Cross Media Ownership - UK
•Download as PPTX, PDF•
3 likes•2,606 views
Who owns what in the UK Media (circa 2013)? Murdoch, Desmond, the BBC - what is the impact of their ownership of multiple brands and outlets? Also a brief look at the history behind this focusing on the late 1980s (Wapping, ITV franchises, etc)
Report
Share
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Cross Media Ownership - UK
Similar to Cross Media Ownership - UK (20)
More from Mike Cummins
More from Mike Cummins (20)
Recently uploaded
Recently uploaded (20)
Cross Media Ownership - UK
- 2. Outcomes 1.2 & 1.3: The podcast should contain a ‘case-study’ on a company such as News Corporation that owns companies in different industries within the creative media sector. The case study should outline which companies they own and an explanation of how they function independently and as a whole. You should also explain how the industries develop relationships in order to work more effectively, increase profits and are successful (or unsuccessful).
- 3. FACT: All media products are owned by someone
- 14. Each of these producers has legal ownership of the particular media text they produce This means that they profit from the distribution of the media text They are also legally responsible for its content (complaints, regulation, legal action)
- 15. Historically, Media ownership was reasonably restricted Media producers tended to stick to one channel of distribution (film, TV, radio, magazine) The producers were smaller, specialist companies video on next slide>>>
- 21. Since the 1980s, the world economic climate has altered rapidly, with companies either merging or being taken over by other companies with similar interests This happened in all industries and not just media Bigger companies = bigger profits
- 22. As well as the economic changes, the Media industry has changed rapidly in the last 20 years Since the late 1980s, the technology available to distribute media texts has exploded This has impacted upon the companies that produce these texts.
- 23. To take advantage of the changing technology, Media companies have seen a significant amount of merger, takeover and buyout IPC now owned by Time Warner (originally 2 companies, Time and Warner Brothers) New Line Cinema now owned by Disney…
- 25. As a result of the size of the companies which now operate, they are able to diversify into more than one Media area IPC – Film/Magazine/News/TV The term to describe this is CROSS MEDIA OWNERSHIP
- 26. 1) Reduced Costs – big companies have more purchasing power (think Tesco) and produce products at a reduced cost. ◦ They can then either pass on this reduction to the consumer or increase their profit margins. 2) Synergy – they are able to pool the resources of the underlying companies to produce a better product at a reduced cost
- 27. 3) Wider distribution – the markets into which the media text can be distributed are increased bigger audience = bigger profit 4) Business Security – the diversity of the products on offer increases the security of the business – one market fails, can focus on another – think Sony –
- 28. 3) Wider distribution – the markets into which the media text can be distributed are increased bigger audience = bigger profit 4) Business Security – the diversity of the products on offer increases the security of the business – one market fails, can focus on another – think Sony – then think Blackberry!
- 29. The Media is very persuasive – much of this persuasive power lies in the hands of fewer producers. Bias and partiality severely restricted Campaign for Press Freedom: ‘When media are concentrated in the hands of powerful proprieters deep damage can be inflicted on democratic societies.’
- 30. The Lords Select Committee (2008): ‘It is possible for one voice to become too powerful’ …as a result any future mergers need to be carefully scrutinised by the government. Many believe little has changed.
- 32. Privacy – massive databases of personal information Flow of Information – information providers control selection, organisation and flow of information Time Warner own 1,000,000,000 Google shares. Google own You Tube Branding – media texts become part of a brand and lose their individual status
- 33. There are both advantages and disadvantages of this global change What is clear is that change is happening NOW