The document discusses key marketing questions for 2013, including how to make multichannel marketing effective, changes to the acquisition model, how to leverage mobile, budget allocation and attribution, and how much to invest in social media. Experts provide perspectives on each topic, emphasizing the importance of understanding customer preferences, measuring performance across channels, and creating valuable content for social platforms.
The document discusses key marketing questions for 2013, including how to make multichannel marketing effective, changes to the acquisition model, how to leverage mobile, budget allocation and attribution, and how much to invest in social media. Experts provide perspectives on each topic, emphasizing the importance of understanding customer preferences, measuring performance across channels, and creating valuable content for social platforms.
Facebook provides marketers the ability to target over 1 billion monthly active users through sophisticated ad targeting using demographics, interests, behaviors and custom audiences. Case studies show that Facebook advertising can drive high volumes of new customers and increase offline sales through generating brand awareness, acquisition and conversion, and building loyalty among fans and their friends. Facebook offers measurement tools and resources to help marketers optimize campaigns and measure return on investment.
The document discusses how the web and businesses are reorganizing around people. It provides examples of how industries like gaming, news, music, shopping, and institutions are transforming by focusing on people. Connecting with people through social experiences on mobile devices is driving this change. Businesses that recognize this shift and reorganize product development, HR
House Party at DBS: All Earned Media is Not Created Equal: Winning Hearts, Mi...Digiday
Earned media, such as word-of-mouth recommendations, are the most trusted and influential forms of advertising. Experience-driven social marketing, which leverages real-world experiences to generate online conversations, is the most powerful type of earned media. It can produce deeper engagement, stronger advocacy, and bigger lifts in branding and sales compared to traditional media. Research shows experience-driven campaigns generate longer-lasting increases in product knowledge, favorability, purchase intent, and sales. They provide a high return on investment, with some campaigns yielding millions in additional revenue.
Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics. With social media becoming so engrained in the way companies do business, measuring its contribution on a wing and a prayer is no longer enough. CIOs need to help enforce disciplined approaches to website analytics, synchronizing metrics to capture and track leads and building 360° views of the customer.
I am not responsible for the privacy practices or content of any other website that is linked to this report. It is your responsibility to investigate the privacy policies of those other sites.
This report is put together for informational purpose only. Please let me know if you have any
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, business partners or acquaintances, the overall growth and business opportunities snowballs very quickly.
In this ebook, Eric Paquette and Kevin Clancy deliver a first-hand account about how marketers have built a superior base of knowledge about their Brand Advocates to create a true competitive advantage.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
SingTel: Finding fans and keeping them loyalMiguel Bernas
I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia. In the last 12 months, SingTel's Facebook community has grown from about 8,000 fans to over 108,000 fans in a year's time. In addition, we maintain high engagement with our community with over 50% of the fan base visiting the Facebook page every week.
Last December, SingTel also launched its Youtube channel with a weekly made-for-Youtube programme, TGIS. The show has found its own audience with some episodes exceeding 230,000 views.
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
The document discusses 5 principles of high performing experience brands in today's attention economy:
1. Add value - Brands need to give more than they take from consumers by offering value like helpful information or services.
2. Invite participation - Brands should focus on managing communities of supporters rather than rigid brand standards and invite participation through contributing ideas or influencing experiences.
3. User-first design - Brand experiences need to start with understanding consumers' behaviors and catering to their needs and wants to increase engagement without extra convincing.
4. Inspire sharing - Brands must provide compelling content or causes that consumers genuinely want to talk about and share with others through their personal networks.
5. Be
This document discusses how brands can build their presence using Google's digital tools and platforms. It outlines Google's "4 I's" approach of gaining insight, developing ideas, implementing plans, and measuring impact. It provides examples of using search trends, digital media, and mobile targeting to understand consumers. Google's media platforms like Display Network and YouTube are highlighted as ways to reach relevant audiences. Tracking tools are also discussed to analyze marketing effectiveness and optimize campaigns. The overall message is that a digital-first approach allows for transparent, accountable and measurable brand building.
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
This presentation looks at and evaluates two studies that assign a monetary value to a Facebook fan. It critiques the two approaches, and looks at how to value a Facebook fan.
