The document provides guidance on developing an effective social media strategy for startups. It recommends determining goals, budget, available resources, and brand voice before creating a plan. Key steps include developing a content calendar, setting goals and metrics, and following best practices for major platforms like Facebook, Twitter, Instagram and Pinterest. Monitoring performance and adapting the strategy based on results is also emphasized. The overall message is that social media requires planning, consistency and measuring success to achieve business objectives.
This document discusses how businesses can use Pinterest to drive traffic and leads to their website. It begins by explaining what Pinterest is - a social network where users share images and videos by "pinning" them to visual boards. It then discusses how to create a Pinterest account and get followers. The document provides examples of how brands use Pinterest for marketing purposes, such as driving website traffic. It concludes by recommending additional resources for learning how to effectively use Pinterest for business.
This document provides tips and best practices for managing a Facebook page. It discusses understanding how the Facebook feed works and what types of content it favors versus does not favor. It provides suggestions for content ideas, getting attention on posts, housekeeping tasks for the Facebook page, dos and don'ts for posting, and using analytics to track performance. The overall document aims to help users improve their Facebook posts and engagement.
Discover 7 Ways To Grow Your Audience & Create Fans!Matthew Woodward
When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
The Ultimate Guide To Instagram Marketing Mais AbuSalah
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking engagement further with user-generated contests using hashtags and calls to action directly in images. The overall message is that businesses must think creatively about visual content that connects authentically with their target audience.
15 tips to bring traffic to your website with pinterestMobsyte
Verifying your website and installing the Pin It button allows users to easily pin your content and increases the chances of it being shared, promoting your blog or business on Pinterest. Creating boards and always adding links to images helps redirect traffic from Pinterest to your website. It is important to keep boards fresh with updated, relevant content and engage with followers by commenting, pinning others' content, and following followers to build connections. Monitoring analytics provides insights into what strategies are most effective.
This document provides information and tips for small businesses to effectively use Facebook. It discusses:
- Why Facebook is important for connecting with customers and promoting your business.
- Facebook usage demographics that show it has over 1.7 billion active users who spend on average 55 minutes per day on the platform.
- Tips for setting up an effective Facebook page including using clear profile pictures and cover photos that represent your business, as well as scheduling posts to prime times.
- How to create engaging posts and graphics using tools like Canva, and how to use hashtags and boosting to expand reach.
- The importance of responding to customer comments and messages to provide good customer service and credibility
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
This document provides tips for using social media effectively for business purposes. It recommends that businesses build a presence on major social media platforms like Facebook, Twitter, and LinkedIn in order to connect with potential customers and stay visible to them. It emphasizes the importance of consistency in posting engaging content regularly, as well as creating a memorable personal brand and profile for the business. The document also offers specific strategies for each platform, such as scheduling posts in advance, using hashtags and paid advertising on Facebook, and participating in online discussions on LinkedIn and Twitter.
Is your blog traffic raising gradually than what you wish, or nothing at all?
Each person says you should invest more time advertising your posts compared to time invested in writing it. Although there may be some moments when you hardly have time. Then, what else could be done?
Here are few apparent ways to grow your readership that you might not be using
Shannon, our Instagram intern expert, spent her semester compiling information for small businesses to use when trying out Instagram for the first time.
Instagram offers various features for businesses to engage their audience, including posting photos and videos, using Instagram stories with stickers and filters, creating highlights, going live, and measuring insights. The document provides best practices for each feature, such as posting a variety of high-quality authentic content, using hashtags and location tags, engaging with followers in stories and live videos, and analyzing activity, content, and audience insights in the business profile. Instagram continues expanding its offerings, most recently adding IGTV for longer videos and new ways to integrate with Spotify and SoundCloud in stories.
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
The document provides 10 ways to build an online readership:
1) Promote yourself on your blog, social media, business cards, and networking sites.
2) Use analytics tools like Feedburner and Google Analytics to track traffic sources and visitor behavior.
3) Ensure content is accessible and useful to both subscribers and search engine visitors.
4) Maintain a consistent publishing schedule and focus to build reliability and recognition.
5) Participate in relevant online communities and share your content.
6) Start a blog carnival or contribute to existing ones to spread links.
7) Engage with comments and backlinks by visiting other sites.
8) Use offline promotion like business cards and merchandise.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Week 3 - Illuminous Marketing's 30 Day Marketing PlanGwen Beren
The third installment of our 30 Day Online Marketing plan builds on the last two weeks of tasks and goes into using social media for your small business.
