Marketing Lessons from a Starbucks Barista - スタバの店員さんに学ぶマーケティング I ordered a coffee frappucino yesterday, and the barista asked me: "It will taste better with an extra shot. Would you like one?" If I had refused, I would have selected a product of inferior taste. Unlike the usual "Would you like some fries with that?" question, this one created a necessity for purchase. By presenting a clearly bett