The Social Media Scoreboard 2014: Understanding the Value and Impact of Fan E...WassermanMediaGroup
What is the value of social media? That is a question everyone seeks to answer. If selected to participate in SXsports 2015, this panel will provide attendees with a look into the ways that sports fans are using social media, how that use differs from non-fans, and how those insights can be used to more effectively engage with and target fans moving forward. Panelists will utilize research from The Social Media Scoreboard, a comprehensive and insightful report on social media and its influence on professional sports from Navigate Research and Wasserman Media Group, to help attendees understand the value of fan engagement and social media assets within sports sponsorship. Panelists will then discuss practical, best-in-class examples that have utilized this research to effectively optimize social media for fan engagement.
With the abundance of platforms available to connect with your customer, some may consider email marketing an outdated format to reach their target audience. However, email is the most preferred channel for Millennials, and 77% of consumers said they prefer to receive permission-based marketing communications via email.
The document provides a fan engagement strategy for USA Rugby to increase fan loyalty and engagement. It conducted a survey of rugby fans which found that the target market is 18-34 year olds who are highly engaged on social media. The recommendations include creating a fan membership program called the Ruckus for $20-25 annually that provides merchandise and discounts. It also suggests increasing social media presence at events, holding tailgates before games, and including in-game activities to promote the Ruckus membership.
20 SOCIAL VIDEO TECHNIQUES THAT WILL IMPROVE YOUR FAN ENGAGEMENTBurst Insights
20 Premier League social video drills every sports club should practice to boost fan engagement. Insight taken from our 'Putting a Price on Social Video' research report. Visit www.burstinsights.com for more details.
For academic research, a survey was conducted to discover the motivations and behaviors of sports fans. It is hypothesized that consumers who are sports fans are motivated by the idea of being a part of the team.
Sponsorship in Sports Events - An NFL PerspectiveEventbrite UK
Sponsorship continues to be an important part of marketing strategies. Global sponsorship spending has increased from 2009 to 2016. Trends in sponsorship include branded content, social media activation, virtual reality, and closer fan engagement. The NFL's approach to sponsorship focuses on growing the league, partnering with strong brands, expanding the fan base, and increasing revenue. The NFL sells sponsorship of its brand, events, clubs, media assets, and proprietary areas to help brands showcase, sell products, humanize their image, and drive awareness and differentiation.
The document proposes launching the Sports Fan Development Institute to help sports teams grow their fan bases. It would conduct fan experience audits, create strategic fan development plans, and serve as an ongoing resource through a website. The founders request $110,000 in funding to hire staff, develop tools, and market the Institute's launch with an event partnering with Mark Cuban and the Dallas Mavericks to showcase their fan outreach efforts.
I'm Raphael Louis Vitón (Raff), an innovation leadership & business transformation specialist. More than that, though, I help leaders move from 'innovation as practice' to 'innovation as lifestsyle'. What I do appears complex...its actually simple but not easy. It is however very rewarding for myself and those I work with. Want to know more?
Sports sponsorship is one of the few tools offering complete,
across the board opportunities to marketing professionals.
Competitive events transcend traditional language and overcome cultural and linguistic barriers, speaking in a uniform and consistent manner to wide-ranging audiences. Sport, adored in all its diverse manifestations, is the perfect partner for all the marketing activities of a company – from visibility to positioning, from the conquest of new markets to strengthening relations with customers.
And more than that, because the brand name/company becomes an integral part of the show, it can bypass the psychological barriers that the viewer erects against traditional advertising and is thus particularly effective in creating preferences for companies and products.
In the following pages we offer 10 tips for maximising the
effectiveness of sponsorship and sports marketing programmes.
www.rtrsports.co.uk
DO NOT view this document if you think you know what your fans care about most - (especially if you think that winning is at the top of their list).
As fans cut back on spending, professional sports teams need to capture more of their share of local entertainment dollars. A new major league innovation provides the most actionable blueprint for competitive advantage available today.
This presentation tells how providing emotional benefits to your customers can build strong brand.
Here I've shown how Kolkata Knight Riders despite being loser on the ground always win over their fans!