Eni has a structure for relations with consumer associations that was established in 2005. It consists of six resources involved in national and international relations, workshops, training for joint conciliation, and a web area for consumer associations. Eni uses an online disputes conciliation process developed with Italy's 18 major consumer associations, allowing customers to be represented by an association during conciliation. The goal is finding solutions through impartial and flexible conciliators in a quick and inexpensive process. Between 2010-2012, Eni received over 2,300 applications and was able to reconcile over 50% of admitted disputes through this joint conciliation process.
El documento presenta los conceptos teóricos y prácticos para el desarrollo de un plan estratégico de marketing. En primer lugar, define los componentes clave de un plan de marketing como la misión de la empresa, el análisis DAFO y los objetivos. Luego, describe las cuatro etapas para crear un plan de marketing efectivo: 1) análisis de la situación, 2) pronóstico, 3) objetivos y estrategias, y 4) tácticas y controles. Finalmente, enfatiza la importancia de realizar un seguimiento y a
Franklin D. Roosevelt was elected president in 1932, promising a "New Deal" to address the Great Depression. His New Deal policies aimed to provide relief through immediate aid programs, promote recovery of the economy, and reform the financial system. FDR pushed many programs through Congress in his first 100 days, including the CCC to employ young men in conservation projects, the PWA to fund public works projects, and the AAA to support farmers. The New Deal expanded the role of the federal government and established programs and agencies like the SEC, FDIC, and Social Security.
Este documento describe la ruptura uterina, que ocurre cuando hay una ruptura no quirúrgica del útero durante el embarazo o el parto. Puede ocurrir espontáneamente o por traumas externos o internos. Presenta un alto riesgo de mortalidad materna y perinatal. Los síntomas incluyen dolor intenso, sangrado vaginal y sufrimiento fetal. Se requiere intervención quirúrgica inmediata para reparar la ruptura y estabilizar a la madre y el feto.
Dropbox es un servicio gratuito de almacenamiento en la nube que permite a los usuarios acceder y compartir fácilmente archivos entre dispositivos. Los usuarios instalan Dropbox en sus computadoras y teléfonos, y cualquier archivo guardado en la carpeta de Dropbox se sincroniza automáticamente entre todos sus dispositivos y en la web. Esto permite a los usuarios acceder fácilmente a sus archivos desde cualquier lugar y continuar trabajando sin importar dónde se encuentren.
Este documento describe la ruptura uterina, que ocurre cuando hay una ruptura no quirúrgica del útero durante el embarazo o el parto. Puede ocurrir espontáneamente o por traumas externos o internos. Presenta un alto riesgo de mortalidad materna y perinatal. Los síntomas incluyen dolor intenso, sangrado vaginal y sufrimiento fetal. Se requiere intervención quirúrgica inmediata para reparar la ruptura y estabilizar a la madre y el feto.
Los tics son movimientos musculares involuntarios que son comunes en niños entre 8 y 12 años, desapareciendo usualmente después de la adolescencia. Pueden ser causados por factores neurofisiológicos como el síndrome de Tourette o por movimientos repetidos voluntariamente al principio. Las tic permiten acceder a varios medios de comunicación y aprender a usar, modificar y almacenar información de forma actualizada.
Cofely Fabricom is a leading supplier of oil and gas solutions with over 2,300 employees and 30 years of experience. It provides multi-technical expertise across various stages of projects from engineering to installation and maintenance. It has a global reach with offices and fabrication facilities across Europe, Africa, the Middle East, and Canada. Cofely Fabricom ensures smooth project execution through its internally-developed project management system and prioritizes safety across its operations.
Dropbox es un servicio gratuito de almacenamiento en la nube que permite a los usuarios acceder y compartir fácilmente archivos desde cualquier dispositivo al sincronizar y almacenar automáticamente los archivos en la carpeta de Dropbox y en todos los dispositivos asociados a la cuenta, lo que facilita la portabilidad y colaboración en los archivos.
Este documento describe los diferentes tipos de gráficos en Excel, incluyendo gráficos de columnas, líneas, circulares, de barras, de área, de dispersión, de cotizaciones, de superficie y otros. Define las características y subtipos de cada gráfico y proporciona ejemplos. El objetivo es explicar los diferentes tipos de gráficos de una manera clara y coherente.
