Rob Meldrum is an Experience Architect who specializes in designing digital experiences for brands. He has experience in creative technology, user experience design, and understanding audiences. As an Experience Architect, Rob leads projects from strategy and architecture through execution, working with clients, creatives, and technical teams. He provides case studies of projects for Virgin Atlantic, Mars Pedigree, and City & Guilds where he developed digital experiences through understanding audiences and aligning user and business goals.
Presentation for graphic design students showing various creative careers in the web business. This acts as an intro for them to explore career choices in designing for the web. Presentation given at Suffolk university on Sept 25, 2009
About Kazumi Terada
- Available for hire
- Born in Tokyo, Lived in Dallas, Lives in New York. US Citizen. Bilingual.
- Parsons School of Design, BFA in Architecture
- Work Experience: Panasonic, Shutterstock, Vibrant Media, Bertelsmann
- Building websites since the 90’s
- UX Design Immersive Certificate from General Assembly, May 2016
- Co-founder of a design firm and a non-profit
I am an NYC-based UX/UI Designer, passionate about technology and storytelling through different sensory experiences. My daily muse comes from the nuances of human interactions, designing and re-designing, and my relentless curiosity of a 5-year-old.
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
This document provides guidance on designing a user experience (UX) portfolio to help land interviews. It recommends including 4 key areas: requirements gathering, research, concept design, and detailed design/specification. For each area, it suggests relevant deliverables and examples to showcase one's UX skills and thinking. The document also gives tips like using a simple template, providing project context, and tailoring the portfolio to the intended audience.
Shelda Eason is a UX designer who has worked on several projects merging media and design. Her most recent project was partnering with In The Black Workshops to design a web platform that enhances financial education for employees. She created user personas including "Uninformed Optimist", "Informed Pessimist", and "Experienced Realist" and prototyped features to distill complex financial analysis into actionable summaries and incorporate secure onboarding. Shelda aims to fully understand client needs through questions and learns from collaborating with teammates and identifying minimal viable products to organize the design process.
Cometari Dedicated Solutions Company PresentationJakub Hajek
We are a team of talented and ambitious software engineers, data scientists, graphic and UX designers. We have knowledge and competence in designing, developing and maintaining complex information systems. Our engineers have many years of experience in the area which enables us to meet our clients’ most demanding requirements and adopt an individual approach to every issue we deal with.
I am self-taught UX Designer and 3 years of experience in designing User Interface, Websites, Dashboards, Mobile Apps, Digital graphics and Corporate/Business Branding. Primary objectives are to continue to explore, develop and enjoy the challenge of design and technological advancements,to seek perfection and to expand my creative capacity in a professional style.
I have been involved in a number of User Experience initiatives throughout the years. This is highlighting some key projects I was lucky to be a part of in the last few years. https://www.linkedin.com/in/bergenlarsen
Stephanie is a UX designer who works for Creative Passion. She has a master's degree in Human Computer Interaction and is fascinated by the human mind. She has experience conducting usability testing for various projects, including setting up a usability lab, building a participant database, redesigning websites and apps, and testing prototypes. Her work involves user research, concept development, prototyping, and usability testing.
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Rethinking the Interaction Design PortfolioJoel Califa
This document discusses how interaction designers currently use PDF portfolios that do not showcase interactivity, which is counterintuitive. It proposes redesigning the interaction design portfolio to be fully interactive and portray the roles of an interaction designer through visual design, information architecture, usability, copywriting, and delighting the user. The redesigned portfolio would use in-line interactions and mockups to demonstrate projects in their original context while keeping the user on the site. The goal is to correctly showcase interaction design and make the portfolio experience interactive.
UXVision is a leading design agency, lead by Tal Florentin - a UX award winner, working with local top 500 companies, with more than 120 UX design projects in our portfolio and more than 3500 digital screens designer, leading to happy users and successful businesses.
