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Media ownership film industry
- 1. Institutions and Audiences: Film Industry
- 2. Exam Focus The questions are very broad and can focus on one of the following areas : Media Ownership (Media Conglomerates) Synergy & Cross Media Convergence New Media Technologies The spread of technology Technological Convergence (media gadgets) Big industries targeting British audiences Your media consumption
- 3. Media Ownership Who owns what in the film industry? What affect does this have on the industry?
- 4. Media Conglomerates. A conglomerate has a lot of money to put into film production. They can also market their film through all of their subsidiary companies. This practice is known as SYNERGY.
- 5. Media Ownership Massive multinational media companies own: Film Studios TV Stations Record Labels Magazines Newspapers Books Internet platforms
- 6. Independents Some producers work outside of the major studies. Often British productions are made by smaller outfits like Warp Films, working with Film 4 or the BBC to try to secure extra funding and help with distribution.
- 7. Independents US independent film maker Orin Peli made ‘Paranormal Activity’ for just $15,000. But he needed Paramount , a US major studio to distribute his film. In doing so he made over $190 milllion. This shows there are exceptions to the rule that big budge films always do best...
- 8. Media Ownership Five major distributors dominate Media ownership of the Film Industry within the UK. They are United International Pictures, Warner Bros, Buena Vista, 20th Century Fox and Sony.
- 9. OWNERSHIP AND THE UK FILM INDUSTRY What are the different types of institutions in the British film industry? Independent companies Television Companies Government bodies Co-productions with Hollywood studios
- 10. Media Ownership Two or more types of media coming together. Media convergence Different elements of a company working together to promote related products. Synergy The process by which an increasingly smaller number of companies own most media outlets. Concentration of Media ownership A company which produces two or more types of media. Cross Media Ownership A large parent company which owns a range of smaller companies. Conglomerate Smaller companies owned by a parent company. Subsidiary When the market is dominated by a small number of companies. Oligopoly
- 11. OWNERSHIP AND GLOBALISATION One effect of the concentration of media ownership is that the global media market is increasingly dominated by a small number of Western (mostly American) conglomerates. Do you think this is a positive or a negative?
- 12. Homework Referring to all three case studies look into the Production, Distribution and Marketing and answer the question below. Use terminology which we have looked at in slide 10. Referring to the media area you have studied discuss the issues which might be raised by media ownership 45 minutes
- 13. Discuss the issues raised by media ownership within a media area you have studied. Relevant to the question Accurate factual knowledge Specific examples Terminology Personal experience