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This document provides a summary of 3 key points: 1) It is the copyright of Nodia & Company and no part can be reproduced without permission. 2) It contains solved GATE papers for Electronics & Communication Engineering Mathematics from 2013-2008. 3) Contact information is provided for Nodia & Company, the publisher located in Jaipur, India.

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This document describes a novel co-planar waveguide (CPW) ultra-wideband (UWB) aperture antenna. The antenna consists of a rectangular aperture fed by a CPW transmission line terminated by a mushroom-shaped stub. The stub has a semicircular shape and simpler geometry than previous designs. Measurements found the antenna achieved an impedance bandwidth of 8.3 GHz from 3.2-11.5 GHz, with stable omni-directional radiation patterns across the band. The compact antenna size of 22x13mm and simple single-layer design make it suitable for low-cost UWB applications.

Planning involves determining a future course of action in advance. It is a primary managerial function that specifies objectives and selects alternative courses of action to achieve goals. There are different types and levels of plans, including strategic plans that apply to the entire organization, and operational plans that specify how strategic goals will be achieved. Effective planning requires establishing goals, developing alternative strategies, evaluating options, and implementing and reviewing derivative plans. However, planning also faces criticisms such as potentially creating rigidity or not adapting to dynamic environments.

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A documentary film is a nonfiction motion picture that documents some aspect of reality. There are several types of documentaries including expository, observational, participatory, reflexive, performative, and poetic. Documentaries can serve to preserve, persuade, analyze, express, discuss, explore, intervene, and enlighten. They employ conventions like handheld camera work, narration, interviews, archival footage, and selective editing to construct meaning from real events and experiences. The history of documentaries dates back to the early actualities of the Lumiere brothers and has evolved through movements like direct cinema that aimed to present issues in an unmediated way.

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This PowerPoint explains how the Force Field Analysis helps to calculate the forces for and against change. It is part of the American Meridian University Series on Quality Systems Management Tools. .

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WestJet started in 1996 with 3 aircraft and 222 people, servicing 5 domestic destinations. It has since grown to 180 aircraft, over 14,000 employees, 770 daily flights, and 26 million annual passengers. While 90% of airlines fail within the first 7 years, WestJet has achieved consistent profitability through focusing on its purpose of enriching lives by going further through ownership and empowerment of employees, an authentic culture, and balancing business objectives with customer service. As WestJet expands globally, its purpose will continue guiding its growth.

This document provides tips and best practices for email marketing. It discusses tracking email campaigns and setting goals. Industry benchmarks for open and click-through rates are presented. The importance of segmenting email lists is covered. Guidelines are given for writing subject lines that perform well and engaging email content. Both plain text and HTML email formats are examined. Case studies demonstrate the impact of these strategies on open and response rates. The key takeaways are to test different approaches, write readable emails, and ensure every campaign has a defined goal.

1. The study focused on media usage patterns of 5 age groups in Saskatchewan through surveys of 4,500 residents between August 2016 and January 2017. 2. Almost nine in 10 Saskatchewan residents have shopped online, with 4 in 10 considering themselves sophisticated online shoppers. 3. Saskatchewan residents have become more sophisticated and segmented in their online shopping behaviors depending on their individual needs and preferences.

Meenasandhu@gmail.com is a growth marketing and transformation strategist, speaker, and part-time professor who has worked with organizations like SAAS NORTH, UBC, Credit Unions of BC, SBW, BCAMA, Goodbits, and ING DIRECT. The document discusses how in today's technology and data-driven marketing landscape, marketers have the ability to be more precise, targeted, and mindful of spend and strategic output than ever before. It emphasizes that technology and data empower marketers to be nimble and agile, providing all the tools needed to take on any challenge and weather any storm.

The document discusses the design sprint process, which is used to quickly generate, test, and refine ideas for digital products. It provides an example case study of using a design sprint to develop ideas for a Halloween-themed mobile application. Key aspects of the design sprint covered include brainstorming 6 ideas in 6 minutes, developing 1 idea further within 10 minutes, and storyboarding 3 panels to illustrate a concept. The goal of the design sprint is to rapidly iterate ideas before committing significant resources to development.

The document discusses using storytelling and experience mapping to improve user experience (UX) design. It provides an overview of UX and experience mapping, using examples of mapping the journey of customers at a food truck. Attendees then participated in an activity where they mapped user pain points and ideated solutions through storytelling and storyboards. The goal is to help designers adopt a user-centered approach and use experience mapping and storytelling techniques to better understand users and design improved experiences.

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The document summarizes the agenda and proceedings of the Saskatchewan Professional Marketers Association's (SPMA) annual general meeting and birthday celebration. Key points include: the SPMA's goals of promoting marketing expertise, providing professional development and mentorship opportunities, and networking for members; an overview of the past year's activities, including events and growth in social media reach and membership; and motions to be voted on such as approving reconstructed bylaws and a new board of directors.

The document summarizes the agenda and events for the Saskatchewan Professional Marketers Association's (SPMA) annual general meeting and birthday extravaganza. Key information includes an overview of the SPMA's goals and activities in the past year such as moving to a Google not-for-profit suite, membership growth, and hosting various professional development and networking events. It also provides financial reports on revenues, expenses, assets and equities from the past fiscal year as well as motions for amending bylaws around audit requirements. The agenda concludes by recognizing outgoing and incoming board members.

Thomas introduces himself and his company which provides analytics services. He asks what clients do with analytics data once they have it, as most are unsure. Thomas then discusses using analytics to tell stories with data and gain insights, including creating meaningful dashboards, emails, and alerts for clients. He stresses the importance of understanding what is meaningful to each client and using analytics to inform business strategy decisions. Thomas provides an example of how analytics could reveal a competitor offering lower prices for certain products in a specific region, allowing a response like a loyalty discount. He emphasizes integrating online and offline data, being involved in strategic discussions, providing context, and thinking from the client's perspective when analyzing data for them.

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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans. Key Takeaways: Running campaigns on Instagram can be and should be easy and effortless Every post is an opportunity to collect valuable information to empower you to make more strategic choices The power of giveaways on Instagram to drive engagement and first party data

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

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