UXVision - Changing the world pixel by pixel
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
*Updated version for Vista UX Conference Keynote* With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
A user experience designer Tina Lee's portfolio Tina Lee
This document contains a summary of Tina Lee's experience as a User Experience Designer. She has worked both in corporations and at design studios, iterating design processes in fast-paced environments and collaborating cross-functionally. Her background includes software engineering, library science, and user-centered design training, giving her both analytical and design thinking perspectives. She has led projects such as financial advisor platforms, HR portals, mobile workplace apps, and tax software.
Product + UX: How to combine strengths to make something truly great!Jeremy Johnson
With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
This document is a resume and portfolio for a UX designer named Jay. It summarizes Jay's skills and experience in UX design including design research, information architecture, visual design, and interaction design. Recent projects highlighted include redesigning a startup website and navigation, concepting a messaging app for students, redesigning an auto website, and designing a Facebook application and in-car connectivity system. Contact information is provided to learn more about Jay's work.
This document describes user experience services that can help design and implement customer experiences for web properties using Vignette technologies. Key offerings include UX consulting, design services, and development services. UX consulting provides advisory services like design reviews, training, and compliance testing. Design services offer conceptual and high-fidelity designs. Development services provide implementation of designs using Vignette products. The methodology discusses phases like discovery, design, development, and deployment managed through a project framework. User experience architects and consultants are subject matter experts who can help ensure designs meet standards and usability best practices.
This document contains the portfolio of Nino Francis Legaspi, an architect based in the Philippines and Qatar. It showcases various residential, commercial, institutional and urban planning projects he has worked on, including high-end villas in the Philippines, a medical clinic and pastoral center, urban planning thesis, apartment and hotel designs, and master plans. The portfolio highlights his experience in design, CAD, sketching and construction of buildings across various typologies and locations.
The document outlines the portfolio and services of Paolo Bulletti Architect. The architect offers services in architecture, interiors, and landscape design for both commercial and residential clients. Projects featured in the portfolio include hotels, wellness centers, university facilities, private residences, and public spaces located in various regions throughout Italy such as Sardinia, Tuscany, and Umbria. Contact information is provided for Paolo Bulletti Architect's offices in Milan and Florence.
This document outlines Magda Felo's portfolio as an architect from 2003 to 2015. It provides details of her experience working on residential and mixed-use development projects in Australia and Spain, including sketches, plans, and renderings produced during her time with Dyldam Development, DMJ Design Studio, L'H2010 Council, Mace Group, and Betland Construccion. Her roles included producing documentation for approvals, construction certification, coordination with consultants, Revit modeling, and project management.
Pau Mas is an architect with over 15 years of experience in residential, commercial, and public projects. He has worked in architecture firms in Spain and China, taking on roles including design architect, project manager, and senior architect. His skills include CAD, design, management, and team leadership. He completed his master's degree in architecture with distinction and is proficient in several design programs and languages.
Jahaira Hilton Davis is a visual resume for an architect. She was born in Panama and attended university in Florida, graduating in 2001. She has experience working on projects as part of design and production teams. Some of her project experience includes working on the Hard Rock Cafe and Casino Seminole Paradise in Florida and the Adagio Luxury Condominium in New York City. She is fluent in Spanish and proficient in several design software programs.
The document contains plans and drawings for a proposed Jawahar Navodaya Vidyalaya campus including individual building blocks, plans, elevations, sections and views. It includes floor plans for buildings such as classrooms, laboratories, staff rooms, toilets, library and administration block. Dimensions and areas of each space are provided in the plans. Sections and elevations of the building blocks are also shown.
Mostafa al zein portfolio_Architect/Graphic DesignerMostafa Al-Zain
Hello there,
My name is Mostafa Al-Zein, an architect/Graphic Designer based in Damascus, Syria, the following portfolio is a selection of different works i've made through the past five years, hopefully you'll enjoy going through my works and please feel free to contact me at any time.
This CV summarizes the education and work experience of Camilo Garavito Garcia. He received degrees in architecture and business administration from Universidad de los Andes in Bogota, Colombia from 1997-2004. His work experience includes positions at Foster + Partners in London coordinating design work, as a commercial representative for Oruga Arquitectos in Bogota, and working on projects at Rafael Vinoly Architects in London and Aguinaga & Asociados Arquitectos in Madrid. His roles have involved coordinating design, collaborating on competitions, and working on residential, cultural, research, and office building projects.
