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Math in the News: 2/2/12
Cost of a 30-second ad
                         Year          Viewers (millions)              (dollars)
                                1980                    76.2                  222,000
                                1981                   68.29                  324,000
                                1982                   85.24                  324,000
                                1983                   81.77                  400,000
                                1984                   77.62                  368,000
                                1985                   85.53                  525,000
                                1986                   92.57                  550,000
                                1987                    87.2                  600,000
                                1988                   80.14                  645,000
                                1989                    81.6                  675,000
                                1990                   73.85                  700,000
                                1991                   79.51                   800,000
                                1992                    79.6                   850,000
                                1993                   90.99                   850,000
                                1994                      90                   900,000
                                1995                    83.4                 1,150,000
                                1996                   94.08                 1,050,000
                                1997                   87.87                 1,200,000
                                1998                      90                 1,300,000
                                1999                    83.7                 1,600,000
                                2000                    88.5                 1,100,000
                                2001                    84.3                 2,100,000
                                2002                    86.8                 1,900,000
                                2003                    88.6                 2,100,000


Super Bowl Stats
This table shows the TV viewership for Super Bowls from 1980–2003, as well as
the cost of a 30-second ad for each Super Bowl. This data is best analyzed
graphically.
Super Bowl Stats
The viewership data (expanded to 2011) shows a somewhat steady increase, but
with plenty of ups and downs. Also, viewership only recently passed the 100 million
mark.
Super Bowl Stats
On the other hand, the cost of a 30-second Super Bowl ad has shown a steady and
strong increase over the years. Last year it cost $3 million dollars for a 30-second
ad!

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Graphite is a natural form of carbon that occurs in metamorphic rocks. It is an excellent conductor of heat and electricity. While China produces 80% of the world's natural graphite, demand is growing due to applications in lithium-ion batteries, fuel cells, and other technologies. This creates supply risks as China also controls much of the exports. Turkey has many graphite occurrences, mainly of the amorphous type, but also contains deposits that are more crystalline and pure. Production in Turkey was over 18,000 tonnes in 1990 but has declined since, though demand remains high. Low-cost graphite projects and further development in Turkey may help address future supply needs.

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Super Bowl Stats
       Is there a
relationship between
 TV viewership and
   the cost of a 30
     second ad?
Super Bowl Stats
Surprisingly, there is not a strong correlation between viewership and the price of
an ad. Recall that the viewership stats were uneven, while the cost-of-ad stats were
steady. This is reflected in this graph.
Super Bowl Stats
 Why does the TV
 viewership graph
show so many ups
    and downs?
Super Bowl Stats
A Super Bowl is still, after all, a TV program and some teams are more popular
than others. Let’s look at some examples.

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Super Bowl Stats
The Dallas Cowboys are one of the most popular teams in the NFL, beyond the
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and ’96) have resulted in high TV viewership.
Super Bowl Stats
The Pittsburgh Steelers are also one of the most popular teams in the NFL and
their appearance in two Super Bowls (2006 and 2009) were part of a dramatic rise
in TV viewership over the past seven years.
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Math in the News: 2/2/12

  • 2. Cost of a 30-second ad Year Viewers (millions) (dollars) 1980 76.2 222,000 1981 68.29 324,000 1982 85.24 324,000 1983 81.77 400,000 1984 77.62 368,000 1985 85.53 525,000 1986 92.57 550,000 1987 87.2 600,000 1988 80.14 645,000 1989 81.6 675,000 1990 73.85 700,000 1991 79.51 800,000 1992 79.6 850,000 1993 90.99 850,000 1994 90 900,000 1995 83.4 1,150,000 1996 94.08 1,050,000 1997 87.87 1,200,000 1998 90 1,300,000 1999 83.7 1,600,000 2000 88.5 1,100,000 2001 84.3 2,100,000 2002 86.8 1,900,000 2003 88.6 2,100,000 Super Bowl Stats This table shows the TV viewership for Super Bowls from 1980–2003, as well as the cost of a 30-second ad for each Super Bowl. This data is best analyzed graphically.
  • 3. Super Bowl Stats The viewership data (expanded to 2011) shows a somewhat steady increase, but with plenty of ups and downs. Also, viewership only recently passed the 100 million mark.
  • 4. Super Bowl Stats On the other hand, the cost of a 30-second Super Bowl ad has shown a steady and strong increase over the years. Last year it cost $3 million dollars for a 30-second ad!
  • 5. Super Bowl Stats Is there a relationship between TV viewership and the cost of a 30 second ad?
  • 6. Super Bowl Stats Surprisingly, there is not a strong correlation between viewership and the price of an ad. Recall that the viewership stats were uneven, while the cost-of-ad stats were steady. This is reflected in this graph.
  • 7. Super Bowl Stats Why does the TV viewership graph show so many ups and downs?
  • 8. Super Bowl Stats A Super Bowl is still, after all, a TV program and some teams are more popular than others. Let’s look at some examples.
  • 9. Super Bowl Stats During the ‘85–’86 season the Chicago Bears generated such a popular following, well beyond the already big Chicago TV market, that their Super Bowl appearance against the Patriots was one of the highest-rated Super Bowls at the time.
  • 10. Super Bowl Stats The Dallas Cowboys are one of the most popular teams in the NFL, beyond the Dallas TV market. Dallas’ appearances in Super Bowls (as shown in the ’93, ‘94, and ’96) have resulted in high TV viewership.
  • 11. Super Bowl Stats The Pittsburgh Steelers are also one of the most popular teams in the NFL and their appearance in two Super Bowls (2006 and 2009) were part of a dramatic rise in TV viewership over the past seven years.
  • 12. Super Bowl Stats Why does the cost of an ad keep going up, in spite of any drops in TV viewership?
  • 13. http://youtu.be/qIUcNLTsyYo Super Bowl Stats Super Bowl ads reach a huge audience, by any TV audience measure. Even a year with lower viewership still has tens of millions of viewers. Advertisers often create the most memorable ads in TV history. For example, Apple Computer launched the Mac using this ad in the 1984 Super Bowl, an ad that aired only once!