Dr. N. Uma Devi

This book is intended for all entrepreneurs, masters’ students and individuals who aspire to become an entrepreneur, establishing their own start-ups and running it successfully. The main objective of writing this book is to introduce the readers to the concept of psychological capital and how the psychological capital as a combination of hope, self-efficacy, resilience and optimism, can be used to face the volatile, uncertain, complex and ambiguous world both in professional and personal front. As in today’s world success is more than just money, especially for entrepreneurs, who aspire to create a legacy. Further, the motivation to write this book is to transform minds in developing countries like India, to channelize their thoughts towards being mindful of their positive psychology goodness namely psychological capital and use this wave of positivity to achieve success in their endeavors. Entrepreneurs face a lot of uncertainty and risk in professional front which can create an imbalance in both professional-personal fronts, in such situation practising psychological capital, being resilient is vital to overcome failures and uncertainty. Optimisms make the entrepreneurs look at the bright side on the day-to-day situations, this in combination with hope and self-efficacy, gives the entrepreneurs a much-needed push to psychologically keep a balanced, calm-assertive mind frame in any given situation and look forward towards achieving success. Another major motive of writing this book is the uniqueness and simplicity of psychological capital, though it becomes a core inner trait to achieve success, yet it is an easily learnable trait through regular practice. The book is designed in such a way that the reader can enjoy understanding their psychological capital and the goodness associated with it to achieve success in life and profession.

World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.” Nearly all leading corporate in India are involved in CSR programmes in areas like education, health, livelihood creation, skill development, and empowerment of weaker sections of the society. In recent years, changing market scenario, globalization, ethical consumerism all are adding heat to the CSR concept. Making profit and is the primary goal of all organizations; thus the companies target to increase their sales every year. In this CSR driven business scenario, it becomes vital to analyse the effect of CSR investments on the sales of the company. This paper gives an theoretical overview of the legal framework of CSR in India, discusses the trends of CSR in India that how CSR once considered as charity by a company has now transformed as a responsibility of the company towards society. This paper also analyzes whether there is any significant relationship between CSR investment and sales and finally, the possible impact of CSR investments on the sales of few companies selected at random for 3 years 2012 to 2015.

Purpose-The purpose of the present paper is to explore the relationship between the psychological capital and entrepreneurial success among MSME entrepreneurs using correlation technique. Design/methodology/approach-The hypotheses were tested using a cross sectional research design. Systematic Random sampling technique was adopted in selecting the 367 MSME entrepreneurs of manufacturing sector in Coimbatore district. Finding-Results of the correlation analysis revealed that there existed a moderate positive relationship between the psychological capital and entrepreneurial success, further the results revealed that the relationship was high among the entrepreneurs of partnership firm and among first generation entrepreneurs. Additionally the results also showed that gender of the entrepreneurs did not differ in their perception towards psychological capital and entrepreneurial success.Practical implications-Based on the study, the results implied that MSME entrepreneurs pursuing success must strive to cultivate high level of psychological capital as the psychological resources are key determinants of entrepreneurial success among MSMEs entrepreneurs in Coimbatore district. Originality/value-The original contribution of the paper suggests that the Entrepreneur's Psychological Capital is measured using the Psychological Capital Questionnaire (PCQ) and results highlighted that the psychological capital is significantly related and plays a high influence towards the MSMEs entrepreneurial success in the Indian context, especially Coimbatore district.

Major findings of the research paper indicate that the respondents differ on their scores on psychological capital. The demographic profiles except the age, educational qualification, years of experience, income, location of business, family type, business type and the entrepreneurial generation no other profiles had a significant difference in the MSME entrepreneur's psychological capital levels. So, hence it becomes necessary for the MSME development authorities, government and  entrepreneur development bodies, to take necessary steps like creating a conducive environment, formulate training modules seminars and conferences, providing  entrepreneurs with encouragement as  growth of MSME entrepreneurs is deemed a vital source  of employment creation and holistic development of India.

