The document summarizes a presentation about lessons learned from Barack Obama's successful use of social media in his 2008 presidential campaign. It discusses how Obama and other Democrats had built on prior uses of social media in political campaigns. A key strategy Obama employed was creating his own social media platform, MyBarackObama.com, which encouraged supporter engagement and organization. The document analyzes MyBarackObama.com using the KUDOS framework to understand how it provided useful, desirable, open, and shareable content for both supporters and the campaign.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. Nick Kellet
This document proposes replacing the traditional POEM (Paid, Owned, Earned Media) model with SCOPE (Shared/Social, Collaboration, Owned, Paid, Earned) to better reflect modern media trends. It argues POEM is outdated as it does not account for social/shared content or collaboration. The document outlines several shifts needed, such as moving from alone to together by increasing collaboration. It also discusses moving from commenting to creating by empowering audiences to contribute content. Overall, the document advocates adopting the SCOPE model to maximize brand value across different types of content and connections.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
This document provides an overview of social media and how to develop an effective social media strategy. It discusses preparing for social media by researching trends, choosing the right tools, and planning. It provides examples of successful social media case studies and best practices around content, engagement, transparency, and analytics. The presentation emphasizes listening to customers, adding value, and focusing on people over business. It stresses the importance of mobile and having a cross-platform social media presence.
The document discusses how technology and social media have influenced human behavior and social interactions. It explores how people have moved from consuming to producing media and sharing their ideas openly. This has led to people building their personal brands and expanding their social circles beyond intimacy to include ambient intimacy. Networks now act as human filters that can sort useful information from noise. Overall, the document examines the micro-level sociological effects of social networks on individuals and society.
The document discusses the rise of hacktivism and online activism targeting large corporations. It provides examples of activist campaigns against companies like Shell, Kenneth Cole, and Starbucks. The document urges companies to have response protocols and escalation procedures in place to respond to unexpected online attacks. It offers five tips for corporate readiness, including always-on social listening, anticipating worst case scenarios, developing response protocols, knowing escalation procedures, and being prepared to respond offensively if needed.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
This document provides an overview and agenda for a webinar on using social media for marketing and public relations. It introduces the presenters and gives background on their company. It then discusses the major social media channels of Facebook, Twitter, LinkedIn and YouTube, how they have impacted marketing and PR, and how to use each channel effectively.
Tracking the Influence of Conversations: A Roundtable Discussion on Social Me...white paper
This document summarizes a roundtable discussion between social media thought leaders and corporate representatives about defining key metrics for measuring the impact of social media. The group identified and voted on important attributes to measure, including analytics/website activity, community activation/calls to action, the "conversation index" measuring posts vs comments, and demographics of who is engaging. They discussed how traditional web analytics are insufficient and the need for standardized metrics across industries to evaluate social media strategies. The goal was to help companies understand how to track the influence of conversations online and measure the effects on their business and reputation.
Social Networks, Mobile Devices, Email and Direct Mail: Is This the Future of...Jeffrey Stewart
This paper is based on a presentation given by Jeffrey Stewart, Trekk’s Chief Technology Officer, at the 2009 PODi AppForum in Las Vegas. In it, he challenges print manufacturers and distributors to understand new and emerging channels and to pay attention to where marketing priorities and investment dollars are going.
The document discusses social media strategy basics for executives, explaining that social media is simply a form of communication and should focus on engagement, relationships, and conversations rather than quick tactics or ads. It outlines why social media is important for influencing discussions, building awareness, and improving customer service compared to traditional media. The document also notes some strategic "no's" such as not doing social media half-heartedly, relying too heavily on tactics over strategy, trusting social media "gurus," paying bloggers, and being inauthentic.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
The document discusses Generation C and their characteristics and behaviors on social media. Generation C enjoys creating and sharing content, forming active online communities, and engaging in cultural discussions on social media. They desire control over their own lives and careers in creative industries with flexible structures. The document provides tips for brands to engage Generation C, such as fostering their creativity, treating real and virtual worlds seamlessly, and focusing on sparking cultural conversations rather than one-way messaging.
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
This document discusses using social media for building relationships between companies and stakeholders. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. Examples are provided of how different companies have implemented aspects of this strategy, such as monitoring conversations, developing policies, identifying influencers to partner with, and measuring results. The importance of transparency, disclosure of relationships, and adhering to FTC guidelines when working with bloggers is also covered.
This document provides guidance on developing an effective social media strategy for an organization. It discusses several key points, including developing objectives, integrating social media with other online platforms, preparing organizational culture for change, allocating necessary resources, selecting appropriate tools and tactics for the target audience, and establishing metrics to measure performance. The takeaway is that a social media strategy needs to have clearly defined goals that support the overall mission and plan for engaging the target community in a two-way conversation.
Building Public Relationships Through Social MediaJeff Risley
Jeff Risley gave a presentation on using social media to build public relationships. He discussed how social media allows for conversations that can help or harm organizations. Risley outlined strategies for auditing, monitoring, and engaging social media to understand conversations and influence them. He provided examples of how organizations have successfully engaged social media and measured the impact on key metrics like website traffic and requests for information. Risley emphasized the importance of responding quickly, directly, and receptively to social media conversations.
