Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
This document outlines a social media strategy for an organization called BDAS. The strategy includes:
1. An analysis of BDAS's current performance on LinkedIn and Twitter, including key metrics such as followers, impressions, and engagement.
2. Goals of increasing brand awareness, becoming the market leader, and boosting social metrics like followers and interactions.
3. A strategy format that involves segmenting targets into B2B companies and B2C customers, and positioning BDAS as offering the best quality and exclusive offers.
4. Tactical plans that include community management, content planning and publishing, and KPIs to measure success in increasing sales and social media presence.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
SM Design Consultant provides social media marketing solutions and services to help businesses build their brand and engage customers. Their services include social media marketing, online PR, viral campaigns, search engine marketing, brand building, community engagement, lead generation, and analytics reporting. They implement strategies using tools like HootSuite and TweetAdder across platforms like Facebook, Twitter, and LinkedIn. Campaigns involve regular activities such as sweepstakes, giveaways and quizzes to drive engagement and responsiveness.
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
The document outlines a digital marketing proposal for HiBaby that includes long and short term objectives over 12 and 3 months. It discusses establishing social media platforms like a blog and managing Twitter to drive traffic to the website, generate qualified leads, and position HiBaby as an expert in the baby industry. Tactics discussed include producing weekly blog posts and daily tweets to engage audiences and nurture relationships with potential clients.
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
More startup agencies are emerging that offer competitive prices and good quality creative work for clients. Online gamers are earning significant money through playing games. While metaverse and virtual characters remained hyped, the trend was not as significant as the prior year. Consumers expect real actions from brands rather than just motivational messages. Affiliate marketing is booming to build trust and sales. Doctors are increasingly providing consultations over social media. Some Indonesian brand campaigns went viral internationally.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
A digital marketing strategy involves building on traditional marketing strategies by using the benefits and challenges of the digital medium. It integrates online and offline tactics to achieve business goals and speak to an overall brand identity. The strategy considers factors like the market, competitors, customers and core competencies. It examines how the internet has changed traditional marketing models and determines the goals, tactics, metrics and ongoing optimization needed to create demand and exchange value with customers online.
This document outlines a 9-step social media planning and strategy process. The steps include listening to understand conversations about the brand, identifying business needs for using social media, understanding the target audience, setting goals, developing strategies to achieve goals, selecting appropriate social media channels, creating engaging content, tracking performance, and building a team to execute the plan. The strategies aim to increase brand awareness, engagement, actions, and loyalty through an active presence and inspiring content across key social platforms. Metrics like impressions, engagement, and conversions will track success.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
This document outlines Starbucks' 2016 social media strategy. Key objectives are to increase followers by 500,000 and interactions by 30% across platforms. The strategy focuses on paid promotion, owned hashtags, and earned media through coupons. Performance will be measured by social referral traffic and engagement. Critical response plans address inappropriate content and product issues to manage impact.
This social media strategy document for Starbucks outlines their objectives, plans and policies for 2016-2017. The key points are:
1. The primary objectives are to grow their online community, drive more website traffic and support revenue goals. Strategies to achieve this include increasing daily posts and encouraging conversations across platforms.
2. A social media audit found most interactions on Facebook and least on LinkedIn. Facebook and Instagram drive the most website traffic. The target audience is mostly ages 25-40 who use Starbucks for a quick bite before work.
3. Strategies include boosting posts, introducing hashtag campaigns, monitoring for keywords and demonstrating Starbucks' global impact. Policies focus on positive, helpful interactions and representing the brand
This document outlines Starbucks' 2016 social media strategy and objectives. The strategy focuses on increasing engagement and driving more traffic to the website. Key objectives include increasing Instagram followers by 12 million and unique website visitors from social platforms by 40% within 6 months. The strategy identifies Facebook, Twitter, and Instagram as the most important social networks and establishes goals for increasing content creation and engagement across platforms. It also includes competitive analysis, roles and responsibilities, and a plan to measure and report on results.
The document outlines Starbucks' 2016 social media strategy. The objectives are to grow the customer base and increase website traffic through social platforms. Key strategies include creating engaging content and encouraging employee/community sharing. Goals include increasing Instagram followers by 500,000 in 6 months and website visits from social media by 30% in 6 months. The roles, policies, measurement metrics, and critical response plan are also defined.
First time creating a Social Media Strategy for my personal brand! Some information is what it would look like if I had certain things going, like a website.
I followed Hootsuit examples and tips.
If anyone has any tips please send them my way!
The document provides a social media strategy for Starbucks. It includes a social media audit analyzing Starbucks' presence on Twitter, Facebook, Instagram and LinkedIn. It outlines objectives to grow followers and engagement. Key strategies include increasing visual content on Facebook and Instagram by 50% and encouraging use of the #Starbucks hashtag. The roles and responsibilities, social media policy, and critical response plan are defined. Progress will be measured by website traffic from social media, follower growth, engagement rates and sentiment analysis.
