Digital marketing involves promoting businesses using various online channels like the internet, mobile devices, television and radio. It focuses on strategies like search engine optimization, social media marketing, content marketing and lead generation. The digital marketing ecosystem consists of integrated channels like search engines, displays, social media and email, as well as integrated services like analytics, content management and digital strategy. Future trends in digital marketing include a focus on identity, entertainment and mobility as people increasingly access information on mobile devices.
Digital Marketing Proposal - Understanding Digital Marketing
The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
This document is a project report submitted by Abhishek Sharma for the degree of Master of Business Administration. The report examines digital marketing and its impact on revenue generation. It begins with an introduction that defines digital marketing and outlines the key components of the digital marketing ecosystem, including integrated channels like search engine optimization, social media, and video. It also discusses integrated services like analytics, content management, and digital strategy. The report will analyze how these digital marketing tactics can impact revenue generation.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
Digital marketing is new era for indian economy growth
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
This report provides in depth knowledge of current digital scenario in India. In the report I have taken instances from my Summer Internship at Paisabazaar.com
"A study of digital marketing services" -summer internship project
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteriaâs we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
analytical study of digital marketing for data-loggers. this report was submitted as SIP report to SPPU.
it has detailed explanation of how digital marketing can be used for marketing and advertising as well as branding.
Marketing 4.0 - Moving from Traditional to Digital
This document discusses the shift from traditional to digital marketing. It outlines how Marketing 4.0 combines online and offline interactions between companies and customers. It also describes four critical shifts needed: from segmentation/targeting to customer community confirmation, brand positioning/differentiation to brand character clarification, selling the 4Ps to commercializing the 4Cs, and customer service to collaborative customer care. As an example, a leader of an outdoor club can engage customer communities, disseminate reliable digital information, and involve participants in planning through online meetings to safely guide enthusiasts in the digital age.
How digital marketing creates user engagement , summer internship project rep...
The document is a project report submitted by Priyansh Kesarwani to partial fulfillment of the requirements for the award of a Master of Business Administration degree. The report analyzes how digital marketing creates user engagement for Xetlynx Autocorp's automotive services. It includes an introduction to the Indian automobile industry, Xetlynx Autocorp's profile and services, research methodology used including data collection through questionnaires, data analysis and interpretation of the findings, conclusions, and recommendations. The research aims to understand customer perceptions and attitudes toward using a digital app for automotive repairs and services to increase user engagement for Xetlynx Autocorp.
This study examined the impact of digital marketing on consumer purchasing behavior in India. It found that the majority of respondents were influenced by digital marketing to shop online. Most used Instagram and Facebook. Advertisements were commonly seen on Facebook and Instagram. Consumers typically purchase electronics, medicines, clothing, and books digitally. Reviews and convenience were the biggest factors impacting purchasing decisions. The findings support that digital marketing gains traffic and Indians engage heavily with social media platforms.
Project report on- "A study of digital marketing services"
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteriaâs we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
The document outlines the key topics that will be covered in a course on digital marketing across 5 units. Unit 1 will cover traditional vs digital marketing practices and the digital consumer journey. Unit 2 will discuss e-commerce, online marketing mix, and digital consumer behavior. Unit 3 will focus on acquiring and engaging users through digital channels like content, search, mobile, social and video marketing. Unit 4 will cover digital transformation and leadership. Unit 5 will examine digital innovation and trends in areas like security, online communities and marketing applications.
T
O
MARS AND BEYOND... ITâS TIME FOR CHAIN REACTION
Presentazione realizzata per la pconferenza nazionale "Express Yourself" 2015
Autori: A.Taglialatela, V. Di Vicino, L. Ioime, A. Giangrande e L. Cianniello
(II B, LS âMazziniâ di Napoli, prof. P. Palazzo)
Este documento compara las organizaciones tradicionales y actuales. Ambos tipos de organizaciones establecen objetivos y planean cĂłmo alcanzarlos a corto o largo plazo. Sin embargo, las organizaciones tradicionales se enfocan mĂĄs en la producciĂłn y ventas, mientras que las organizaciones actuales enfatizan el trabajo en equipo, la capacitaciĂłn de empleados, y satisfacer las necesidades de los consumidores. AdemĂĄs, las organizaciones actuales fomentan mĂĄs la creatividad y toma de decisiones participativa.
This document lists several common fruits including apple, pineapple, bananas, pears, watermelon, cherry, orange, and lemon. It presents a simple list of 8 fruits without additional context or details about each one. The document focuses on naming popular fruit varieties in a brief, bullet point format.
Express Yourself 2016
Autori: M.F. De Nicola, L. Fiorentino, C.Giso, A. Monteriso e L. Zampino
( I A, LS â Cuoco â Campanellaâ di Napoli, prof. A. La Pegna)
Express Yourself Italia 2014
G. Carozza, A. Ciaramella, R. Di Riso, B. Mandato, G. Pellegrino, E. Porfidia,J. Quarizzo e S. Toczek
(I H, LSS âA. Diazâ di Caserta,prof.I. DâAngelo)
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
The main differences between internet marketing and traditional marketing are:
- Reach - Internet marketing has the potential to reach a global audience, while traditional marketing is usually limited to a local or regional area.
- Cost - Internet marketing can often have lower costs per impression/lead compared to traditional marketing such as print, TV, radio ads. However, it requires an initial investment in things like website development.
- Interactivity - Internet marketing allows for more two-way interaction between business and customers through things like emails, social media, online reviews etc. Traditional marketing is usually one-way communication.
- Measurement - It's easier to track metrics like clicks, conversions, ROI etc with internet marketing. Traditional marketing effectiveness can be
Impact of Artificial Intelligence on Marketing SadiahAhmad
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The AI market is growing at an astounding rate as the amount of data companies collect
increases and businesses look to use that data in meaningful ways. In the digital marketing space,
most of the growth of AI is attributed to programmatic advertising.
