Analyticsconsiderseachunique IDtobe a unique user.Everytime anew ID is
detected,Analyticscountsa“new user”and sendsitoverwiththe hit.When
AnalyticsdetectsanexistingID,itsendsa“returninguser”value withthe hit.
o There are a couple of limitationstonote aboutdifferentiatingusers.
 Since Analyticsusesabrowsercookie todetermineunique usersovera
givensession,thisinformationwill be lostif auserclearsor has blockedthat
cookie intheirwebbrowser.If auser clearstheirbrowsercookies,Google
Analyticswill setanew unique IDthe nexttime abrowserloadsa tracked
webpage.Analyticswillthencountthatuseras “New,”ratherthan
“Returning.
ď‚· Google Analyticscanidentifyusersovermultiplesessions,aslong as the sessionshappenin
the same browseron the same device.Analyticsdoesn’trecognizeuserswhovisityour
website fromdifferentdevicesbydefaultandwill counteachdevice asaunique user.
ď‚· All Google Analyticsreportsare asingle dimension,and the correspondingmetricsforeach
value of that dimension.You’llnotice thatmostreportsinAnalyticsuse rowsfordimensions,
and columnsforthe associatedmetricdata.
 For everyproperty, we recommendyou setup at leastthree views:a “Raw Data” view,a
“Test” view,and a “Master” view.
 Similartoaccounts,propertiesalsohave aunique PropertyIDthat’sappendedtothe
AnalyticsID.
ď‚· Whenyoucreate an account inGoogle Analytics,the accountisassignedaunique ID.You
can see thisID inthe Analyticstrackingcode.Thisishow the trackingcode knowsto sendhit
data to the correct Analyticsaccount.Youdon’tneedto signinseparatelyformultiple
AnalyticsOrganizationsorAccounts.
ď‚· If you have tworelatedwebsiteswithdifferentURLsor subdomainsthatyouwantto track
ina single property,youcansetupwhat’scalled“cross-domaintracking.”Cross-domain
2. trackingwill recognize whenausernavigatesbetweenrelatedwebsitesinthe same session.
Thisis alsoknownas “site linking.”Tosetup cross-domaintracking,you’llneedtomodify
the Analyticstrackingcode oneverypage of everysite youwantto track.
ď‚· Eventtrackingis a great wayto know if usersare engagingwithyourwebsiteand
performingintendedactions.
ď‚· You shouldbe thoughtful aboutthe eventsyouwanttotrack to give youinsightintothe
customerbehavioronyourwebsite.If yourgoal isto increase engagement,you’llwantto
focuson trackingactionsthat demonstrate how usersnavigate yoursite andinteractwith
your content.Youcan use eventtrackingto betterunderstanduserbehaviorspecificallyfor
your website andoverallbusiness.
ď‚· Segmentation
o Segmentationisone of the mostcommonwaysto analyse subsetsof dataina
report.
o You can create user segments (age range,date range,gender) orsessionsegments
(Goal userscompletedduringthe sessionor the amountof revenue auser
generated).
o A powerful partof segmentsisthe abilitytoaddmultiplesegmentstoasingle report
for comparison.
o You can compare segmentsof userswhomade a purchase withthose thatdidn’t,to
betterunderstandwhatinfluencespeople tobuy.Oryoumightchoose to build
segmentsbasedona specifictrafficsource likepaidsearchandcompare that to
sessionsthatoriginatedfromemailcampaigns.Thishelpsyousee whichtypesof
userseachsource delivers.
o To compare newand returningusersinreports,youcan selectthe New Usersand
ReturningUserssegments.Notice thatthese segmentswill show upatthe top next
to the All Userssegment.
ď‚· AttributionModeling
o Attributionmodeling isasetof rulesthatdetermine how salesandconversionsget
attributedtoyourmarketingcampaigns.The goal of attributionmodelingistohelp
youbetterunderstandhow differentmarketingcampaignsanddifferentmarketing
channelsall worktogethertoproduce conversions.Thiscanhelpyoubetterallocate
and investyourmarketingtime andbudget.
o To use multi-channelfunnels,you’ll needtohave firstsetupGoals or Ecommerce.
ď‚· Custom Reports are a goodalternative tosecondarydimensions.Customreportshave the
capabilitiestouse multipledimensionstogetherinthe same report,create a report with
CustomMetrics,Use a CustomDimensionasa primarydimension.
ď‚· Remarketing
o Remarketingisapowerful tool thatletsyoutargetad contentto userswho have
alreadyvisitedyourwebsite.Whenauservisitsyoursite anddoesn’tmake a
purchase,youcan use remarketingtoshow themrelevantadsonthe Google Display
Network,onmobile apps,oronGoogle Search.Thiscan bringthemback to your
website and encourage themtomake a purchase.
o Remarketingisapowerful wayof re-engaginguserswhohave visitedyourwebsite,
but didn’tcomplete aconversionormake apurchase.Google Analyticscanhelpyou
define those audiencesbasedonuserbehaviorandcustomize yourcampaignsto
increase yourconversions.
3. o Remarketingaudiencescanbe definedas Userswhovisitedaspecificpage ona
website Userswhoplayedavideoona website Userswhospeakaparticular
language
Analysis is the process of developing hypotheses based on your expectations and
figuring out why your metrics match or don’t match those expectations. When you
find data that doesn’t align with your expectations, your analysis can help you figure
out the cause.