Webinar: Revolutionize your Business with an Insights Center of ExcellenceBrandwatch
Business success is fueled by smart, data-driven decisions. It’s not just about having the right data, it’s what you do with it that makes all the difference. Bridging the chasm between data and people in a secure, visually engaging way ensures your team is prepared to avert potential crises, better understand your customers, and engage everyone across the business with your data. Join Michael Brackpool, Brandwatch VP of Product for Vizia, and featured speaker from Forrester as they explain the best approach for disseminating real-time insights throughout the enterprise so your team can take immediate action.
Fan Engagement Study -- IMG Consulting Bret Werner
The document appears to be a confidential report from IMG Inc. containing summary findings about international football in the US, UK, and Brazil. It includes sections on US summary findings and international football summary findings for the three countries. The entire document is confidential and not for distribution.
SlideShare es un sitio web que permite a los usuarios subir y compartir presentaciones de diapositivas, documentos y PDF de forma gratuita. Los usuarios pueden acceder registrándose o con su cuenta de Facebook y compartir los archivos públicamente o privadamente. Una vez subidos, los archivos se convierten a formato flash para que puedan verse en línea o compartirse fácilmente a través de correo electrónico u otras redes sociales.
This document describes the different areas of a school including the classroom, library, girls' toilet, boys' toilet, playground, and gym as well as the office.
Elan is a large recruitment company with 4,500 offices across 80 countries. It has 58 offices and over 10,000 IT contractors in 17 countries. Elan provides recruitment and outsourcing services for permanent and contract positions across various industries including telecom, FMCG, finance, consulting, and energy. Its services include search and selection, contracting, outsourcing, and training. Elan has a global network of partners and aims to be the leading recruitment partner through innovation and cost-efficient solutions.
The document discusses configuring an OSPF virtual link between two areas. It describes a network topology with four routers split across three areas, with no direct connection between areas 0 and 2. To satisfy OSPF requirements that all areas connect to the backbone area 0, a virtual link is configured between routers R1 in area 0 and R3 in area 2, using their router IDs as the virtual endpoints. The document provides the OSPF and interface configurations for each router and checks that a neighbor relationship forms over the virtual link.
This document summarizes the key findings from a two-phase research project conducted by Millward Brown and Dynamic Logic on the value of brand fan pages. The research found that while larger fan pages generally rated better, size is not everything. Maintaining trust through transparency, providing a variety of new and innovative content, and fostering a sense of community were found to be important differentiators. Regular posting, at least weekly, also tended to result in better fan engagement. The research provides best practices for marketers on how to optimize their use of fan pages.
Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This presentation explains the implementation of this type of program, walking readers through step-by-step instructions on how to create, customize, execute and measure the program. The presentation includes case studies of large and small brands that have harnessed the power and voice of fans and advocates in social media, as well as an interactive workshop portion encouraging readers to create a brand advocacy program for a hypothetical Indie film studio.
This document discusses social media strategy and brand management. It defines social media as internet-based tools for sharing and discussing information among human beings. It outlines the "old way" of marketing by shouting at customers versus the "new way" of listening to facilitate conversations. It discusses monitoring social media to understand customers, competitors, and a brand's online perception. It provides steps for social media strategy including goal setting, engagement, monitoring, and measurement. It emphasizes responding helpfully to audiences and setting goals, standards, and metrics to measure non-financial impacts of social media.
Power of C2C Recommendations for the Telecommunications SectorRewardStream Inc
The document discusses a presentation by RewardStream on the power of consumer-to-consumer recommendations in the telecom sector. It summarizes research from Keller Fay Group on the influence of word-of-mouth recommendations. Some key findings are that recommendations influence 40% of purchases, with 82% of recommendations occurring face-to-face. Recommendations are also evenly divided between solicited and unsolicited. Across all purchase stages, recommendations are found to be the most influential factor in purchases.
