- Assistant Professor, Amrita Vishwa vidyapeetham (Deemed University), School of Arts Humanities and Commerce, Kochi Campus
Dr. SUJITH T S
Amrita Vishwa Vidyapeetham, Commerce and Management, Faculty Member
Consumer behaviour is being forced to change as a result of technological developments in the telecommunications infrastructure, increased smartphone ownership, low internet costs, and so on. The introduction of online video streaming... more
Consumer behaviour is being forced to change as a result of technological developments in the telecommunications infrastructure, increased smartphone ownership, low internet costs, and so on. The introduction of online video streaming apps like Netflix, Amazon Prime, and Hot Star, etc. has revolutionised the visual entertainment media sector. Mainly millennial consumers are shifting from traditional streaming to OTT video streaming platforms. The report of data sciences division of Dentsu Aegis Network (DAN) India, 65% of millennial and Generation Z prefer to use video content on an Online video streaming platform over TV. Today the people are watching multiple media entertainment outlets at the same time. In this COVID 19 pandemic and lockdown the big budget producers and directors will be release films directly on OTT platforms like Amazon prime video. This research focused on the satisfaction of millennial users of Amazon prime video platform with special reference to Thrissur district of Kerala.
Research Interests:
Research Interests:
The modern trends in the media and entertainment industry (M&E) are the evolution and growth of over-the-top platforms (OTT) that allow users to stream audio and video content online through mobile network. India is one of the most... more
The modern trends in the media and entertainment industry (M&E) are the evolution and growth of over-the-top platforms (OTT) that allow users to stream audio and video content online through mobile network. India is one of the most promising markets for OTT platforms in terms of quantity and quality. The evolution of the OTT sector began with the launch of Reliance Entertainment's BIGFlix in 2008. India is one of the most promising markets for OTT platforms in terms of quantity and quality. This study examine the Technology Acceptance model for measuring the adoption of OTT video streaming platforms among millennial consumers.
Research Interests:
Cooperatives in India have been undergoing a period of reforms aimed at enhancing their efficiency and effectiveness. Accordingly measurement and improvement of the performance of the cooperatives is crucial. The guest of a cooperative... more
Cooperatives in India have been undergoing a period of reforms aimed at enhancing their efficiency and effectiveness. Accordingly measurement and improvement of the performance of the cooperatives is crucial. The guest of a cooperative that the works better and costs less shall be initiated. Despite the importance of efficiency measurement in cooperatives. It is only recently that econometric and mathematical programming techniques have been applied to cooperative institutions. There are large numbers of variables which influence the efficiency of the PACS. But this paper has selected only few variables as input and output. This study focuses on the technical efficiency and scale efficiency of 14 Primary Agricultural Credit societies in Kerala.
Research Interests:
The over-the-top media services (OTT) market in India is predicted to grow at a 21.8 per cent CAGR from INR 4,464 crore in 2018 to INR 11,976 crore in 2023, according to PwC’s Global Entertainment and Media Outlook 2019–2023. The... more
The over-the-top media services (OTT)
market in India is predicted to grow at a 21.8
per cent CAGR from INR 4,464 crore in 2018
to INR 11,976 crore in 2023, according to PwC’s Global Entertainment and Media Outlook 2019–2023. The impact of COVID
19 and national lockdown continues to
overturn everyday life, consumption of video
streaming platforms continues to spike in
India and the world. Over the top (OTT)
media platform is a streaming media service
offered directly to viewers via the internet.
The purpose of the study is to find the user
satisfaction of OTT media platform users in
Kerala.
market in India is predicted to grow at a 21.8
per cent CAGR from INR 4,464 crore in 2018
to INR 11,976 crore in 2023, according to PwC’s Global Entertainment and Media Outlook 2019–2023. The impact of COVID
19 and national lockdown continues to
overturn everyday life, consumption of video
streaming platforms continues to spike in
India and the world. Over the top (OTT)
media platform is a streaming media service
offered directly to viewers via the internet.
The purpose of the study is to find the user
satisfaction of OTT media platform users in
Kerala.
