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The visual interface
is now your brand
› Nick Myers
  @nickmyer5



 TODAY’S CHALLENGES : VISUAL INTERFACE CONSIDERATIONS : IDEAS FOR CREATING MEMORABILITY : COLLABORATING WITH EXECS
More customer interactions are now digital
Expectations are now higher
Expectations are now higher

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User experience design involves human-centered problem solving to ensure users' needs are met efficiently and pleasantly. It is an interdisciplinary process that includes research, prototyping, testing and iteration. The goal is to understand users, define the problem, and design a simple, elegant solution through a user-centered approach. While advocacy for UX is sometimes needed when working with other fields, the work can be very meaningful when it improves people's experiences.

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UX principles at Marketing Week Live London 2014
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UX principles at Marketing Week Live London 2014

User Experience (UX) principles for marketing team as presented by Danny Bluestone at Marketing Week Live 2014 in London. The presentation touches on the importance of UX and how it has to be engrained into an organisation's culture as opposed to being a bolt-on.

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Design Thinking and Lean UX
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Design Thinking and Lean UX

From insight to idea, to implementation. Design Thinking helps us create value-driven innovation. Lean UX secures success through testing and iterations. These key ingredients make up a winning combination. Lillian Ayla Ersoy, BEKK

leanuxdesignthinkinglean
User experiences have improved
Products are now more usable




RIP FLIP
Competition is now greater. “Intuitive” is not a differentiator




                                                                 www.flickr.com/photos/retrocactus/4949516534/
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The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience. In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources. Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.

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UX and Design Thinking for Startups
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Hi, User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them. I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles. My 7 UX Principles: Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible. So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups. I hope that you enjoy the slides and please, give me your feedback. Best Regards, Rafel Daron Twitter: rafaeldaron Email: rafaeldaron@gmail.com

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Intro to Wireframing, HCD & Design Thinking
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How do we respond
to higher expectations,
massive challenges,
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The document provides guiding principles for user experience (UX) design. It introduces the authors and defines user experience as encompassing a user's entire interaction with a company. It then lists 10 UX principles: 1) user-centric thinking, 2) content matters, 3) clear workflows, 4) simplify, 5) consistency, 6) patterns and models, 7) don't make me think, 8) honesty and transparency, 9) design principles, and 10) ask for feedback. The document describes each principle and provides examples. It concludes with an invitation to a workshop to reimagine finding a class on SkillShare using the 10 principles.

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The 6 Immutable Principles of UX
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This document discusses 6 principles of user experience: 1) Don't fail your users, 2) Usability is not enough, 3) Treat every page like a home page, 4) Don't wait for your cat to bark, 5) Make your business 2.0, and 6) Design is not a democratic process. It provides background on each principle, such as how usability is now expected rather than exceptional, the importance of search and other entry points beyond the home page, and how design decisions should involve user experience experts rather than trying to please all stakeholders. Useful resources are also listed.

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Technology,
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Undeniably 2020 has been an unpredictable year. This originated some creativity for innovation as much as adaptation and acceleration of existent ideas. Every so often at Cocoon we feel the need to review these technologies and approaches and filter what we feel is relevant for us and our clients into a document that we share internally and externally. This year we gave this document a linear context: Digital Global Humanism. Up until recently people were the central focus in digital businesses and ecosystems. Businesses started by embracing humanism to achieve their results and to enable clients to access their products in the easiest ways possible. But now we also need to remind people about their own responsibility for the Earth. We added this to our process of business transformation.

sustainabilityuxtrends
We now have greater influence on the brand
Considerations for
visual interface design
Software is not fashion




                          http://www.flickr.com/photos/ham-hock/3698805401/
Software needs to feel timeless




              2001                2009

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Presented by Jason Ulaszek and Brian Winters at Interactions '13 on January 28th, 2013. Have you ever been enlisted by your company or client to create a consumer “vision” for the evolution of their product or service? As design-thinking principles and activities continue to become centerstage in transforming business models, creating new products and services to meet consumer and market demand, we'll be counted on to leverage our skill to help inform business direction. So, how do you do it? Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success. In this session you'll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you'll look like a freakin' rockstar in your company doing it.