Some graphic work in architecture and construction projects, using a variety of techniques and styles, for student and professional development in architecture, architectural technology, urbanism, concept design, 3D models and render.
This document appears to be a design portfolio for a senior landscape architect with an MBA degree. The portfolio contains several projects from 2016, but provides no details about specific designs, locations, or other information about the projects. The bulk of the document consists of repetitive headings stating "Design Portfolio."
Ashley Davis is an architecture senior at Clemson University. The portfolio contains sketches of locations in Budapest, Hungary and Barcelona, Spain. It also includes details of two studio projects - a master planning project for the U.S. National Whitewater Center involving a kayaking area, and an open air storage building design. Additional graphic design work is presented, along with Ashley's resume and information.
This resume summarizes Ada Maciejak's experience and qualifications as a landscape architect. She has over 5 years of experience in landscape design and project management roles at SPRUNT Architects and other firms in Poland and the UK. Her responsibilities have included design, visualizations, construction documentation, and client liaison. She holds an MSc in Landscape Architecture from the University of Environmental and Life Sciences in Wrocław, Poland. She is proficient in AutoCAD, Revit, Sketchup, and Adobe software.
Feeling Overwhelmed by the App Development Process_ Let a Service Provider Be...Keerthi Mindnotix
Have you ever dreamt of turning your brilliant app idea into a reality, but felt instantly discouraged by the complex world of app development? The process can feel like navigating a labyrinth, filled with technical jargon, hidden costs, and a million decisions. Don't let app development overwhelm turn your dream into dust! A service provider can be your guiding light, illuminating the path to app success. Let's explore how partnering with a service provider can transform your app development journey from a stressful maze into a collaborative and empowering experience.
This document provides an experience summary for a UI/UX designer with over 8 years of experience in interaction and visual design. The designer has expertise in analyzing business requirements, conducting user research, prototyping solutions, and creating visual designs for websites, mobile apps, and other digital experiences. They have worked on projects across various industries for clients and have skills in interface design, branding, web and mobile applications, and animation software.
At Techstartupday 2013 we gave a workshop on the importance of digital product design for startups and digital product managers. Together with Ontoforce we presented a behind the scene case study about the process of designing and building the Disqover platform.
This presentation showcases key and recent projects completed. Each project case study presented here, amplifies certain stages of our design process such as - discover, design or detailing.
HubSpire is a digital solutions agency comprised of project managers, UX/UI designers, developers, SEO/SEM specialists, and quality assurance managers. They work through a 7-step creative process beginning with defining strategic objectives and ending with final quality assurance and launch. They have successfully helped clients such as Taglor Inc. with the FLASHTAG social media app, LiveDish with their restaurant review and directory app, and The Room Ring with their roommate matching app.
This document summarizes a UX workshop presentation. It includes sections on what UX is, the difference between UI and UX, a case study on the development of the Timble app, and tools that can be used in UX design like personas, user journeys, and analytics. The presentation emphasizes the importance of testing early prototypes with users, gathering feedback in an iterative design process, and measuring product usage to continuously improve the user experience.
Story Mapping basics, and how to get started.
- What is story mapping?
- Why use this method for product discovery?
- What are user stories, and how to write excellent ones?
- What is StoriesOnBoard, and how it helps to save you time and collaborate during product development projects?
- Why choose StoriesOnBoard?
1) The document discusses building agile creative teams and outlines foundational beliefs for collaborative creative processes. It emphasizes listening to all team members, respecting others' opinions, and avoiding ego.
2) An agile approach is recommended, allowing creative guardrails instead of rigid rules to provide flexibility for different projects, clients, and users. The core elements of discovery, creative work, and coding should still be included.
3) Discovery is an important phase to understand the audience and objectives. Tools can help identify project details and learn about the users to ensure the design meets their needs.
The basic objective of every firm is to boost sales and overall corporate growth. The importance of UX/UI design in accomplishing this aim is critical. The program's UX/UI design enhances the user experience and customer happiness, which eventually helps grow the number of users of the given application. Check out the UI UX design courses in Bangalore for more information.