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
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The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.Aabhishek Sharma
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This document is a project report submitted by Abhishek Sharma for the degree of Master of Business Administration. The report examines digital marketing and its impact on revenue generation. It begins with an introduction that defines digital marketing and outlines the key components of the digital marketing ecosystem, including integrated channels like search engine optimization, social media, and video. It also discusses integrated services like analytics, content management, and digital strategy. The report will analyze how these digital marketing tactics can impact revenue generation.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
Digital Marketing Internship PresentationSadiahAhmad
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This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
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Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
This report provides in depth knowledge of current digital scenario in India. In the report I have taken instances from my Summer Internship at Paisabazaar.com
"A study of digital marketing services" -summer internship projectMarketerBoard
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Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteriaâs we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
analytical study of digital marketing for data-loggers. this report was submitted as SIP report to SPPU.
it has detailed explanation of how digital marketing can be used for marketing and advertising as well as branding.
Marketing 4.0 - Moving from Traditional to Digital MERCYCABA2
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This document discusses the shift from traditional to digital marketing. It outlines how Marketing 4.0 combines online and offline interactions between companies and customers. It also describes four critical shifts needed: from segmentation/targeting to customer community confirmation, brand positioning/differentiation to brand character clarification, selling the 4Ps to commercializing the 4Cs, and customer service to collaborative customer care. As an example, a leader of an outdoor club can engage customer communities, disseminate reliable digital information, and involve participants in planning through online meetings to safely guide enthusiasts in the digital age.
How digital marketing creates user engagement , summer internship project rep...Priyansh Kesarwani
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The document is a project report submitted by Priyansh Kesarwani to partial fulfillment of the requirements for the award of a Master of Business Administration degree. The report analyzes how digital marketing creates user engagement for Xetlynx Autocorp's automotive services. It includes an introduction to the Indian automobile industry, Xetlynx Autocorp's profile and services, research methodology used including data collection through questionnaires, data analysis and interpretation of the findings, conclusions, and recommendations. The research aims to understand customer perceptions and attitudes toward using a digital app for automotive repairs and services to increase user engagement for Xetlynx Autocorp.
This study examined the impact of digital marketing on consumer purchasing behavior in India. It found that the majority of respondents were influenced by digital marketing to shop online. Most used Instagram and Facebook. Advertisements were commonly seen on Facebook and Instagram. Consumers typically purchase electronics, medicines, clothing, and books digitally. Reviews and convenience were the biggest factors impacting purchasing decisions. The findings support that digital marketing gains traffic and Indians engage heavily with social media platforms.
Project report on- "A study of digital marketing services" MarketerBoard
Â
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteriaâs we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
The document outlines the key topics that will be covered in a course on digital marketing across 5 units. Unit 1 will cover traditional vs digital marketing practices and the digital consumer journey. Unit 2 will discuss e-commerce, online marketing mix, and digital consumer behavior. Unit 3 will focus on acquiring and engaging users through digital channels like content, search, mobile, social and video marketing. Unit 4 will cover digital transformation and leadership. Unit 5 will examine digital innovation and trends in areas like security, online communities and marketing applications.
T
O
MARS AND BEYOND... ITâS TIME FOR CHAIN REACTION
Presentazione realizzata per la pconferenza nazionale "Express Yourself" 2015
Autori: A.Taglialatela, V. Di Vicino, L. Ioime, A. Giangrande e L. Cianniello
(II B, LS âMazziniâ di Napoli, prof. P. Palazzo)
Este documento compara las organizaciones tradicionales y actuales. Ambos tipos de organizaciones establecen objetivos y planean cĂłmo alcanzarlos a corto o largo plazo. Sin embargo, las organizaciones tradicionales se enfocan mĂĄs en la producciĂłn y ventas, mientras que las organizaciones actuales enfatizan el trabajo en equipo, la capacitaciĂłn de empleados, y satisfacer las necesidades de los consumidores. AdemĂĄs, las organizaciones actuales fomentan mĂĄs la creatividad y toma de decisiones participativa.
This document lists several common fruits including apple, pineapple, bananas, pears, watermelon, cherry, orange, and lemon. It presents a simple list of 8 fruits without additional context or details about each one. The document focuses on naming popular fruit varieties in a brief, bullet point format.
Express Yourself 2016
Autori: M.F. De Nicola, L. Fiorentino, C.Giso, A. Monteriso e L. Zampino
( I A, LS â Cuoco â Campanellaâ di Napoli, prof. A. La Pegna)
Express Yourself Italia 2014
G. Carozza, A. Ciaramella, R. Di Riso, B. Mandato, G. Pellegrino, E. Porfidia,J. Quarizzo e S. Toczek
(I H, LSS âA. Diazâ di Caserta,prof.I. DâAngelo)
UN'AVVENTURA SUL PIANETA ROSSO
Presentazione realizzata per la conferenza nazionale "Express Yourself" 2015
Autori: L. Granato, S. Di Maio, S. Medio, L. Donnarumma, G.Vaiano e C. Noviello
(2C, IIS "Degni", Torre del Greco, prof. G. Sorrentino)
Express Yourself 2016
Autori: C. Cafaro, M. Colucci, A. Esposito, S. Mahamalimage,
W. Pone, A. Tammaro
(I F, LS âCuoco-Campanellaâ di Napoli, prof. M. Moretti)
- The document is a completion record for a self-paced Dreamweaver MX: Level 1 course taken by Muhammad Mollah on Element K Press Knowledge2.
- Muhammad completed all topics and lessons in the course, with an assessment score of 100%, completing the course on August 21, 2007 at 4:57 AM.
- The course covered topics such as planning websites, using the Dreamweaver interface, adding content and links, and managing and uploading websites.
The document provides an overview of basic web development concepts including:
- Definitions of terms like the Internet, World Wide Web, URLs, web servers, browsers, HTML, CSS, JavaScript, PHP, MySQL, and more.
- Explanations of static and dynamic websites, client-server architecture, and how PHP and MySQL can be used to create dynamic sites.
- Introductions to HTML, CSS, JavaScript, and how they are used to build static sites, along with examples of common tags and functions.
- An overview of how PHP, MySQL, and a LAMP/WAMP stack can be used to create dynamic, database-driven websites.
