Rock your Brands Social Media with 1-hour a day! Soho House Seminar

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The following seminar was hosted at Soho Farmhouse, Soho House in June 2017. This session was prepared for Soho House members who are creative entrepreneurs! The purpose of this workshop was to enable them to manage their own Social Media channels, with the little time available in the day. Key Takeaways: - Brands need to establish WHY they are going online. - Brands should prioritise Social Media channels for purpose. - Understand your audience. When do they reach for their phone, what sort of content are they looking for, how do they want to be spoken to. - Don't make content, Document. - You should be able to run your brands social media ALL from your MOBILE - User-generated-content is noted as one of the highest revenue drivers by building a genuine and authentic connection with your fans - Plan your day!

ROCK YOUR BRANDS
SOCIAL MEDIA WITH
1-HOUR A DAY
@CamillaMaryRose

WE ARE BUSIER
THAN EVER BEFORE
@CamillaMaryRose

WE ARE MORE CONNECTED
THAN EVER BEFORE
@CamillaMaryRose

WE HAVE MORE IDEAS
THAN EVER BEFORE
@CamillaMaryRose

WHY IS SOCIAL MEDIA IMPORTANT!
BUT WHAT SOCIAL CHANNEL IS FOR ME?
KNOW YOUR AUDIENCE, GROW YOUR AUDIENCE!
WHAT ON EARTH SHOULD I POST?
CHEATS (THE GOOD KIND)
PLAN OUT YOUR HOUR…
@CamillaMaryRose

HOW TO ROCK YOUR SOCIAL
MEDIA WITH 1-HOUR A DAY!
@CamillaMaryRose

WHY IS SOCIAL MEDIA
IMPORTANT?
@CamillaMaryRose

THE AVERAGE PERSON CHECKS
THEIR FACEBOOK
400 TIMES A WEEK
@CamillaMaryRose

INSTAGRAM HAS OVER
500 MILLION ACTIVE
MONTHLY USERS
@CamillaMaryRose

300 HOURS OF VIDEO ARE
UPLOADED TO YOUTUBE
EVERY MINUTE
@CamillaMaryRose

WHAT IS YOUR KEY
SOCIAL MEDIA OBJECTIVE?
@CamillaMaryRose

Facebook:
I am who my mother
approves of.
@CamillaMaryRose

Instagram:
I am my Passion. Have you
also seen what I’ve had for
breakfast?
@CamillaMaryRose

Twitter:
This is my opinion, as long as
it does not get my fired.
@CamillaMaryRose

LinkedIn:
I am my job title.
@CamillaMaryRose

VISUAL FIRST TRAFFIC
DRIVING
#TRENDING
@CamillaMaryRose

WHEN WILL YOUR CONSUMER
REACH FOR THEIR PHONE?
@CamillaMaryRose

DON’T MAKE CONTENT. DOCUMENT!
@CamillaMaryRose

BUT THIS IS TAKING UP WAY
TOO MUCH OF MY TIME… @CamillaMaryRose

BUT THIS IS TAKING UP WAY
TOO MUCH OF MY TIME… TRUE!

SO LET’S TALK ABOUT A SOLUTION…
@CamillaMaryRose

PLAN, WHAT
YOU CAN.
JUMP ON
# EVENTS!
@CamillaMaryRose

“AFTER ONLY 18 MONTHS IN
BUSINESS FRANK BODY WILL
LIKELY EXCEED $20 MILLION IN
REVENUE THIS YEAR”
@CamillaMaryRose

NOW, LET’S WORK ON THAT HOUR!
@CamillaMaryRose

POCKET SIZE DESIGNER SOCIAL MEDIA MANAGER WORK SMARTER
@CamillaMaryRose

ALRIGHT, LET’S PLAN THIS HOUR.
@CamillaMaryRose

WHAT YOU NEED TO BE CONSIDERING (AND A LITTLE EXAMPLE)
• PEAK POSTING TIMES FOR YOUR CHANNEL
• WRITING YOUR COPY (10 MINS)
• SELECT YOUR IMAGE (10 MINS)
• POST ACROSS CHANNELS (15 MINS)
• RESPOND TO YOUR COMMUNITY (10 MINS)
• A FEW MOMENTS TO CHECK IN BETWEEN (10 MINUTES)
• ANYTHING ELSE?
@CamillaMaryRose

SO, WHAT IS THE RIGHT
STRATEGY FOR YOU?
@CamillaMaryRose

PILOT PROGRAMMES.
TEST FAST, TEST OFTEN.
@CamillaMaryRose

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