This document discusses developing a social media strategy. It begins by noting how customers, companies and the world have changed with new technologies and media choices. To develop an effective strategy, companies should ask who their key influencers are online and what is being said about the company. The document then outlines Forrester's four steps to social media: understand your people and objectives, develop strategies, and determine which technologies to use. It provides examples of listening tools, objectives for different departments, considerations for strategies, and an overview of various social media technologies. The key is to join the conversation online, engage customers, add value for them and ultimately connect with customers to make social media successful.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Wine Social Media and Mobile App Seminar in BlenheimBruce McGechan
This document summarizes a wine marketing seminar on using social media and apps to sell more wine. The seminar covers principles of social media engagement, including connecting with an audience, encouraging participation and sharing, and influencing customers. It also discusses effective social media practices like authenticity, interactions, advocacy and branding. Specific platforms like Facebook, photos and contests are explored as tactics to boost engagement. Metrics and testing are also reviewed to measure social media's impact on sales.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
The Akron chapter of the American Advertising Federation and Canton Advertising Federation jointly present a professional development seminar on measuring social media success. Featured speaker Bill Balderaz, founder of Columbus-based Webbed Marketing, will discuss how businesses and marketing, advertising and PR professionals can associate hard results with social media campaigns. His topics will include: Determining the value of social media and understanding its metrics, Integrating social media campaigns and business goals and Determining social media ROI and helping clients select the right tools to measure it.
The Power of C2C Recommendations for the Financial Services SectorRewardStream Inc
The document discusses the power of consumer-to-consumer recommendations, particularly in the financial services sector. It summarizes research from Keller Fay Group that found recommendations influence 40% of purchases across various categories, with over 80% of recommendations occurring face-to-face. Recommendations were also found to be evenly divided between solicited and unsolicited, and were shown to be the most influential factor for purchases compared to other information sources like advertisements, reviews, or articles.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
This document summarizes a webinar about using Pinterest analytics and social media ROI. The webinar covers measuring key Pinterest metrics like pinners, pins, boards, traffic and sales. It discusses identifying influential pinners and optimizing content. The webinar also explains how to run Pinterest promotions to drive engagement. Finally, it introduces the Pinfluencer tool for Pinterest marketing and analytics.
The document provides information on optimizing Facebook engagement strategies. It discusses how to 1) understand customer behaviors and align Facebook activities to their journey, 2) target offers rather than just sending traffic to the homepage, and 3) consider scheduling content both manually and automatically across multiple social media platforms. It also notes that existing customers are cheaper to sell to than new customers and provides random tips on optimizing Facebook strategies.
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
How to Build Your Brand with Content and Social Media by Susan Gunelius of Ke...KeySplash Creative, Inc.
Branding, social media, and content marketing presentation by Susan Gunelius, President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com) and author of 10 marketing-related books, and delivered at the January 16, 2013 Quarterly Meeting of Florida Main Street (a part of the Florida Department of State Division of Historical Resources).
TapInfluence Co-founder Holly Hamann Presents "Why Influencer Marketing Matters" at the 6th Annual Social Media Marketing Conference on January 30th, 2013
The Power of C2C Recommendations for the Retail SectorRewardStream Inc
1) Recommendations have a strong influence on consumer purchase behavior, accounting for 40% of purchases across categories. Recommendations are most influential in the retail sector, where consumers primarily seek advice from friends and family.
2) A study by Keller Fay Group found that recommendations are influential at all stages of the purchase process but have the greatest impact when consumers are preparing to purchase. Advertising influence decreases as consumers progress through the purchase stages.
3) Two examples were given of companies capitalizing on word-of-mouth marketing. A large eTailer launched a referral program to acquire new customers through existing loyal customers. A family of baby brands piloted a member referral program to expand their online community. Both saw
BrandZ Top 50 Most Valuable UK Brands 2017 by Martin Guerrieria, Global Brand...Kantar
On 24 November 2017, Martin Guerrieria, BrandZ Global Research Director at Kantar Millward Brown, presented the key findings of the first BrandZ UK Top 50 rankings at a client event in London. To access the full UK report, please visit http://www.millwardbrown.com/brandz/top-50-UK-brands
This document discusses how BrandZ values brands. It provides an overview of the BrandZ methodology, which involves calculating the financial value of brands, determining the percentage of value contributed by the brand, and obtaining the overall brand value. It then summarizes the 2017 ranking of the top 50 most valuable UK brands and key observations about strengthening brands through innovation, purpose and healthy brand attributes. Strong innovation is correlated with higher brand value, and many UK brands are perceived to have an "innovation gap" compared to global brands.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
A look at the list of the world’s most valuable brands tells the story of how Google, Facebook, Amazon, Tencent and Alibaba built globally successful brands in a period of twenty years or less. Fortune’s list of the top 50 unicorns also shows that tech start-ups are here to stay. So how are these brands born and how have they grown from embryonic ideas to global powerhouses? We shared this presentation at a recent UK event which brought together some of the brightest minds in the industry to discuss the opportunities and challenges of becoming a start-up success story and the role of brand in driving business success.