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This letter transmits a report on design thinking to aspiring entrepreneurs and college graduates. The author chose to research design thinking as an aspiring engineer and problem solver. The attached report provides an overview of design thinking as a problem-solving method and argues it is the best existing approach. The author recommends the report for anyone interested in entrepreneurship or problem solving in their career. The report will educate readers on design thinking and why it is important for solving problems in business and society.

Andy Kirk's Webinar for Tableau (July 2016)
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These are the slides from the talk given by Andy Kirk (@visualisingdata) on a webinar hosted by Tableau Software on 20th July 2016. The title is 'Bringing Method to the Madness' and concerns a demonstration of a data visualisation design workflow.

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The visual system must be more precise
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1 Pixel to the Left: Why Visual Design Details Matter
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Although we have all heard someone passionately declare, “UX is not UI,” visual design is a fundamental part of the user experience. Good design is in the details. It builds trust. It creates hierarchy of information. It makes buttons look clickable. It has the power to transform a functional experience into a delightful experience. So how we can ensure that the visual details we design are brought to life as intended? Can moving an object 1 pixel to the left really make a difference? In an attempt to find a common language between designers and developers, we will discuss what details are worth fighting for versus when to let go.

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Dynamic Design (magazine/issue 1/fall 2015)
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First issue (Fall 2015) of my magazine Dynamic Design. It is a collection of articles about the new revolution in digital design. It is guiding my workshops all over the world.

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To master the details we must understand physical form




                                                         www.flickr.com/photos/daunphilipp/74231709/
We should understand light, shadow, and material
But these ideas need not be overused
The visual design should reflect the experience

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A talk I gave at UX Cambridge 2011 about my experiences of embedding UX in a large, public sector organisation.

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MediaWave
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There is a new way for brands to connect with customers through mobile applications. Mobile allows brands to reach customers anytime and anywhere. Companies are building their own mobile apps for campaigns to increase engagement. Mobile apps allow location-based advertising so user activity can be tracked around points of interest and offers provided. The company provides mobile app development for digital marketing campaigns on popular Indonesian platforms like Blackberry, Android and Java.

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Screens are smaller
The interface is fading. Interactions, motion have greater influence on the experience




                                                                       www.flickr.com/photos/kjd/537496939/
Defining and creating a
memorable experience
Understand




Business objectives   User needs   Brand guidelines

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Visual Basic User Interface -IV
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The document discusses Visual Basic code for creating menus and menu items dynamically at runtime. It includes code to: 1) Add menu items to a runtime option menu by getting text values from textboxes and creating ToolStripMenuItems with that text. 2) Add click event handlers for the menu items that display a message box with the text of the clicked menu item. 3) Add a timer to a form and code to start, stop, and update a textbox with the elapsed time from the timer.

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This document discusses enhancing the listening experience for spoken word archives through web interfaces. It argues that poetry readings provide value beyond just the printed text by capturing the poet's performance. However, archives of recordings have been inaccessible until recently. The document proposes visual features for a web interface that could enhance listening, such as synchronizing audio playback with transcripts, visualizing sounds, and including related videos and images. This would help apply principles of textual scholarship to spoken word archives.

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Examples bring life to the conversation
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Health care and life sciences research heavily relies on the ability to search, discover, formulate and correlate data from distinct sources. Over the last decade the deluge of health care life science data and the standardisation of linked data technologies resulted in publishing datasets of great importance. This emerged as an opportunity to explore new ways of bio-medical discovery through standardised interfaces. Although the Semantic Web and Linked Data technologies help in dealing with data integration problem there remains a barrier adopting these for non-technical research audiences. In this paper we present FedViz, a visual interface for SPARQL query formulation and execution. FedViz is explicitly designed to increase intuitive data interaction from distributed sources and facilitates federated as well as non-federated SPARQL queries formulation. FedViz uses FedX for query execution and results retrieval. We also evaluate the usability of our system by using the standard system usability scale as well as a custom questionnaire, particularly designed to test the usability of the FedViz interface. Our overall usability score of 74.16 suggests that FedViz interface is easy to learn, consistent, and adequate for frequent use.