Express Yourself 2016
Autori: F. Jandoli, C. Casapulla, A. Valentino, R. Criscuolo, A. Viscione
(II H LS âF. Silvestriâ di Portici, prof. P, Imparato)
promotional-campaign-wordpress-woocommerce-serviceDigital Systems
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Digital Systems offers to develop a fully responsive WordPress and WooCommerce eCommerce website within 5 business days for $250 CAD. They will create up to 10 pages and integrate social media, SEO, analytics, and submit the site to search engines. Additional services like extra pages, plugins, or maintenance are available for additional fees. The client provides content and 25% payment upfront to start the project.
This document provides an overview of AngularJS including why to use it, what it is, key concepts like directives, filters, data binding, modules, controllers, dependencies, services, and routing. It also includes code examples and lists additional tutorial resources. The agenda outlines explaining why AngularJS, what it is, and covering directives, modules, controllers, dependencies, services, and routing. Example code is provided to demonstrate directives, controllers, and using the $http service.
Digital marketing achieves targets of marketing a business through different online channels such as social media, email, websites, and mobile apps. It allows for bidirectional communication with customers and more targeted campaigns. Some key benefits of digital marketing include lower costs, global reach, measurable results, and higher returns on investment compared to traditional marketing. Examples of good practices in digital marketing include adopting an omnichannel strategy, leveraging artificial intelligence and data analytics, and creating engaging content.
The document discusses various aspects of digital and social media marketing. It covers topics like acquiring and engaging users through different digital channels including search engine marketing, mobile marketing, video marketing and social media marketing. It provides details on digital acquisition, effective customer acquisition processes for online businesses, and how to develop a digital acquisition strategy. It also discusses understanding the relationship between content and branding and its impact on sales. Finally, it covers topics like mobile marketing, video marketing and types of marketing videos.
Digital marketing boon or bane for indian businessesDhiraj Shirode
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Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
Digital marketing utilizes electronic devices and platforms like websites, apps, and social media to promote products and services online. There are 5 components of a digital marketing strategy: know your business, know your competition, know your customers, know your goals, and know your results. Compared to traditional marketing, digital marketing allows you to reach a much larger potential customer base worldwide in a more engaging, two-way communication.
Digital marketing is the promotion of products or services using digital technologies on the internet and other digital mediums. It allows organizations to analyze marketing campaigns in real time to see what is and isn't working. Digital marketing includes search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, email marketing, web analytics, and mobile marketing. The biggest advantages of digital marketing are the ability to connect with consumers online, track customers throughout their journey, optimize websites for conversion, connect with customers on mobile, realize higher ROI and revenue, and analyze and adapt strategies easily.
Digital marketing has evolved since the 1990s from basic online advertising to more sophisticated techniques for building relationships with consumers. The rapid growth of digital devices and media has fueled exponential growth in digital advertising. Digital marketing encompasses targeted, measurable, and interactive marketing across digital technologies to reach and convert potential customers. It utilizes various channels including affiliate marketing, display advertising, email marketing, search marketing, social media, and social networking. India's digital advertising market has grown significantly between 2011-2015 according to estimates.
Unlocking The Benefits Of Digital Marketing To Transform Your Online Presence...DataSpace Academy
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Digital marketing is one of the most sought-after career options today and for all the great reasons. Businesses are increasingly counting on digital marketing to market their offerings and are proactively looking for skilled digital marketers. This blog outlines the major benefits of digital marketing, thereby underlining the scope of building a promising career in the domain. Alongside, the blog also sheds light on the important pillars of digital marketing as well as the key trends in digital marketing in 2024.
Digital marketing is a form of marketing that uses digital technologies to promote products and services. It includes tactics like search engine optimization, search engine marketing, content marketing, influencer marketing, and more. The key objectives are to promote brands, build preference, and increase sales through digital channels like the internet, mobile phones, and traditional media. It is a customer-centric approach that aims to create meaningful relationships with consumers through relevant and personalized interactions.
The document discusses 10 steps for a successful social media strategy execution, beginning with conducting an audit of a company's current social media activities to understand where they are and developing a strategic plan. It emphasizes sharing insights and comparing social media engagement across brands to identify best practices and boost performance. The 10 steps provide a comprehensive guide for companies to leverage social media opportunities and recognize it as a key driver of brands, demand, and sales.
This document discusses digital marketing and how the landscape is changing. It covers topics like push and pull marketing strategies, the 7S framework for digital marketing, trends in digital marketing like content advertising and social influence marketing, and opportunities for digital strategies like using Google Places and video walkthroughs. Marketers are increasingly focusing on digital channels and adding value for customers through empowerment and a unified consumer experience.
This document is an industrial training report submitted by Ashish Jangid to Jaipur Engineering College & Research Centre. It discusses Ashish's completion of a 40 hour training program in digital marketing at Google Digital Garage. The report includes chapters on digital marketing topics like channels, trends, and the impact of digital marketing. It also discusses Ashish's acknowledgements, abstract, table of contents and conclusion from the training.
Digital marketing is a means of advertising and selling products through the internet, mobile devices, social media, search engines, display advertising, and other channels
Digital marketing is the technique of marketing products or services via digital media. Most of us call "Digital Marketing" via different names such as online marketing or internet marketing. To know more about click on the link below.
https://ttdigitals.com/blogdetail?digital-marketing-guide
Digital Domination: Unleashing the Power of Strategic Online Marketingmarketingtwidllr
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Discover the secrets to conquering the digital landscape with our comprehensive guide to effective digital marketing strategies. From SEO mastery and social media tactics to the art of compelling content creation, embark on a journey to elevate your brand's online presence. Learn how to navigate the ever-evolving world of digital marketing, connect with your target audience, and drive tangible results for your business. Unleash the full potential of your online endeavors and stay ahead in the competitive digital arena. Are you ready to transform your marketing game? Dive into "Digital Domination" now!
Digital marketing refers to marketing products and services through digital channels like websites, mobile apps, and social media. It involves using these channels to understand consumer behavior and reach customers. While it shares similarities with traditional marketing, digital marketing allows for more interactive engagement and targeting of specific customer segments. It has grown significantly with the rise of the internet and is now a common part of companies' marketing strategies.
Take your career to the next level with Dynamic Future Tech's digital marketing course in Delhi. Learn from industry experts and land your dream job in no time!
