The Best Pitch Decks

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Presentation from Marc Phillips, Managing Partner of Arafura Ventures, and author of "Inside Silicon Valley: How the deals get done," with a slide-by-slide approach to developing your pitch deck -- using examples from real-life winning pitch decks. Check out sample essential pitch deck slides for: . - Mission/Vision - Problem/Solution - Market size - IP - Financial projections - Management team - and more! Sponsored by Early Growth Financial Services and Cooley.

http://www.arafuraventures.com
The Best Pitch Decks
How to Create a Winning Pitch Deck

Your Webinar Co-Hosts
http://www.arafuraventures.com

Introduction
• Serial Entrepreneur. 5 exits, 2 failed.
• Lived in Silicon Valley 14 years
• Micro $15 million fund
• Check size = Up to $500k + $500k into Series A
• Author of..

If you don’t know the investors......
SV Speak: Wheelhouse

Slide 2: The Problem We Solve
SV Speak: The “aha” moment

Slide 3: The Solution
SV Speak: Shiny New Thing

Slide 4: The Market Size
SV Speak: Hitting
it out of the park

Slide 5: Product/Technology Architecture

Slide 5: Product/Technology Architecture
http://www.arafuraventures.com

Slide 5: Product/Technology Architecture
SV Speak: The
user perspective

Slide 6: IP/Defensibility/Scalability Chart
SV Where’s the IP?

Slide 6: IP/Defensibility/Scalability Chart

Pitch Tips
• Select investors that can re-up on their investment
• Short sentences, non technical speak
• Investors watch body language
• Don’t hesitate, maintain eye contact
• Defer to co-founder/CTO
• Keep consistent momentum/pace in presentation
• Control emotion, be prepared for conflict
• Be aware of your emotional timeline
• Connect with analogies and anecdotes
• Reiterate Team, Market Size and Product Fit

Slide 7: Go To Market /Distribution
SV Speak: Block and Tackling

Slide 9: Revenue Projections
SV Speak: Hitting the Numbers

Slide 9: Revenue Projections
SV Speak: Get Behind
the Numbers

Slide 9: Revenue Projections
SV Speak: Financial Runaway

Slide 10: The Advisors
SV Speak: Friend of the Firm

Slide 11: Use of Funds
SV Speak: overcooked valuation

Thank You and Q&A
http://www.arafuraventures.com
Marc Phillips
Arafura Ventures
415.606.0900
marc@arafuraventures.com
Sirk Roh
Early Growth Financial Services
415.234.3437
contact@earlygrowthfinancialservices.com
Kerry McIllroy
Cooley
212.479.6000
http://cooley.com/contact.aspx

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User Acquisition Bootcamp for Startups

Ask the VC: Raising Venture Capital

Crowdfunding: How to Build a Successful Campaign

Issuing Equity to Employees and Founders: Stock Options and Restricted Stock

Pitching the Perfect Game - Wowing VCs and Angels

Marketing for Startup: Building a Killer Marketing Program

Convertible Notes: What Founders Need to Know

Is Your Business at Risk? 10 Tips to Manage Risk and Maximize Value

How Convertible Notes Work

Immigration Challenges for Startups and Emerging Businesses

5 Must Dos for Sales Momentum

Startup Advisory Boards

Ask the VC

Startup Killers -- and Killer Startups

Startup Tax Strategies

Bringing Your Startup to the U.S.

How to Successfully Fund Your Startup

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1. http://www.arafuraventures.com The Best Pitch Decks How to Create a Winning Pitch Deck

2. Your Webinar Co-Hosts http://www.arafuraventures.com

3. Introduction • Serial Entrepreneur. 5 exits, 2 failed. • Lived in Silicon Valley 14 years • Micro $15 million fund • Check size = Up to $500k + $500k into Series A • Author of..

4. Investment Pitch Deck Essentials • Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve • Slide 3: The Solution • Slide 4: The Market Size • Slide 5: The Product/Technology Architecture • Slide 6: IP/Defensibility/Scalability Chart • Slide 7: Go To Market/Distribution • Slide 8: Competitor Matrix • Slide 9: Revenue Projections • Slide 10: The Advisors • Slide 11: Use of Funds • Slide 12: Exit Strategy SV Speak: The Deck

5. Slide 1: Logo/Mission/Positioning Line SV Speak: Elevator Pitch

6. Slide 1: Logo/Mission/Positioning Line SV Speak: Investment Ready

7. If you don’t know the investors...... SV Speak: Wheelhouse

8. Slide 2: The Problem We Solve SV Speak: The “aha” moment

9. Slide 2: The Problem We Solve

10. Slide 2: The Problem We Solve

11. Slide 3: The Solution SV Speak: Shiny New Thing

12. Slide 3: The Solution

13. Slide 4: The Market Size

14. Slide 4: The Market Size SV Speak: Hitting it out of the park

15. Slide 5: Product/Technology Architecture

16. Slide 5: Product/Technology Architecture http://www.arafuraventures.com

17. Slide 5: Product/Technology Architecture SV Speak: The user perspective

18. Slide 6: IP/Defensibility/Scalability Chart SV Where’s the IP?

19. Slide 6: IP/Defensibility/Scalability Chart

20. Pitch Tips • Select investors that can re-up on their investment • Short sentences, non technical speak • Investors watch body language • Don’t hesitate, maintain eye contact • Defer to co-founder/CTO • Keep consistent momentum/pace in presentation • Control emotion, be prepared for conflict • Be aware of your emotional timeline • Connect with analogies and anecdotes • Reiterate Team, Market Size and Product Fit

21. Slide 7: Go To Market /Distribution SV Speak: Block and Tackling

22. Slide 8: Competitor Matrix

23. Slide 8: Competitor Matrix

24. Slide 8: Competitor Matrix

25. Slide 9: Revenue Projections SV Speak: Hitting the Numbers

26. Slide 9: Revenue Projections SV Speak: Get Behind the Numbers

27. Slide 9: Revenue Projections SV Speak: Financial Runaway

28. Slide 9: Key Metrics

29. Slide 10: The Advisors SV Speak: Friend of the Firm

30. Slide 11: Use of Funds SV Speak: overcooked valuation

31. Slide 12: Exit Strategy

32. Thank You and Q&A http://www.arafuraventures.com Marc Phillips Arafura Ventures 415.606.0900 marc@arafuraventures.com Sirk Roh Early Growth Financial Services 415.234.3437 contact@earlygrowthfinancialservices.com Kerry McIllroy Cooley 212.479.6000 http://cooley.com/contact.aspx

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