Sapna Dadwal

E-Marketplaces are single-window applications where online selling and purchasing of goods across the country can be done. They provide an additional channel to market the products and customers can purchase a wide range of products. This program is the platform that offers products and services with less marketing expenses as compared to other selling channels; it also allows organizations to reap new opportunities in other countries around the globe. However, E-marketplaces are becoming popular with customers as it is very convenient for customers to compare prices and products. Digital technologies help people in their everyday lives as they provide information not only on retail stores or government policies but also share information on problems or issues. Without Digital technology computing and Mobile applications, these days no economy can think of the speedy economic growth and welfare of their people. The journey of E-Marketplaces in India attained a milestone when the Dig...

The approaches in marketing functions are changing very fast in tune with the changing challenges and changing behaviour of customers. The focus of transactional marketing approach was on individual transaction and does not concern continuous relationships with customers. Customer was viewed as outsiders to the business. Mahatma Gandhi said in 1890 in South Africa that a customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. On other hand customer relationship management focuses on more widely on customers and organization relationship with its customers and on entire process is connected with the customization of relationship, enhancing customer loyalty and life time value of the customer with the organization. Simply put, organizations have discovered competitive advantage and growth driver, among others, through CRM.

This study attempts to assess students' perceptions of the quality of higher education. For this research, undergraduate and postgraduate students from Faculty of Arts, Science and Commerce of the University of Rajasthan and its constituent colleges were taken under study. The primary data was collected through a structured questionnaire designed using a five-point Likert scale. The validity and reliability of this questionnaire have been duly tested. One way ANOVA using IBM SPSS has been computed to test the hypotheses under study. Results indicate that students from Faculty of Arts, Science and Commerce have a similar perception about the quality of higher education in the University of Rajasthan and its constituent colleges. Despite potential improvements being done in the recent past by the University of Rajasthan to uplift the quality of higher education, the results of this research reflect the significant scope of improvements in curriculum, support for student progression and resources & technology.

E-Marketplaces are single-window applications where online selling and purchasing of goods across the country can be done. They provide an additional channel to market the products and customers can purchase a wide range of products. This program is the platform that offers products and services with less marketing expenses as compared to other selling channels; it also allows organizations to reap new opportunitiesin other countries around the globe. However, E-marketplaces are becoming popular with customers as it is veryconvenientfor customers to compare prices and products. Digital technologies help people in their everyday lives as they provide information not only on retail stores or on government policies but also to share information on problems or issues. Without Digital technology'sComputing and Mobile applications, these days no economy can think of the speedy economic growth and welfare of their people. The journey of E-Marketplaces in India attained a milestone when the Digital India program was launched on 1 st July, 2015 by the central government of India. This program focused on the development of secure and stable digital infrastructure, delivering government service. Therefore, the present study focused on determining the overall perception of customersconcerning E-Marketplaces in the Indian economy. The size of E-marketplaces in India is yet small in comparison to its population size though as per this study perceptions of customers are changing positively towards these markets.

CRM is built on the philosophy of relationship marketing that aims to create, retain, develop and enhance relationships with customers as well as to enhance the customer lifetime value with the organization and organization's profitability. Dynamic & Cutthroat competitive business environment has forced Apparel industry to implement such customer relationship management processes & practices which aims not only to attract but also to retain their old customers. The goal is to improve the customer experience with the organization so that it enhances satisfaction and loyalty which in turn will lead to increased profits. Customer relationship management is a wide business strategy adopted by most big organizations. In apparel industry requires a customer-centric business approach to support effective marketing, sales, service, and process. The study analyses CRM initiatives in the apparel Industry as the competitive environment for apparel organizations is changing rapidly. The apparel industry has emerged as a big component of the industrial sector in India and has been constantly adding to the revenue of our country. The apparel sector aims to serve the customer's needs as per the latest fashion and trends.

Organizations are facing rapid changes in technology, changing social trends, diversity in the workforce, political changes, globalization, and changes in stakeholders" needs and preferences. To sustain in a turbulent environment, businesses have to move and change themselves at the same pace at which their surroundings are changing. But the achievement of desired change is directly linked to people and "Strategic Change" helps to manage this people"s side of change effectively so that the business side of change is achieved. This paper explores how to manage people during an organizational change and focuses on promoting readiness to change and reducing resistance to change amongst their employees. As a conceptual business framework for an organization, change management increases the success of critical projects and improves a company"s ability to adapt quickly.

Highly competitive and dynamic business environment has forced organizations to aim to not only to attract, but also to retain their customers. Hence the need to build and maintain one to one, life long relationship with large number of customers has led the emergence of Customer Relationship Management (CRM). CRM is built on the philosophy of relationship marketing that aims to create, retain, develop and enhance relationships with customers as well as to enhance the customer lifetime value and organization profitability. The goal is to improve the customer experience so that it enhances satisfaction and loyalty which in turn will lead to increased profits. Customer relationship management is a companywide business strategy adopted by most modern organisations and it requires customer centric business approach to support effective marketing, sales, service and process. The study analyses CRM initiatives in the Beverage Industry. The competitive environment for FMCG manufacturers is changing rapidly. The Beverage industry has emerged as a big component of the industrial sector in India and has been constantly adding to the revenue of our country. Implementation of CRM in Beverage sector enables the organizations to build and leverage their brand values by ensuring that all trade promotions, campaigns and sales activities are executed with the right brand messages

CRM is built on the philosophy of relationship marketing that aims to create, retain, develop and enhance relationships with customers as well as to enhance the customer lifetime value with the organization and organizations profitability. Dynamic & Cut throat competitive business environment has forced food processing industry to implement such customer relationship management processes & practices which aims not only to attract, but also to retain their old customers. The goal is to improve the customer experience with the organization so that it enhances satisfaction and loyalty which in turn will lead to increased profits. Customer relationship management is wide business strategy adopted by most big organizations in food processing industry requires customer centric business approach to support effective marketing, sales, service and process. The study analyses CRM initiatives in the food processing Industry as the competitive environment for food processing organizations is changing rapidly. The food processing industry has emerged as a big component of the industrial sector in India and has been constantly adding to the revenue of our country. Food processing sector aims to cater the ever changing needs of present day customers.

Consumer purchase decisions are affected by so many factors. Consumer first identifies their need and products and they like to collect information about those products from various sources. Social Media is one such source from where consumer collects information about the products and organizations. With the availability and accessibility of social media on our mobiles the process of collecting information has become easy. Now a day's social media has started playing important role in the lives of people. People these days not only use social media to be in touch with family and friends but they too use social media to share their views nut also use to share their experience with products and organizations. People like to read reviews of other people before taking any decision about going for the movies, before booking hotels, before going for dinner or before taking any purchase decisions. The study intends to find out the role of social media in consumer decision making process.