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
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Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
DIGITAL MARKETING.how to earn money from digital marketingsharminafroz777
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"Digital marketing encompasses a broad range of online strategies and channels aimed at promoting products, services, or brands through digital technologies. This dynamic field leverages platforms such as social media, search engines, email, and websites to connect with target audiences, build brand awareness, drive traffic, and generate leads or sales. It involves a combination of techniques, including search engine optimization (SEO), social media marketing, content creation, email campaigns, and data analytics, enabling businesses to adapt and thrive in the ever-evolving digital landscape."
Digital marketing has transformed how businesses engage with customers by leveraging the internet, social media, and other digital channels. It utilizes strategies like search engine optimization (SEO), content marketing, social media marketing, pay-per-click advertising, and email marketing. Emerging trends include the growing role of artificial intelligence, video content, voice search optimization, and ephemeral content. Digital marketing has disrupted traditional advertising and reshaped how brands build relationships with audiences.
Similar to Shivam | Summer Internship Report | (20)
Views in Odoo - Advanced Views - Pivot View in Odoo 17Celine George
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In Odoo, the pivot view is a graphical representation of data that allows users to analyze and summarize large datasets quickly. It's a powerful tool for generating insights from your business data.
The pivot view in Odoo is a valuable tool for analyzing and summarizing large datasets, helping you gain insights into your business operations.
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
Â
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
Webinar Innovative assessments for SOcial Emotional SkillsEduSkills OECD
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Presentations by Adriano Linzarini and Daniel Catarino da Silva of the OECD Rethinking Assessment of Social and Emotional Skills project from the OECD webinar "Innovations in measuring social and emotional skills and what AI will bring next" on 5 July 2024
(T.L.E.) Agriculture: Essentials of GardeningMJDuyan
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(đđđ đđđ) (đđđŹđŹđšđ§ đ.đ)-đ đąđ§đđ„đŹ
Lesson Outcome:
-Students will understand the basics of gardening, including the importance of soil, water, and sunlight for plant growth. They will learn to identify and use essential gardening tools, plant seeds, and seedlings properly, and manage common garden pests using eco-friendly methods.
Credit limit improvement system in odoo 17Celine George
Â
In Odoo 17, confirmed and uninvoiced sales orders are now factored into a partner's total receivables. As a result, the credit limit warning system now considers this updated calculation, leading to more accurate and effective credit management.
Ardra Nakshatra (à€à€°à„à€Šà„à€°à€Ÿ): Understanding its Effects and RemediesAstro Pathshala
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Ardra Nakshatra, the sixth Nakshatra in Vedic astrology, spans from 6°40' to 20° in the Gemini zodiac sign. Governed by Rahu, the north lunar node, Ardra translates to "the moist one" or "the star of sorrow." Symbolized by a teardrop, it represents the transformational power of storms, bringing both destruction and renewal.
About Astro Pathshala
Astro Pathshala is a renowned astrology institute offering comprehensive astrology courses and personalized astrological consultations for over 20 years. Founded by Gurudev Sunil Vashist ji, Astro Pathshala has been a beacon of knowledge and guidance in the field of Vedic astrology. With a team of experienced astrologers, the institute provides in-depth courses that cover various aspects of astrology, including Nakshatras, planetary influences, and remedies. Whether you are a beginner seeking to learn astrology or someone looking for expert astrological advice, Astro Pathshala is dedicated to helping you navigate life's challenges and unlock your full potential through the ancient wisdom of Vedic astrology.
For more information about their courses and consultations, visit Astro Pathshala.
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
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As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
âą ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
âą insights into the European Union's landmark legislative proposal aimed at regulating AI
âą framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Find out more about ISO training and certification services
Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Slide Presentation from a Doctoral Virtual Open House presented on June 30, 2024 by staff and faculty of Capitol Technology University
Covers degrees offered, program details, tuition, financial aid and the application process.
Understanding and Interpreting Teachersâ TPACK for Teaching Multimodalities i...Neny Isharyanti
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Presented as a plenary session in iTELL 2024 in Salatiga on 4 July 2024.
The plenary focuses on understanding and intepreting relevant TPACK competence for teachers to be adept in teaching multimodality in the digital age. It juxtaposes the results of research on multimodality with its contextual implementation in the teaching of English subject in the Indonesian Emancipated Curriculum.
How to Store Data on the Odoo 17 WebsiteCeline George
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Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
Split Shifts From Gantt View in the Odoo 17Celine George
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Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
2. 2 | P a g e
Digital marketing is the promotion of your business, organisation or brand using channels
such as the Internet, mobile devices, television and radio in addition to using creative online
advertising, video, podcasts and other such methods to communicate your message. Internet
marketing in particular plays a huge part in any digital marketing strategy and is becoming
the coreof many organisations overall marketing strategies, particularly with regard to social
media and viral marketing.
Digital marketing ecosystem is not only concerned with internet marketing and social media
marketing, in introduction we discussed that peoples have a belief that internet or social
media marketing are same but not same, be clear from beginning itself. Digital marketing
ecosystem consists of internet marketing and social media marketing. They are just a
channels for communication, digital ecosystem consist of integrating channels and
integrating services.
5.1) Digital Ecosystem
âąSearch Engine (SEO/SEM)
âąDisplays(Banners,Rich media Banners)
âąMobileMarketing
âąSocial media
âąEmail
âąVideo
âąWebsites
Integrated
Channels
âąAnalytics
âąContent management
âąAdvanced Targeting
âąCreative
âąResearch + Planning
âąDigital strategy
Intergrated
Services
3. 3 | P a g e
5.1.1) Digital Marketing Models
ï Digital Branders areoften consumer products companies, retailers or other marketers
that focus on building brand equity and deeper consumer engagement. These companies
are moving away fromtraditional linear advertising and investing in digital experiences
that connect with their customers. They are focused on recruiting new consumers to the
brand, increasing advocacy and driving loyalty.
ï Demand Generators such as retailers, play the numbers game. They are focused on
driving traffic and converting leads in the fewest steps possible.
ï§ To quote the reportagain, âAll elements of the digital marketing strategyâwebsite
design, search engine optimisation, mobile connected apps, and engagement in
social communitiesâaretailored to boostsales and increaseloyalty.