Designing User-Centered Digital Experiences
Explore the process of designing intuitive and engaging digital experiences during this presentation. From conducting thorough research and analysis to understand user needs and business goals, to creating wireframes, prototypes, and final interfaces, this process is designed to create user-centered solutions. Learn how a focus on the user drives each step and leads to successful digital products.
Jahnavee Chitte has over 6 years of experience in UX research and design, interaction design, and product design. She has worked as a contract UX designer and product designer for companies like Sapient and GE Healthcare. Currently, she works as a freelance UX/Interaction designer. Some of her responsibilities include user research, prototyping, usability testing, and project management.
Bring ideas to life faster! Learn digital prototyping & process prototyping to create interactive models & streamline your design for smoother workflow.
Angela Frucci worked on redesigning the website for Telmate to improve wayfinding and resolve confusion between the company and product brands. She led a complete redesign focusing on improving navigation, succinctly communicating product offerings, and making the site easier to use with a human-focused, testimonial approach. She also created copy for Telmate's customized Android tablet and onboarding experience to address issues of users not logging in due to cost confusion.
This document provides a summary of Wenzhu Zou's experience as a UX designer, including projects for:
1. Redesigning the user interface for a new generation of VACAM control software to be optimized for touchscreens. Wireframes and prototypes were created in Axure.
2. Adapting a digital pathology image management system to new market needs through user research, wireframes, and an Axure prototype.
3. Designing the interaction and visual design of a Cloud Explorer TV app for TP Vision within a 2 month timeframe. Wireframes were created in Axure and designs in Photoshop.
Product designer is amalgamation of technology, computer science and management thus it is a very responsible post. If we see it from a business perspective then we find that a business is a giant structure as a whole and there are different aspects to it. A product designer is responsible for creating or making a product which is useful to users. He needs to take direction from the business and its goal along with his own creativity.
The document discusses various topics related to UI/UX design including design principles, tools, methodologies, and best practices. It provides an overview of strategies like the 5S approach to design, user-centered design processes, wireframing and prototyping tools. It also discusses specific design topics such as responsive design, material design, use of icons, fonts, and color palettes. Comparisons are made between approaches like native vs. hybrid apps and adaptations vs. responsiveness. Career goals, responsibilities and qualifications for UI/UX roles are also outlined.
Alvin Rohit is a multidisciplinary designer with over 30 digital projects delivered ranging from web, mobile apps, and eLearning. He has strong skills in visual design, interaction design, typography, and design software like Photoshop, Illustrator, Premiere, and After Effects. Some of his project experiences include designing the Meditravel medical tourism mobile app, the Navdeck data analytics iOS app, and the K12 eLearning government project built in Articulate Storyline. He aims to gain user insights and create intuitive designs that integrate visuals and interactions following industry standards.
This document discusses the author's design philosophy of understanding users, telling stories, keeping information architecture and flows simple, engaging users with details, using patterns and standards for consistency, and providing examples of work that demonstrate this philosophy in action. It provides insights into design processes and strategies used for various projects at PayPal to address business goals while prioritizing user experience. Publications by the author on designing for "wow" reactions are also referenced.
2. Rob Meldrum Experience Architect 2
I’m Rob and I’m an Experience Architect.
I started out life as a Creative Technologist designing
Flash experiences, and then leading teams as a
Technology Director. As an Innovation Director I
spent my time with clients and creatives inspiring and
educating them with new and exciting technologies.
And as a UX specialist I’ve worked with strategists
to really understand the people we’re trying to
communicate with.
THE BEST BRANDS DON’T SELL PRODUCTS,
THEY CREATE EXPERIENCES. EXPERIENCES
THAT REAL PEOPLE CAN CONNECT WITH, BE
ENTERTAINED BY, AND MAKE THEIR OWN.
As an Experience Architect I design and plan
these brand experiences for people by understanding
who they are, what they want and when they want it.
HELLO
3. Rob Meldrum Experience Architect 3
WHAT MAKES ME A GOOD
EXPERIENCE ARCHITECT?
