Production - Effective Techniques
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This document provides tips for effectively producing a TV advertisement for running shoes. It recommends using the rule of thirds for composition, lighting the scene outside in natural sunlight, and always using a tripod to keep the camera steady and focused. The document also stresses ensuring clear audio by limiting background noise and positioning the camera close enough to the subject. Finally, it suggests creating a storyboard that plans the lighting, composition, camerawork, sound, visual elements, and editing for the advertisement.
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Production - Effective Techniques
- 1. Charlie Barwick A2 PreliminaryVideoTask TV Advertisement – Running Shoes Effective techniques for production: Composition - use rule of thirds and think about headroom making sure there isn’t too much or the head isn’t cut off Lighting and Exposure – make good use of the different settings on the camera, not too light and not too dark, try to be outside and make use of the sun Always use a Tripod – to allow the camera to remain steady in focused Audio – make sure there isn’t too much background noise that it takes over the video, make sure the camera is close enough to the shot to be able to hear what you want your video to sound like Create a storyboard of the advert production including lighting, composition, camerawork, sound, mise-en-scene and editing