ï Product Innovators are organisations who usedigital marketing to help identify, develop,
and roll out new digital products and services.
ï Customer Experiencedesigners usecustomer data and insights to create a superior end-
to-end brand experience for their customers.
ï§ Typically, these companies (such as financial-services companies, airlines, hotels, and
retailers) build their business models around customer service.
Digital
Branders
Customer
Experience
Demand
Generators
Product
Innovators
Digital
Marketing
Models
4. 4 | P a g e
5.1.2) 4 Must have elements for digital marketing
5.1.3) Digital Marketing Strategy
Market Automation
Content Marketing
Lead Generation
Social Media Marketing
5. 5 | P a g e
Digital marketing strategy definition
ï± A digital marketing strategy is a channel strategy which means that it should...
ï¶ Be informed by research into customer channel behaviour and marketplace activity =
intermediaries, publishers and competitors
ï¶ Based on objectives for future online and offline channel contribution %
ï¶ Define and communicate the differentials of the channel to encouragecustomers to use
it,
ï¶ BUT, need to manage channel integration
5.1.4) Framework of Digital Marketing Strategy
6. 6 | P a g e
5.1.5) 5 Digital Marketing Strategy
1. PublishArticles
ï Everything and anything you poston the internet is out there forever. This is why
posting your information online is one of the bestinternet marketing strategies.
2. Generate chainedautoresponders
ï Auto responder is one of the best internet marketing tool to help build your list.
Establish a draftto potential subscribers. Offer thefull series if they agree to join your
list.
3. Broadcasting
ï Target readers will be attentive to if and when you have updates about your services
or products, and it is vital to communicate to them about such issues. Make surethat
you constructrelevant links on your web page that will direct them to access such
information.
4. Construct andoffer free product and service
ï People love freebies, and this works wellfor you since you will be able to attract a lot.
5.Utilize bulletinsandnewsletters
ï Through all the free channels, ensure you providedetailed information with regards to
your niche or expertise. Point out clearly to your readers that these information are
free for all. Offering freeinformation is the best internet marketing attraction
5.1.6) Advantage of Digital Marketing
ï Democratization of advertising
ï Reach: Collapsing barriers of time & space
ï Lower risk of product/ services innovation
ï Lower cost / higher ROI
ï Digitization of all information
ï§ Virtual supply chains
ï§ Virtual markets
ï§ Virtual real-time interaction with customers & suppliers
ï Scalability
ï Ability to coalesce and reach increasingly fragmented markets
ï Streamline business process
7. 7 | P a g e
5.1.7) Strategic Advantage of Digital Marketing
ï Create new sources of competitive advantage
ï More direct distribution model
ï Reengineer the supply chain
ï Inventnew business models
ï Target underserved segments
ï Lower price barrier
ï New delivery methods to reduce capital expenditure and pricing
ï Create more efficient marketplace
ï Create a âvirtuous cycleâ
5.1.8) 5 New Digital Marketing Tools
1. Content marketing techniques
One of the most frequently dropped buzzwords in digital marketing, content marketing is
essentially storytelling for your brand. âContentâ can be virtually anything with a clear
message: a series of attention-grabbing images, videos, blog posts, or news items.
2. Tools for social networking
A strong digital marketing strategy incorporates all social media forums appropriateto your
organization, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.
ï These tools have different purposes:
ï§ Twitter has become a virtual telephone, a way for customers to lodge complaints or
ask questions.
ï§ Instagramand Pinterest - are a great way to get viral with visualstorytelling. Itâs also
vital to stay connected to new trends.
ï§ LinkedInâs recentInfluencers program,which promotes industry insiders as thought
leaders and offers them a forum to sharewisdom.
8. 8 | P a g e
3.Go mobile
More and moreof us are accessing information on-the-go. Having a website that uses
responsivedesign for various mobile formats - smartphones, tablets, etc - gives your
company a competitive edge. Many marketers are now taking mobility a step further by
using location data garnered by customer check-in tools like Foursquareor Facebook, or data
provided by Adwords and GPS, to target marketing campaigns and build an ever more
complete picture of who your customer is.
4. Retargeting
One of the most interesting new marketing techniques, retargeting (or remarketing) tracks
customers through cookieplacement and continues to show them ads for products theyâve
viewed in the pastacross a network of websites. Since only 2% of traffic converts on a first
visit, retargeting is a simple, powerfulway to keep your brand and productin the minds of
potential customers and requires little effort on the part of the company.
5. Community Building
The common thread in these best new digital marketing techniques is the need for brands to
cater to the desire of consumers to be seen as individuals, and not justas a number.
5.1.9) Scope of Digital Marketing
In India only 16% people was using internet till the end of 2013 and usageof internet is
increasing by 17% and its reach to 33% in 2014 and increaserapidly day by day.
ï High return on investment (ROI) through OnlineMarketing.
ï Target only mostinteresting audience, pay only
ï You can startwithout spending with small amount.
ï Advertising your products on specific hours, time or day bases.
ï Fully Controlled as per your location, budget and time.
More than 40% business depend on Digital marketing. With increasing of internet and
smartphoneusers soon in coming years around 90% business willbe depend on online
marketing in India.
9. 9 | P a g e
ï§ After USA, UK& China India deal with largest online shopping deals in E-Commerce
Businesses.
The major shift inDigital Marketing Scope
1. From anonymity to identity: Now people are on web with full identity, this is enabling
businesses to interact with more data, better targeting.
2. From informationtoentertainment
In a perfect world, your Key Performanceindicators apply to all phases â and you should
have KPIs and tie them together with overall websiteand business goals.
Future Scope of Digital marketing Industry
Revenue
Digital marketing is still at its initial phase in India.
Most of the companies are still thinking to adopt
the medium while many top brands havealready
rolled their digital marketing campaign. Seeing
the large number of youth population in India,
corporatewill be more happy to engage the
target audience and spread their product&
serviceamong them via digital media. Thu there
will be a Big Change in coming future.
10. 10 | P a g e
5.1.10) Future of Digital Marketing
11. 11 | P a g e
5.1.11) The Heart of Customer Engagement
Marketing executives believe these 6 channels will be the most valuable in driving customer
engagement. Hereâs what is currently being used and whatâs projected.