The document summarizes the Energy Conciliation Service, which was established in June 2012 to help resolve disputes between energy consumers and operators. It provides an overview of the service's website and online application process, as well as the virtual meeting room where conciliators can facilitate discussions between parties. Contact information is given for Loredana De Angelis, who is responsible for the Energy Conciliation Service.
Dropbox es un servicio gratuito de almacenamiento en la nube que permite a los usuarios acceder y compartir fácilmente archivos desde cualquier dispositivo al sincronizar y almacenar automáticamente los archivos en la carpeta de Dropbox y en todos sus otros equipos y dispositivos asociados a su cuenta. Los usuarios pueden arrastrar y soltar archivos a su carpeta de Dropbox para cargarlos y acceder a ellos desde cualquier lugar, y Dropbox ofrece funciones adicionales como la capacidad de compartir carpetas, ver versiones anteriores de archivos y obtener
La psicología cognitiva estudia procesos mentales como la percepción, memoria y razonamiento. Examina cómo las personas adquieren, procesan y usan información. Los experimentos son importantes para confirmar o refutar teorías. La historia de la psicología cognitiva incluye la psicofísica, estructuralismo, gestalt y procesamiento de información.
El documento proporciona instrucciones en 6 pasos para insertar un video de YouTube en un foro de discusión: 1) hacer clic en responder, 2) activar la tabulación HTML, 3) borrar el texto predeterminado, 4) copiar el código del video, 5) pegar el código y desactivar la tabulación HTML, 6) agregar un mensaje y enviar la publicación.
This document summarizes research on heterojunction diodes fabricated from germanium-tin (GeSn) alloys grown by molecular beam epitaxy. The key points are:
1) Heterojunction diodes of p-type GeSn and n-type germanium were fabricated with GeSn tin contents up to 9%.
2) Electrical measurements of the current-voltage characteristics showed the diodes had good rectifying behavior with low turn-on voltages.
3) Analysis of the diode parameters, such as reverse saturation current and series resistance, showed these increased with higher tin content in the GeSn layer. This suggests higher tin content results in higher conductivity in the diodes.
Este documento presenta información sobre el proceso de elaboración del dulce de leche, incluyendo la definición, clasificación, ingredientes, características de la materia prima, sistemas de producción, envasado y almacenamiento. También describe posibles defectos y alteraciones en el producto final.
La carta de recomendación escrita por Wendy Chantel Vázquez Estrada describe a Ana Karen Montoya Barragán como una persona responsable, dedicada y honesta con más de 3 años de conocerla. La carta fue escrita el 11 de noviembre de 2013 en Tijuana, Baja California para recomendar ampliamente a Ana Karen Montoya Barragán.
Feb 2023 - Social Media Trends and Etiquette Workshop.pptxLibertyCVB
A creative strategy provides guiding principles for developing content to support long-term growth. It serves as a call to action, using data to assess progress and ensure the right activities are being done effectively. The document provides tips for social media strategies, including focusing on top platforms for the target audience, using analytics to understand what works, setting goals for each platform, learning management tools, monitoring competition, and staying up to date on trends. Key recommendations are to create original content, focus on short videos and user-generated content, leverage micro-influencers, and watch keywords and search engine optimization.
The document discusses why and how affiliate marketers should leverage social media for their business. It provides an overview of key social media platforms like Facebook, Twitter, YouTube and blogs. It emphasizes that social media allows affiliates to connect directly with customers, generate traffic, and become experts/influencers in their field. The document also outlines best practices for affiliates on social media, such as disclosing affiliate links, providing value to followers, and following etiquette rules to build trust and influence over time.
This document provides an overview of using Instagram for business. It discusses setting up an Instagram profile securely, the core values of Instagram, important Instagram metrics, the demographics of Instagram users in the UK, elements of an Instagram marketing strategy including content ideas, calls to action, and using insights. It also covers Instagram advertising and offers consulting services from the presenter to help businesses leverage Instagram.
This document outlines a 30-day plan to improve one's social media presence and online marketing. It recommends Googling yourself to track search rankings, setting up profiles on major social media sites, linking all accounts, creating engaging content like blogs and videos weekly, and consistently posting and engaging on social media daily. Following this plan for 30 days is promised to exponentially expand lead generation and exposure.
The document provides tips for developing an effective social media strategy, including determining goals and target audiences, choosing relevant platforms, creating personas and tone, developing content plans, and monitoring results. Key steps include writing goals and missions, researching audiences, setting up business accounts across platforms like Facebook, Twitter and Instagram, creating policies, and regularly analyzing engagement and reassessing strategies.
