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How to
Successfully Fund
Your Startup
#alternativefunding
About Your Hosts
2
R. Branden Harper
Director
Sirk Roh
Chief Operating Officer
Agenda
• Fundraising game plan
• Fundraising decision points – it’s about more than just the
money!
• Fundraising profile
• Funding paths
• Funding options at different stages of the development
process
• Equity vs debt considerations
• Preparing your company for investment capital
Fundraising Game Plan
• How much money do you need to raise?
• What’s that money going to be used for?
• At what cost and with what terms and conditions?
• What type of capital is the best fit for your company,
and why?
• Where do you find the type of financing you need?
• Milestone financing

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Becoming an Angel Investor
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Startup Fundraising 101
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This document provides guidance on obtaining startup funding through angel investors and venture capital firms. It outlines the typical funding sources for startups at different stages, from friends and family to angels to VCs. It emphasizes building relationships with potential investors over time and setting clear fundraising milestones and metrics. The key steps are finding an interested lead investor to validate the opportunity and terms, building buzz around the startup, and closing the round with the appropriate legal documents and ownership terms negotiated.

Fundraising Decision Points
• Equity Valuation? What % is worth taking on investment?
• Control Are you the driver? Who makes key decisions?
• Value-add More than just money?
• Risk Tolerance Personal assets?
• Timeframe How long will raising funds take?
• Horizon Exit strategy? Build to exit? Build and hold?
• Culture Is there alignment?
Your Company’s Fundraising Profile
Stage, Traction & Capital Requirement
What is the current company stage? Rate of growth?
How big is your addressable market? Higher/lower than $1B?
Ready for scale?
o Product-Market fit?
o Revenue / pricing model?
o What does your sales pipeline look like? How long are sales cycle?
o How much capital do you need to get to the next stage?
Team
Well-rounded and committed team able to handle increased
complexities? Need for key hires?
Funding Paths Around Milestones
Ideation ($0M)
Bootstrap / Self Credit Family & Friends

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This document provides guidance on fundraising for startups. It discusses preparing for a fundraising campaign by developing a pitch deck, legal documents, financial projections, and building an investor pipeline. The fundraising process takes 3-6 months on average and involves socializing the opportunity with potential investors without asking for money initially. Once interest is generated, the formal fundraising campaign begins with approaching top investors simultaneously to close a round. Key deal terms to negotiate include valuation, equity stakes, liquidation preferences, and board seats. Choosing investors carefully based on their characteristics and ability to help the startup succeed is also advised.

startupsentrepreneurshipfundraising
Launch and Traction ($0-1M)
• Operating: customer and vendor terms
• Crowdfunding
• Incubators
• Revenue-based financing
• Angels
Growth and Scale ($1-5M)
• Operating:
customer and
vendor terms
• Crowdfunding
• Revenue-based
financing
• Angels
+
• Strategic
investors
• Banks
Breakout and Beyond ($5M+++)
Equity / Debt Considerations
Bank / Debt
Revenue-Based
Finance
Venture
Capital
Guarantees &
Controls
Financial Covenants
Sometimes Personal
Guarantees
No Financial Covenants
No Personal Guarantees
Partner in the Business
(Board Seat, Voting
Rights)
Added Value Low / None Medium High
Dilution None / Low None High
Payment
Flexibility
Low:
Fixed Payments
Medium:
Variable Payments
High:
No Payments
Speed 4-8 months 4 weeks
Highly variable. Typical
3-6 months focused
effort

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Pitch deck Core Capital Venture Indonesia
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Pitch deck Core Capital Venture Indonesia

Core Capital Venture Indonesia is Startup company is a investment firm base on property. We developing House of subsidy, and we give facility to pay a home loan installment to our costumer. We have 3 kind of business to support our Real estate busines; Gas station, Venture Capital, And stock brokerage. The core of business is on Real Estate. We invite the investor to investing into our business. terms and condition***