12. 12 | P a g e
5.1.12)8 key components to developing a successful marketing campaign
13. 13 | P a g e
5.2) Search Engine Optimization (SEO)
ï§ Search Engine Optimization is the process of improving the visibility of a website on
search engine result pages (SERPs), by incorporating search enginefriendly elements
into a website.
ï§ Search Engine Optimisation or SEO is the simple activity of ensuring a website can be
found in search engines for words and phrases relevantto what the site is offering.
Overview
ï§ 93% of online experiences begin with a search engine, 68% of which use Google to do
so.
ï§ Combine that with the fact that the first 5 results in Google get 67% of all clicks, and
you get an idea of why SEO is important.
Why SEO????
1. SEO brings authority but Social Media Quick Majority:
ï§ Good SEO brings you organic traffic; given, content is powerful, websites and blogs will
link to your siteâs homepage or a particular page. Morelinks pointing to your site
means higher page rank on Search Engines (Google, Yahoo, Bing).
2. Social Media Employ Talk But SEO Means Real Business:
ï§ People come to social media for talking, but when buying products or services they go
to search engines. Good SEO employs that your website will roll up higher in search
results. You may get a prospectiveclient / customer.
ï§ SEO is a slow motion process but important; alongsideturn to Social Media (Facebook,
Twitter, etc). Create high quality posts. Many shall press like and sharebutton and
your popularity shall multiply.
3. Harness the power of keywords and hashtags:
ï§ While building SEO, weall use various SEO tools to find good quality keywords. Find
related hashtags too. Make someof those parts of SEO keywords and speak around
popular hashtags on socialmedia. This way, you are trending together for Best
Hashtags on Social Media and Best SEO Keywords on Search Engines while saving a lot
of time.
14. 14 | P a g e
Types Of SEO
Black Hat White Hat
Black Hat Strategies
ï¶ Duplicate Content
ï¶ Invisibletext and stuffed keywords
ï¶ Cloaking or redirecting the user to
another site or page
ï¶ Links fromsite or non-relevantcontent
White Hat Strategies
ï¶ Relevant Content
ï¶ Well-labelled images
ï¶ Relevant links and references
ï¶ Complete sentence with good spelling
and grammar
ï¶ Standards- compliantHTML
ï¶ Unique and relevant page titles
Steps to doing SEO
1. Research
2. Reporting & Goal Setting
3. Content Building
4. Page Optimization
5. Social & Link Building
6. Follow Up Reporting & Analysis
15. 15 | P a g e
How result can be measured after SEO is done
1. Find Your Websiteâs Market Share
o Measuring search engine traffic is important becausethese metrics allow you to
compareperformanceversus marketshare.
o Knowing both the number of visitors and percentage of traffic from a specific source
will help you identify weaknesses and track trends over time. For example, if your
search engine traffic suffers a dramatic fall off, your SEO strategy may be in trouble.
ï¶ How to find your websiteâs Market Share:
Google Analytics provides a breakdown of different traffic sources. Many SEO
monitoring tools also include these traffic sources, along with statistics on your
websiteâs market share.
2. Measure Your Websiteâs Strength
o How well does your website perform in search engine rankings? Domain Authority
predicts your websiteâs performanceversus other competitor websites in Googleâs
search engine rankings based on the strength of your websitepages and link profiles.
o Domain Authority rankings aremostuseful for measuring your websiteâs strength
versus other sites. Since it is a predictive ranking system, it is less useful as an historic
measurement of your websiteâs own SEO efforts.
3. Keyword Rank Tracking: Keep an Eye on the Competition
o Keyword rank tracking is one of the mostimportant SEO monitoring tools for any
business. Hereat iSpionage, keyword rank tracking toolincludes keyword monitoring
and alerting functionality that can be used to track your companyâs trademarks and
16. 16 | P a g e
brands across theInternet. This keyword tracking servicewillalso notify you if a
competitor begins to optimize for your samekeyword terms.
How to track keyword rank:
The easiest way to track keyword rank is through an SEO metrics servicelike iSpionage;
keyword rank tracking is not available through Google metrics.
17. 17 | P a g e
5.2.1) Keys to successful SEO
1. Original, engaging stories always win. This is the first most importantkey to SEO.
Publishing stories that people are compelled to share, link to, and write about is simply the
most organic path to great SEO.
2. Keywordand audience researchstill matters. Keywordsmay bemore than the sum of
their phrasing, but publishers should still usethe available research to help them determine
optimal content themes.
3. Social matters tosearch, inmore ways than one. Google and others are non-committal
on the exact role social media plays in their complex set of considerations. Butif considered
beyond Facebook likes and links, socialâs influence on search canât be ignored.
Content is Still King
How many times you may hear in digital
marketing content is king? Well with
changes in Google latest search engine
algorithms also, still content is king and
long tail content may rule them all. it will
generate more profits to your business.
We are talking about your website, is your
website is Responsive? And whatâs the load
time of your Website? Google releases
revolutionary aspects for mobile users. If
your website is not responsible for small
screens donât except better rank in search
results.
Be Responsible and be fastâŠ.
18. 18 | P a g e
Social media platforms and its user engage rate
like number of followers in each social media
platform is also important in latest SEO
camping. Search engine algorithms are
includes, social media factors to get better
keyword rank in search engine.
Social media integration & Engaging
Branded Marketing
Mainly focus on branded marketing like brand
mentions in everywhere and increase your links
through more content like Creating Slides and
Videos and visual content
19. 19 | P a g e
Understanding the consumer
Buying behaviour
20. 20 | P a g e
As part of this internship, I have done a research to understand the consumer buying
behavior of Indians in the digital era. First, we can understand consumer buying behavior,
Kotler and Keller defined consumer buying behavior as âthe study of the ways of buying and
disposing of goods, services, ideas or experiences of the individuals, groups and organizations
in order to satisfy their needs and wantsâ.
The main motive behind this research is zero moments of truth (ZMOT) of Google. In 2012
Google done a research to understand the changein consumer buying behavior, for that they
have taken samples from U.S, Canada, Mexico, Argentina, Russia, France, Netherlands,
Australia, Poland, Turkey and Brazil. After the research they arrived at a new concept called
âZMOTâ, which showing the big change in consumer buying behavior in the digital era.