Future of Tracking: Transforming how we do it not what we doKantar
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.
The slides from the ‘Winning with video in a multiscreen world’ webinar presented on BrightTalk on the 1st March 2017. In this webinar Daren Poole and Leila Buckley share the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution. To watch a recording of the webinar please use this link: https://www.brighttalk.com/webcast/9623/244837
AdReaction Gen X, Y and Z - Engaging across generationsKantar
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
Who are the world’s most valuable luxury brands? What are the drivers behind their value growth over the past 10 years? How have global luxury consumers’ attitudes, behavior and shopping habits changed? What is happening in the fast-growing new luxury markets? What are the branding-building action points in the future? The presentation will cover the key findings from BrandZ Top 10 Most Valuable Luxury Brands over the past 10 years, reveal the global trends in luxury, uncover the drivers behind the luxury brand’s value growth and the important brand-building implications for the next decade. The insights are drawn from the BrandZ database including information from more than 2 million consumers in 50 country markets.
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 YearsKantar
Check out the slides from the series of BrandZ webinars we held on the 23rd June 2016 presented by Doreen Wang, Head of BrandZ, and Peter Walshe, Global BrandZ Strategy Director. In these webinars Doreen and Peter take you through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016 (http://www.millwardbrown.com/brandz/top-global-brands/2016) and share lessons for future brand building that we have learnt from looking in detail at over 100,000 brands over the last 11 years. To view a recording of the webinar please click here (http://www.millwardbrown.com/global-navigation/news/news-events/webinars/2016/brandz-global-2016), and if you are interested in finding out more about BrandZ or how these learnings could be applied to your brand please contact your local Millward Brown team.
At this year’s Responsibility Business Week event in the UK on Trusted brands: what behaviours help companies thrive in today's marketplace? Nick Bull, Senior Director at Millward Brown presented new research which shows that the most trusted brands in the global BrandZ Top 100 ranking have grown 170% since 2006 – almost double the rate brands with average levels of trust.
Take a look at his presentation and notes here.
BrandZ Top 100 Most Valuable Chinese Brands 2016Kantar
The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster.
Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands.
http://www.millwardbrown.com/brandz/top-chinese-brands/2016
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
THE UK Stars OF 2015’s Christmas Advertising - InfographicKantar
Millward Brown’s Christmas advertising study explores the performance of 18 of this year’s leading TV ads, testing them with consumer audiences using its AdExpress tool.
Viewers reviewed and scored each on 12 factors proven to drive sales and build a brand: Branding, Involvement, Enjoyment, Made me love the brand, Sets the trends, Persuasion, New and different information, Relevance, Believability, Different from others, Meets my needs.
The 18 ads reviewed are from brands and retailers: Asda, Argos, Boots, Burberry, Cadbury’s, Celebrations, Debenhams, dfs, John Lewis, Lidl, Marks & Spencer, Mulberry, PayPal, Sainsbury’s, Sky Movies, Very, Waitrose and Warburtons.
Advertising plays a vital role in building brands. But even the best advertising, for a well-loved brand, perfectly deployed through media, needs a receptive audience.
Consumer receptivity to advertising is our industries most precious asset – it is our oxygen.
Today I want to convince everyone here that advertising receptivity is at genuine risk and we must, together, take better care of it.
Our behaviours as an advertising industry have been more bad than good and this is turning people off. We are belching out our own version of CO2 and ruining the environment for communications effectiveness.
People are becoming less receptive to advertising and it is our own fault – that’s the inconvenient truth.
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions.
Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process
Working across a trusted online currency will the drive growth of brand spend online.