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Fundraising ABC’s: How to raise a seed round for B2B SaaS Overview of fundraising basics, a 3-step how-to guide on seed round raising tactics, and pitch tips/resources

startupsentrepreneurshipfundraising
Revenue-Based Financing
Up to $1M or 33% of annualized revenue run rate
› No set interest rate
› Matures in 5 years or when cumulative payments equal a set amount,
usually 1.5 – 2.5x principal
› Monthly payments are a fixed percent of revenue, 2-8% range
› Small cash upside participation
Example Loan
› Annual Revenues: $1M
› Principal: $200K
› Maturity: 5 years
› Payment: 5% of monthly revenue
› Repayment: 1.75x principal [$350K]
› Upside Participation: $50K at liquidity event
CumulativePayments
Principal
Loan Maturity
1.5x
to
2.5x
Principal
Fundraising Prep
Know Your Numbers
• Historical/Projections
• Ability to defend your assumptions: growth, capital
requirements
• Pivots, capitalization, customers
Document Your Company
• One-page/Executive Summary/Deck/Product Demo
Activate Your Network
Legal + Accounting
Customer, Vendor, Partner References
Keep Momentum
• Follow up, set target dates to funding, sense of urgency
Q&A and Thank You!
15
R. Brandon Harper
www.lightercapital.com
@lightercapital
Sirk Roh
www.earlygrowthfinancialservices.com
contact@earlygrowthfinancialservices.com
415.234.3437
@EarlyGrowthFS

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How to Successfully Fund Your Startup

  • 1. How to Successfully Fund Your Startup #alternativefunding
  • 2. About Your Hosts 2 R. Branden Harper Director Sirk Roh Chief Operating Officer
  • 3. Agenda • Fundraising game plan • Fundraising decision points – it’s about more than just the money! • Fundraising profile • Funding paths • Funding options at different stages of the development process • Equity vs debt considerations • Preparing your company for investment capital
  • 4. Fundraising Game Plan • How much money do you need to raise? • What’s that money going to be used for? • At what cost and with what terms and conditions? • What type of capital is the best fit for your company, and why? • Where do you find the type of financing you need? • Milestone financing
  • 5. Fundraising Decision Points • Equity Valuation? What % is worth taking on investment? • Control Are you the driver? Who makes key decisions? • Value-add More than just money? • Risk Tolerance Personal assets? • Timeframe How long will raising funds take? • Horizon Exit strategy? Build to exit? Build and hold? • Culture Is there alignment?
  • 6. Your Company’s Fundraising Profile Stage, Traction & Capital Requirement What is the current company stage? Rate of growth? How big is your addressable market? Higher/lower than $1B? Ready for scale? o Product-Market fit? o Revenue / pricing model? o What does your sales pipeline look like? How long are sales cycle? o How much capital do you need to get to the next stage? Team Well-rounded and committed team able to handle increased complexities? Need for key hires?
  • 7. Funding Paths Around Milestones
  • 8. Ideation ($0M) Bootstrap / Self Credit Family & Friends
  • 9. Launch and Traction ($0-1M) • Operating: customer and vendor terms • Crowdfunding • Incubators • Revenue-based financing • Angels
  • 10. Growth and Scale ($1-5M) • Operating: customer and vendor terms • Crowdfunding • Revenue-based financing • Angels + • Strategic investors • Banks
  • 12. Equity / Debt Considerations Bank / Debt Revenue-Based Finance Venture Capital Guarantees & Controls Financial Covenants Sometimes Personal Guarantees No Financial Covenants No Personal Guarantees Partner in the Business (Board Seat, Voting Rights) Added Value Low / None Medium High Dilution None / Low None High Payment Flexibility Low: Fixed Payments Medium: Variable Payments High: No Payments Speed 4-8 months 4 weeks Highly variable. Typical 3-6 months focused effort
  • 13. Revenue-Based Financing Up to $1M or 33% of annualized revenue run rate › No set interest rate › Matures in 5 years or when cumulative payments equal a set amount, usually 1.5 – 2.5x principal › Monthly payments are a fixed percent of revenue, 2-8% range › Small cash upside participation Example Loan › Annual Revenues: $1M › Principal: $200K › Maturity: 5 years › Payment: 5% of monthly revenue › Repayment: 1.75x principal [$350K] › Upside Participation: $50K at liquidity event CumulativePayments Principal Loan Maturity 1.5x to 2.5x Principal
  • 14. Fundraising Prep Know Your Numbers • Historical/Projections • Ability to defend your assumptions: growth, capital requirements • Pivots, capitalization, customers Document Your Company • One-page/Executive Summary/Deck/Product Demo Activate Your Network Legal + Accounting Customer, Vendor, Partner References Keep Momentum • Follow up, set target dates to funding, sense of urgency
  • 15. Q&A and Thank You! 15 R. Brandon Harper www.lightercapital.com @lightercapital Sirk Roh www.earlygrowthfinancialservices.com contact@earlygrowthfinancialservices.com 415.234.3437 @EarlyGrowthFS

Editor's Notes

  1. YC 3-5
  2. YC 3-5
  3. YC 3-5
  4. YC 3-5
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  8. YC 3-5