This document provides guidance on using various social media platforms for real estate business purposes. It discusses creating Facebook, Twitter, Instagram, Pinterest, and Snapchat accounts and profiles, and using Hootsuite to manage multiple social media streams. Specific tips are provided for each platform, such as posting engaging content regularly, using hashtags and branded hashtags, engaging with followers, and taking advantage of the visual nature of platforms like Instagram and Snapchat to showcase property listings. The overall goal is to connect with potential clients, build an online presence, and promote real estate listings and services across social media.
15 Social Media Post Ideas - LMNTs Marketing Blog.pdfLaura Farkas
Social media should be an integral part of your digital marketing content strategy. Once you know where your audience is hanging out, what they love to see and read about, you can come up with a great plan to reach them and drive them down your sales funnel. This blog post will show you how to keep your social media content fresh, interesting, and engaging. If you are confused about what to post on social media and need a bit of inspiration, we have a comprehensive list of 15 social media post ideas.
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
5 Top Tips for Top Social Media Channelsprnewswire
Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.
The document outlines seven best practices for using social media effectively. The first is to listen to what customers are saying online to understand their needs and concerns. The second is to engage customers by posting relevant content that sparks conversations. The third is to position your business as a valuable source of information on your industry or products. The remaining best practices discuss being transparent about your identity, responding to customers in a timely manner, empowering supporters to promote your brand, and archiving social media posts for legal and data protection purposes.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Most of the failures in Online Marekting occurs, not because they failed to be active in Digital Marketing but it is by not understanding them properly.
Paid social advertising and targeting younger age groups like 17-25 can be effective tactics. Engage with influencers by sharing their content 67% of the time and creating your own educational content 1/6 of the time to get their attention. Use hashtags strategically and make sure images on Pinterest have context by including the blog post title. Adjust time spent on social, blog, and email as the digital trifecta is important to not neglect any part.
Ready To Maximize Your Social Media Marketing? Begin With These Good Suggestionsmotowncash
This document provides tips for maximizing social media marketing. It recommends linking all social media profiles together to increase ways for potential customers to find content. It also advises planning a long-term social media strategy that aligns with overall business goals instead of bouncing between sites. Additionally, it suggests using Facebook to create storefronts and allow purchases without leaving the site. The document ends by noting that negativity is inevitable with social media marketing but addressing concerns will help implement social media effectively.
Douglas Boehm has extensive experience designing and managing successful social media campaigns. He helps clients identify their goals and implements comprehensive strategies across major platforms like Facebook, Twitter, LinkedIn, and Instagram. Boehm's campaigns significantly increase client engagement, name recognition, and sales. He also designs effective websites and writes articles that drive traffic. With a strong track record of quantifiable results, Boehm is well-equipped to build any business's online presence.
Top 10 Social Media Questions, Answered!Infusionsoft
The document provides a summary of a social media Q&A session discussing common questions about using social media for business purposes. It addresses questions around generating revenue, automating activities, choosing social networks, using platforms like Klout and Google+, creating engaging content, and managing time spent on social media. The document also lists useful social media apps and provides updates about Infusionsoft products and events.
Commonsense social media for small arts organizationsArts Cubed
The document provides 16 tips for small arts organizations to effectively manage their own social media campaigns. It advises conducting a skills inventory of staff and volunteers, using multiple social media outlets, engaging audiences through comments and shares, collaborating with other organizations, and evaluating social media strategies to deepen engagement and increase attendance. The overall goal is to promote the organization while spending less money.
Similar to Social media bootcamp for startups (20)
5. ATTRACTING
INVESTMENT
If attracting investment is your main
goal, then focus all of your energy
on tactics to increase followers.
BRAND REPUTATION
MANAGEMENT
If maintaining a strong public
impression of the company is your goal,
then less is required for community
growth, but closer attention should be
paid to consumer feedback
BRAND
AWARENESS
GROWTH
Growing awareness of your
brand requires spending more
time and effort providing value
content to your community,
engaging with your fans,
monitoring performance, and
promoting your pages.
DRIVING SALES
If sales is your main goal, then
more resources can be
allocated to target ad
placement and promotional
posts.
Determine Your Goals
Different Goals Have Different Strategies
6. Writers &
Designers
Ad Agency
Influencer
Outreach
Photography
Page/Post
Promotion
Determine Your Budget
There are many ways to spend money online. Spend it wisely.
● If you are unable to manage social media accounts on your own, then the best use of your money is to hire an intern or freelancer who
can.
