"Making things real: Content strategy for realistic content management" - Confab Intensive 2017
•
4 likes•1,181 views
From Corey Vilhauer's workshop "Making things real: Content strategy for realistic content management" at Confab Intensive 2017 in Denver, Colorado. Everyone has a plan. Until reality sets in. You've seen it all before. A marketing team that's created unreasonable expectations. A designer who's looking to break barriers—without regard to the content model. The myth of personalization. The dangers of the completely customizable website. And now it's your job to bridge the gap between dreams and usable web programming. How do we take what we want and translate it into something usable? How do we take someone's ideas and turn them into a usable web implementation, navigating the constraints and pitfalls of project dreams, organizational bias, and unrealistic expectations? It's called "reification," and it's the act of making something real. We're not talking code. We're not talking CMS selection. We're simply talking about helping those we work with understand the content management landscape though a common language and practical questions. Let's take the best case scenario and get it closer to a real life scenario. Let's make things real.
Report
Share
More Related Content
What's hot
What's hot (18)
Viewers also liked
Viewers also liked (20)
Similar to "Making things real: Content strategy for realistic content management" - Confab Intensive 2017
Similar to "Making things real: Content strategy for realistic content management" - Confab Intensive 2017 (20)
More from Blend Interactive
More from Blend Interactive (20)
Recently uploaded
Recently uploaded (20)
"Making things real: Content strategy for realistic content management" - Confab Intensive 2017
- 1. MAKING THINGS REAL A very professional workshop by Corey Vilhauer about content strategy and content management systems
- 7. LET IT OUT
- 9. CONTENT MANAGEMENT SYSTEMS ARE NOT THE PROBLEM WE ARE
- 10. PROCUREMENT BUDGET DISSONANCE OUT OF OUR CONTROL
- 11. BALANCE COMMUNICATION TRAINING IN OUR CONTROL (mostly)
- 12. WE ARE HUMANS. IT IS ROBOTS.
- 13. “There’s a murky space between the idea of content and the hard reality of a content management system.” - Deane Barker author, Web Content Management
- 15. THE EXPECTATION BARRIER: OR, OUR DREAMS ARE ALREADY DEAD How do we help teams understand the reality of content management, and set expectations accordingly?
- 16. Content Strategy User Experience/IA Visual/Front- End Design Development & Deployment YAY WEBSITE!
- 17. Content Strategy User Experience/IA Visual/Front- End Design Development & Deployment Marketing/ Communications Executive Stakeholders Editors & Creators YAY WEBSITE!
- 18. Content Strategy User Experience/IA Development & Deployment Low Tech/ High Need High Tech/ Low Need Marketing/ Communications Executive Stakeholders Editors & Creators
- 19. CONTENT STRATEGY CONTENT CREATION CONTENT MAINTENANCE THESE ARE ALL CONTENT MANAGEMENT
- 20. Article Category Ad Banner Title Short Title Meta Title Preview Title Header Image Preview Image Image Caption Image Maintenance Body Copy Category Feed Content Break Points Alternate Tags Opengraph Another Ad Banner Editorial Categories Byline Name Date
- 21. NAME THAT TYPE
- 23. WE STILL KIND OF SUCK AT MAKING OUR WORK SOUND HUMAN
- 24. “…developers should watch for ambiguity or inconsistency that will trip up design.” - Eric Evans author, Domain-Driven Design
- 25. When we say: Content Model We mean: A conceptual term for the collection of content types, attributes, relationships and datatypes in place to accurately describe a logical domain of content. In other words: How pages, blocks, and other content are shaped and work together within the CMS.
- 26. use ur words pls The Balance of Message and Structure The Priority of the Machine Permanence vs. Flexibility Communicate the Purpose
- 27. THE BALANCING ACT: OR, THE DIFFERENCE BETWEEN “WE CAN” AND “WE SHOULD” How do we balance the rigidity of a content model with the creative flow of a marketing team?
