Kestrel Lee - Critical drivers for Chinese consumers' engagement and loyalty in a competitive market

Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth. “Social Commerce” examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits. In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online research tool, to poll 971 adults aged 20-plus from May 20–June 1, 2011.

An overview and evaluation of social commerce categories and initiatives around the world. http://www.noop.nl http://www.jurgenappelo.com

Social media is a great forum for brands to advertise their products and influence the purchase decision. With recent developments in social e-commerce, social media now also allows consumers to purchase their favorite products seamlessly, and without leaving the social network of choice. This session will help you uncover the power of social e-commerce, and how you can implement it into your marketing strategy.

The document discusses several paradoxes of marketing to connected consumers. It notes that while connectivity has lowered barriers to entry and enabled concurrent product development, it has also made customers more connected yet distracted. Regarding online vs offline interaction, the summary states that technology touches both realms and they will co-exist. On informed vs distracted customers, it suggests that purchasing decisions are influenced by media, friends/family, and own experience. Finally, regarding negative vs positive advocacy, it argues that advocacy can be both spontaneous and prompted, and that negative advocacy may trigger positive advocacy from others.

A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce. Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com

Social commerce utilizes social media and social behaviors to facilitate purchases. It goes beyond just sales by creating unique forms of engagement like gamification and exclusive offers. As consumers share purchases and recommendations online, brands can use social data to better understand trends and customer desires to become more customer-centric in driving sales and innovation. However, privacy concerns still pose a challenge for social commerce strategies on platforms like Facebook.

The document discusses how social commerce is changing consumer buying habits through social media platforms and embedded stores on sites like Facebook. It outlines different social commerce tactics like group buying, flash sales, affiliate networks, and refer-a-friend programs. It also discusses how social media interactions can influence search rankings and provides tips for retailers on integrating social media and mobile commerce strategies.

JC Penneys Powerpoint Presentation for NBC's Fashion Show and NYU includes Facebook, mobile strategy, email marketing tactics, Social Media Flowchart Marketing Sample Pitch by Lori Peters

Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London

Any commercial transaction conducted electronically on the internet is called e-Commerce. Weird right? For us e-Commerce is Flipkart, Amazon, Snapdeal, Myntra and others. Not just these websites but a BookMyShow, Uber, Ola, MeraEvents, Explara, Insider are all e-Commerce websites. E-Commerce and Social Media started more or less during the same time. Social media platforms like Facebook, Twitter started to gain traction as Facebook launched its own advertising platform while e-Commerce was beginning to gain more attention with Flipkart growing in India. E-Commerce took to Social Media as a fish to water.

This document discusses digital anthropology and human-centric marketing. It outlines three methods of digital anthropology: social listening, netnography, and empathic research. Social listening involves monitoring social media for brand sentiment. Netnography studies human behavior through immersion in online communities. Empathic research uses participatory observation and multidisciplinary teams to uncover customer needs. The document also discusses six attributes of human-centric brands: physicality, intellectuality, sociability, emotionality, personability, and morality. Brands should exhibit uniqueness, innovation, ability to form relationships, evoke emotions, take responsibility, and have strong ethics.

This document outlines power shifts from exclusive to inclusive companies, from vertical to horizontal information sharing, and from individual to social decision making for customers. Specifically, it notes that companies must tap growing customer segments previously considered non-markets to avoid short-lived existences. It also explains that innovation comes from many sources beyond just companies and that social media allows customers to learn about brands from each other. Finally, it discusses how social conformity is increasing as customers care more about others' opinions and are more willing to share their own reviews.