In past years marketer believed that consumer get âtwo momentsâ to understand a brand.
Marketing efforts at that period will try to create stimulus in customers through
advertisements and this stimulus will lead customers toward âtwo momentsâ. At that period
one model was coined by P&G in 2005 and CEO said "The best brands consistently win two
moments of truth. The first moment occurs at the store shelf, when a consumer decides
whether to buy one brand or another. The second occurs at home, when she uses the brand
â and is delighted, or isnât."
21. 21 | P a g e
Letâs see an example to understand how this model works.
Stimulus is advertisement. Dad is watching a football game and sees an ad for digital
cameras. He thinks, âThat looks good.â
First moment of Truth it will happen in the shopping Shelf. He goes to his favourite
electronics store, where he sees a terrific stand- up display for that same digital camera. The
packaging is great. A young sales guy answers all his questions. He buys the camera.
Second moment of truth is Experience or Post Purchase behaviour. Dad gets home and the
camera records beautiful pictures of his kids, just as advertised. He becomes loyal to the
brand.
Later in 2012 Google coined a model and named it as ZMOT or Zero Moment of Truth.
Google coined this model through research of 5000 shoppers and asked them a simple
question, how many sources of information you will collect before making a purchase
decision? The survey revealed that the average shopper uses 10.4 sources of information,
ranging from TV commercials and magazine articles, to recommendations from friends and
family, to websites, ratings to blogs. [25] ZMOT model of customer buying behaviour is like
this.
22. 22 | P a g e
Letâs take the pervious example; dad purchased the camera after see television ad. But now,
after seeing an ad dad will open his laptop and make a search or ask in social networking
sites or visit company site or see customer rating before making an action. Then only first
moment of truth and second moment of truth will come. So presence in digital is important
for brands, they need to use this platform to convince customers.
In this ZMOT report Google is advising brands to go for multi-screen marketing. The reason
for this was â77% of viewers use another device while they are watching TVâ. So if brands go
for multi- screen it will help to create efficient stimulus in customers.
This is main motive for doing this research; one more thing is there penetration of internet in
India. I already mentioned about penetration of Internet in India in this report.
6.1) Habits of Customers
ï Shopping based on price
ï Using coupons or discount codes
ï Comparison-shopping for good deals
ï Buying products in bulk
ï Shopping online more often
ï Trading down to less expensive brands or private label products
23. 23 | P a g e
ï Culture and societal environment:
Culture is crucial when it comes to understanding the needs and behaviour's of an individual.
Throughout his existence, an individual will be influenced by his family, his friends, his
cultural environment or society that will âteachâ him values, preferences as well as common
behaviour's to their own culture.
ï Social classes:
Social classes are defined as groups more or less homogenous and ranked against each other
according to a form of social hierarchy. Even if itâs very large groups, we usually find similar
values, lifestyles, interests and behaviour's in individuals belonging to the same social class.
ï Cultural trends:
Cultural trends or âBandwagon effectâ are defined as trends widely followed by people and
which are amplified by their mere popularity and by conformity or compliance with social
pressure. The more people follow a trend, the more others will want to follow it.
ï§ For example:-Facebook has become a cultural trend. The social network has widely
grew to the point of becoming a must have, especially among young people.
ï Purchasing power and revenue:
The purchasing power of an individual will have, of course, a decisive influence on his
behaviour and purchasing decisions based on his income and his capital.
As for social status, some consumers may also look for the âsocial valueâ of products they
buy in order to show âexternal indicationsâ of their incomes and their level of purchasing
power..
ï Lifestyle:
The lifestyle of an individual includes all of its activities, interests, values and opinions. The
lifestyle of a consumer will influence on his behaviour and purchasing decisions.
24. 24 | P a g e
6.2) Things Customer like
Things Customers hate
ï You donât take their complaints seriously
o Once upon a time, complaints could be shrugged off. However, with the advent of
Facebook, Twitter and other forms of social media, one little voice could ruin your
reputation. Whilst we may be out of the recession, that time provided us with an
additional reminder on why itâs so important to look after existing customers.
ï Sending too many emails.
o With an average of 88 emails in our inboxes every day, not only is there a greater
chance your message will get lost in the mix, but the last thing customers want is
more messages than necessary from your business. Maybe itâs daily or maybe itâs
weekly. Figure out what gets you the best response and work from thereâbut
remember to keep testing!
25. 25 | P a g e
ï Youâre not empathetic
o In most sectors, if you donât have a website, youâre not doing much business! Even
if youâre not selling directly from your website, itâs an opportunity to reassure
potential customers that you are an established, trustworthy business. For a
smaller business, itâs the easiest way of giving a big company feel too.
ï MAKING THE PERSON EXPLAIN THEIR PROBLEM TO MULTIPLE SUPPORT STAFF
o Sometimes you have a situation where a call must be escalated to another support
rep who is better qualified to handle their problem. This makes perfect sense from
a business and customer perspective. However, donât make the customer explain
the problem from the beginning just because they have a new rep.
Things customer hate while shopping online
ï Slow Load Time
ï Hidden shipping costs
ï Lack of discounts
ï Untimely shipping
ï¶ Having to wait for an already purchased item is something that rarely happens in
real life. Hence, shortening the time of wait to a minimum while buying online is
every shopperâs dream. If the shipping takes longer than promised or is just
generally slow, your site will be dumped in favour of one whose delivery is quicker.
26. 26 | P a g e
What Customer Expect
6.2) Online Consumer Shopping Habits and Behaviour
ï¶ More than 8 in 10 people (83%) aresatisfied overall with their online shopping
experience.
ï¶ 80% of surveyed consumers aremorelikely to purchasea productonline when offered
free shipping.
ï¶ 36% of online shoppers say they spend time to find out which sites stocks their desired
item at the lowest price.
ï¶ 63% Clothing and apparelare purchased online.
ï¶ 84% of online shoppers refer to at least one socialmedia site for recommendations
before shopping online.
ï¶ 78% of online shoppers donâtlook at a productin a store beforebuying it online.