Research Interests:
Currently numerous OTT video platforms are available for consumers to encourage them. These OTT video platforms are developed to reach customers easily through advanced provisions and technology. With the rapid advancement of technology,... more
Currently numerous OTT video platforms are available for consumers to encourage them. These OTT video platforms are developed to reach customers easily through advanced provisions and technology. With the rapid advancement of technology, OTT services are advancing at a rapid rate. Consumer content choices have shifted as a result of the COVID-19 pandemic. Many consumers have subscribed to OTT video platform services to receive highquality content in large quantities and without commercials. In this situation, OTT video platforms are a practical choice for consumers. OTT platforms serve as a way for people to spend quality time with their friends and family. Even professionals who work from home have a flexible schedule and can spend time on OTT platforms. There are so many factors are influencing the satisfaction of OTT video platform users. The main purpose of this study is to find out the perception and satisfaction of consumers or users of OTT video platforms with special reference to Kerala, Thrissur district.
Research Interests:
OTT platforms in India are growing rapidly in terms of subscribership mainly due to a number of factors such as convenience, ease of use, lower internet cost, drop in price of smart phones, etc. The drop in prices of smart phones and... more
OTT platforms in India are growing rapidly in terms of subscribership mainly due to a number of factors such as convenience, ease of use, lower internet cost, drop in price of smart phones, etc. The drop in prices of smart phones and cellular data has enabled a large chunk of the population to gain access to online platforms. A youth oriented population has led to the increase in the viewership of OTT platforms such as Netflix, Amazon Prime, Disney+Hotstar, YouTube, etc. Digital India plays a crucial role in promoting the utilization of OTT platforms to stream diverse content from everywhere India.The present study identifies the problems faced by OTT platform in India.The study identifies major challenges such as government regulations, competition, content chellenges, societal and legal challenges etc. The study concluded that live streaming is still a challenge for popular content like news, sports, and entertainment events and the multi-device viewing remains a major concern of OTT platform.
Research Interests:
Now a days customer satisfaction is one of the predominant factors in service industry mostly in banking sector. Every organisation whether service or not they need to maintain a stable and strong relationship with their customers because... more
Now a days customer satisfaction is one of the predominant factors in service industry mostly in banking sector. Every organisation whether service or not they need to maintain a stable and strong relationship with their customers because satisfaction of the customer is crucial for long term success for loyal customers. Primary Agricultural Credit Society (PACS) is the customers or member oriented service industry, therefore the customer is the main focus. Primary Agricultural Credit Society (PACS) in Indiafaces a severe competition from the public, new generation private sector, small finance bank and foreign banks. In order to survive in the competitive market, Primary Agricultural Credit Society should provide quality service and also have to introduce new innovative products as introduced by both public and private sector banks and should increase the satisfaction level of their customers.The main objective of the study is to determine the factors that impact the loyalty of cooperative members who are also considered as consumers.
Research Interests:
The majority of India has a single TV per household. The drop in prices of smart phones and cellular data has created an alternative medium to gain access to online platforms. India currently has about 220-250 million smart phone users... more
The majority of India has a single TV per household. The drop in prices of smart phones
and cellular data has created an alternative medium to gain access to online platforms.
India currently has about 220-250 million smart phone users which is expected to hit
500 million by 2020.The main purpose of the research is to identify the major players of
OTT Media service in India & to study the factors affecting growth of OTT media
platform in India. The study identified OTT media platforms like Netflix, Amazon
prime, DisNep+ hot star, and YouTube, etc. There are also platforms like Spotify,
JioSaavn, Wynk, Gaana, Amazon prime music, apple music, YouTube music, Resso etc.
that have become trendier due to its wide selection of choices in music.
and cellular data has created an alternative medium to gain access to online platforms.
India currently has about 220-250 million smart phone users which is expected to hit
500 million by 2020.The main purpose of the research is to identify the major players of
OTT Media service in India & to study the factors affecting growth of OTT media
platform in India. The study identified OTT media platforms like Netflix, Amazon
prime, DisNep+ hot star, and YouTube, etc. There are also platforms like Spotify,
JioSaavn, Wynk, Gaana, Amazon prime music, apple music, YouTube music, Resso etc.
that have become trendier due to its wide selection of choices in music.
Research Interests:
Internet and mobile banking have witnessed tremendous growth in the recent past. The customer experience is generated from all the interactions that take place between the client and the contact points. Internet banking and mobile banking... more
Internet and mobile banking have witnessed tremendous growth in the recent past. The customer experience is generated from all the interactions that take place between the client and the contact points. Internet banking and mobile banking are one of the banking contact points, which is growing at a rapid pace both in terms of the volume and the value of transactions. The main objective of the study is to identify the experience of mobile and internet banking facilities provided by Canara Bank among youngsters in Thrissur District.