● The next best use of your money is promoting your account and promoting your posts on Facebook.
● If growing your community quickly is a priority, then it will be worthwhile to pay bloggers and influencers in your industry to promote
your company.
● If you have approximately $3000 per month, or more to spend on social media, an agency will be the best position to take care of all
your needs
● Higher quality graphic design, blog writing, and photography
8. Assess Your Resources
Time
Do you have a team
member who has 1 - 4
hours per day, seven days
per week to dedicate to
monitoring your social
media accounts?
Experience
Do you have a dedicated
team member who has
knowledge of social media?
Do they have perfect
grammar and writing skills?
Do they have photo editing
skills?
Time = $$$
Don’t forget to calculate
the value of your time. It is
often more efficient and
cost effective to hire a
professional who knows
what they are doing.
Outsource
If you do not have a
dedicated team member,
then outsource this job
to a professional or hire
an intern.
Does your staff have the time, knowledge, and experience?
9. Define Your Brand Voice
Once you have decided on the
company voice, use it across all
channels. Consistency is king.
Be Consistent
Fans respond best to genuine
personable content. This is social
media, not the Wall Street Journal.
If your company culture is casual
and fun then don’t be afraid to
show that on your social channels.
Be Real
Sit down as a company,
describe and agree upon the
persona and voice of your
company so that future
marketing and social media
managers can follow it and it
will be consistent, always.
Build a Persona
Think of your company’s social media accounts like yours. You most likely
use a similar voice across all of your social media channels. You may
keep things more professional on LinkedIn and a bit more casual on
Snapchat, but it’s always your voice. A company’s voice should also be
consistent. If you’re posting cat memes one day and posting corporate
sales promotions the next, your fans will get confused, annoyed, and
eventually will stop following you.
12. MASTER SOCIAL
MEDIA CALENDAR
All company events, product
launches, holidays, busy periods,
dry spells, conferences, original
content, and promotions should
go into a content calendar from
three months to a year ahead.
❏ Check Twitter/Facebook
notifications
❏ Respond to user comments
❏ Post 3X daily on Twitter
❏ Post 1-2X daily on Facebook
❏ Post 3 - 7X weekly on
Instagram
❏ Pin all new website images
Follow Daily Checklists
SET MONTHLY,
QTR & YEARLY
GOALS
Be realistic, but do set goals.
Nothing is impossible. Set
short and long term goals and
track progress.
SCHEDULED
CHECKINS
Meet as a team at least once
a month, if not bimonthly, to
go over the content and
events calendar,
responsibilities, and goal
SET ALERTS
Use Google Alerts and the many
social media tools to alert your team
when action happens on your social
channels
Notification!
New LIKE!
Make A Plan
13. Measure Your Results
Measure twice; cut once
Traffic to Website 80 %
Community Growth 90 %
Sales Leads 70 %
Engagement Rate 60 %
Close measurement of your brand’s
social media performance will help you
achieve your goals, keep team members
accountable, optimize for better
performance, and give you peace of
mind.
There are many tools to measure
performance. Google analytics and the
insights tabs from each of the social
channels are a good first step.
If you need a closer measure to what is
being said about your brand, then more
robust tools are recommended.
14. Monitor Your Brand Presence
Brandwatch, Digimind, Nuvi, and Social Baker are some of our favorite social analytics companies.
16. - Largest social network
- Most cost-effective, and targeted
promotion options
- One of the top ways to send traffic to
your website
- Most trusted social network by
users. Your true fans will follow you
here.
- Great for brand awareness
- Bad for bringing traffic to website
- Good for Google search results, so
don’t ignore it
- Post same content as you would on
Facebook.
- Great at long-term community growth
- Great for sending traffic to your website
- The BUY button makes this platform
essential for ecommerce companies
- Good for posting about news and events
updates
- Good for flash sales
- Expensive for paid promotions
- Good for building community
- Good for posting recaps of your events.
Top Social Media Channels
18. FACEBOOK DO’s
Always post images
- Images get more interaction on Facebook.
- Any time you have the ability to add a quote, or brief text copy on the image is a win!
- The exception is sober news posts (ex: our thoughts go out to the families who lost ….)
Write short, witty copy
- Posts should be no more than two sentences.
Tag me!
- By tagging pages, famous people, holidays, etc. in posts, you’re accessing their fan’s news
feed.
Did you see that video?
- Native video is Facebook’s newest project that they are determined to take over!!
- Native videos will auto play and get up to 10 times the reach of any other post.
