This document outlines a social media strategy for a brand. It discusses setting goals like driving fans to social pages and engaging customers. It recommends setting up profiles on key platforms like Facebook, Twitter, and Foursquare. For Facebook, it suggests understanding what customers want and posting frequent, relevant updates. Twitter involves real-time updates and interactions using hashtags. Foursquare allows location-based check-ins to expand brand exposure. Blogging should serve as a community extension of the website and make regular posts to establish authority in one's field. The overall strategy focuses on active listening, frequent updates, and engaging customers across multiple social media platforms.