The document provides a social media strategy for Starbucks. It includes a social media audit analyzing Starbucks' presence on Twitter, Facebook, Instagram and LinkedIn. It outlines objectives to increase website traffic and follower growth. The strategy discusses brand persona, content strategies, tools, timing of campaigns and roles. It also includes social media policies and critical response plans for potential issues. Progress will be measured by analytics on website traffic, follower growth, engagement rates and sentiment analysis.
The social media strategy aims to increase engagement and followers across platforms like Facebook, Twitter, and Instagram to promote Know Where Coffee shop. Key objectives are to increase engagement rates by 30% on Twitter, 20% on Instagram, and 50% on Facebook. The target audience is millennial University of Florida students ages 18-34. Metrics like engagement, website traffic, and sentiment analysis will measure success. Regular reporting on metrics and adjustments to the strategy will take place quarterly.
This document outlines Starbucks' social media strategy and objectives. The main objective is to increase overall sales by sharing relevant and valuable content online to improve customer relationships. Key strategies include reducing response times, enhancing cohesive messaging, and sharing useful content. The document details Starbucks' social media presence, objectives, brand persona, timeline, roles and responsibilities, and metrics for measuring success.
A mock social media strategy for Starbucks Coffee for my Social Media Management class at the University of Florida. Includes KPI's, demographics, goals, traffic sources,online persona and voice and more.
An in-depth presentation for Starbucks' s Social Media Strategy beginning in October 2016. Objectives include increasing engagement across all social media platforms.
This document provides Starbucks' social media strategy. Key points:
- The strategy focuses on showcasing Starbucks' products and personality through social media.
- Major strategies are featuring customer stories and advocating causes aligned with Starbucks' mission.
- Twitter and Facebook are the most followed channels. Instagram and Twitter drive the most traffic to Starbucks' website.
- The target audience is mostly ages 18-30 who engage on Instagram and Twitter.
- Competitors have strong presences but could improve response times and two-way communication.
- Objectives are to acquire new followers, increase engagement, and grow visual content by 40% in 6 months.
This document outlines Starbucks' 2016 social media strategy. The goals are to grow the virtual community and foster long-term customer relationships to increase revenue. Two key strategies are increasing interactive content to encourage conversations and store visits, and developing content across more platforms. The strategy includes social media objectives, brand persona, content strategies, and metrics for measuring success.
Starbucks Social Media Strategy - by Kelli KaufmannKelli Kaufmann
The document provides a social media strategy for Starbucks. It includes a social media audit assessing their presence on various platforms, objectives to increase traffic and engagement, and strategies around content, paid promotion, and monitoring. Key dates and roles/responsibilities are outlined. Metrics on website traffic sources and growth of social channels over 3 months show success in reaching objectives.
Starbucks' social media strategy for 2016 focuses on acquiring new followers and engaging customers online through more relevant content and building relationships. Key objectives include increasing website traffic and followers across platforms. An audit found Twitter and Instagram are most effective currently. Goals are set to boost posts, introduce hashtags, partner with influencers, and monitor for opportunities. Roles and policies are outlined to guide social media use appropriately and effectively measure results.
This social media strategy document contains Starbucks' plans to grow its social media presence and engagement over the next year. The key objectives are to increase followers across platforms like Facebook, Instagram, and Twitter by at least 40% and drive more traffic to the website. The strategies outlined include increasing daily social media posts, using targeted hashtags, and responding more quickly to customers. Progress will be measured using metrics like follower growth, engagement rates, and website traffic sources.
Thomson Project 1 Social Media StrategyTara Thomson
The document is a social media strategy plan for Starbucks created by Tara Thomson. It includes an executive summary, social media audit of platforms like Facebook and Twitter, objectives to increase engagement and followers, brand persona, paid and owned strategies using hashtags, a critical response plan, and metrics for measuring success. The plan aims to build positive brand perception and loyalty through quality content on key channels.
Bojangles Social media Strategy by Kirk YatesKirk Yates
This social media strategy document outlines Bojangle's goals to increase its social media presence and engagement. It includes an audit of Bojangle's current social media performance on platforms like Facebook, Twitter, YouTube and Instagram. Competitors like KFC, Zaxby's and Popeye's are also analyzed. The strategy sets objectives to create more visual content, boost hashtags, verify the Twitter account and double Twitter followers. It defines the brand's voice and tone, and assigns roles for managing social media. Metrics include tracking followers, posts, hashtag mentions and sentiment analysis to measure success.
