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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us HookedMarch 2017
- Author:
- Adam Alter
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Abstract
An Amazon Best Book of March 2017: In his fascinating new book, associate professor of marketing and best-selling author Adam Alter examines the rise of behavioral addiction in our current times and offers some suggestions for alleviating your own addictive behavior. Heres a question: where is your phone right now? Chances are its within arms reachand as Alter writes, a device that travels with you is always a better vehicle for addiction. Convenience weaponizes temptation, and with the ubiquity and convenience of technology these days, you can see why behavioral addiction to video games, Facebook, checking your email on your phone, even your Fitbit, is on the rise. Irresistible is a deep and wide-ranging study of addiction, and there is much food for thought here. Alter seems especially concerned about how children and teens interact with technology, citing that they are the most vulnerable of us all. But as adults we are much more susceptible than most of us imaginewe may think were just interacting with a screen, but its important to remember that there are dozens of highly-paid people behind that screen whose only job is to make sure that we dont stop. --Chris Schluep, The Amazon Book Review
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