Red Orbit Culture book
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Our culture book represents a mindset we strive towards as a company. We embody these guidelines in who we are, why we exist and how we do things.
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Red Orbit Culture book
- 1. WE ARE AND THIS IS OUR CULTURE BOOK.
- 2. WHY CULTURE BOOK? Because we want to create and work in a company we love. We want to attract and work with people who believe in what we believe in. We want to establish an environment which nurtures values which are important to us and our clients.
- 3. „What we think, we become“ Budha
- 4. Our culture book represents a mindset we strive towards as a company. We embody these guidelines in who we are, why we exist and how we do things.
- 5. WE THINK DIFFERENTLY It‘s about who we are and why we exist.
- 6. WE MEASURE. WE ANALYZE. WE OPTIMIZE. WE DELIVER RESULTS.
- 8. It‘s not what we do, it‘s why we do it: We believe in digital.
- 9. We question the status quo.
- 10. We take the last frontiers and move them an extra mile.
- 11. At Red Orbit we have differentiated ourselves from others through achieving results and things beyond last click - thinking about users‘ needs and our client goals, and providing our opinions and advice on how to achieve better results, even if that differs from everyone else‘s views.
- 13. We make it happen. We strive for excellence. We over-deliver.
- 14. Results matter more than the hours we work.
- 15. That does not mean that we work for free, because we need money to fulfill our mission. Hungry mission is a sad mission.
- 16. WE LOVE DATA AND DATA LOVES US Our decisions are insights-driven and data-powered.
- 17. WE ARE TRANSPARENT We play fair.
- 18. WE DELIGHT OUR CLIENTS We care for their success.
- 19. „Have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what‘s best for our customers.“ Andrew Mason, former CEO of Groupon in his departure email
- 20. CLIENT IS THE KING. That does not mean that he‘s always right. That does not mean he can be arrogant. That does not mean we are his bitches. But this DOES mean our job is to make his life easier, to help him reach his goals and to make him succeed.
- 21. For every decision we ask ourselves: „What's in it for the client?"
- 22. We help them grow and provide excellent results. If they are lazy we will kick their asses. #DontBeLazy
- 23. We keep our promises.
- 24. If our clients and partners don‘t understand what we do, we can‘t deliver added value for them. Therefore one of our primary objectives is to educate them.
- 25. WE SHARE THE KNOWLEDGE ..and we make sure we are good at it.
- 26. Knowledge should be public. We can advance only together, as a community.
- 27. We organize events, write blogs and articles or just talk with people to share our experiences, thoughts and vision.
- 28. „We make a living by what we get, but we make a life by what we give.“ Churchill
- 29. We take grasshoppers and make them ninjas. We take ninjas and make them grasshoppers.
- 30. Young grasshopper term used for a young apprentice in training by the wise mantis to become wise and mighty.
- 31. We even hire stormtroopers. This is how we call our juniors.
- 32. What we look for in our new hires is strong desire for knowledge, potential to grow and spark in their eyes.
- 33. WE ATTRACT THE BEST OF PEOPLE There are 8 attributes that we value in people.
- 34. HUMBLE You are quick to admit mistakes, self-aware & respectful. You are proud, knowledgeable but not arrogant.
- 35. EFFECTIVE You focus on great results rather than on process. You accomplish amazing amounts of excellent work.
- 36. AMBITIOUS You learn rapidly and eagerly.
- 37. PASSIONATE You inspire others with your thirst for excellence. You care intensely about Red Orbit‘s success.
- 38. AGILE You are constantly changing. You are life-long learner.
- 39. REMARKABLE You have a superpower that makes you special. You are remarkably smart, creative and resourceful.
- 40. TRANSPARENT You share information openly and proactively. You are open and honest with others and yourself.
- 41. FUN You are fun to hang out with.
- 42. You should probably know how to cook. We have #breakfastAtRedOrbit almost every Thursday.
- 43. We trust ourselves. Therefore we don‘t have pages of policies.
- 44. We use good judgement instead.
- 45. WE ARE A TEAM I can rely on everyone and everyone can rely on me.
- 46. We are a team, but everyone is still his own star. We hire, develop and cut smartly, so we have stars in every position.
- 47. We help each other to be great. The people we work with matter more than the perks we get.
- 48. WE ARE HUMAN
- 49. We treat others the way we wish to be treated - with respect for them, their thoughts, feelings, believes and opinions.
- 50. We take responsibility for our mistakes and we do what we can to fix them.
- 51. We celebrate one another and our achievements.
- 52. We are a positive energy power plant. We share the energy and know that we will receive it back.
- 53. We are occasionally silly, a little less than perfect, and more than a little dorky.
- 54. WE HAVE FUN Because work is only work if you make it so.
- 55. We pursue projects that we find exciting and interesting.
- 56. We are dedicated to creating and maintaining a relaxed and friendly work environment.
- 57. Sometimes we skip work to have fun for a minute, for an hour or for a day. #outoforbit
- 58. We bring fun to our clients in unique ways.
- 59. „Life is a journey not a destination.“ Amazing, Aerosmith
- 60. WE ARE EXCEPTIONAL Doing things differently leads to something exceptional.
- 61. Fame and profits alone seldom equal respect. Respect comes from doing right things the right way and building something that matters.
- 62. We are the leaders in our industry. We won‘t provide our clients with an average service. Whatever we do, we aim to do it better than anyone else.
- 63. We know that anybody can surpass us at any given moment so we fight to stay ahead.
- 64. We shoot for the darkest star. We know it‘s hard to reach but we are not afraid.
- 65. We are what we do, and we are one of the best performance agencies in the world.
- 66. We collectively believe and live everything what is written in our culture book.
- 67. Whenever in doubt use your best judgment.
- 68. THE RED ORBIT CULTURE CODE 1. We are pioneers. 2. We deliver results. 3. We love data and data loves us. 4. We are transparent. 5. We delight our clients. 6. We share knowledge. 7. We attract best of people. 8. We are a team. 9. We are human. 10. We have fun. 11. We are exceptional.
- 69. INSPIRED BY 1. Clients and team members 2. HubSpot Culture Code 3. What We Believe and Why: SEOmoz's TAGFEE Tenets 4. The Netflix Culture Deck 5. Google‘s People Ops Team
- 70. Thank you. Share your comments and thoughts with us at culture@red-orbit.com.