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2. Table of Contents
1. Executive Summary
2. Social Media Audit
3. Social Media Objectives
4. Online Brand Persona and Voice
5. Strategy and Tools
6. Key Dates and Timing
7. Social Media Roles and Responsibilities
8. Social Media Policy
9. Critical Response Plan
10. Measurement and Reporting Results
3. Executive Summary
Our major social media priorities for 2016-2017 are to increase
both engagement and following.
Three major social strategies will support this objective:
Increase the amount of retweets, likes, comments and shares
Encourage more online conversations and engagement
Publish more interactive materials
4. Social Media Audit
The following is an audit of Starbucks’ social media presence as of
September 26, 2016. It includes an assessment of social media networks,
website traffic, audience demographics and competitor analysis.
5. Social Media Assessment
SOCIAL
NETWORK
URL FOLLOWE
R
COUNT
AVERAGE
WEEKLY
ACTIVITY
AVERAGE
ENGAGEMENT
RATE
Facebook facebook.com/Starb
ucks/
36.4M 5 posts per
week
10%
Instagram instagram.com/starb
ucks/
11.5M 7 posts per
week
300k interactions
per post
Twitter twitter.com/starbuck
s/
11.7M 20 posts per
week
5%
LinkedIn linkedin.com/compa
ny-
beta/2271?pathWild
card=2271
725k 3 posts per
week
Less than one
percent
Pinterest pinterest.com/starbu
cks/
274.5K 10 pins per
week
1%
YouTube youtube.com/starbu
cks
110.6K 1 video per
week
Less than one
percent
6. Social Media Assessment cont.
At the present time, Instagram receives the most interactions
per post. Instagram posts receive an average of 300,000 likes
per post. Facebook also receives a lot of likes and comments.
Little interactions happen on LinkedIn, and a change in posts
should be considered moving forward.
7. Website Traffic Sources Assessment
SOURCE VOLUME PERCENTAGE
OF OVERALL
TRAFFIC
CONVERSION
RATE
Facebook 2M unique vistis 20% 3%
Instagram NO DATA NO DATA NO DATA
Twitter 300K unique visits 15% 2.4%
LinkedIn 5K unique visits 5% 0.7%
Pinterest 10K unique visits 3% 0.3%
YouTube 50K unique visits 6% 0.9%
Timeframe: Monthly Average
At the present time, Facebook is the biggest driver of traffic to our website.
Twitter also drives a significant amount of people to our website. LinkedIn
and Pinterest drive little traffic to our website.
8. Audience Demographics Assessment
Age
Distributio
n
Gender
Distributio
n
Primary
Social
Network
Secondary
Social
Network
Primary
Need
Secondary
Need
2% 13-17 75%
Female
Instagram Facebook Fit in with
the status
quo & drink
Drinks that
actually
taste good
40% 18-24 25% Male Facebook Instagram responsibly
made coffee
49% 25-40 Facebook Twitter
9% 40+ Twitter Facebook
The majority of people using our social networks are in the 25-40 age group. An overwhelming amount of them
are also female. The 18-25 and 25-40 year olds mainly follow us on Facebook. The 13-17year olds prefer to
engage with us on Instagram..
10. Competitor Assessment
Competitor Name Social Media
Profile
Strengths Weaknesses
Dunkin’ Donuts FB: Dunkin’ Donuts Really good at directing
posts towards millennials.
Good at audience
engagement and using
pictures taken by
customers.
Pictures not as visually
appealing as ours.
Does not get as many
likes, shares or
comments.
McDonald’s FB: McDonald’s Very good at two-way
conversation on posts.
Good at appealing to all
different age groups.
Good at promoting their
products.
Pictures not as visually
appealing and they use
a lot of harsh colors and
backgrounds.
Dunkin’ Donuts and McDonald’s are our two biggest competitors. Although we have more
followers than DD on all our sites, we are lagging behind McDonald’s. Our competitors are
very good at two-way conversation, but don’t use as high-quality photos and videos.
11. Social Media Objectives
In 2016-2017, the primary focus of our social media strategy will be to increase
customer engagement and two-way conversation in order to gain more followers
and obtain the loyal ones. In order to do this, our social media priorities will be to
stay connected with our followers and encourage them to share our content.
Some specific objectives include:
1. Increase comments on our Facebook page and mentions on Twitter by 40% in
8 months.