STRATEGIC
UNDERSTANDING
Working with traditional planners as well
as data scientists I’ve gained vital
experience to help shape my
understanding of the audience.
PRODUCTION
KNOWLEDGE
Knowing budgets, build times and the
potential pitfalls means I can spot possible
issues early on.
EXPERIENCE
ARCHITECT
TECHNICAL
FOUNDATIONS
My background in development
and interest in tech gives me
an understanding of how digital
touchpoints work.
CREATIVE EXPERIENCE
Working as a third partner in a creative team
allows me to not only brief creatives, but help get
to the answer quicker.
“How do we bring it to life in a way
that’s engaging and interesting?”
“Will the developers actually
be able to build it?”
“Will the audience connect
with it, or even care?”
“Can we actually make it happen
within time and budget?”
4. Rob Meldrum Experience Architect 4
IDEA CREATION
I’ll work with more traditional creative
teams, identifying creative territories
and scamping ideas.
BUILD
I’ll help the producers plan the build
of each idea by writing functional
specifications and working with third
party companies.
MEASURE AND LEARN
I’ll study tracking data and run
usability tests to assess success.
I’ll develop options for build
improvements (for next release)
or possible pivot moments.
IDENTIFY BRAND AND
AUDIENCE CONNECTION
Next is to map each persona’s current
mindset, and their affinity with the brand.
Technical ability and potential triggers
are also useful.
CREATE EXPERIENCE MAPS
By understanding when, where and
how we can talk to our audience it will
inform the creative briefing and allow for
targeted creative executions.
IDENTIFY CREATIVE
OPPORTUNITIES
Using the experience maps it becomes
clear where the creative opportunities lie.
Writing creative briefs in this way allow
for far more focused output of work.
4
5
6
DEFINE THE AUDIENCE(S)
By studying behaviour patterns,
interviewing users, and working with
data experts I create personas, which
capture our understanding of the people
we’re trying to talk to.
DEVELOP USER GOALS
Understand what the user wants to do,
who they want to be and how they want
to feel.
ALIGN USER GOALS WITH
BUSINESS OBJECTIVES
From the user goals I will identify the
areas that are most likely to yield best
business results.
Every project is different and not all will need
every stage below, but here are the processes
that I go through as an Experience Architect:
MY APPROACH TO
EXPERIENCE ARCHITECTURE
7
8
9
1
2
3
5. Rob Meldrum Experience Architect 5
CASE STUDIES
Virgin Atlantic / Ready to Fly
Mars Pedigree / Tracks
City & Guilds / Digital Sales Brochures
6. Rob Meldrum Experience Architect 6
VIRGIN ATLANTIC
READY TO FLY
As Virgin Atlantic’s Global CRM agency, Naked’s role allowed
me to really focus on the customer. This project was a
challenge to make the time between booking and going on a
Virgin Atlantic flight as exciting, inspirational and easy for the
customer as possible.
I created the content strategy for the ‘Ready to Fly’ program:
“deliver relevant, useful content to the customer at the right
time for them between booking and flying”.
By aligning the customer goals (‘make it easy for me to check
in online’, ‘make me excited about my holiday destination’)
with business goals (‘sell upgrade and ancillary products’ and
‘get customers to fill in important information pre-airport’) I built
the communication structure that flexed and personalised for
every individual.
CHALLENGE
STRATEGY & ARCHITECTURE
Once the strategy and architecture for the project was
complete it was on to designing a wireframe and content
system that gave enough room for the designers to bring the
experience to life, without compromising the tight production
timeline.
In order to make the sure the complicated logic structure was
understood, I wrote the full functional specification for the build
and worked with the third-party production team to write the
plan and execute the build.
Although in it’s early stages the project has already seen an
increase in interactions over 30% and an overall increase in
completed business objectives, as well as increased customer
satisfaction.