How Technology And New Platforms Are Changing Brand CommunicationsKantar
Good ads have 3 key metrics: interaction, communication and persuasion. Personal communication is becoming easier and more popular with the help of technology and Big Data. Problem- solving ads are the important part of brand communication.
Is It The Death Or Rebirth Of Digital Advertising?Kantar
Digital Ad spend has been growing steadily across the globe and in some markets now outpaces TV spend.
With this rise in spend we have also seen a steady increase in the formats and technology available to advertisers.
But are we as an industry forgetting who is at the heart of all these efforts? Are we in danger of losing consumer interest/ receptivity once and for all?
Insights2020: Driving Customer-Centric Business Growth Kantar
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.
Millward Brown AdReaction: Video Creative in a Digital World Global ReportKantar
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms.
http://www.millwardbrown.com/adreaction/video/
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
How to Show Sample Data in Tree and Kanban View in Odoo 17Celine George
In Odoo 17, sample data serves as a valuable resource for users seeking to familiarize themselves with the functionalities and capabilities of the software prior to integrating their own information. In this slide we are going to discuss about how to show sample data to a tree view and a kanban view.
(T.L.E.) Agriculture: Essentials of GardeningMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏.𝟎)-𝐅𝐢𝐧𝐚𝐥𝐬
Lesson Outcome:
-Students will understand the basics of gardening, including the importance of soil, water, and sunlight for plant growth. They will learn to identify and use essential gardening tools, plant seeds, and seedlings properly, and manage common garden pests using eco-friendly methods.
Beginner's Guide to Bypassing Falco Container Runtime Security in Kubernetes ...anjaliinfosec
This presentation, crafted for the Kubernetes Village at BSides Bangalore 2024, delves into the essentials of bypassing Falco, a leading container runtime security solution in Kubernetes. Tailored for beginners, it covers fundamental concepts, practical techniques, and real-world examples to help you understand and navigate Falco's security mechanisms effectively. Ideal for developers, security professionals, and tech enthusiasts eager to enhance their expertise in Kubernetes security and container runtime defenses.
Front Desk Management in the Odoo 17 ERPCeline George
Front desk officers are responsible for taking care of guests and customers. Their work mainly involves interacting with customers and business partners, either in person or through phone calls.
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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1. A project for the
WFA DIGITAL NETWORK
March 2011
The value
of a fan?
2. This is an abridged
public version of
learnings
prepared for the
World Federation of
Advertisers.
Full report is available on request
to WFA members:
http://www.wfanet.org/en
3. Some background
• Challenge posed by WFA’s Digital Network
• MB & Dynamic Logic agreed to help
• Not about an arbitrary $ figure for media/ sales value
• All about how to build brand and optimise fan pages
• Bespoke reports already with participants – this report is an
abridged overview of findings for industry learning
• Many thanks to all WFA members who took part
4. Unique two phase research project:
combining two perspectives
Phase 1 Phase 2
Marketers Brand Fans
• How are they approaching • How and why are they
the use of social media? using brand fan pages?
• What do they expect from • Are fan pages improving
social media? brand opinions? How?
5. WFA members’ view: brand
value over business metrics
What do you consider to be “the value of a fan”?
85%
85%
80%
75%
50%
45%
15%
6. From liking
to love:
How fan
pages build
brands
7. 96% spending
more on social
Time and money versus expectation?
9. Fans already outspend non-fans by over 4x. The
fan page challenge is to deepen the relationship
Fans Non-Fans
4% Bonding 1%
62% Advantage 19%
67% Performance 31%
83% Relevance 37%
100% Presence 50%
13.4% Share of wallet 2.8%
Source: Brandz, 2010 global database
11. Listening is key to success
Ignoring social Thoughtfully integrated Jumping on
media, program bandwagon —
staying out of game "must be there"
• Less relevant/current • Ability to listen to • Consumers see right
and trustworthy consumers and through this — and it
• Complete loss of understand their needs kills credibility
control (consumers • Consumers co-own • Traditional marketing
define the brand by the brand and approaches alienate
themselves) evangelize consumers
Source: Firefly Language of Love
12. Phase Two:
Learning from our
brands’ fans
• 24 fan pages from large
companies
• Categories included
confectionery, alcoholic and
non-alcoholic drinks, personal
care and telecommunications
• US, UK, Australia, France,
Germany and Sweden plus
some global
13. Phase Two:
Methodology
Wall post:
"Dear BRAND fans,
your opinion is
important to us!