Research Interests:
Primary Agricultural Credit Societies (PACs) are now an important component of Indian financial system and are much more important in India than anywhere else in the world. It has gained its significance of the role assigned to them, the... more
Primary Agricultural Credit Societies (PACs) are now an important component of Indian financial system and are much more important in India than anywhere else in the world. It has gained its significance of the role assigned to them, the expectations they are supposed to fulfill, their number, and the number of offices they operate. The main aim of the primary agricultural credit societies is rural financing continues to be vital even today. Customer satisfaction is a major area in the service sector. Today's customers are not satisfied with care and courtesy alone, they will expect concern and commitment. Cooperative banks do not pursue the goal of profit maximization. The main aim of the cooperative societies is service. Mutual help and self-help is the main principle of cooperatives. The purpose of the study is to examine the customer or member satisfaction of the primary agricultural cooperative societies. Samples of 140 respondents are randomly selected from the customers/ members of primary agricultural credit societies. The data have been collected through a questionnaire designed for five point Likert scale. The analysis showed that loan term is the most influencing factor that affects the customer satisfaction of PACS in Kerala.
Research Interests:
Today, an increasing number of companies and other organizations will participate in environmental management as part of their management strategies to specify measures to address environmental problems and to carry out environmental... more
Today, an increasing number of companies and other organizations will participate in environmental management as part of their management strategies to specify measures to address environmental problems and to carry out environmental conservation activities internally. Environmental accounting is a tool to complement environmental management. Environmental accounting data are not only used by companies internally, but is also made public through disclosure in environmental reports of the companies or other organistions. The disclosure of environmental accounting data as one of the key elements in an environmental report allows the parties that use this information to understand the company's position regarding environmental conservation and how it specifically addresses environmental problems. The quantitative management of environmental conservation activities is an effective way to achieve and maintain good business management. Environmental accounting is a new accounting system that records the costs and benefits that the ecosystem provides to a company. Environmental accounting or green accounting is a new challenge to the accounting system. The present research work focuses on exploring the concept of environmental accounting.
Research Interests:
Quality of service is very important, especially for the growth and development of service sector enterprises. Due to the increasing importance of the service sector in the economy, the measurement of service quality became important. The... more
Quality of service is very important, especially for the growth and development of service sector enterprises. Due to the increasing importance of the service sector in the economy, the measurement of service quality became important. The banking sector is facing challenges with stiff competition and advancement of technology. It becomes imperative for service providers to meet the target customers " satisfaction with quality of services expected by them. Delivering high quality services is a prerequisite for achieving customer satisfaction and only through customer satisfaction can any organization gain customer retention. The main objective of the study is to analyze the perception of the customers towards quality of banking services of CANARA and ICICI bank. A sample of 60customers has been selected. Out of this 30 respondents are the customers of Canara bank and remaining 30 respondents are customers of ICICI Bank. Data have been collected through questionnaires designed on a five point Likert scale. Independent sample t-test has been used as the statistical tool to measure the difference in service quality on the variables, namely tangibility, responsiveness, reliability, assurance and empathy. The analysis of data revealed that a significant difference exists in service quality on the perception of customers in Canara bank and ICICI bank.
Research Interests:
Tourism is today emerging as a leading sector in the world and is now considered by some as the number one industry. Tourism industry is one of the largest segments under the service sector of the Indian economy. Tourism industry has... more
Tourism is today emerging as a leading sector in the world and is now considered by some as the number one industry. Tourism industry is one of the largest segments under the service sector of the Indian economy. Tourism industry has strong relevance to economic development, cultural growth and national integration. The tourism industry has helped growth in other sectors as diverse as horticulture, handicraft, agriculture and construction. Tourism is the second largest foreign exchange earner in India. The tourism industry employs a large number of people, both skilled and unskilled. Hotels, travel agencies, transport including airlines benefit a lot from this industry. Tourism promotes national integration. It generates foreign exchange. It promotes cultural activities. The Indian government's "Incredible India" tourism campaign and the information technology growth in India have been attracting millions of foreign tourists and business tourists to India. With the stable government at the centre and the new initiatives like 'Clean India' 'Digital India' and 'Visa on Arrival' announced by the government, the tourism sector may hope to have some positive changes. This paper seeks to analyze the opportunities and threats related to Indian tourism.