EXECUTION
7. Rob Meldrum Experience Architect 7
Content module strategy showing relevance changing over time Three phases of communication, with two different types - Trip and Holiday
VIRGIN ATLANTIC
READY TO FLY
8. Rob Meldrum Experience Architect 8
Original wireframe showing content order and placement Final website design, showing content modules and dynamic placement
VIRGIN ATLANTIC
READY TO FLY
9. Rob Meldrum Experience Architect 9
Content plan post-it note client workshop
Final content plan created in Omnigraffle
VIRGIN ATLANTIC
READY TO FLY
10. Rob Meldrum Experience Architect 10
MARS PEDIGREE
PEDIGREE TRACKS
The vision I sold to Pedigree was simple: dog
owners can’t communicate with their dogs, but
by using technology Pedigree can help them
understand their furry friends better.
CHALLENGE
STRATEGY &
ARCHITECTURE
I first worked with the planning team to create the
strategic vision for this tracking mobile application:
‘calories in, calories out’.
I then set to work shaping the user experience
architecture, mapping and wireframing the journey
from registration through to everyday use.
To help sell this idea to clients that had never made
an app before, I brought the experience to life by
creating a demo for them using proto.io
EXECUTION
I crafted the look with the design department,
and then became the technical architect – writing
the functional specification and production plan,
developing the personalised calorie algorithms, and
working with our partners to bring the vision to life,
whilst also working with the clients to make sure
everyone was involved.
The result is an app that every dog owner should
own. And the first step on a long road for Pedigree to
establish themselves as thought leaders in modern
pet care and ownership.
11. Rob Meldrum Experience Architect 11
MARS PEDIGREE
PEDIGREE TRACKS
Original scamps
Final Mobile App
designs (iOS)
12. Rob Meldrum Experience Architect 12
A sensor from a fitness bracelet taped to my dog’s collar
Application Sitemap
MARS PEDIGREE
PEDIGREE TRACKS
13. Rob Meldrum Experience Architect 13
CITY & GUILDS
DIGITAL SALES BROCHURES
City & Guilds, the company that promotes education, training
and global skills development, had a real business problem
– they were spending one million pounds a year on printing
their training brochures. Their sales team weren’t too happy
either – they had to drag a suitcase full of them to every new
business meeting.
Partnering with the Creative Director it was quickly into
design and working out how to push the interaction as far as
possible whilst still making the asset delivery achievable. We
released the first brochures in less than two months, and I
wrote user guides and ran personalised training sessions for
the countrywide sales team.
CHALLENGE
STRATEGY &
ARCHITECTURE
EXECUTION
We knew digitizing this process was the answer, but we
needed to find a solution that was market ready in less than
two months, and didn’t blow the budget. I set the strategic
approach that challenged us to “provide an accessible,
central hub to deliver new digital brochures iteratively, and
make the sales process more interactive and personal”.
I used an MVP approach across the whole project, and first
built a prototype in Axure to allow the clients to get a feel
for the new interactive brochures. Next I assessed the type
of technical platform needed to deliver brochure content,
and I recommended the use of interactive PDFs (in the first
instance) delivered to iPads via an off the shelf app.
14. Rob Meldrum Experience Architect 14
Original App wireframes
FInal App design screen
CITY & GUILDS
DIGITAL SALES BROCHURES
15. Rob Meldrum Experience Architect 15
APPENDIX
Example processes, charts and documents
- Content structure, iPad App, Persona
- Experience Map
- CRM Architecture
- Interactive iPad Wireframes
16. Rob Meldrum Experience Architect 16
EXAMPLE DOCUMENTATION
Proposed content structure for Virgin Atlantic CRM program One of three personas used in original eBay European social media pitch
iPad interactive demo app used in eBay European social media pitch
17. Rob Meldrum Experience Architect 17
EXAMPLE DOCUMENTATION
Full Experience Map for Paddy Power (Pitch documentation)
18. Rob Meldrum Experience Architect 18
EXAMPLE DOCUMENTATION
Mapped CRM architecture for Virgin Atlantic Flying Club program
19. Rob Meldrum Experience Architect 19
EXAMPLE DOCUMENTATION
Interactive Wireframes for PaddyPower (pitch documentation)
20. Rob Meldrum Experience Architect 20
THANK YOU
phone: 07764 485496
email: meldrumrc@gmail.com
twitter: @rcmeldrum
blog: dis.ruptors.com