2. Increase the amount of comments and mentions that we reply to by 60% in 6
months
3. Increase followers by 15,000 on Facebook, 10,000 on Instagram and 5,000 on
Twitter in 5 months
12. Social Media Objectives cont.
Key Messages
A place to be social
Responsible, delicious
drinks
Seasonally friendly
A place to have fun
and connect
KPIs
1. Sentiment Analysis
2. Number of Twitter, Facebook
and Instagram followers
3. Number of positive mentions
on Twitter
4. Number of positive
comments on Facebook
13. Online Brand Persona and Voice
Adjectives that describe our brand:
Responsible
Trendy
Quality
Convenient
Fun
Delicious
When interacting with customers we are:
Accommodating
Friendly
Talkative
Understanding
15. Strategies and Tools
Paid:
Use Facebook ads directed on our followers feeds as well as anyone who has recently
Googled Starbucks.
Release a promotional Instagram post every month or to boost any initiatives happening.
Owned:
Use the hashtag #CurrentFallMove in all our Fall inspired posts and encourage our followers to
use the hashtag as well.
Receive 10 cents off a drink when customer follows our Facebook, likes our Intagram page or
follows us on twitter
Earned:
Partner with top five most followed travel bloggers on Instagram to post about our brand
Offer 500 gift cards to followers who come up with the best posts for the hashtag
#CurrentFallMood
17. Timing and Key Dates
Holiday Dates
Thanksgiving
First day of the seasons
Labor Day
Valentine’s Day
New Years Eve
Halloween
Internal Events
National Coffee Day-
Thursday, Semptember
29
Reporting Dates
Reporting will occur once a
quarter in February, May,
August and November.
18. Social Media Roles and Responsibilities
Senior vice president of marketing and brand management- Brady Brewer
Senior vice president of communications-Corey duBrowa
Senior vice president of channel development- Glenn Hartman
Senior vice president of customer relationship management- Aimee Johnson
Executive vice president of global marketing- Sharon Rothstein
19. Social Media Policy
Social media is an extremely important part of the Starbucks brand. We use social media
everyday to interact with our loyal customers, to gain new customers and to promote our
products and services. It is of the upmost importance that Starbucks is represented in the
best light on all of our social media networks. All employees are expected to demonstrate the
best practices and etiquette.
Be appropriate at all times
Be friendly
Engage with all the customers
Be helpful
Use common sense
Share posts from your personal social network accounts
Think before you post
20. Critical Response Plan
Scenario 1- Inappropriate Tweet Sent from @Starbucks
1. Screenshot then delete the tweet
2. Report the tweet to a senior executive employee
3. Determine the reach of the tweet
4. Determine who if anyone is talking about the tweet
5. If media has picked up on the tweet, refer all inquiries to Aimee
6. Take disciplinary action against the employees responsible for the tweet if necessary
No Pre-Approved Messaging in This Scenario
Messaging will be determined by senior executive employees base on the tweet
21. Critical Response Plan cont.
Scenario 2- Angry customer commenting on Facebook posts with complaints
Action Plan
1. Alert senior executive employees when the comments are detected
2. Respond in a friendly and professional way to the comment
3. Private message the person complaining to find out if anything can be done to change
their mind
4. Immediately post another general positive post to the Facebook page
5. See how many people liked the negative comment and if more negative comments
have been posted
Pre-Approved Messaging:
“We are so sorry you feel this way _________! Here at Starbucks all of our customers are
important to us. (add specific solution about complaint)”
23. Measurement and Reporting cont.
Social Network Data
Social
Network
URL Follower
Count
Average
Weekly
Activity
Average
Engagement
Rate
Facebook Facebook.com/St
arbucks/
40M +8%
growth
8 posts per
week +5%
growth
20%
Instagram Instagram.com/st
arbucks/
11.9M +5%
growth
10 posts per
week +7%
500K
interactions
Twitter Twitter.com/starbu
cks/
12M + 15%
growth
25 posts per
week +15%
10%
LinkedIn linkedin.com/com
pany-
beta/2271?pathWi
ldcard=2271
750K + 6%
growth
5 posts per
week +12%
5%
24. Measurement and Reporting cont.
Our Facebook followers have grown by 8% and the
engagement rate has doubled to date.
Our average interaction rate on our Instagram has grown by
200,000 interactions per post. It is important to note that the
number of people using the hashtag #CurrentFallMood has
increased as well.
We have increased our number of posts per week on Twitter,
and in return our engagement rate has increased.
25. Qualitative KPIs
Sentiment Analysis
An analysis of 100 Facebook posts, 100 Twitter posts, and 100 Instagram posts revealed:
An increase in the amount of positive comments, mentions and retweets. This includes
sharing posts and tagging their friends.
The biggest driver of negative sentiment is posts about specific drink flavors. These posts
drive negative comments about the taste of the drinks.
An increase of the use of the hashtag #CurrentFallMood
26. Proposed Action Items
Continue to respond to comments and mentions on Facebook,
Twitter and Instagram.
Continue using the hashtag #CurrentFallMood and come up
with more seasonally related hashtags.
Continue to use Facebook ads and promotional Instagram
posts to get new followers.