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Purpose-The purpose of the present paper is to explore the relationship between the psychological capital and entrepreneurial success among MSME entrepreneurs using correlation technique. Design/methodology/approach-The hypotheses were... more
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      EntrepreneurshipPsychological CapitalSuccess
Major findings of the research paper indicate that the respondents differ on their scores on psychological capital. The demographic profiles except the age, educational qualification, years of experience, income, location of business,... more
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    •   3  
      EntrepreneurshipSmall and Medium-scale EnterprisesPsychological Capital
This survey twigs the elucidations behind for effective loan reimbursement performance and henceforth specific rules are provided to increase the likelihood of MSME'S fruitful loan reimbursement. The assessment on recognizing the elements... more
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Artificial Intelligence (AI) is the revolutionary invention of human intelligence. Artificial Intelligence is nothing but the duplication of human in which machines are programmed to rationally think and behave like humans developed for... more
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      Artificial IntelligenceSupply Chain ManagementLogisticsApplications of Artificial Intelligence in Manufacturing
Purpose-The ever growing Indian Information Technology (IT)services sector faces major challenge in the constant innovative thinking required by its employees in their software coding and with the start of Artificial Intelligence era the... more
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    •   6  
      PsychologyPositive PsychologyInformation TechnologyInnovation and Knowledge Management
This book is intended for all entrepreneurs, masters’ students and individuals who aspire to become an entrepreneur, establishing their own start-ups and running it successfully. The main objective of writing this book is to introduce the... more
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    •   5  
      EntrepreneurshipPsychologySuccessMSMEs
The purpose of this study is to examine the relationship between family incivility and entrepreneurial success and toexamine the moderation effect of psychological capital on this relationship. Data were collected from 260 entrepreneurs... more
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      EntrepreneurshipFamily BusinessWork Family BalanceWork-Family Conflict
'Anthropology is a Social Science that studies the social environment in which people live and the impact of this social environment on feelings, attitudes, behavior and so on'. (Robert G. Tian and Alf H. Walle, 2009) It is the study of... more
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      ManagementAnthropologySocial and Cultural AnthropologyHuman Resource Management
Synergic effect created by integration of marketing communications is often impressive; but, for synergy to work integrated marketing communications tool should be related and adaptive with one another. This study probesrelationship... more
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      MarketingCommunicationAdvertisingPublic Relations
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      Small and Medium-scale EnterprisesFinancial InclusionLabour Market
Consumer behavior is undergoing drastic change in Calicut in the vicinity of emerging shopping malls. This study is about various factors which are accountable in changing customer behavior towards emerging shopping malls in Calicut City.... more
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    •   2  
      Shopping MallsConsumer Behaviour
In the contemporary competitive market, age old Advertising is not only medium used by the seller to persuade their prospects and customers, different medium of marketing communication has been integrated to create long lasting impact on... more
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    •   4  
      MarketingCommunicationAdvertisingPublic Relations
World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of... more
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      Impact EvaluationIndiaSalesImpact Strength
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      FinanceAccounting
Knowledge is like light. Weightless and intangible, it can easily travel the world, enlightening the lives of people everywhere. Yet billions of people still live in the darkness of poverty (World Bank 1999). The above quote sheds light... more
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      Knowledge ManagementCompetitive advantageKnowledge Assets and ManagementHigher Education and Sustainable Competitive Advantage
Purpose-The purpose of the present paper is to explore the relationship between the psychological capital and entrepreneurial success among MSME entrepreneurs using correlation technique. Design/methodology/approach-The hypotheses were... more
    • by  and +1
    •   3  
      EntrepreneurshipPsychological CapitalSuccess
Major findings of the research paper indicate that the respondents differ on their scores on psychological capital. The demographic profiles except the age, educational qualification, years of experience, income, location of business,... more
    • by  and +1
    •   3  
      EntrepreneurshipSmall and Medium-scale EnterprisesPsychological Capital
Artificial Intelligence (AI) is the revolutionary invention of human intelligence. Artificial Intelligence is nothing but the duplication of human in which machines are programmed to rationally think and behave like humans developed for... more
    • by  and +1
    •   5  
      Artificial IntelligenceSupply Chain ManagementLogisticsApplications of Artificial Intelligence in Manufacturing
Purpose-The ever growing Indian Information Technology (IT)services sector faces major challenge in the constant innovative thinking required by its employees in their software coding and with the start of Artificial Intelligence era the... more
    • by  and +1
    •   6  
      PsychologyPositive PsychologyInformation TechnologyInnovation and Knowledge Management
This book is intended for all entrepreneurs, masters’ students and individuals who aspire to become an entrepreneur, establishing their own start-ups and running it successfully. The main objective of writing this book is to introduce the... more
    • by  and +1
    •   5  
      EntrepreneurshipPsychologySuccessMSMEs