Please help us improve
this page by answering
our short 5 minute
survey."
14. We spoke mainly Visitors 5%
to existing fans...
Fans 95%
Virtually all page visitors
completing our surveys
were registered fans.
Fan Tenure (%)
More than a year 9
They had typically been 7-12 months 11
registered for 3-4 4-6 months 20
months. 2-3 months 32
Less than a month 19
Registered today 9
16. Bigger fan pages generally rated better
But number of fans doesn’t tell the whole story
High Correlation:
0.28
FanIndex Rating
Low
0 500,000 1,000,000 1,500,000
# of Fans
17. The FanIndex rating is a composite
measure
Recommendation
Overall opinion likelihood
“Very favourable” “Very likely”
FanIndex
Rating
Attention to brand
Revisit likelihood posts
“Very likely” “Pay a lot of attention,
read them regularly”
18. We diagnose drivers of the FanIndex rating
and then assess impact on brand measures
Fan page Impact on
attributes brand equity
Impact on
Fan page FanIndex
brand
content Rating appeal
Benefits of Impact on
being a fan engagement
20. Most pages we assessed are
delivering well on trust
Fan page attributes (agree strongly) %
Easy to use and navigate 55
Trustworthy source of information 48
Clear and uncluttered 45
Fun and engaging content 43
Useful information 42
Stylish design 39
Wide variety of information 37
New and innovative 36
Information I was looking for 35
21. The Language of Love has taught us:
maintain trust through transparency
Transparency
Expertise
Authenticity
Familiarity Likeability
Trust
Source: Firefly Language of Love
23. Appear as
news, never They must provide me
with information,
advertising. good knowledge
about the brand so
that I could share that
with friends like an
‘expert’
-Male, 19
Keep them
guessing
about what
comes next...
24. Fans most value news & information;
also contests and offers
Fan Page Benefits (Top Box) %
Latest news about the brand 62%
New product information 61%
Contests and giveaways 58%
Sales, discounts, coupons and special offers 55%
Allows me to show I like the brand 47%
Enjoy reading other people’s thoughts and
ideas
45%
Access to free downloads and virtual gifts 41%
I enjoy feeling part of a brand community 34%
Allows me share my thoughts and ideas 32%
It gives me a sense of status 13%
28. More frequent posts tend to result in a better
FanIndex rating
High
3 2 1
FanIndex Rating
Correlation:
0.46
4
5
0 10 20 30 40 50 60 70
Low # of Posts
29. Checklist Contests/
Giveaways
New
product
Expected info
Fun Expected
Differentiator
Variety Community
Differentiator Differentiator
Regular
posts
Expected Offers Trustworthy
Expected
brand news
Expected
Innovation Interaction
Differentiator Differentiator
30. Conclusions
• Fans pages of all sizes can build equity and
engagement, but as expectations increase, brands
have to keep pace
• Check your page against our expected checklist
• Then differentiate by going the extra mile in a way
which will achieve your specific brand objectives
• Post and comment frequently. Beware campaign
mentality: fan pages that ‘go quiet’ can have a
detrimental brand impact
• Commit considerable resource: community managers?
31. Further research
While this study has provided some fascinating initial
insights, there is still much to learn. Millward Brown and
Dynamic Logic hope in future to extend this work with
partners to explore areas such as:
• How responses to fan pages vary by category, country, user type
• How attitudes to fan pages change over time
• How attitudinal responses to fan pages link to behavioural and
engagement metrics
• How fan page quality relates to efficiency of fan recruitment and
retention
32. Further information
For further information about this study, please contact:
• WFA
Rob Dreblow
r.dreblow@wfanet.org
• Millward Brown/ Dynamic Logic
Duncan Southgate
Duncan.Southgate@millwardbrown.com
Juan Manuel Hernandez
JuanManuel.Hernandez@millwardbrown.com
Contact MB or DL to conduct your own bespoke fan page assessment