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Ini%al	
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Explore identity in context
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HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed or uncompressed digital audio data from a HDMI-compliant source device to a compatible computer monitor, video projector, digital television, or digital audio device.[1] HDMI is a digital replacement for existing analog video standards.

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Java Inner Classes
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java
Signature interactions can differentiate and add delight
Amazingly good                                         Amazingly bad




www.flickr.com/photos/dennis_goedegebuure/5106346683/              www.flickr.com/photos/cote/4675658738/
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Java interface
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This document discusses encapsulation in object-oriented programming. It defines encapsulation as binding processing functions to data within self-contained modules or classes. Encapsulation keeps data safe from outside interfaces and misuse by wrapping the data and code that operates on it into a single entity. Benefits include improved understandability, security, and easier application maintenance. The document provides an example program demonstrating encapsulation through a College class with private data members and public member functions. It concludes that encapsulation is an important OOP feature that bundles data and functions together while allowing interaction through defined interfaces only.

Signature interaction: core experience, generate as a team, style, prototype
Visual designers
need to be more
strategic
Executives are more involved




                               www.flickr.com/photos/15918528@N00/3639993517/
Interview them early




                       www.flickr.com/photos/reneeanddolan/655727824/

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Encapsulation is a technique that makes fields in a class private and provides access to them via public methods. This prevents code outside the class from randomly accessing fields. Encapsulation combines data and behaviors in a class, and allows only behaviors to access and modify the data, controlling its values. It hides how an object works internally, making only its behaviors visible. Encapsulation draws boundaries around data and methods, allowing developers to use code without knowing how it works. It makes code more maintainable, flexible, and extensible by allowing updates without changing input/output formats.

Analytics tool comparison
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Analytics tool comparison

The anlaytics industry is in the biggest state of flux at this time with Adobe SiteCatalyst 15, Google Beta and WebTrends 10 hitting the market. Analytics, as a field, is changing faster than ever and the need of integrating analytics with more and more channels is increasing. The PPT covers some aspects of the tools and technologies available for advance analytics reporting and insights.

webtrends 10web analyticsgoogle analytics beta
Visual Identity Case Studies
Visual Identity Case StudiesVisual Identity Case Studies
Visual Identity Case Studies

Branding and visual identity case studies in the professional services sector including Mckinsey, RBS, Unilever and Reed

interactive tvreedintegrated communications
Use personas to reduce subjectivity
Use experience attributes to maintain focus
Sell your idea, share the story

Sell	
  what’s	
  great	
  about	
  it	
  
Closing thought

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HOW TO DESIGN STRONG BRAND IDENTITIES 1/4
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Presentation from Brand Identity Class at IED (istituto europe di Design) of Milan Made by Giuseppe Liuzzo, Founder of Liuzzo's Factory 2013/2014

identitydesignbrand
piano marketing per brand di moda
piano marketing per brand di modapiano marketing per brand di moda
piano marketing per brand di moda

Creazione immagine coordinata e piano marketing per azienda "Baliverna"

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Brand Analysis -Strategy -Positioning -Competitors Key elements of the brand -Logotype/Shapes Colours -Typography -Strapline -Testimonial -Tone of voice -Imagery -Overall Layout Brand Stretching

brandoverall layoutnespresso
› Continue the conversation

@nickmyer5
@cooper
Contact Cooper for strategy + design



 User research, domain    Product strategy and   Interaction design
 Research, and analysis   service strategy       and service design




Visual design             Prototyping and        Education and
and branding              development            mentoring


                                                                 +1 415 267 3500
                                                            business@cooper.com

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