Artificial Intelligence (AI) is the revolutionary invention of human intelligence. Artificial Intelligence is nothing but the duplication of human in which machines are programmed to rationally think and behave like humans developed for very many purposes including business decision making, problem-solving, business data analysis and interpretation and information management. The application of AI in business endeavours decides the competitive advantage, market leadership, robust operating efficiency of corporates and other business houses. Exploiting the application of AI in the manufacturing and distribution process enables the organisations to reach the pinnacle in their business graph. Businesses are operating in the international market which is highly multifaceted and challenging to serve the world as a sole market for their products, services and their products and without the integration of technology into their business processes, they cannot assure the sustainable growth. The management of the process of transforming the raw materials into the final product is called Supply Chain Management (SCM) and the effective movement and storage of goods, services and information are called Logistics Management (LM). This article analyses the applications of Artificial Intelligence in Supply Chain and Logistics Management (SC&LM)

The purpose of this study is to examine the relationship between family incivility and entrepreneurial success and toexamine the moderation effect of psychological capital on this relationship. Data were collected from 260 entrepreneurs of family-owned MSMEs. Combining the “work-home resources model” and “conversation of resources theory,” this study contributes to stress literature by establishing for the first time that family incivility as an emotional home demand negatively impacts entrepreneurial success. The data obtained from this cross-sectional study were analyzed through the SPSS statistical package software. To investigate the moderating role of psychological capital on the family incivility and entrepreneurial success relationships pass PROCESS macro was used. The results show that family incivility is negatively and significantly correlated with the entrepreneurial success of family-owned MSMEs. In addition, the result of the moderation analysis supports the moderating effect of psychological capital with regard to the relationship between family incivility and entrepreneurial success at all different levels of psychological capital.

Purpose-The ever growing Indian Information Technology (IT)services sector faces major challenge in the constant innovative thinking required by its employees in their software coding and with the start of Artificial Intelligence era the need has become ever more imperative.Despite strong evidence that innovative work behaviour enhance their role performance, there is limited knowledge about the extent to which it's associated with job performance. Individual psychological state like psychological capital (PsyCap) and outcome expectations of employees, if and how influence the relation of innovative work behaviour and job performance. Aim-The study developed and tested a research model that examines how innovative work behavior of Information Technology (IT) services employees working in Coimbatore, affects their job performance and this model also addresses the influence of PsyCap and employee expectations on their innovative work behavior. Method-Using structured questionnaire, data was collected from (180)employees working in Information Technology companies at Tidal Parks in Coimbatore. The participants were selected through systematic random sampling.Using a researcher-made personal characteristics questionnaire as well as structured questionnaires, data was collected. Correlation analysis was used to study the association among innovative work behaviour, individual job performance, outcome expectation and PsyCap. Multiple Regression analysis was applied to learn the effect of innovative work behaviour PsyCap and Outcome expectations on individual job performance. Findings-The results reveal that the innovative work behavior is positively related and has a huge impact on Job performance. The PsyCap positively influences Innovative work behavior. Innovative work behavior was influenced positively by outcome expectations. Outcome expectation was positively influenced by PsyCap. The innovative work behavior does mediate the relation between PsyCap, Outcome expectation and Job performance. Also the outcome expectation mediate the relation between PsyCap and IWB. Implications-The original contribution of the paper suggests that the IT Employee's individualinnovative work behaviour highly influences their job performance and results highlighted that theinnovative work behavior does mediate the relation between PsyCap, Outcome expectation and Job performance among IT employees in the Indian context, especially Coimbatore district. PsyCap which positively influences employee outcomes is learnable and can be developed through interventions. Making it crucial for IT companies to enhance innovative freedom and Psycap of their employees for enhanced job performance.

This survey twigs the elucidations behind for effective loan reimbursement performance and henceforth specific rules are provided to increase the likelihood of MSME'S fruitful loan reimbursement. The assessment on recognizing the elements that choose powerful advance reimbursement execution of the borrowers will be noteworthy in making a smooth association between all borrowers and all smithereens of business banks. The assessment focused on the association between MSME'S's borrower conduct, relationship lending and credit reimbursement execution in Commercial Banks. This exploration is delimited to the ID of components that decide MSME'S's viable improvement in reimbursement execution of borrowers in business banks in Tamil Nadu. This assessment presumes that the borrower’s character and relationship crediting among the smaller scale endeavors is lesser contrasted with the respondents in little and medium undertakings.