How to develop better creative content | Content marketing conference | 27 April 2017

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Tom Tapper, co-founder, Nice and Serious Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

How to Develop
Better Creative Content
Tom Tapper
Co-founder - Nice and Serious

How to develop better creative content | Content marketing conference | 27 April 2017

The workshop
In theory (30 mins)
• What is a creative idea?
• A bit about the brain
• The ideation process
In practice (30 mins)
• The brief
• The brainstorm
• The review

“Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly-defined audience,
ultimately, to drive profitable customer action.”
What is content marketing?

creativity
What is creativity?
knowledge

“Creativity is just connecting things.”
Steve Jobs

So how can you develop more creative ideas?

imagination
network
attentional  
control network
The brain

Our working lives
imagination
network
attentional  
control network

An improvisational Jazz musician
imagination
network
attentional  
control network

“Every child is an artist. The problem is
how to remain an artist once he grows up.”
Pablo Picasso

We need to have more bad ideas
to find good ones.

1. Articulate 
2. Feed the mind 
3. Incubate 
4. Brainstorm 
5. Analyse

4. Brainstorm
5-10 min of 
rapid ideation
30 min  
of sharing
5-10 min of 
rapid ideation
30 min  
of sharing

The brief
IDEAS!
SHARE
IDEAS!
SHARE
5 mins 5 mins 5 mins 5 mins
Opening a new branch …
A conservation charity has recently been gifted 1,000
acres of meadow near the New Forest to develop into
a nature centre. We need yo to come up with a name /
identity for the new space.

Thanks!
www.niceandserious.com
@niceandserious
+44 (0)207 8121 229

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As we reflect on our inaugural year at BacharLorai, we celebrate our efforts toward achieving our vision of a world where every Bangladeshi has access to the resources and opportunities needed to thrive. Thanks to our dedicated team and supportive community, we have made significant strides in empowering Bangladeshis worldwide. We've directly impacted over 1,400 lives through diverse, innovative initiatives aimed at addressing crucial societal needs.

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Political polarization: threat to international cooperation.

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Political polarization is an existential threat to international cooperation. It undermines the ability of states to collaborate effectively over shared challenges, potentially hindering progress and across border communication on global issues that require coordinated actions. As per UNDP report, it has hijacked the domestic politics of USA so Pakistan with no exception. Ironically speaking, it is not just limited to state affairs but equally affects International treaties and agreements. So eventually influence the global integration. Hence the countries entrenched in partisan bickering find it challenging to forge the alliances necessary to tackle pressing global issues like climate change or international security.

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INDUSTRY 5.0 STRATEGIC IMPLEMENTATION KEYNOTE

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INDUSTRY 5.0 PRINCIPLES can be implemented in any environment, any location, without any limitation related to the size. The first governments of the world named the importance of INDUSTRY 5.0 for national development already in 2023, but struggled with adoption. This keynote reveal and help to understand what is needed and how to proceed, so as outline the benefits resulting from the implementation If any questions, feel free to ask The original presentation can be viewed on YouTube https://youtu.be/YZUfuw3VBnw

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Protection in humanitarian responses is very important· and it is heart· of all humanitarian activities . Effective referral· through updated referral· pathways is vital for protection· responses . To ensure· community· resilience for protection· risk· mitigation and prevention· , capacity-building on referral· pathways is essential· . The slides for this topic· helps you to guide· some basic knowledge· to teach· CBP members on that.

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ISSUES AND IMPLICATIONS OF URBANIZATION

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BacharLorai (BL) Impact Report 2023-2024

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How to develop better creative content | Content marketing conference | 27 April 2017

1. How to Develop Better Creative Content Tom Tapper Co-founder - Nice and Serious

3. The workshop In theory (30 mins) • What is a creative idea? • A bit about the brain • The ideation process In practice (30 mins) • The brief • The brainstorm • The review

4. What is content marketing?

5. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, ultimately, to drive profitable customer action.” What is content marketing?

6. But not all content is created equal.

7. So what is creativity?

8. creativity What is creativity? knowledge

10. “Creativity is just connecting things.” Steve Jobs

11. Creativity is not magical.

12. So how can you develop more creative ideas?

13. imagination network attentional   control network The brain

14. Our working lives imagination network attentional   control network

15. An improvisational Jazz musician imagination network attentional   control network

16. So we need to trick the system.

17. “Every child is an artist. The problem is how to remain an artist once he grows up.” Pablo Picasso

18. We need to have more bad ideas to find good ones.

20. The Process

21. 1. Articulate  2. Feed the mind  3. Incubate  4. Brainstorm  5. Analyse

22. 1. Articulate the problem

23. 2. Feed the mind

24. 3. Incubate

25. 3. Incubate - Wash the dishes

26. 3. Incubate - Take a walk in nature

27. 3. Incubate - Experience something new

28. 3. Incubate - Sleep on it

29. 3. Incubate - Write ideas down

30. 4. Brainstorm

31. 4. Brainstorm 5-10 min of  rapid ideation 30 min   of sharing 5-10 min of  rapid ideation 30 min   of sharing

32. 4. Brainstorm

33. 4. Brainstorm

34. 5. Analyse

35. The workshop

36. The brief IDEAS! SHARE IDEAS! SHARE 5 mins 5 mins 5 mins 5 mins Opening a new branch … A conservation charity has recently been gifted 1,000 acres of meadow near the New Forest to develop into a nature centre. We need yo to come up with a name / identity for the new space.

37. Thanks! www.niceandserious.com @niceandserious +44 (0)207 8121 229

How to develop better creative content | Content marketing conference | 27 April 2017

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