Research Interests:
Now a day's world changed to digital world. India tries to stepping towards e-payment system. Electronic payment system is a payment system through an electronic network. In other words e-payment is a method in which a person can make... more
Now a day's world changed to digital world. India tries to stepping towards e-payment system. Electronic payment system is a payment system through an electronic network. In other words e-payment is a method in which a person can make Online Payments for his purchase of goods and services without physical transfer of cash and cheques, irrespective of location and time. Today India is at a stage of demonetization so; in the present scenario this study is inevitable to makes electronic payments at any time through the internet directly to manage the e-business environment. This study aimed to identify the issues and challenges of electronic payment systems and offer some solutions to improve the e-payment system. E-payment system not only provides more opportunities but many threats also.
Research Interests: Finance and Accounting
GST means Goods and Service Tax. Goods and Service Tax is a complete tax imposed on manufacture, sale and utilization of goods and service. It is mostly a substitute of all indirect taxes which imposed on goods and services by the Central... more
GST means Goods and Service Tax. Goods and Service Tax is a complete tax imposed on manufacture, sale and utilization of goods and service. It is mostly a substitute of all indirect taxes which imposed on goods and services by the Central and State government of India. Goods and Services Tax would be levied and collected at each stage
of sale or purchase of goods or services based on the input tax credit process. The main objective of GST is One Nation, One Tax and One Market. It was introduced as a multi-stage, destination based tax that will be levied on every value addition by avoiding the cascading effect of tax. It is such type of tax till the ultimate consumers will improve competitiveness of original goods and services in the market which directly impact on GDP growth of the country. In this paper we analysis the economic benefit of Goods and Services Tax on Indian Tax Scenario.
of sale or purchase of goods or services based on the input tax credit process. The main objective of GST is One Nation, One Tax and One Market. It was introduced as a multi-stage, destination based tax that will be levied on every value addition by avoiding the cascading effect of tax. It is such type of tax till the ultimate consumers will improve competitiveness of original goods and services in the market which directly impact on GDP growth of the country. In this paper we analysis the economic benefit of Goods and Services Tax on Indian Tax Scenario.
Research Interests:
The green movement has been expanding rapidly in the world. With regards to this consumers are taking responsibility and doing the correct things. Consumer awareness and motivation continue to drive change in the marketplace, notably... more
The green movement has been expanding rapidly in the world. With regards to this consumers are taking responsibility and doing the correct things. Consumer awareness and motivation continue to drive change in the marketplace, notably through the introduction of more eco-friendly products. Compared to consumers in the developed countries, the Indian consumer has much less aware of environmental issues like global warming. Successful marketing has always been about recognizing trends and positioning products, services and brand in a manner that supports buyer intentions. Today, many companies have accepted their responsibility to protect our environment. So, products and production process become cleaner. More companies introduce green products and it helps to change the polluted world. " Go green " , because they realize that they can reduce pollution and increase profits at the same time. Green marketing is a creative opportunity to innovate in ways that make a difference and at the same time achieve business success. This paper investigates consumer perception and attitude of purchasing eco-friendly products.
Research Interests:
In the banking sector, it is very important to keep current customers, which matter requires their satisfaction. If so, they will continue their relationship with the bank, a first step in staying loyal. Loyal customers will always give... more
In the banking sector, it is very important to keep current customers, which matter requires their satisfaction. If so, they will
continue their relationship with the bank, a first step in staying loyal. Loyal customers will always give positive comments and
recommendations about the bank to others. With strong branding, banks can attract customers and create customers’ trust and loyalty to
the bank. The present study examines the effect of brand on customer loyalty among SBI banking customers. The primary data were
collected by distributing questionnaires among 75 customers (53 Males and 22 Females) of the SBI. The study focused on brand name,
perceived quality,customer satisfaction and loyalty. Analysis was made by using various tools like percentage analysis, mean, standard
deviation, co-efficient of variation. The result showed that customers of SBI is neither satisfied nor dissatisfied with the functioning of
SBI.Which means the effect of brand on customer loyalty among SBI customers is average.
continue their relationship with the bank, a first step in staying loyal. Loyal customers will always give positive comments and
recommendations about the bank to others. With strong branding, banks can attract customers and create customers’ trust and loyalty to
the bank. The present study examines the effect of brand on customer loyalty among SBI banking customers. The primary data were
collected by distributing questionnaires among 75 customers (53 Males and 22 Females) of the SBI. The study focused on brand name,
perceived quality,customer satisfaction and loyalty. Analysis was made by using various tools like percentage analysis, mean, standard
deviation, co-efficient of variation. The result showed that customers of SBI is neither satisfied nor dissatisfied with the functioning of
SBI.Which means the effect of brand on customer loyalty among SBI customers is average.