- 28. “If we have learned anything at all in this century, it is that all new technologies will be put to use, sooner or later, for better or worse, as it is in our nature to do.” - Lewis Thomas author, “Autonomy”
- 31. “Content modeling is an editorial issue.” - Sara Wachter-Boettcher author, Content Everywhere
- 33. PAGES
- 34. PAGES COMPONENTS
- 37. Pages Home Page Section Home Page Components General Text Page Program Search Undergraduate Graduate School Program Major Directory Directory Bio Faculty Listing Story Stories Student Media Map Home Calendar Event Image Block Video Block Link List Block Program Block Directory Listing Story Media Type Event Accordion Table Carousel Promo Block Academics Block School Listing Faculty Listing Major List Course Catalog Search Results
- 38. HIGHLY-STRUCTURED PAGE MORE GENERIC PAGE WITH COMPONENTS
- 41. MEASURED RESTRICTION: OR, NOT DOING EVERYTHING, ALL THE TIME, EVERY TIME Understanding the budgets we all have to live within - from time, to money, to attention.
- 42. MEASURED RESTRICTION (a thing I made up)
- 43. STRUCTURED OR OPEN? How similar is this from page to page? What integrations do I need to use? How often does this content change? How many will we create?
- 44. THE SITE MAP CMS-DRIVENVISUAL 1.0 - About USD 1.1 - Why USD? 1.2 - Quick Facts 1.3 - Campus 1.4 - Office of the President 1.5 - Mission and History 1.6 - Art and Culture 1.7- Campus Policies 1.8 - Consumer Information 1.9 - Emergency Information 1.3.1 - Visit 1.3.2 - Map and Directions 1.3.3 - About Vermillion 1.3.4 - The Future Campus 1.3.5 - University Police 1.4.1 - Executive Leadership 1.4.2 - Strategic Plan 1.4.3 - Accreditation 1.5.1 - Past Presidents 1.7.1 - Policies 1.7.2 - New Policies & Rev. 1.7.3 - Student Rights/Respons. 1.7.4 - Student Handbook 1.6.1 - Museums and Galleries
- 49. EXAMPLE: News Feed Press Release Feed Case Study Feed Article Press Release Case Study +categories +components
- 50. THE BASE SITE (i know!)
- 51. THE BASE SITE (i know!)
- 52. The Base Layer The Component Layer The Specialized Exceptions
- 54. Do we suppress? Do we require? Do we ignore?
- 56. Manual entry? Categorical aggregation? A mix of both?
- 58. Category assigned to both? Explicit relationship? Manual entry?
- 60. Can a machine learn it? Will it make the job easier? Is there an editorial reason to do it?
- 61. BUDGET Entry Development Maintenance Training Highly Structured Open WYSIWYG High Medium Low Low Low High Medium Low
- 63. BAD COP
- 64. THE TRANSLATION POINT: OR, WELCOME TO THE MACHINE How do we take our ideas and turn them into a usable web implementation?
- 65. WHAT I LEARNED QAing WEBSITES
- 66. “Editors will circumvent poor tools” - Rahel Ann Bailie author, Bridging UX & Web Development
- 67. BUILD YOUR AUTHOR EXPERIENCE INTO THE CMS
- 68. Meta Title Page Title Menu Title Content Title
- 69. Meta Title Page Title Menu Title Content Title URL Slug
- 70. ACCESSIBILITY?
- 71. Set blank alt text field as <img alt=“”>
- 72. Set a heading tag and a heading class in the WYSIWYG.
- 74. Meta Title Page Title Menu Title Content Title URL Slug
- 76. Opengraph Summary Opengraph Title Opengraph Image Meta Title Page Title Meta Summary Truncated Body Copy Preview Image Resized Hero/ Fallback Image
- 78. DOCUMENTATION
- 83. WRITING IS EASY WRITING FOR THE CMS IS HARD
- 89. TABLE THAT PAGE
- 90. AND IN CONCLUSION: OR, MY TIME IS NEARLY GONE Does any of this apply to me, and why the you-know-what should I care?
- 91. CONTENT IS NOT ART IT REQUIRES STRUCTURE
- 92. “Broken gets fixed. Shoddy lasts forever” - Jack Moffett author, Bridging UX & Web Development
- 93. “There’s no API call for makeShitUpHere()” - Deane Barker author, Web Content Management
- 94. THANK YOU for making things real The notes and slide deck will be ready SOON, at: www.eatingelephant.com/intensive17