27. 27 | P a g e
Purchase Interested Segment
o The members of this segment are characterized by their purchasebehaviour, their
brand opinion and their buying decisions.
o The members of this group have a great social orientation.
o They prefer to be large groups and enjoy parties with music and noise.
o They are shrewd purchasers and do notkeep any durable good for more than 5 years.
o They do not hesitate to buy goods on credit and are highly concerned about the price
of the product.
o They are people who never take a risk of trying new products.
Family Oriented Lifestyle Segment
o These people are characterized by a strong involvement with their family. They like to
stay at home and spend their free time with the family members.
o As their purchases areof familyâs demand, they are not bothered about the price of
the goods. They are ready to pay any price for goods, which they think, could bring
happiness to the family.
o They look out for advertisements, and take the advices of friends before making
purchases.
o They are also concerned about the quality of the products and goods purchased.
o They have a high positiveperception towards life.
Innovative LifestyleSegment
o The members of this group are characterized by their high involvement in trying new
goods and products.
o They are the trendsetters.
o They always wantto be one among the firstfew to try new fashions.
o They always prefer thoseactivities that make them âstand outâ. They areinvolved in
many activities outside their house.
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o As they are ones who always wantto try new products, they do not search for
information regarding the product.
o They have no preference to a particular brand or storefor their purchase.
o They are more interested in new fashions and new things in the market.
6.3) Causes of Customer Dissatisfaction
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ï Indian customers are highly information seekers. They collect more information about
quality, price and refer customerâs experiences before purchasing a product.
ï Advertisements have high impact for creating stimulus in Indian customers. But this
stimulus will get in to action only through opinion leaders.
ï Indian consumers have high tendency to go for online purchase. They have high
affinity to go online for electronic products and apparels.
ï One of the current trends in Indian youth and young Indians are watching the T.V
programs via online portals. May be the main reason is convenience of time, they can
watch programs which they had skipped due to some reasons.
ï The same thing is happening for the newspaper also, people have more affinity
towards online news portals. Here's the reason may be they can get news updates
very early; they donât need to wait for daily newspapers.
ï In both of these cases, one opportunity is lost for marketer and one opportunity is
emerging for them to reach their T.G.
ï More than 90% of the samples have a mobile or Smartphoneand laptops or PC. 96% of
samples have an internet connection is any of these gadgets, this showing the
penetration of internet in India.
ï If we take tablet, penetration in Indian is low. But it doesnât mean that no one is using
tabs. More than 30% of samples have tablet. For brands they are getting three more
platforms to reach their T.G and engage them.
ï 33% of the samples are using these gadgets while they are with their friends, so just
think about the reach. If one person noticed something which is cool and awesome
they will surely communicate to others.
ï 25% of the samples are using these gadgets while watching T.V; itâs again a barrier for
brands which use TVC only. 21% of the samples are using this gadget for chatting and
16% are using for surfing. What they are surfing? It can be about a product, local
events or locations...etc.
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ï In this situation, one opportunity is again losing to brands and one opportunity is
emerging for brands to reach their T.G.
ï More than 90% of samples are noticing ads, among them 35% of samples noticed ads
through online media, followed by TVC and Newspapers.
ï 48% of samples are telling they give more importance to online ads and 34 % of
samples give importance to T.V.C.
ï From the first part of this research itself, we know that customers are highly
information seeker. It may be the reason for high trust in online ads. They can search
for more information after seeing an ad or online is the only two way communication
channel for customers.
ï 22% of the samples do research through their lap or PC before purchasing a product
from the retail shop and 21% do research via mobile.
ï Most of the Indians prefer to purchase from a retail shop only, but before going to
retail shop they will seek information about the product through an online platform.
Here is actually change happens in consumer buying journey, early times consumer
belief a product only after seeing the product in a retail shop.
ï But now Indian customers want to get conviction about a product before going to
retail shop. So from a marketers view they want to convince their customers before
going to a retail shop.
ï Brands want to build a cool presence over digital platforms because the customer will
do research about the product after seeing an ad or after getting stimulated.
ï Brands are getting more touch points to reach target group in a cost effective manner.
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ï âMarketing takes a day to learn. Unfortunately it takes a lifetime to masterâ by
Philip Kotler
Before leaving from IBS, I believed that I am will become a good marketer because I
know all the concepts which I learned from my classrooms. But from the beginning of
second week itself, I understood, marketing is not about concepts itâs all about the
experience.
ï Strategy is not a rock science
After induction my first assignment was to create pitch presentation for amante
lingerie. I start working on my first assignment, but I donât know how to create
strategy part. I tried my best, but I was completely blank. After two days I went to talk
with my company guide. He told me this âstrategy is not rock in science you will take
some time to create an excellent strategyâ.
ï Similar Task, but different situations
Itâs not only from my experience, but also from my observation. All colleagues are
doing the same type of work, but the situation is different. Sometime they have
problem with a client, but on the next day they have problems with vendors or with
creative team. While coming to me, my first month was more concentrated on pitch
presentation. Industry or clients are different or requirements of the client are
different, but contents or the flow of pitch presentations are same.
ï âI donât knowâ short sentence, but difficult to express
Gokaldas Exports Limited is one of India's largest manufacturer/exporter of apparel.
Once my company guide told me to make presentation on their products and how to
segment their market. Basically, he wanted details about the company and
component of their product. This was one of the biggest challenges which I faced in
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my internship. Because I am a commerce background student and I donât understand
the technical usage of this productand component used to manufacturethis product.
But I couldnât refuse to do this because it will affect my image and mark. I took some
days to study the whole thing, before making the presentation. Finally, I learned you
canât tell âI donât knowâ in your corporate life.
ï Observation is the best teacher
There are lots of situations where I am completely blank and I donât know how to do
some task. In those situations I observed my colleagues to know how they are doing it
and I understood the importance of observation.
ï Go and ask for work
In beginning stage of my SIP, I donât have any work to do or they are not giving. First
week full of induction and in second week, first two days I sat idleI felt my internship
wouldnât be very interesting but everything changed the next day, When I took some
initiative and volunteered for work. To the last day, I enjoyed my internship and had
many meaningful internship.