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This empirical paper explores the process of legitimising sustainability within the organisation. Using interview data from 51 Heads of Sustainability, it finds that a conformance legitimising strategy is foundational to the process, a... more
This empirical paper explores the process of legitimising sustainability within the organisation. Using interview data from 51 Heads of Sustainability, it finds that a conformance legitimising strategy is foundational to the process, a selection legitimising strategy is then added, often with multiple selection episodes used, and finally, manipulation is attempted in order to change the environment to accept sustainability. Building from this, a Generalised Legitimising Pathway is theorised providing the first legitimising framework to include both the temporal progression of legitimising and the overlap of strategies. Track Sustainable and Responsible Business
In the second of our series looking forward to the Scottish referendum in September, Brad MacKay writes that up until now business leaders have been less vocal in the debate as speaking out risks alienating different groups. If the polls... more
In the second of our series looking forward to the Scottish referendum in September, Brad MacKay writes that up until now business leaders have been less vocal in the debate as speaking out risks alienating different groups. If the polls begin to close, however, they may feel compelled to be more assertive about their positions on the debate.
Purpose – The purpose of this paper is to undertake an analysis of the implications of potential Scottish independence for inward foreign direct investment (FDI), multinational enterprise strategies and the local economy.... more
Purpose – The purpose of this paper is to undertake an analysis of the implications of potential Scottish independence for inward foreign direct investment (FDI), multinational enterprise strategies and the local economy. Design/methodology/approach – This paper takes a multidisciplinary approach drawing on literature and evidence in the international business and management, political economy and economic geography fields to analyse the role and impact of inward FDI in Scotland following possible Scottish independence. Findings – Scotland continues as an attractive location for FDI, with greater diversity than hitherto. While the country’s comparative advantages in immobile natural resources provide some protection from uncertainty, weak embeddedness is a risk factor irrespective of independence. A range of transition costs of independence are identified, which could be high and of indeterminate duration, and some will be sector-specific. There are also new possibilities for tailor...
A defining characteristic of the emergence of new organizational landscapes is that information is not just being used as a tool by organizations, as it is more usually understood, but also as a weapon in a ‘war of position’. As... more
A defining characteristic of the emergence of new organizational landscapes is that information is not just being used as a tool by organizations, as it is more usually understood, but also as a weapon in a ‘war of position’. As organizations seek to influence public perception over emotive issues such as climate change, conflict at the ideational level can give rise to information warfare campaigns. This concerns the creation and deployment of often ideologically infused ideas through information networks to promote an organization’s interests over those of its adversaries. In this article, we analyse the ways in which ExxonMobil and Greenpeace employ distinctive informational tactics against a range of diverse targets in their dispute over the climate change debate. The purpose of this article is to advance the neo-Gramscian perspective on social movement organizations as a framework for understanding such behaviour. We argue that information warfare is likely to become common as ...
Emergence of a firm’s strategy is of central concern to both Strategy Process (SP) and Strategy-as-Practice (SAP) scholars. While SP scholars view strategy emergence as a long-term macro conditioning process, SAP advocates concentrate on... more
Emergence of a firm’s strategy is of central concern to both Strategy Process (SP) and Strategy-as-Practice (SAP) scholars. While SP scholars view strategy emergence as a long-term macro conditioning process, SAP advocates concentrate on the episodic micro ‘doing’ of strategy actors in formal strategy planning settings. Neither perspective explains satisfactorily how process and practice relate in strategy emergence to produce tangible organizational outcomes. The conundrum of reconciling the macro/ micro distinction implied in process and practice stems from a shared Substantialist metaphysical commitment that attributes strategy emergence to substantive entities. In this article, we draw on Process metaphysics and the practice-turn in social philosophy and theory to propose a Strategy- in-Practices (SIP) perspective. SIP emphasizes how the multitude of coping actions taken at the ‘coal-face’ of an organization congeal inadvertently over time into an organizational modus operandi t...
The recent turn to ‘strategy practice’ offers a genuine opportunity for establishing an alternative perspective that is clearly distinct from the traditional strategy process view. The challenge is to clarify and articulate an alternative... more
The recent turn to ‘strategy practice’ offers a genuine opportunity for establishing an alternative perspective that is clearly distinct from the traditional strategy process view. The challenge is to clarify and articulate an alternative set of ontological and epistemological premises for founding this new approach to theorizing strategy.What has been called the ‘practice turn’ in social theory provides this alternative basis for a ‘post-processual’ approach to theorizing strategy-as-practice. This ‘practice turn’ involves a radical reformulation of the intractable problem of agency and structure that enables us to bypass the ‘micro/macro’ distinction so intimately tied to the social sciences in general and to strategy research in particular. Already, there are signs that the discourse of the strategy-as-practice research community reflects this awareness and are thus straining towards some form of ‘trans-individual’ explanation that is not restricted to the mere ‘activities’ of st...