19. Links? We don’t need no links!!
- After you add a link in a post, wait for the website image to pop up, select your image, and then
REMOVE the link from the post. Facebook is pushing content with links in the copy down because they
feel it is too promotional.
- Your bitly links will still continue to track even though the link isn’t in it.
- If you’re doing an image only post, do NOT put a link in!
- This goes for native videos as well -- utilize the end of video “watch more” button instead of putting
more videos in the copy.
Don’t post GIFs
- Although Facebook make a big huff about working with giphy.com to add GIF capability to posts, the
reality is the user experience is still poor
Article titles aren’t copy. They are article titles
- Get creative!! Don’t post copy that mirrors the article title. Thats boring and sounds like a robot.
FACEBOOK DON’ Ts
20. Always Use Link Shortener.
- Put your links in bitly (go to www.bitly.com)
- It looks more professional and allows you to track activity, like how many people clicked.
Tweet Images
- Same as facebook; when you’re scrolling through a feed, your eyes are drawn to pretty
things!
- Crappy photoshops destroy your twitter. anything real time that you can take advantage of,
please do so! Ex: https://twitter.com/ekaycbs/status/549279817032794112/photo/1
Watch What’s Trending
- When hashtags are trending, use them in your posts. But only when its brand appropriate.
Use Lists
- Create lists for your different influencers. Ex: Epic DJ’s People can see when they’re put
in a list and they tend to follow back more
TWITTER DO’s
21. You’re a human. Not a robot.
- Don’t just use the title of an article to post a link. Then it just looks like an RSS feed and you
look like a robot.
- Tell people WHY that information is worth clicking on. “Why we loved this year’s Reggae Fest”
Instagram and Twitter don’t play well together
- If we were in the schoolyard, Twitter is the bully who relies on its strength, and Instagram is the
smart artsy type who hates posers. They don’t get along.
- Don’t post directly from Instagram to Twitter -- it gets less engagement and weakens the user
experience
Don’t let the haters get you down!
- Trolls on twitter can be tempting to respond to, don’t do it. For example please click HERE.
- If someone has a specific grievance that you can help with, respond with a calm, nice answer.
- Try to respond (or favorite) to all positive tweets instead and reward the positive behavior.
TWITTER DON’Ts
22. Phone photos
- Instagram’s charm is that it allows normal people to be fantastic photographers through amazing
filters!
- Images that do better are behind the scenes photos that show how a company is run.
#Hashtag
- When you’re posting images, search for popular hashtags that can help get your images seen by
more eyes. Put all the hashtags in a second comment so that people can read your real
comment. In the beginning when an account is small, use as many relevant hashtags as you can
Tag people in the photo -- not the copy
- By tagging in the image you’ll have a higher chance of getting pulled onto the “DISCOVER” tab. It
also will show your image on the users page as an image they are tagged in
Always Geo-tag the location
- Geotag your images to show people you’re really there! Tag your location so it will come up on the
geomap
INSTAGRAM DO’s
23. What is that...a novel?
- Keep your copy short and simple. No one wants to read your life’s story on instagram., that’s
what blogs are for.
Links? What links?
- Instagram doesn’t allow links to be clickable in copy. So don’t try.
- Links in the account page should link to general blog pages or official websites.
Promotional graphics, great.
- As mentioned before, Instagram is a social device of the people! Since you can only upload
images mobily, they want to see cool, real images, not marketing content.
- A few marketing images are fine, especially if they are showing fans about a deal or a
promotion that's only running for a short time. But the overall look of your feed should feel
organic.
- Save the marketing for Facebook where people can actually click to your website.
INSTAGRAM DON’Ts
24. PINTEREST
DO’sPin all Images From Your Website
- This sounds obvious, but a lot of people don’t think about this step. This is a great way to
send traffic back to your website.
Utilize Your Friends
- Ask all of your friends to pin the images from your website.
- Send out an email campaign requesting this. Say: “Hey Friends, it would be really helpful
to us if you posted any of the pictures from our website on Pinterest. Thanks!”
Make boards
- Make boards with similar stuff to what you guys make.
- Make cool influences boards like:
- Places we want to travel to
- Rad patterns from around the world, etc.
BUY BUTTON
- This JUST came out. Use this. Consult a Pinterest rep or us to learn more.
25. Follow the Cool BrandsFollow Social Awards Attend ConferencesFollow Social News
Stay Up To Date
Most of this information could be obsolete in a few months, so stay up to date!