The document discusses Obama's successful use of social media in his presidential campaigns, providing a framework and analysis of his key strategies. It examines three objectives - fundraising, engagement, and organization - and how Obama achieved them through building his own social media tools like MyBarackObama.com, using existing platforms like FriendFeed and Meetup, and joining existing online conversations. The analysis highlights how Obama was able to raise money, spread his message, engage supporters, and help self-organization through a knowledgeable, useful, desirable, open, and shareable social media approach.
Future of Broadcast Presentation _ leo ryanLeo Ryan
This document profiles Leo Ryan, the Group Head of Social at advertising agency Ogily. It provides details about Ryan's career in digital communications and social media, which spans over 15 years. He has held leadership roles at various agencies and has extensive experience working with major brands. The document discusses Ryan's views that the future of advertising lies in social, participatory media where audiences engage with user-generated content and share information organically.
The document discusses how new technologies and changing audience behaviors are transforming the media landscape. It notes the convergence of devices and business models, as well as the fragmentation of audiences across more channels. While audiences now consume more media overall, their consumption is more scattered across various platforms and devices. This has led media companies to experiment with new participatory and social approaches, where audiences can remix, discuss and create communities around content.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
This document provides an 11-step guide for public relations professionals to engage audiences in the age of distraction. It discusses trends like declining attention spans and the rise of mobile usage. The steps include creating compelling stories rather than just listing facts, leading with your unique point of view, using plain language over jargon, prioritizing content over media tours, writing effective headlines, rethinking press releases as news stories, securing impactful quotes, sharing content on social media, and measuring strategies. Throughout, it emphasizes the need for speed, relevance and focusing on audiences rather than products or companies.
The document discusses how companies can create competitive advantage through the use of social media. It provides examples of how construction and architecture firms like HOK are using social media for marketing, recruitment and retention. Specifically, it outlines how HOK launched an internal social network and blog to solicit ideas from employees and attract visitors and job applicants from around the world. The document advocates using social media for two-way conversations with clients and engaging where customers are already active online.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Social Media Public Relations (Ncfpd 2009)Akhil Rawat
Social media combines online forums like blogs, discussion boards, reviews, and social networking sites that allow users to share information. It provides opportunities for engagement through open conversations and relationship building. Understanding key concepts like influencers, hashtags, and metrics helps measure the impact of social media on areas like brand reputation and crisis management from a public relations perspective.
The Power of Social Media - Practical Dissertation EssayBrandon Boyd
The Power of Social Media - Practical Dissertation Essay
What is social media?
What are the main benefits?
Personal Branding
Why use social media for personal branding?
Which social media platform is the best for personal branding?
Tips for using social media effectively
This document provides an overview of social media basics for businesses. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices and guidelines for using each platform, including creating profiles, posting engaging content and strategies for success. Real-world case studies of how businesses have effectively used social media are also presented.
Social media whitepaper from d13 march 2001Carol Austin
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
This document provides an overview of establishing a social media marketing presence. It discusses why social media can't be ignored due to consumers openly sharing experiences. The document outlines key aspects of social media including the content, audience, platforms, conversations and benefits. It also provides examples of how companies have successfully and unsuccessfully utilized social media marketing.
How Do You Create Competitive Advantage Using Social Mediawebtique
The document discusses how companies can create competitive advantage through social media. It provides examples of how some companies are using social media for marketing, recruitment and retention. It recommends monitoring social media and engaging customers online to stay ahead of competitors. The customer is in control through social media, so companies must meet them where they are online.
The document discusses strategies for effective social media use. It recommends starting with clear objectives for your social media presence and monitoring trends to understand your target audience. Key metrics are provided on social media demographics and behaviors. An effective social media strategy requires long-term engagement through conversations to build trust and loyalty over time, rather than just short-term promotions. The return on investment of social media lies in developing customer relationships and loyalty through engaging conversations.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
In this class we explore the importance and role of a community manager and how it differs from a social media strategist. We will discuss key attributes and skillsets for this role and how to utilize these traits to elevate a brand's customer experience by leveraging real-time content.
Bill Balderaz talks about The Power of Social Media in a PR Campaign at PRSA Akron Chapter’s 2009 Social Media Summit. Who isn’t using social media? Why PR pros need to respect the power of social media and its constant influence. Bill Balderaz is the founder of Webbed Marketing, http://www.webbedmarketing.com.
The Power of Social Media in a PR Campaignguest13fa457
The document discusses using social media in public relations campaigns. It notes that concerns over social media are similar to past concerns over new technologies like email. It recommends setting clear goals for social media campaigns, determining an engaging "hook" to attract audiences, and developing a distribution plan across relevant social networks and blogs. The case study describes a successful campaign for a cosmetics business that used humor and social sharing to gain extensive media coverage and increased website traffic.
The document discusses how social media and online communities can accelerate social impact. It defines key Web 2.0 and social media concepts, provides statistics on social media usage, and outlines Ashoka's social media strategy and objectives which include participating in online conversations, sharing inspiring stories, building community, and assisting Fellows with social media. Success is measured through various metrics like attention, participation, authority and influence.
The document discusses the changing landscape of communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The document provides advice on developing a social media strategy, including listening to audiences, creating a plan to participate and engage communities, and measuring success through key metrics. It emphasizes the importance of an integrated approach and having conversations to influence audiences rather than trying to control messages.
The document discusses the changing landscape of corporate communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The presentation recommends that companies integrate social media into their strategies to better understand customer needs, reach audiences cost-effectively, and participate in conversations rather than try to control the message. It provides tips on how to effectively engage through social listening, planning, participation and evaluation.
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